Tek.no
Tek.no is a Norwegian consumer technology media platform that publishes independent product reviews, buying guides, and comparison tools across 14+ categories, serving Norwegian tech-savvy consumers and monetizing via advertising under Schibsted Media Group ownership.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tek.no does
Tek.no is a Norwegian consumer technology media platform that publishes independent product reviews, buying guides, and technology news targeted at Norwegian tech-savvy consumers. The website covers 14+ product categories spanning audio/video, computing and gaming, mobile devices, smart home, kitchen appliances, personal care, garden tools, sports equipment, automotive (including EVs), outdoor gear, photo/video equipment, and children's products. Each review includes specific reviewer scores and "Best in Test" designations to help consumers make purchase decisions in the Norwegian retail context. Beyond editorial content, Tek.no operates consumer utility tools including a price comparison service (Beste Tilbud), mobile subscription and mobile broadband comparison services, and an internet speed testing tool (Speedometer).
The platform is built on a web-based content management system with integrated e-commerce comparison functionality, distributing content through its owned website plus social channels on Facebook, Instagram, and TikTok. Traffic is primarily acquired through SEO-optimized review content organized by product category. The site operates under Norwegian journalistic standards (Vær varsom-plakaten, Redaktørplakaten, Tekstreklameplakaten) and is owned and operated by Schibsted Media Group, one of Norway's largest media conglomerates.
Tek.no's business model is advertising-based, monetizing through display advertising, sponsored content, and deal listings. All consumer-facing content is freely accessible without registration or subscription. The company employs between 11 and 50 staff based in Oslo, with leadership including Gard Steiro as Editor-in-Chief and Managing Director, and department heads across testing (Stein Jarle Olsen), news (Niklas Plikk), and audience strategy (Beate Amundsen Koren). The platform serves exclusively the Norwegian market with Norwegian-language content, Norwegian kroner pricing, and local retail availability focus.
Tek.no firmographics
Firmographics- Name
- Tek.no
- Legal name
- Tek.no
- Website
- https://tek.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tek.no is a Norwegian consumer technology media platform that publishes independent product reviews, buying guides, and comparison tools across 14+ categories, serving Norwegian tech-savvy consumers and monetizing via advertising under Schibsted Media Group ownership.
- Ownership category
- akta.pro rank
Where Tek.no is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Tek.no business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: The primary revenue model appears to be advertising-based, with sponsored content sections and display advertising throughout the site. The site is part of Schibsted Media, a large Norwegian media conglomerate.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Tek.no product offering
Product offeringCore offering
Tek.no is a Norwegian consumer technology media website that publishes independent product tests and reviews, technology news, and buying guides across a broad set of consumer electronics and household categories. It also provides consumer-facing comparison tools for mobile subscriptions, mobile broadband, and a broadband/internet speed test, with all content delivered free of charge to Norwegian consumers.
Product overview
Tek.no is a Norwegian technology news and product review website operated by Schibsted Media. The site provides independent product tests and reviews across a wide range of consumer electronics and household product categories, including audio/video (TV, headphones, speakers), computing and gaming (laptops, desktops, graphics cards, gaming consoles), mobile devices (smartphones, tablets, smartwatches), home and smart home products (robot vacuum cleaners, air purifiers, smart lights), kitchen appliances (air fryers, coffee makers, grills), personal care products (hair dryers, toothbrushes, steamers), garden and tools (robot lawn mowers, pressure washers), sports and fitness equipment (fitness watches, electric bikes, electric scooters), outdoor gear, photo and video equipment (action cameras, drones), and children's products (strollers, baby monitors). The site also offers comparison services for mobile subscriptions and mobile broadband plans, as well as an internet speed testing tool. Tek.no functions as a consumer-facing media platform that aggregates and publishes editorial reviews and product recommendations, rather than developing or selling its own technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Beste Tilbud (Best Offers) A price comparison and deal aggregation service listing current discounts on consumer electronics and household products across Norwegian retailers, available to Norwegian consumers on the Tek.no website.
- Mobilabonnement (Mobile Subscription Comparison) A comparison service for mobile subscription plans that helps Norwegian users find the cheapest and best mobile plan for their needs.
- Mobilt Bredbånd (Mobile Broadband Comparison) A comparison service for mobile broadband plans in Norway, helping users identify the best deal and potential savings on mobile broadband subscriptions.
- Speedometer (Internet Speed Test) An internet speed testing tool that measures the user's internet connection speed to verify whether they are receiving the speeds they pay for from their ISP.
- Lyd & Bilde (Audio & Video) Reviews Independent product tests and reviews across the audio and video category including TVs, headphones, speakers, streaming devices, and projectors, targeted at Norwegian consumers.
- Data & Gaming (Computing & Gaming) Reviews Product tests and reviews covering laptops, desktop PCs, graphics cards, processors, monitors, keyboards, mice, gaming consoles, and PC accessories for Norwegian consumers.
- Mobil (Mobile) Reviews Reviews of smartphones, tablets, smartwatches, chargers, power banks, e-readers, smart rings, and tracking devices for Norwegian consumers.
- Hus & Smarthjem (Home & Smart Home) Reviews Tests of robot vacuum cleaners, vacuum cleaners, air purifiers, humidifiers, air conditioners, fans, heaters, smart home devices, security cameras, doorbells, and smart locks aimed at Norwegian consumers.
