What Mazza Vineyards does

Mazza Vineyards (legal entity Robert Mazza, Inc.) is a family-owned winery and multi-beverage producer headquartered in North East, Pennsylvania, and the largest wine producer in the state by volume. Founded in 1972 by brothers Robert and Frank Mazza on a vineyard originally purchased by their father Joseph in 1962, the company cultivates approximately 550 acres in the Lake Erie AVA and has grown annual output from ~100,000 gallons in 1995 to approaching 500,000 gallons by 2022. Its portfolio spans table, premium, dessert, sparkling, and fortified wines, operated through the flagship Mazza Vineyards brand and additional sub-brands such as South Shore Wine Company, Mazza Chautauqua Cellars, Perfect Wines, Bare Bones Wines, and Getaway Wines (canned format).

Production is distributed across three integrated facilities in Northwest Pennsylvania and Southwest New York. The Westfield, NY campus — launched as Mazza Chautauqua Cellars (2006) and extended with Five & 20 Spirits (2013) and Five & 20 Brewing (2015) — is New York State's first combination winery, distillery, and brewery. The company's winemaking team is international in composition, with leadership trained in Germany, Australia, Argentina, Portugal, and Long Island, NY, and the firm differentiates through sustainable hybrid and PIWI (fungus-resistant) grape varieties and the cross-application of wine blending expertise to spirits and craft beer.

Mazza operates a hybrid direct-to-consumer and wholesale model. DTC revenues flow from three tasting rooms, a Wine Club subscription program, and an e-commerce shop that ships to 30+ U.S. states and six European countries. Wholesale distribution — managed by a dedicated Director of Sales — extends across Pennsylvania (including through the Fine Wine & Good Spirits / PLCB state-run store network), Ohio, New York, New Hampshire, Connecticut, Massachusetts, and Rhode Island. A separate Bulk & Custom services division supplies fresh juice, bulk wine, custom crush, contract bottling, and contract distillation to other brands, including Jägermeister, Hamilton Rums, and Sazerac's Bittermen's. Bottle pricing spans $11.95 to $54.95 retail, with volume discounts (5% on 6–11 bottles, 10% on 12–35, 20% on 36+) on the online channel.

Name

Mazza Vineyards

Legal name

Robert Mazza, Inc.

Website

https://enjoymazza.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Mazza Vineyards is a family-owned Pennsylvania winery founded in 1972 and the state's largest wine producer by volume. Operating from facilities in PA and NY, it produces wines, craft spirits, and beer across direct-to-consumer, wholesale, and contract production channels.

Ownership category

akta.pro rank

Product category

Winery and Distillery Products

NAICS

Wineries (312130), Breweries (31212), Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Craft distillery spirits
• Craft brewery
• Direct-to-consumer wine
• Wholesale wine distribution

Headquarters

HQ city

North East

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine, Spirits, and Beer Sales: Retail sales through winery tasting rooms, online shop, and wine club membership subscriptions.
2. Wholesale Distribution: Distribution of wines, spirits, and craft beers through wholesale channels across multiple states including Ohio, New York, New Hampshire, Connecticut, Massachusetts, and Rhode Island.
3. Bulk and Custom Services: Fresh juice, bulk wine, custom crush, contract bottling, and contract distillation services for other brands.
4. E-commerce Online Sales: Direct online sales of wines, spirits, and beer with separate ordering for Pennsylvania and New York products. Ships to over 30 U.S. states and internationally to Europe.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mazza Vineyards produces and sells table, premium, dessert, sparkling, and fortified wines, along with craft spirits and craft beer, primarily under its flagship Mazza Vineyards, South Shore Wine Company, Mazza Chautauqua Cellars, Five & 20 Spirits and Brewing, The Perfect Wines, Bare Bones Wines, and Getaway Wines brands. The company distributes through winery tasting rooms, an e-commerce online shop, a Wine Club subscription, wholesale channels across multiple U.S. states and Europe, and a bulk/custom production service offering fresh juice, bulk wine, custom crush, contract bottling, and contract distillation for other beverage brands.

