Auto Parts Warehouse

What Auto Parts Warehouse does

CarParts.com, Inc. — operating under the firmographic name Auto Parts Warehouse — is a Carson, California-based online retailer of automotive parts and accessories, founded in 1995 and operating as a national direct-to-consumer e-commerce platform. The company sells more than 500,000 SKUs across nine major categories (including lighting, body and mirrors, engine and drivetrain, brakes/suspension/steering, interior, exterior, tools and garage, wheels, and powersports), supported by two specialty storefronts — JC Whitney Performance for performance-oriented components and CarParts Euro for European vehicles — and a 'Guaranteed to Fit' promise backed by a vehicle fitment matching system. A proprietary Product Visualizer enables customers to view parts rendered on their specific vehicle prior to purchase.

CarParts.com monetizes primarily through one-time per-unit parts sales via its e-commerce storefronts, augmented by a subscription-style CarParts+ membership that delivers free shipping on 500,000+ parts, 24/7 roadside assistance, extended 60-day returns, and VIP support, and by a co-branded CarParts.com Mastercard providing 3% cashback on purchases. Its go-to-market is horizontal-segmentation DTC retail anchored to a DIY Auto Repair Enthusiast persona, with customer acquisition driven by content marketing (the 'In the Garage' blog, Auto Repair 101, DIY Guides, OBD-II Trouble Codes, Automotive Features, and a JC Whitney print magazine) and active social channels on Instagram, Facebook, TikTok, LinkedIn, and YouTube.

Inputs reflect a single-country, domestic distribution footprint with no enterprise/B2B customer relationships identified, no disclosed funding events, no acquisitions or M&A activity, no patent or trademark disclosures, no management-team data, and no public revenue figure. Ownership signals are mixed: the firmographic record lists the company as private, while the secondary source references an Investor Relations page and shareholder-facing press releases suggesting prior or current public-listing exposure. The technology stack is described as a catalog-driven e-commerce platform with fitment mapping; no AI/ML, SDK, API, or mobile-app presence is indicated in the data.

Name

Auto Parts Warehouse

Legal name

CarParts.com, Inc.

Website

https://autopartswarehouse.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

CarParts.com is a Carson, California-based DTC e-commerce retailer selling 500,000+ automotive parts across nine categories, serving DIY vehicle owners through three storefronts (CarParts.com, JC Whitney Performance, CarParts Euro), a fitment-matching platform, and a CarParts+ membership program.

Ownership category

akta.pro rank

Product category

Online Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Auto parts retail
• Replacement parts
• Vehicle fitment
• Aftermarket accessories
• DIY auto parts

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Parts Sales: One-time purchase revenue from individual auto parts transactions. Customers purchase parts directly through the e-commerce website with no recurring fees for basic purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Auto Parts Warehouse (CarParts.com) is a direct-to-consumer online retailer that sells aftermarket automotive parts and accessories across nine major categories, including headlights, body parts, engine and drivetrain, brakes, suspension, interior, exterior, tools, wheels, and powersports. The retailer offers a guaranteed-to-fit promise tied to specific vehicle make/model/year, with fast shipping, hassle-free 60-day returns, and an optional CarParts+ membership that adds free shipping on 500,000+ parts, 24/7 roadside assistance, and extended returns. Specialty sub-brands JC Whitney Performance and CarParts Euro extend the catalog into performance and European vehicle parts.

Product overview

Auto Parts Warehouse operates as CarParts.com, a single e-commerce platform with three specialized sub-brands. The core CarParts.com platform serves as the primary marketplace for auto parts across nine major categories, supported by two focused sub-brands: JC Whitney Performance for performance-oriented components and CarParts Euro for European vehicle parts. The CarParts+ membership program is an add-on subscription offering enhanced benefits including free shipping, extended returns, and roadside assistance. A Product Visualizer feature allows customers to view parts on their vehicles. The platform's main differentiators include guaranteed fitment, fast shipping, and hassle-free returns.

