Tauern Spa

What Tauern Spa does

Tauern Spa is a 4-star superior resort hotel and thermal spa complex operated by TAUERN SPA World Betriebs GmbH & Co KG in Kaprun, Austria, at the foot of the Kitzsteinhorn Glacier in the Hohe Tauern National Park. The property spans over 20,000m² of spa facilities, including 12 pools, 10 saunas and steam rooms, a Hotel Panorama SPA with Austria's largest glass Skyline Pool, a Hotel SPA Gletscherblick, an Alpin Vital SPA & Kosmetik beauty center, fitness facilities, and a Kidstein children's spa. Accommodations cover 13 room/suite categories from 26m² Double Rooms to a 73m² Wellness Suite with private sauna, supported by multiple dining venues including the Gault Millau-awarded FinESSEN tasting restaurant, conference and event facilities, and family programming.

The business sells hotel packages with half-board, spa entry tickets from €24, beauty treatments, conference and event bookings, and gift vouchers. It generates revenue through direct-to-consumer distribution: an integrated online booking engine with best-price guarantee and free cancellation, phone reservations, an e-commerce shop, walk-in day spa access, and corporate enquiry channels. Pricing is segmented across room tiers ranging from €166 to €266 per person per night, with additional day-spa and package pricing. The resort is part of the VAMED Vitality World network, operates 365 days per year, and reports a 90% guest recommendation rate. Underlying technology is limited to standard hospitality systems — booking engine, e-commerce shop, CRM supporting the VitalityClub loyalty program — with the proprietary Green & Clean Living dry-steam cleaning protocol as the only notable differentiated technology.

Name

Tauern Spa

Legal name

TAUERN SPA World Betriebs GmbH & Co KG

Website

https://tauernspakaprun.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Tauern Spa is a 4-star superior Austrian alpine resort and thermal spa complex in Kaprun, offering hotel accommodations, 20,000m² of spa facilities, dining, and conference services to leisure travelers, families, corporate groups, and day-spa visitors as part of VAMED Vitality World.

Ownership category

akta.pro rank

Product category

Wellness Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Wellness resort hospitality
• Thermal spa facilities
• Hotel accommodations
• Spa treatments beauty
• Conference corporate events

Headquarters

HQ city

Kaprun

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from hotel rooms and suites ranging from standard double rooms to luxury wellness suites. Includes half-board dining packages and various inclusive services.
2. Spa Entry Tickets: Day spa tickets starting from €24 per person for access to SPA Water World and SPA Sauna World facilities open 365 days per year.
3. Spa Treatments & Beauty Services: Alpin Vital SPA & Kosmetik provides massages, beauty treatments, and wellness therapies using natural cosmetics.
4. Culinary & Dining: Multiple dining options including breakfast buffet, lunch, dinner, FinESSEN exclusive tasting restaurant, and hotel bar. Half-board included in hotel packages.
5. Conference & Events: Seminar rooms, incentive programs, and corporate event hosting facilities for business travelers and organizations.
6. Gift Vouchers: Vouchers available for spa tickets, hotel stays, wellness treatments, and culinary experiences sold through online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Tauern Spa operates a 4-star superior alpine resort hotel integrated with a 20,000m² thermal spa complex in Kaprun, Austria. Its core offering combines hotel accommodation (rooms and suites with mountain views), a thermal spa with 12 pools and 10 saunas open 365 days per year, beauty and wellness treatments, multiple dining venues, and conference and event facilities. Revenue is generated from overnight stays with half-board packages, day spa tickets, treatments, dining, conferences, and gift vouchers.

Product overview

Tauern Spa is a 4-star superior resort hotel and thermal spa complex located in Zell am See-Kaprun, Austria, at the foot of the Kitzsteinhorn Glacier in the Hohe Tauern National Park. The resort operates as an integrated hospitality platform comprising hotel accommodations (13 room/suite categories ranging from 26m² to 73m²), multiple spa zones (SPA Water World with 12 pools, SPA Sauna World with 10 saunas, Hotel Panorama SPA with Skyline Pool, and Hotel SPA Gletscherblick), dining venues (FinESSEN fine dining, spa restaurants, bar), conference facilities, and various package products. The spa facility spans over 20,000m² open 365 days a year. The resort is part of VAMED Vitality World network. Guests can purchase day tickets, spa treatments, vacation packages, and vouchers through the online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Panorama SPA: Austria's largest and most exclusive hotel panorama spa with glass Skyline Pool, accessible to hotel guests booking Junior Suite or Suite categories.
• Hotel SPA Gletscherblick
• Alpin Vital SPA & Kosmetik
• FinESSEN
• SPA Water World
• SPA Sauna World