Product overview

Mazza Vineyards operates a diversified portfolio of wine, spirits, and beer brands across Pennsylvania and New York. The core wine brands include Mazza Vineyards (established 1972, featuring classic New World winemaking), South Shore Wine Company (acquired 2007, known for sparkling wines), and Mazza Chautauqua Cellars (NY). The Five & 20 Spirits and Brewing brand represents New York State's first combination winery, distillery, and brewery. Secondary brands include The Perfect Wines (premium crafted wines), Bare Bones Wines (accessible everyday wines), and Getaway Wines (canned casual wines). The company also operates a bulk and custom production service for other brands. With three primary locations and over 435,000 gallons of annual production, Mazza is Pennsylvania's largest wine producer.

Differentiator

Problem solved

Functional benefit

Brands

• Mazza Vineyards: Showcase of clean, experimental New World winemaking developed over five decades, featuring classic varieties and international winemaking influences.
• Five & 20 Spirits and Brewing
• South Shore Wine Company
• Mazza Chautauqua Cellars
• Getaway Wines
• Perfect Wines
• Bare Bones Wines

Products and services

• Mazza Vineyards The original flagship wine brand showcasing a clean, experimental New World approach to winemaking with classic varieties including Pinot Grigio, Cabernet Franc, Riesling, and Chardonnay. Organized into three collections: Tribute Collection, Vineyard Country Collection, and La Famiglia Collection. For consumers seeking quality locally-produced wines.
• South Shore Wine Company A historic regional winery featuring a Civil War era stone cavern tasting room, offering three collections: The Coupe Collection (sparkling wines), The Dolce Collection (sweet wines), and The Inner Circle Collection (lesser-known varieties like Grüner Veltliner and Teroldego). For consumers seeking sparkling and emerging wine varietals.
• Mazza Chautauqua Cellars Located in Westfield, NY, this is New York State's first combination winery, distillery, and brewery. Features wines that celebrate the agricultural bounty of the Chautauqua region, including European varietals and native varietals. For consumers seeking refined European-style wines from New York.
• Five & 20 Spirits and Brewing New York State's first combination winery, brewery, and distillery. Produces craft spirits using local agricultural products and a rotating selection of seasonal and specialty craft beers, applying blending techniques honed over five decades in winemaking. For consumers seeking craft spirits and beer with wine-influenced blending.
• The Perfect Wines A collection of four premium wines featuring intentional and pristine craftsmanship, including The Perfect Bubbly, The Perfect Rosé, The Perfect Blanc, and The Perfect Red. Has earned national and global acclaim with stunning packaging. For consumers seeking premium crafted wines.
• Bare Bones Wines Four crowd-pleasing wines inspired by laid-back Lake life: Bare Bones Red, Bare Bones White, Bare Bones Rosé, and Bare Bones Moscato. Simple, sippable wines with no frills. For consumers seeking accessible everyday wines.
• Getaway Wines Easy-sipping sweeter wines highlighting regional signature grape varieties, available in canned formats including Getaway Red, Getaway White, and Getaway Rosé. For consumers seeking casual, portable wine options.
• Bulk and Custom Production Services Provides fresh juice, bulk wine, custom crush, contract bottling, and contract distillation services. Brands leverage Mazza's expertise and access to natural ingredients to bring their concepts to life. For emerging and established wine and spirits brands needing production capacity.
• Mazza Wine Club Wine Club membership offering exclusive wines, member discounts, and members-only experiences, providing recurring engagement and shipments to subscribers. For wine enthusiasts seeking regular access to Mazza's portfolio.

