The Winery at Wilcox

What The Winery at Wilcox does

The Winery at Wilcox is a family-owned Pennsylvania winery founded in 1994, headquartered in Wilcox, PA in the Pennsylvania Wilds near Allegheny National Forest. The company produces 35+ wine varieties across dry, semi-dry, semi-sweet, sweet, sparkling, fruit, and dessert styles from hybrid and native grapes suited to the regional climate, with annual production exceeding 200,000 gallons and a production capacity of nearly 100,000 gallons. It is the parent of a three-winery, two-state family operation that includes The Winery at Hunters Valley and The Winery at Versailles, and it was recognized as the largest wine producer in Pennsylvania in 2018.

The business operates a multi-channel go-to-market anchored on direct-to-consumer sales through three tasting-room retail locations (Wilcox, DuBois, Settlers Ridge) plus a DTC e-commerce site that ships to Pennsylvania, Florida, and Minnesota directly and uses Vinoshipper for other states. Wholesale reach is provided through the Pennsylvania Fine Wines and Good Spirits state store system for 1.5L SKUs. Revenue is generated across four streams: wine sales, ticketed events and experiences, custom-designed wine labels, and on-site food and beverage service at the Wilcox kitchen. Pricing is unit-based and accessible, with bottles at $10.99-$20.99, event tickets from free to $25, and custom labels at $1-4 each (with case minimums on custom designs). The company is owned and operated by Mike Williams (President), Carol Williams (Secretary), and Jamie Williams (Vice President), with Jamie rejoining in 2004 and currently serving on the Wine Marketing Research Board and as past President of the Pennsylvania Wine Association. The operation employs 75 people across winemaking, retail management, and corporate functions.

Name

The Winery at Wilcox

Legal name

The Winery at Wilcox

Website

https://wineryatwilcox.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

The Winery at Wilcox is a family-owned Pennsylvania winery founded in 1994 that produces 35+ wine varieties at over 200,000 gallons annually across three locations in two states, selling to general wine consumers through tasting rooms, online shipping, and state store distribution.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine production
• Wines and tastings
• Custom wine labels
• Winery events
• Fruit and grape wines

Headquarters

HQ city

Wilcox

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct retail sales of wine at tasting rooms, online shipping to PA/FL/MN, Vinoshipper for other states, and Pennsylvania Fine Wines and Good Spirits state store distribution.
2. Events and Experiences: Ticketed events including music, food pairings, wine tastings, and special experiences generate additional revenue.
3. Custom Labels: Custom wine label design and printing services for special occasions and events.
4. Food and Beverage Service: Kitchen operations at the Wilcox location serving food, mixed drinks, cocktails, beer, and specialty beverages alongside wine.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Winery at Wilcox is a family-owned Pennsylvania winery that produces and sells over 35 wine varieties including dry, semi-dry, semi-sweet, sweet, sparkling, fruit, and dessert wines made from hybrid and native grapes. The business operates tasting rooms, a wine shop with full kitchen at Wilcox, and a retail outlet at DuBois, while also providing custom wine labels, ticketed wine and food pairing events, and direct-to-consumer online shipping.

Product overview

The Winery at Wilcox is a family-owned Pennsylvania winery offering over 35 unique wine varieties across multiple styles including dry wines (Chardonnay, Cabernet Franc, Merlot, Pinot Grigio), semi-dry (Riesling, Traminette, Elk Country Red/White), semi-sweet (Moscato, Autumn Leaves, Rasselas Rose), sweet wines (Clarion River Red, Wedding White, Niagara, Hunter Red), sparkling wines (Blueberry Mist, Peach Mist, Clarion River Rapids, Pear Mist), fruit wines (Spiced Apple, Peach Rain, Pear Rain, Blueberry Rain), and dessert wines (Port of Chambourcin, Bucks Backwoods Brew, Honey Bee, Himbeeren). The company operates two retail locations in Wilcox and DuBois, PA with full tasting rooms, a kitchen at the Wilcox location, and custom label services. Online direct-to-consumer sales are available through their website with Vinoshipper integration for multi-state shipping. The winery also hosts ticketed events including wine pairings, music Bingo, live entertainment, and seasonal celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry and Semi-Dry Wine Collection Dry and semi-dry table wines including Chardonnay, Cabernet Sauvignon, Cabernet Franc, Merlot, Pinot Grigio, Riesling, Viognier, Traminette, Gruner Veltliner, Elk Country White, and Elk Country Red for consumers seeking classic dry or off-dry wine profiles.
• Sweet and Semi-Sweet Wine Collection Sweet and semi-sweet wines including Clarion River Red, Wedding White, Niagara, Hunter Red, Moscato, Autumn Leaves, Rasselas Rose, Elk Country Blush, Sunrise Sangria, and Sunset Sangria targeted at consumers who prefer fruit-forward, sweeter wine styles.
• Sparkling and Fruit Wine Collection Sparkling fruit wines and still fruit wines including Blueberry Mist, Peach Mist, Pear Mist, Clarion River Rapids, Peach Rain, Pear Rain, Blueberry Rain, Spiced Apple, Wintry Nights, and Cranberry Wintry Nights.
• Dessert and Fortified Wine Collection Port-style and dessert wines including Bucks Backwoods Brew, Port of Chambourcin, Honey Bee, and Himbeeren raspberry cordial for after-dinner or special-occasion use.
• Punxsutawney Phil Special Edition Wines Special edition wines officially endorsed by Punxsutawney Phil including Punxsy Phil Pinot Grigio, Punxsy Phil Wedding White, and Punxsy Phil Clarion River Red, with a portion of proceeds donated to the Groundhog Club.
• Custom Wine Labels Personalized and custom-designed wine label services available for most wines in standard (750ml) and sample (187ml) bottles, designed for weddings, bridal showers, holidays, and birthday parties.
• Online Wine Shop Direct-to-consumer online wine sales with shipping to Pennsylvania, Florida, and Minnesota, plus Vinoshipper integration for shipment to other permitted states.
• Wine Tasting Room Experience In-person wine tasting, flights, glasses, and bottle service at the Wilcox and DuBois tasting rooms with food service available at the Wilcox location.
• Wine and Food Pairing Events Ticketed events including wine and food pairings, music Bingo, live entertainment, car shows, themed parties, and seasonal festivals hosted at the Wilcox and DuBois locations.
• On-Site Kitchen and Food Service

