Makery

What Makery does

Makery was a Budapest-based product development agency founded in 2015, offering end-to-end services spanning product strategy, product design, software engineering, and project management. The firm grew organically to approximately 30 team members, deliberately scaling through talent-and-culture-focused hiring rather than external funding. Its client base consisted primarily of enterprise brands and industry leaders — disclosed names include Samsung, Lufthansa Systems, Spotify, Hiya, and Coup — with engagements centered on building innovative digital products for consumer-facing use cases. Go-to-market was sales-led, relying on direct relationships and referrals rather than a structured demand-generation engine, and pricing was project-based and quote-driven rather than publicly disclosed.

Technically, Makery had no proprietary product, platform, or IP-protected technology stack. Its capabilities were the collective skill of its multidisciplinary team in delivering custom digital products for clients, with experience in consumer-facing applications, micro-mobility services, and sustainability-oriented products. The firm functioned as a professional services provider rather than a product vendor, with no named software offerings, app, or API products.

In April 2021, Makery was acquired by TIER, Europe's climate-neutral micro-mobility operator active in 95+ cities across 11 countries. Following the acquisition, all 27 staff were retained, the three co-founders joined TIER's leadership team, and the Budapest office was repositioned as TIER's largest tech-focused hub outside Berlin and London, responsible for building TIER's consumer-facing products. Makery ceased to operate as an independent agency.

Name

Makery

Legal name

Makery

Website

https://makery.co

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Makery is a Budapest-based product development agency offering strategy, design, engineering, and project management services to enterprise brands. Founded in 2015 and acquired by TIER in April 2021, it now operates as TIER's Central European tech hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Development Agency Services: B2B professional services providing product strategy, product design, engineering, and project management to client companies. Revenue generated through client contracts for product development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Makery was a Budapest-based B2B development agency that provided product strategy, product design, software engineering, and project management services to enterprise clients and startups. The agency built consumer-facing digital products for brands including Samsung, Hiya, Lufthansa Systems, Coup, and Spotify. In April 2021, Makery was acquired by TIER and became the micro-mobility company's largest tech-focused hub outside Berlin and London, responsible for building TIER's consumer-facing products.

Product overview

Makery was a development agency providing design and technology services, including product strategy, product design, engineering, and project management. The company functioned as a services provider rather than a product vendor, building consumer-facing digital products for clients. In April 2021, Makery joined TIER and transitioned from an independent agency to becoming TIER's largest tech-focused hub outside Berlin and London, responsible for building the company's consumer-facing products. The company did not offer a distinct product portfolio or named product offerings.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TIERcoreStrategic or Co-development Partner · 1 April 2021In April 2021, Makery joined TIER, Europe's fully climate-neutral micro-mobility leader operating in 95+ cities across 11 countries. Makery became TIER's largest tech-focused hub outside its headquarters in Berlin and London. The Makery founding team (András Kindler, Gyula Vörös, Balázs Zsédely) joined TIER's leadership team, with Makery's 27 experts continuing to build TIER's consumer-facing products from Budapest.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Toptal: Network of freelance product designers, engineers, and consultants serving enterprise clients on-demand. Addresses similar enterprise product-development demand as Makery but via a talent-marketplace model rather than a dedicated agency team.

Broad incumbents

• EPAM Systems: Large global engineering services firm with strong Central/Eastern European delivery presence. Comparable in service offering (product engineering and design) but at significantly greater scale and with broader portfolio than Makery.
• Thoughtworks: Global technology consultancy providing strategy, design, and engineering services. A broader incumbent in the same custom-software and digital-product services category as Makery, but at much larger scale and global reach.
• IBM iX: IBM's global digital design and engineering agency serving large enterprises. Comparable in enterprise product development services but operates as part of IBM's broader portfolio rather than as a focused product shop like Makery.
• Deloitte Digital: Digital transformation consultancy within Deloitte offering strategy, design, and engineering. Competes for the same enterprise product-development engagements as Makery, with deeper global reach and broader service portfolio.
• Accenture Interactive: Global digital agency arm of Accenture delivering product strategy, design, and engineering to enterprise clients. Overlaps with Makery's service mix as a much larger incumbent in digital product services.

Direct peers

• Boldare: Polish product design and software development agency serving enterprise and scale-up clients. Closely mirrors Makery's product-strategy-plus-engineering service offering and European mid-market client base.
• Netguru: Polish product design and software engineering consultancy serving enterprise clients with strategy, design, and development services. Closely comparable to Makery in service mix, target customer profile (enterprise brands), and Central European delivery model.
• 10Clouds: Poland-based software and design agency offering product design, web, and mobile engineering. Comparable to Makery in scope of services, target market, and Central European agency positioning.
• Applifting: Czech software development and product consultancy delivering design and engineering services to enterprise clients. Directly comparable to Makery in regional positioning, services offering, and B2B agency business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makery