Quantifiable outcome

• Pennsylvania's largest wine producer by volume, approaching 500,000 gallons annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TimberFish TechnologiesminorStrategic or Co-development Partner · 1 January 2016Mazza partnered with TimberFish Technologies to pioneer a land-based aquaculture system at their Westfield, NY location. TimberFish broke ground for their commercial demonstration project at the Mazza Westfield location in 2016.
• Lake Erie Wine CountryminorGTM or Marketing PartnerRegional wine country tourism partnership supporting the Lake Erie AVA wine region marketing efforts.
• Fine Wine & Good Spirits (Pennsylvania Liquor Control Board)coreChannel Partner/ Reseller/ DistributorOfficial retail distribution partner for Pennsylvania wines through the state liquor store network.
• New York WinesminorGTM or Marketing PartnerRegional wine marketing partnership promoting New York State wines and the Finger Lakes/Lake Erie regions.
• Visit ErieminorGTM or Marketing PartnerRegional tourism partnership promoting Erie-area attractions and experiences including Mazza wineries.
• Chautauqua County TourismminorGTM or Marketing PartnerRegional tourism partnership promoting Chautauqua County attractions including Mazza Chautauqua Cellars and Five & 20 Spirits.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Pleasant Valley Wine Company: Oldest continuously operating winery in the Finger Lakes, NY and producer of Great Western brand sweet and sparkling wines. Comparably skewed toward sweet and fruit-forward wines with a large scale family-style operation, providing overlap with Mazza's sweet-wine portfolio on east-coast retail shelves.
• Bully Hill Vineyards: Established Finger Lakes, NY family winery known for sweet and fruit-forward varietals, large tasting room hospitality, and an art-led brand identity. Comparable portfolio mix (especially sweet/fruit wines) and strong DTC tasting-room model, with regional overlap only via east-coast wholesale and shared consumer demographic.
• Heron Hill Winery: Finger Lakes, NY mid-size winery with a comparable combination of estate production, tasting room hospitality, and direct e-commerce. Comparable portfolio diversification and DTC ambition to Mazza, though operating in a different regional AVA.
• Hazlitt 1852 Vineyards: Family-owned Finger Lakes, NY winery with a similar heritage-led positioning, mid-size production, and broad varietal portfolio including sweet and specialty wines. Comparable scale and operational model with overlap on east-coast wholesale accounts and DTC e-commerce.
• Dr. Konstantin Frank Wine Cellars: Heritage Finger Lakes, NY winery known for Germanic/Rhine-style varietals and a tastings/events hospitality business. Comparable to Mazza on the heritage-led brand and DTC events economics, with overlap on east-coast wholesale and DTC consumers.
• Wagner Vineyards: Established Finger Lakes, NY estate winery with a comparable multi-generational family ownership profile, mid-size production, and active tasting room and events business. Overlaps Mazza on the wholesale and DTC e-commerce side for east-coast consumers.

Direct peers

• Arrowhead Wine Cellars: Family-owned North East, PA winery in the Lake Erie AVA producing table, dessert, and fruit wines from estate-grown grapes. Directly comparable in scale, distribution model, and tasting room experience to Mazza, competing for the same regional consumer and wholesale accounts.
• Presque Isle Wine Cellars: North East, PA winery operating in the Lake Erie AVA within the same small geographic cluster as Mazza. Similar mid-size family-owned operation producing a comparable mix of sweet, fruit, and classic varietals, with direct DTC competition for the same Lake Erie Wine Country visitor traffic.
• Lakeview Wine Cellars: North East, PA winery in the Lake Erie AVA producing Chautauqua-style and Concord-based wines. Comparable mid-size regional family winery sharing tasting room, wholesale, and DTC dynamics with Mazza.
• Johnson Estate Winery: Oldest estate winery in the Lake Erie AVA, located in North East, PA alongside Mazza. Comparable family-owned operation producing Germanic-style wines from estate vineyards, with a similar tasting room and DTC business competing in the same regional tourism corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mazzawines
• Facebookfacebook.com/MazzaWines
• Instagraminstagram.com/mazzawines
• Xx.com/MazzaWines
• LinkedInlinkedin.com/company/robert-mazza-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazza Vineyards