SITE ONLINE

What SITE ONLINE does

SiteOnline B.V. is a privately held Dutch web design and online marketing bureau founded in 2008 and headquartered at Rozenburglaan 11, Groningen, Netherlands. The firm operates with a multidisciplinary in-house team of approximately 15 developers, designers, marketeers and consultants, and reports a client base of more than 400 businesses across diverse industries. Its core offering bundles custom website design and development (centered on WordPress, with PHP/Laravel for bespoke backends, WooCommerce for e-commerce, and native/hybrid app builds) with a full stack of digital marketing services: SEO, SEA (Google Ads and Microsoft Advertising), GEO (Generative Engine Optimization for AI answer engines), paid social (Meta, LinkedIn, TikTok), email marketing, video marketing, and GA4/Looker Studio analytics with Google Consent Mode v2 compliance.

The business model is a hybrid of one-time project fees for web design, app builds, and custom web applications, combined with recurring retainers and project-based engagements for ongoing marketing services. GTM is sales-led and consultative: prospects arrive via the company website, free website audit lead magnet, SEO-driven knowledge bank (30+ articles), and word-of-mouth referrals, with no self-service purchasing. Pricing is quote-based and not publicly disclosed. Named clients span SMBs (Quadwinkel since 2010, Ballonvaartcentrum van Manen since 2009) and a handful of enterprise accounts (AircoFin since 2015 in 7 languages, DGCC, Wim Hof). The firm is GDPR (AVG) compliant, holds no disclosed institutional investment, has no subsidiaries, and has not pursued M&A or IPO activity.

Name

SITE ONLINE

Legal name

SiteOnline B.V.

Website

https://siteonline.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

SiteOnline B.V. is a privately held Dutch web design and online marketing bureau in Groningen, serving 400+ SMB and select enterprise clients with custom WordPress/Laravel websites and integrated SEO, SEA, GEO, social, email, video, and analytics services on a project and retainer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Web Design Services: Custom website design and development services including mobile-first responsive design, SEO-ready sites, WooCommerce shops, and custom web applications. Revenue generated through project-based fees.
2. Online Marketing Services: Recurring marketing services including SEO, SEA, GEO, social advertising, email marketing, video marketing, and analytics. Offered as ongoing retainer or project-based engagements.
3. Custom Web Applications: Custom web app development including CRM systems, client portals, intranets, and project planning software built on Laravel/PHP frameworks.
4. App Development: Native app and hybrid app development services including custom features and integrations with app stores (Google Play, Appstore).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SiteOnline is a Dutch web design and online marketing bureau that builds custom WordPress-based websites, WooCommerce shops, native and hybrid apps, and custom web applications (CRMs, client portals, intranets) for B2B clients. Around these builds, the firm delivers integrated online marketing services — SEO, SEA, GEO for AI engines, social advertising, email automation, video marketing, and analytics implementation with GA4 and Consent Mode v2 — through project-based and recurring retainer engagements.

Product overview

SiteOnline is a full-service web design and online marketing agency based in Groningen, Netherlands, operating since 2008. Their offering combines a core web design and development service with specialized digital marketing modules including SEO, SEA, GEO (Generative Engine Optimization), Social Advertising, E-mail Marketing, Video Marketing, and Analytics. The web design practice centers on custom WordPress development with WooCommerce support, while their marketing services span paid search (Google Ads/Microsoft), organic search optimization, AI-powered content optimization for generative search engines, and data analytics implementation with GA4 and Looker Studio. The Free Website Audit serves as a lead generation tool, and the Knowledge Base provides educational content that supports their service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Custom WordPress-based website design and development for B2B clients, including mobile-first responsive layouts, custom themes and plugins, WooCommerce e-commerce stores, and conversion-focused builds. Delivered as a project-based service.
• SEO (Search Engine Optimization) Technical and content SEO service covering Core Web Vitals, structured data, schema markup, crawlability, linkbuilding, content clusters, and authority building to improve organic search rankings for B2B clients.
• SEA (Search Engine Advertising) Paid search advertising management on Google Ads and Microsoft Advertising including Search, Shopping, Performance Max, Display, YouTube and Discovery campaigns, with Smart Bidding for ROAS optimization.
• GEO (Generative Engine Optimization) Generative Engine Optimization service that structures client content (concise answer blocks of 40-120 words, Q&A structures, schema markup) so AI assistants and answer engines can interpret and cite the brand in direct answers.
• Social Advertising Paid social media campaign management on Meta (Facebook/Instagram), LinkedIn, TikTok, and Pinterest, including short video, Stories, carousels, and dynamic catalog ads aimed at conversion performance for B2B clients.
• E-mail Marketing Email marketing service covering template design, automation flows (welcome, cart abandonment, post-purchase, win-back), segmentation, personalization, double opt-in, and deliverability optimization (SPF/DKIM/DMARC).
• Video Marketing Video production for marketing purposes including short-form social content (Reels, TikTok, Shorts), explainer videos, case study and testimonial videos, and YouTube advertising with video SEO.
• Analytics and Measurement Implementation of GA4 measurement via Google Tag Manager with smart data layer, conversion labeling, Consent Mode v2 configuration, and custom Looker Studio dashboards for data-driven marketing decisions.
• Custom Web Applications and Native Apps Bespoke development of web applications (CRMs, client portals, intranets, project planning software) on Laravel/PHP, plus native and hybrid mobile app development with deployment to Google Play and App Store.

Quantifiable outcome

• 9.6 rating from 57 client reviews
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hoppinger: Hoppinger is a Rotterdam-based Dutch digital agency offering web development, e-commerce (Magento/Shopify), and digital marketing services. It is a comparable full-service Dutch digital agency serving similar B2B clients, with somewhat larger scale but overlapping service portfolio.
• Yellowlab: Yellowlab is a Dutch digital agency offering web design, development, SEO, and online marketing services to Dutch SMEs and mid-market companies. It targets the same horizontal B2B customer base as SiteOnline with a similarly broad full-service offering.
• Conversion Boosters: Conversion Boosters is a Dutch online marketing agency offering SEO, SEA, conversion optimization, and CRO services to B2B and e-commerce clients. It is one of the closest Dutch direct competitors to SiteOnline in terms of service mix, mid-market focus, and consultative B2B sales motion.
• Traffic Builders: Traffic Builders is a Dutch online marketing bureau specializing in SEO, SEA, and data-driven traffic acquisition, serving mid-market Dutch clients. It competes head-to-head with SiteOnline in the same SEO/SEA/paid-search category and shares the Dutch B2B mid-market customer profile.
• Kaliber Online Marketing: Kaliber is a Dutch online marketing and web development agency offering SEO, SEA, social advertising, and web design for B2B and B2C clients. It is a direct horizontal competitor with comparable service mix and Dutch mid-market focus.

Broad incumbents

• Dept Agency: Dept is one of the largest Dutch-origin digital agencies with global reach, offering web development, e-commerce, marketing, and creative services across enterprise clients. It is a broad incumbent operating in the same category as SiteOnline but at much greater scale and with a broader portfolio.
• Mirabeau (Cognizant Digital Business): Mirabeau is a Dutch digital agency (now part of Cognizant) offering strategy, design, technology, and marketing services. It overlaps significantly with SiteOnline's full-service offering but at enterprise scale with significantly more resources and broader service portfolio.

Regional players

• Online Marketing Ninjas: Online Marketing Ninjas is a US-based full-service digital marketing agency offering SEO, content, paid media, web design, and development. It is a regional player with a service mix comparable to SiteOnline's, useful as a comparable for benchmarking on similar scope but in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iwould-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITE ONLINE