Quantifiable outcome

• Grown from 1,100 gallons in 1994 to nearly 100,000 gallons capacity today
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fine Wines and Good Spirits (Pennsylvania)coreChannel Partner/ Reseller/ DistributorPennsylvania state store system distributes selected wines including Clarion River Red and Wedding White in 1.5L bottles. These larger format bottles are not available for shipping.
• Punxsutawney Brewing CompanyminorStrategic or Co-development PartnerLocal brewery partner featured at special events like Smoke'em if you got'em! event at DuBois location.
• Dreamcatch RestaurantminorStrategic or Co-development PartnerSushi restaurant partner for Wine & Sushi pairing events at DuBois location. Provides 5-piece sushi paired with wine flights.
• Eliza's Texas Smoked MeatsminorOthersFood truck partner that sets up at DuBois location for events.
• Marta's Wednesday PierogiesminorOthersFood truck partner specializing in Polish cuisine, appears at DuBois location events.
• Ragtime CigarsminorOthersCigar partner that leads 'Intro to Cigars' discussions and Q&A at special events.
• Slice of CakeminorOthersProvides macarons for Wine and Macaron Pairing events.
• The Queen of TartsminorOthersProvides fall-flavored tarts paired with wines for Tarts for Two events.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Galen Glen Winery: Pennsylvania family winery with a comparable DTC focus on hybrid grape varietals and an on-site tasting room. Operates at similar scale and competes for the same regional wine tourist and PA state store customer.
• Mazza Vineyards: Family-owned Pennsylvania winery combining grape and fruit wine production with a tasting room and restaurant. Comparable in product breadth, family operating model, and regional DTC positioning.
• Penns Woods Winery: Pennsylvania family-owned winery producing premium wines from estate-grown grapes with a tasting room and event space. Direct competitor for PA DTC traffic, custom label opportunities, and state store listings.
• The Winery at Versailles: Sister winery under the same Williams family ownership, operating in Versailles, PA (Ohio oversight per Jamie Williams). Provides a direct read on how the multi-location DTC tasting-room model performs at scale beyond the Wilcox flagship.
• Presque Isle Wine Cellars: Northwest Pennsylvania winery offering sweet, dry, and fruit wines with an established tasting room. Competes for the same PA state-store distribution slots and PA wine tourist visitations.
• Chateau LaFrance: Pennsylvania winery in the Finger Lakes / Great Lakes tradition with a tasting room and full events program. Closely comparable in size, hybrid-grape strategy, and DTC orientation to The Winery at Wilcox.
• The Winery at Hunters Valley: Sister winery under the same Williams family ownership, operating as a wholly owned subsidiary in Liverpool, PA. Shares the DTC tasting-room business model, joint production platform, and customer base with The Winery at Wilcox.

Broad incumbents

• E. & J. Gallo Winery: The largest wine producer in the United States. While not a direct taste competitor, Gallo sets pricing, distribution, and consumer-trend benchmarks that materially affect PA wineries competing for shelf and tasting-room traffic.
• Trinchero Family Estates: Family-owned multi-brand wine company (Sutter Home, Menage a Trois, etc.) with national distribution. Represents the family-wine business model scaled to a national, multi-brand portfolio and is a benchmark for production scale and channel breadth.
• Wente Vineyards: Multi-generational family-owned California winery with a far larger DTC, events, and restaurant footprint. Provides a blueprint for how a family winery can scale DTC and hospitality, while also representing the strategic direction Wilcox could pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wineryatwilcox
• Instagraminstagram.com/thewineryatwilcox

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Winery at Wilcox