Name

Working Today

Legal name

Working Today Inc.

Website

https://workingtoday.org

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Product category

Workforce Advocacy Services

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Development, Employment Readiness & Job Placement (BPADAKAE)

Keywords

• Freelancer advocacy
• Independent worker services
• Nonprofit workforce research
• Freelance legal assistance
• Policy advocacy

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Working Today is a 501(c)(3) nonprofit organization that raises funds through donations. The website mentions a donation portal and notes that all merch purchases and donations support Working Today Inc. The organization is only registered to solicit charitable contributions in NY, NJ and CA.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Working Today is a 501(c)(3) nonprofit organization that advocates for, educates, and provides direct services to independent workers (freelancers, contractors, gig workers, and self-employed professionals) in the United States. Its flagship offerings include the NYC Freelance Help Desk (free legal assistance for NYC freelancers), the Freelancers Union program (group-rate health insurance launched in 2001), policy research publications on independent worker issues, and community engagement through a blog and merch store.

Product overview

Working Today operates as a nonprofit advocacy organization rather than a technology product company. Its service portfolio consists of direct support programs (NYC Freelance Help Desk offering free legal assistance), community content (blog in partnership with Freelancers Union), research publications (policy briefs and reports on independent worker issues), and merchandise (Union Shop). The organization is closely affiliated with Freelancers Union, which was launched in 2001 to provide group-rate health insurance to independent workers.

Differentiator

Problem solved

Functional benefit

Products and services

• NYC Freelance Help Desk Free legal assistance and education program for independent workers in New York City, funded by the NYC Council. Services include contract review, negotiation and drafting, incorporation counseling, dispute resolution counseling, intellectual property counseling, and non-payment concerns.
• Freelancers Union A program launched in 2001 that offers independent workers access to group-rate health insurance at less than one-third the price of individual market plans, while building community and advocating for smarter solutions to healthcare, retirement, wage security, and other systemic gaps for freelancers.
• Freelancers Relief Fund Emergency relief fund launched in March 2020 by Working Today and Freelancers Union to provide financial support to freelancers impacted by COVID-19. The fund is now closed.
• Union Shop (Merch) Merchandise store selling products to support Working Today's nonprofit mission. All purchases and donations go to support Working Today Inc.

Quantifiable outcome

• Health insurance premiums less than one-third of individual market prices through Freelancers Union
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Freelancers UnioncoreStrategic or Co-development PartnerWorking Today launched Freelancers Union in 2001 to offer independent workers access to group-rate health insurance plans. Freelancers Union brings freelancers together to build engaged communities and smarter solutions to health care, retirement, wage security, and broken systems. This is the organization's flagship program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Domestic Workers Alliance: Nonprofit advocacy organization for domestic workers, many of whom are independent contractors and freelancers. Similar advocacy and policy model targeting a subset of the same independent worker population that Working Today serves.
• Freelancers Union: Directly affiliated organization launched by Working Today in 2001 to provide health insurance, advocacy, and community for independent workers. Operates the blog platform where Working Today publishes content and shares overlapping mission, leadership alumni, and funding sources.

Broad incumbents

• Aspen Institute Future of Work Initiative: Major policy initiative producing research and convenings on the future of work, including gig economy and independent contracting issues. Comparable in thought leadership on independent workforce trends, though backed by substantially larger institutional resources.
• National Employment Law Project (NELP): Established national nonprofit that advocates for low-wage and unemployed workers, including independent contractors, through policy research and litigation. Comparable in policy advocacy and research-driven approach to labor issues, but with a broader worker base.

Emerging players

• Roosevelt Institute: Think tank producing economic policy research, including on labor markets and worker protections. Comparable in producing policy briefs and reports aimed at influencing labor and employment policy.
• Coworker.org: Nonprofit that helps workers organize and advocate for changes in their workplaces, including gig and independent workers. Comparable in community-driven advocacy approach, though with a more digital organizing focus versus Working Today's policy research orientation.
• Center for Economic and Policy Research (CEPR): Think tank producing policy research on labor markets, employment, and the future of work. Comparable in producing independent research and policy briefs that influence labor and employment policy discussions.
• The Workers Lab: Nonprofit incubator and fund focused on innovations for worker economic security, including for independent and gig workers. Comparable in mission to advance economic outcomes for non-traditional workers through grants and advocacy.

Regional players

• NYC Mayor's Office of Freelance Protections: New York City government initiative that implements and enforces the Freelance Isn't Free Act — legislation Working Today helped pass. Comparable as a stakeholder in the same freelancer protection ecosystem in NYC.

Others

• Independent Sector: National membership organization for nonprofits and foundations that advocates for the charitable sector. Comparable as a peer nonprofit in the broader social sector, providing resources and advocacy infrastructure that Working Today benefits from.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Today