Nupa
Nupa is a privately held Turkish advanced-technology company headquartered in Ankara, founded in 1991 and wholly owned by Nurus. It currently operates through the parent company's Nurus Shop e-commerce platform, with its own website under maintenance and no independent product or commercial details publicly disclosed.
- Company typePrivate
- Founded1991
- HeadquartersAnkara
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Nupa firmographics
Firmographics- Name
- Nupa
- Website
- https://nupa.com.tr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- Nupa is a privately held Turkish advanced-technology company headquartered in Ankara, founded in 1991 and wholly owned by Nurus. It currently operates through the parent company's Nurus Shop e-commerce platform, with its own website under maintenance and no independent product or commercial details publicly disclosed.
- Ownership category
- akta.pro rank
Where Nupa is headquartered
LocationHeadquarters
- HQ city
- Ankara
Offices1 record
Markets served
Nupa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Nupa product offering
Product offeringCore offering
Nupa is a Turkish advanced technology company operating as a subsidiary of Nurus. The company directs customers to the Nurus Shop e-commerce platform (shop.nurus.com/tr) to browse and purchase the full product catalog, as its primary website (nupa.com.tr) is under maintenance. Detailed product specifications are not disclosed on Nupa's own site.
Differentiator
Problem solved
Functional benefit
Products and services
- Nurus Shop Online e-commerce platform that aggregates the full Nurus product catalog for browsing and purchasing. Customers of Nupa are directed to this storefront to view and order products under the Nurus brand.
Companies that use Nupa
Customer profileIdeal customer profiles1 record
Nupa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nupa competitors and assessment
Company assessmentBroad incumbents
- Vitra: Swiss design-led furniture and interiors brand; relevant peer for Nupa's design-led sub-brand positioning and overlap with the European/Middle East A&D specification community.
- Steelcase: Global leader in office furniture and workspace solutions; comparable to Nupa because Nupa is positioned as an interiors/workspace brand under Nurus and would compete for the same enterprise and institutional buyers in Turkey and MEA.
- Knoll (MillerKnoll): High-end contract furniture brand serving architects and corporate clients; comparable as a design-forward office furniture competitor with similar B2B specification and contract sales motion.
- Teknion: International designer and manufacturer of office furnishings; directly comparable as a peer in the same specifier-driven contract furniture category serving corporate interiors.
- Humanscale: Specializes in ergonomic seating and workspace products, frequently specified in commercial office projects; competes for the same end-user value proposition Nupa/Nurus targets.
- Herman Miller (now MillerKnoll): Premium office furniture and ergonomics brand; overlaps with Nupa's likely positioning around design-led seating and modular interiors across global B2B customers.
- Haworth: Privately held global office furniture manufacturer with strong workspace customization offering; comparable to Nupa/Nurus in modular systems furniture and contract project delivery.
Direct peers
- Nurus: Nurus is the parent company of Nupa and shares the nurus.com.tr domain and shop infrastructure; it is the most directly comparable entity since Nupa's operations route entirely through Nurus systems, products, and contact channels.
Regional players
- Forma 5: Design-forward office furniture brand operating primarily in Southern Europe; comparable as a regional peer for Nupa in Mediterranean/Middle East project channels and pricing tier.
- Koleksiyon: Turkish design and contract furniture manufacturer competing with Nurus/Nupa in the same Istanbul/Ankara design and project furniture market for premium corporate interiors.
Market position
Customer concentration
Nupa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nupa leadership team
Management profileNumber of profiles
Nupa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nupa M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nupa
What does Nupa do?
Nupa is a Turkish advanced technology company operating as a subsidiary of Nurus. The company directs customers to the Nurus Shop e-commerce platform (shop.nurus.com/tr) to browse and purchase the full product catalog, as its primary website (nupa.com.tr) is under maintenance. Detailed product specifications are not disclosed on Nupa's own site.
Is Nupa a public or private company?
Nupa is a private company. It is classified as corporate owned and is currently operating.
When was Nupa founded?
Nupa was founded in 1991.
Where is Nupa based?
Nupa is headquartered in Ankara.
Who are Nupa's main competitors?
Broad incumbents on record are Vitra, Steelcase, Knoll (MillerKnoll), Teknion, Humanscale, Herman Miller (now MillerKnoll) and Haworth. Nurus is listed as a direct peer. Regional players are Forma 5 and Koleksiyon.
Does Nupa have an API?
No public API is recorded for Nupa.