Exquisite Magazine
Exquisite Magazine is a Lagos-based, privately held digital media company founded in 2003 that publishes fashion, beauty, wellness, lifestyle, and entrepreneurship content targeted at African women through its website, Android app, and signature events including ELOY Awards and Wellness and Style Week.
- Company typePrivate
- Founded2003
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Exquisite Magazine does
Exquisite Magazine is a Lagos-based, privately held digital media company founded in 2003 by Tewa Onasanya, operating primarily in Nigeria and targeting African women with content spanning fashion, beauty, style, wellness, lifestyle, news, celebrity coverage, and entrepreneurship. The company describes itself as "Africa's #1 Visibility Platform For Wellness Lifestyle, Entrepreneurship & Empowerment," publishing editorial across its main website (exquisitemag.com) and an Android mobile application, with a content taxonomy organized into Fashion, News, The EM Power List, Beauty, Style, Lifestyle, and an extended "More" section that includes Celebrities, Events, EM Digital Magazine, Editorials, EM Features, EM TV, EMotivate, ELOY, EMAC, and a Google Play app link. The technical surface is a conventional web publishing platform with a mobile app wrapper; no API, integrations, or proprietary AI/ML capabilities are disclosed.
Underlying the publication is a diversified editorial, video, and event portfolio. Core products include the flagship Exquisite Magazine publication, the EM Digital Magazine subscription product, the EM TV video channel, the EMotivate inspirational editorial series, the Exquisite Club paid membership program, the EM Power List annual editorial feature, and a Business Directory listing service. The company also owns three signature events: ELOY Awards, EMAC (EM Awards Celebration), and Wellness and Style Week (WAS Week), supplemented by the EM Partners brand collaboration program and the Get Featured submission portal.
Monetization comes from four streams: advertising and sponsored content (contact-based pricing via [email protected]), EM Digital Magazine subscriptions ([email protected]), Exquisite Club membership fees, and Business Directory/listing fees. Distribution is direct-to-consumer across owned channels (website, Android app, email newsletter, Instagram with 38,211+ followers, Facebook with 18,560+ fans, X with 3,949+ followers), with no disclosed revenue, funding rounds, institutional investors, parent company, or named customers in the source data.
Exquisite Magazine firmographics
Firmographics- Name
- Exquisite Magazine
- Legal name
- Exquisite Magazine
- Website
- https://exquisitemag.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exquisite Magazine is a Lagos-based, privately held digital media company founded in 2003 that publishes fashion, beauty, wellness, lifestyle, and entrepreneurship content targeted at African women through its website, Android app, and signature events including ELOY Awards and Wellness and Style Week.
- Ownership category
- akta.pro rank
Exquisite Magazine industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Beauty & Grooming Magazines (MPAJAEAE), Health, Fitness & Wellness Magazines (MPAJAEAD), Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where Exquisite Magazine is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Exquisite Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsored Content: The magazine monetizes through display advertising, sponsored articles, and paid promotional posts from brands targeting the African women's wellness, fashion, and lifestyle market.
- EM Digital Magazine Subscriptions: Subscription revenue from EM Digital Magazine for [email protected] subscribers seeking premium editorial content.
- Exquisite Club Membership: Membership fees from Exquisite Club, a premium membership offering for engaged readers.
- Directory and Listing Fees: Business directory services allowing businesses to list and gain visibility to the publication's audience.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Exquisite Magazine product offering
Product offeringCore offering
Exquisite Magazine is a digital lifestyle media platform that publishes editorial content on fashion, beauty, wellness, lifestyle, and entrepreneurship targeted at African women. It distributes content via a website, mobile app, and social channels, monetizing through advertising, subscriptions, and membership, while running signature awards and wellness events.
Product overview
Exquisite Magazine is Africa's #1 visibility platform for wellness lifestyle, entrepreneurship and empowerment. The platform operates as a digital media company offering content across multiple channels including the core digital magazine, EM TV video content, EMotivate editorial series, and the Exquisite Club membership program. The company also hosts signature events including the EMAC (EM Awards), ELOY Awards, and Wellness and Style Week. Additional services include a Business Directory, EM Partners brand collaboration program, and a Get Featured submission portal. Content spans categories including Fashion, Beauty, Style, Lifestyle, News, Celebrities, Events, and Editorials.
Differentiator
Problem solved
Functional benefit
Brands
- EM Digital Magazine: Digital version of the Exquisite Magazine publication
- EM TV
- EMotivate
- ELOY Awards
- EMAC
- The EM Power List
- Wellness and Style Week
- Exquisite Club
- Business Directory
Products and services
- Exquisite Magazine (Digital Magazine)
Companies that use Exquisite Magazine
Customer profileSegments4 records
Ideal customer profiles2 records
Exquisite Magazine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Exquisite Magazine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ELoy AwardscoreELoy Awards is Exquisite Magazine's flagship annual awards event celebrating excellence among women across Africa. The awards serve as a key brand property and revenue driver, attracting high-profile attendees and sponsorship opportunities while reinforcing EM's positioning as Africa's visibility platform for women.