Products and services

• Hotel Accommodations Four-star superior resort hotel offering 13 room and suite categories ranging from 26m² Double Rooms to a 73m² Wellness Suite Glacier View, including Nature, Premium, Panorama, Mountain View, Glacier View, Junior Suite, and Wellness Suite categories. All rooms feature balconies with mountain panoramas and include half-board dining plus access to spa facilities.
• SPA Water World 20,000 square meter thermal spa facility featuring 12 pools, separate children's and treatment areas, and open 365 days a year for day visitors and hotel guests.
• SPA Sauna World Part of the 20,000m² spa area with 10 saunas and steam rooms offering various sauna experiences for day visitors and hotel guests.
• Hotel Panorama SPA Austria's largest and most exclusive hotel panorama spa with glass Skyline Pool, exclusively accessible to hotel guests with free access from 09:00 for Junior Suite and Suite bookings.
• Hotel SPA Gletscherblick Hotel spa area featuring a panoramic pool and Gletscherblick sauna with views of the Kitzsteinhorn Glacier, included with hotel stays.
• Alpin Vital SPA & Kosmetik Full-service spa and beauty treatment offerings including massages, wellness therapies, and natural cosmetics using Reviderm products.
• Fitness Fitness facilities included with spa access, featuring equipment and panoramic alpine views for hotel guests and day spa visitors.
• Culinary and Dining Multiple dining venues including the FinESSEN exclusive tasting restaurant (2 Gault Millau toques, 14.5/20 points), spa restaurants, breakfast/brunch service, lunch, dinner, hotel bar, and regional Pinzgau specialties.
• Conference and Meetings Seminar rooms and packages for corporate events, incentive programmes, celebrations, and team retreats, supported by dedicated conference facilities and corporate enquiry handling.
• Expedition Summer with 100 Expeditions 3-night wellness and mountain package (June 1 - September 30, 2026) from €585 per person including wellness breakfast, mountain bike/e-bike rental, TOP OF SALZBURG summit ticket, spa experience on departure day, and access to Hotel Panorama SPA and Hotel SPA Gletscherblick.
• Expedition Family Days 2-night family vacation package (June 1 - September 6, 2026) with children up to 10 years staying free, including access to hotel SPA Gletscherblick and children's SPA Kidstein, the COOL KIDS FUN vacation program, bike rental, and weekly family activities.
• Expedition Mountain Air 2-night package (April 6 - October 23, 2026) combining mountain activities with spa relaxation, including an Alpienne partial massage (25 min), spa experience on departure day, choice of TOP OF SALZBURG ticket or 9-hole green fee, and mountain bike rental.
• Relax! Day Spa Day spa packages including Relax! Genuss Pur (€112 per person) featuring full-day thermal entry with sauna, wellness breakfast at the spa restaurant, a €15 gourmet voucher, and 15% discount on treatments. Available for guests aged 15+.
• SPA Tickets (Thermentickets) Day passes to the thermal spa starting from €24 per person, including access to SPA Water World and SPA Sauna World facilities for day visitors.
• Gift Vouchers (Gutscheine) Gift vouchers available for thermal tickets, hotel stays, wellness treatments, day spa packages, and culinary experiences, sold through the resort's online shop.

Quantifiable outcome

• 90% of guests recommend TAUERN SPA
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VAMED Vitality WorldcoreStrategic or Co-development PartnerTAUERN SPA is a resort part of the VAMED Vitality World network, a leading international spa and wellness operator. This partnership provides access to shared expertise, cross-promotional opportunities, and integration within a recognized spa and wellness brand network.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Aqua Dome: Austrian Alpine thermal spa resort in the Ötztal offering hotel, thermal pools, saunas, and spa treatments in a similar 4-star alpine wellness configuration, targeting the same family, couple, and wellness traveler segments.
• Naturhotel Forsthofgut: Austrian 5-star Alpine wellness hotel in Leogang combining nature-themed design, spa, culinary, and sustainability positioning; directly comparable in luxury alpine wellness segmentation and eco-credentials.
• EurothermenResort: Austrian operator of multiple thermal spa resorts (Bad Schallerbach, Therme Geinberg, Therme Bad Hall) with a similar model of hotel + thermal spa + day tickets + treatments under one brand family, competing for the same Austrian wellness guest.
• Alpentherme Gastein: Austrian Alpine thermal spa resort in Bad Hofgastein combining hotel, thermal pools, and sauna facilities with similar year-round wellness positioning, comparable room tiers, and overlapping guest demographics in the Salzburg/Austrian Alps region.
• Therme Erding: Germany's largest thermal spa complex, operating a similar integrated model of day-ticket spa access (from a low entry price), hotel accommodations, multiple restaurants, and sauna worlds — directly comparable revenue mix and customer behavior.
• Therme Vals: Iconic Swiss alpine thermal bath and boutique hotel experience with comparable premium wellness positioning and thermal-water-driven value proposition, appealing to the same high-end European wellness traveler segment.
• St. Martins Therme & Lodge: Austrian thermal resort and lodge at Lake Neusiedl combining thermal spa, hotel, F&B, and nature-based experiences, with a comparable product architecture and pricing structure targeting Austrian and international wellness guests.
• Therme Bad Füssing: One of Europe's largest thermal spa destinations in Bavaria, combining day-ticket thermal access with multiple hotel properties and treatment offerings — directly analogous in revenue mix and customer behavior.
• Avita Resort Bad Tatzmannsdorf: Austrian 4-star superior thermal wellness resort offering hotel rooms, thermal spa, saunas, treatments, and culinary venues — directly comparable in classification, product breadth, and target segments.

Broad incumbents

• VAMED Vitality World: Parent network and broader operating platform of multiple Austrian and international thermal spa resorts; represents both a strategic ally and a portfolio benchmark against which Tauern Spa's individual property performance is implicitly measured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=JQJR2nt5lV0
• Instagraminstagram.com/tauernspa
• Xx.com/tauern_spa
• Facebookfacebook.com/tauernspakaprun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tauern Spa