- Mat & Drikke (Food & Drink) Reviews Kitchen appliance reviews including air fryers, coffee makers, pizza ovens, gas grills, blenders, microwaves, ice makers, waffle irons, toasters, and electric kettles for Norwegian consumers.
- Personlig Pleie (Personal Care) Reviews Personal care product reviews including hair dryers, straighteners, curling irons, electric toothbrushes, clothing steamers, shavers, and foot care devices for Norwegian consumers.
- Hage & Verktøy (Garden & Tools) Reviews Garden tool and equipment reviews including robot lawn mowers, pressure washers, snow blowers, drills, and wrenches targeted at Norwegian consumers.
- Sport Reviews Sports and fitness equipment reviews including fitness watches, heart rate monitors, electric bikes, running shoes, electric scooters, treadmills, and sports helmets for Norwegian consumers.
- Bil (Car) Reviews Electric vehicle and car reviews covering electric cars and other automotive products for Norwegian consumers.
- Friluft (Outdoor) Reviews Outdoor and camping equipment reviews including headlamps, flashlights, backpacks, tents, sleeping bags, thermoses, and hiking gear for Norwegian consumers.
- Foto & Video (Photo & Video) Reviews Photo and video equipment reviews including action cameras, drones, Polaroid cameras, ring lights, and photo printers for Norwegian consumers.
- Barn & Leker (Kids & Toys) Reviews Children's product reviews including strollers, baby monitors, and children's suitcases for Norwegian consumers.
Companies that use Tek.no
Customer profileSegments4 records
Ideal customer profiles4 records
Tek.no technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tek.no partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schibsted Media GroupcoreTek.no is owned and operated by Schibsted Media Group, one of Norway's largest media companies. Schibsted provides the infrastructure, advertising revenue, and corporate governance for the publication. The partnership operates under the broader Schibsted Media AS and Schibsted ASA umbrella.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Tek.no competitors and assessment
Company assessmentDirect peers
- CNET: CNET is a major consumer-technology review and news publisher covering smartphones, laptops, home appliances, and AV gear — a direct global parallel to Tek.no's full category breadth, with the added tension of being a large US display-ad-supported publisher.
- T3: T3 (Future plc) is a consumer-tech review publication with strong product-testing, deals, and category content — comparable to Tek.no in format and audience intent.
- Wirecutter: Wirecutter, owned by The New York Times, is a product review and recommendation site that uses independent hands-on testing with named 'best of' designations and category page structures — directly analogous to Tek.no's review-led model but for the US market.
- Engadget: Engadget covers consumer technology news and reviews across mobile, computing, and gaming — a direct parallel to Tek.no's news + review content mix.
- PCMag: PCMag reviews laptops, desktops, mobile devices, peripherals, and home networking — overlapping substantially with Tek.no's Data & Gaming and Mobil categories.
- Tom's Guide: Tom's Guide is a Future plc-owned product review and how-to publication covering consumer electronics, smart home, and home appliances — a direct functional peer to Tek.no in product testing and category-driven content.
- Reviewed: Reviewed (part of Gannett/USA Today) is a product testing publication with rigorous lab-style testing across home, kitchen, and tech — closely paralleling Tek.no's 'best in test' methodology and naming conventions.
- TechRadar: TechRadar, also Future plc-owned, is a global consumer-tech review publication covering mobile, computing, AV, smart home, and gaming — directly comparable to Tek.no's category mix and product-testing focus.
Broad incumbents
- Which?: Which? is the UK's established independent product-testing consumer brand, covering appliances, electronics, and home products. While UK-focused and subscription-supported, its independent-test methodology and 'Best Buy' labeling directly mirror Tek.no's editorial approach.
Regional players
- Ljud & Bild: Ljud & Bild is Sweden's leading audio/video and consumer-tech review publication under Egmont-owned Nordic media. It targets the neighboring Swedish market with a similar review-and-test format, making it the most direct Nordic regional parallel to Tek.no.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tek.no social profiles
Digital presenceTek.no financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tek.no leadership team
Management profileNumber of profiles
Profiles4 records
Tek.no funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tek.no M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tek.no
What does Tek.no do?
Tek.no is a Norwegian consumer technology media website that publishes independent product tests and reviews, technology news, and buying guides across a broad set of consumer electronics and household categories. It also provides consumer-facing comparison tools for mobile subscriptions, mobile broadband, and a broadband/internet speed test, with all content delivered free of charge to Norwegian consumers.
Is Tek.no a public or private company?
Tek.no is a private company. It is classified as corporate owned and is currently operating.
When was Tek.no founded?
Tek.no was founded in 2008. It employs 11 to 50 people.
Where is Tek.no based?
Tek.no is headquartered in Oslo, Norway, in the Europe region.
How does Tek.no make money?
One revenue line is on record: advertising.
Who are Tek.no's main competitors?
Direct peers on record are CNET, T3, Wirecutter, Engadget, PCMag, Tom's Guide, Reviewed and TechRadar. Which? is listed as a broad incumbent. Ljud & Bild is listed as a regional player.
Does Tek.no have an API?
No public API is recorded for Tek.no.