- EMACcoreEMAC (EM Awards Celebration) is Exquisite Magazine's awards and celebration event that recognizes achievements in fashion, beauty, lifestyle, and entrepreneurship, serving as a platform for industry visibility and networking.
- Wellness and Style WeekcoreWellness and Style Week is an annual event property owned by Exquisite Magazine that brings together wellness and style industry stakeholders, creators, and audiences for a week of programming around health, fashion, and empowerment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Exquisite Magazine competitors and assessment
Company assessmentEmerging players
- Olori Super Woman: Olori Super Woman is a Nigerian digital media brand covering women in business, leadership, lifestyle, and culture. It shares Exquisite Magazine's women-empowerment and entrepreneurship editorial positioning in the Nigerian market.
- She Leads Africa: She Leads Africa is a media and community platform for African women entrepreneurs, covering business, career, and lifestyle. It overlaps with Exquisite's 'women entrepreneurs and business owners' segment and EMotivate editorial focus.
- Glam Africa: Glam Africa is a digital platform focused on African fashion, beauty, and lifestyle content, with a particular emphasis on diaspora and pan-African audience. It overlaps meaningfully with Exquisite's fashion/beauty editorial focus but with a different geographic center of gravity.
Direct peers
- BellaNaija: BellaNaija is Nigeria's largest digital lifestyle and entertainment media platform, covering fashion, beauty, lifestyle, and women-focused content for African audiences. It is the most direct competitor to Exquisite Magazine in the Nigerian women's lifestyle digital media category.
- Genevieve Magazine: Genevieve Magazine is a Nigerian fashion, beauty, and lifestyle publication targeting African women, with both print and digital editions. It competes directly with Exquisite Magazine in the same Nigerian fashion/lifestyle editorial category.
- Wow Magazine (Nigeria): Wow Magazine is a Nigerian lifestyle publication covering fashion, beauty, entertainment, and culture for African women, with digital and event extensions. It is a focused direct peer in the same women's lifestyle media niche.
Broad incumbents
- ThisDay Style: ThisDay Style is the fashion, beauty, and lifestyle section of ThisDay newspaper, one of Nigeria's leading dailies. It competes in the same fashion/beauty editorial category but as part of a larger legacy media group.
- Marie Claire South Africa: Marie Claire South Africa is the local edition of a global fashion and beauty magazine brand serving African women with editorial and digital content. It overlaps with Exquisite Magazine in lifestyle/fashion/beauty but operates as part of a global media network.
- Guardian Life (Nigeria): Guardian Life is the lifestyle vertical of The Guardian Nigeria, covering fashion, wellness, relationships, and culture. It is a broader media incumbent with overlapping lifestyle editorial coverage of the same Nigerian audience.
Regional players
- True Love Magazine (South Africa): True Love is a long-running South African women's lifestyle magazine covering fashion, beauty, wellness, and relationships. Comparable product and audience, but it primarily serves South Africa rather than Nigeria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Exquisite Magazine social profiles
Digital presenceExquisite Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exquisite Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Exquisite Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exquisite Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exquisite Magazine
What does Exquisite Magazine do?
Exquisite Magazine is a digital lifestyle media platform that publishes editorial content on fashion, beauty, wellness, lifestyle, and entrepreneurship targeted at African women. It distributes content via a website, mobile app, and social channels, monetizing through advertising, subscriptions, and membership, while running signature awards and wellness events.
Is Exquisite Magazine a public or private company?
Exquisite Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exquisite Magazine founded?
Exquisite Magazine was founded in 2003. It employs 11 to 50 people.
Where is Exquisite Magazine based?
Exquisite Magazine is headquartered in Lagos, Nigeria, in the Africa region.
How does Exquisite Magazine make money?
Four revenue lines are on record. Advertising and Sponsored Content is the primary driver. The others are EM Digital Magazine Subscriptions, exquisite Club Membership and directory and Listing Fees.
Who are Exquisite Magazine's main competitors?
Emerging players on record are Olori Super Woman, She Leads Africa and Glam Africa. Direct peers are BellaNaija, Genevieve Magazine and Wow Magazine (Nigeria). Broad incumbents are ThisDay Style, Marie Claire South Africa and Guardian Life (Nigeria). True Love Magazine (South Africa) is listed as a regional player.
Does Exquisite Magazine have an API?
No public API is recorded for Exquisite Magazine.
What industry is Exquisite Magazine in?
Exquisite Magazine's product category is Digital Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAE, Beauty & Grooming Magazines. Its NAICS code is 51312 and its SIC code is 2721.