Differentiator

Problem solved

Functional benefit

Brands

• JC Whitney Performance: Performance auto parts sub-brand offering performance parts and accessories.
• CarParts Euro
• CarParts+

Products and services

• CarParts.com Auto Parts E-Commerce Storefront Primary e-commerce platform offering aftermarket auto parts across nine major categories (Headlights and Lighting, Auto Body Parts and Mirrors, Engine and Drivetrain, Brakes Suspension and Steering, Interior Parts, Exterior Parts, Tools and Garage, Wheels, Powersports) with guaranteed-to-fit matching, fast shipping, and hassle-free returns. Targets individual vehicle owners performing DIY maintenance and repairs.
• JC Whitney Performance Specialty Storefront Specialty sub-brand storefront under CarParts.com offering performance-oriented components, upgrades, and powersports parts for automotive enthusiasts seeking performance-focused products.
• CarParts Euro Specialty Storefront Specialty sub-brand storefront focused on European-vehicle auto parts, serving owners of European automotive brands with region-specific replacement parts.
• CarParts+ Membership Subscription-based loyalty program offering free shipping on 500,000+ parts, 24/7 roadside assistance, extended 60-day returns, and VIP member support to drive repeat purchasing and customer retention.

Quantifiable outcome

• Free shipping on 500,000+ parts
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• JC Whitney PerformancecoreStrategic or Co-development PartnerJC Whitney Performance is a specialty catalog under the CarParts.com umbrella offering performance and powersports parts. The brand has historical heritage in automotive catalog sales.
• CarParts EurocoreStrategic or Co-development PartnerCarParts Euro is a specialty storefront focused on European auto parts, complementing the main CarParts.com catalog with region-specific vehicle coverage.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoZone: Largest US aftermarket parts specialty retailer combining 6,000+ physical stores with a strong e-commerce site. Competes with CarParts.com for the same DIY and light-pro consumer on the same SKUs but at materially larger scale and with omnichannel pickup.
• eBay Motors: Marketplace destination for aftermarket and used auto parts, accessories, and vehicles. Competes for the same online shopper but via a multi-seller marketplace model rather than inventory-led DTC.
• Advance Auto Parts: National aftermarket parts chain blending retail stores with online ordering. Direct catalog overlap with CarParts.com and additional omnichannel reach (in-store pickup, same-day).
• Amazon (Auto category): Mass-market e-commerce incumbent that has aggressively expanded its auto-parts assortment and 'Fitment' filter. Reaches a much broader audience than CarParts.com with Prime shipping economics that challenge the CarParts+ free-shipping value proposition.
• O'Reilly Auto Parts: Major US aftermarket parts retailer with national store footprint and dual-market DIY/DIFM strategy. Overlaps CarParts.com on product categories and DIY customer, with stronger pro/installer channel.
• NAPA Auto Parts: Wholesale-and-retail aftermarket parts brand under Genuine Parts Company. Overlaps CarParts.com across aftermarket categories but with strong installer/distributor channel that CarParts.com lacks.

Direct peers

• BuyAutoParts.com: Internet-only retailer of new and remanufactured aftermarket auto parts, selling across body, engine, brake, and electrical categories. Same online-only, multi-category DTC model as CarParts.com.
• RockAuto: Pure-play online retailer of aftermarket auto parts across the full vehicle parc. Closest direct e-commerce comparator to CarParts.com's catalog breadth and DTC fitment-driven model.
• 1A Auto: Online auto parts retailer that pairs a large catalog with video DIY install content. Closely mirrors CarParts.com's combination of e-commerce + educational video/blog content for the DIY persona.
• PartsGeek: Online aftermarket auto parts retailer with a broad multi-make catalog sold DTC via website. Direct overlap with CarParts.com's online catalog positioning and DIY customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CarPartscomOfficial
• Facebookfacebook.com/carpartscom
• LinkedInlinkedin.com/company/carparts-com
• Instagraminstagram.com/carpartscom
• TikToktiktok.com/@carpartscom
• Xx.com/apwcares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Parts Warehouse