eLoyalty
eLoyalty is a wholly-owned subsidiary of TTEC Holdings that delivers enterprise contact center technology, CRM, AI, and analytics transformation services to large organizations across multiple verticals. Now formally operating under TTEC's Digital and Engage brands following 2011 acquisition.
- Company typePrivate
- Founded1990
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What eLoyalty does
eLoyalty is a wholly-owned subsidiary of TTEC Holdings, Inc. (NASDAQ: TTEC) and operates as an enterprise contact center technology and business transformation services brand within TTEC's portfolio. Acquired by TTEC (then TeleTech) in 2011, eLoyalty provides cloud- and premises-based technology platforms for contact center operations, CRM integration, AI and analytics, business process development, customer analytics and reporting, workforce management, and quality assurance. The subsidiary's offering is now formally distributed through TTEC's two-pronged model: TTEC Digital, which designs, builds, and operates contact center technology, CRM, AI, and analytics solutions, and TTEC Engage, which delivers AI-enhanced customer engagement, customer acquisition, growth, tech support, back office, and fraud prevention services.
The platform architecture is modular, anchored by TTEC Digital and supplemented by specialized modules including TTEC ADDI (AI-enhanced engagement), TTEC Clarity (conversational clarity), TTEC Perform (associate performance), TTEC Let Me Know (notifications), TTEC RealSkill (training), TTEC Insights (analytics), and TTEC Intelligent Fraud Automation (anomaly detection). Underlying AI capabilities span natural language processing, predictive analytics, process automation, and anomaly detection, applied across text, structured data, and audio modalities. The technology stack integrates with CX Cloud Hyperscalers, CX Ecosystem Specialists, and CX Platform Leaders through formal partner tracks.
Go-to-market is direct enterprise sales targeting large organizations across at least ten verticals: Automotive, Financial Services and Insurance, Healthcare, High Tech, Government and Public Sector, Communications, Media and Entertainment, Retail and eCommerce, Travel and Hospitality, and Startups and Hypergrowth. Customer acquisition leverages content marketing (Customer Strategist Journal, blogs, client stories), webinars, events, and downloadable resources. The business model is outcome-based enterprise services; pricing is not publicly disclosed and contracts are bespoke. eLoyalty operates with 501-1,000 employees per firmographics, while parent TTEC maintains 60,000+ employees across six continents, providing global delivery scale.
eLoyalty firmographics
Firmographics- Name
- eLoyalty
- Legal name
- eLoyalty
- Website
- https://eloyalty.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- eLoyalty is a wholly-owned subsidiary of TTEC Holdings that delivers enterprise contact center technology, CRM, AI, and analytics transformation services to large organizations across multiple verticals. Now formally operating under TTEC's Digital and Engage brands following 2011 acquisition.
- Ownership category
- akta.pro rank
eLoyalty industry classification
Industry- Product category
- Customer Experience Technology
- NAICS
- Telephone Call Centers (56142), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industries
- General Customer Service & Contact Center Operations (BPAAAAAA), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Appointment Scheduling & Service Dispatch Support (BPAAABAO)
Keywords
Where eLoyalty is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
eLoyalty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels2 records
Marketing channels5 records
eLoyalty product offering
Product offeringCore offering
eLoyalty provides cloud- and premises-based technology platforms and business transformational solutions for enterprise contact center operations. Its offerings span contact center technology design/build/operate services, CRM integration, AI and analytics, business process development, systems infrastructure, customer analytics, reporting, workforce management, and quality assurance. The company serves enterprise clients across vertical markets including automotive, financial services, healthcare, government, communications, media, retail, and travel/hospitality.
Product overview
eLoyalty operates as part of TTEC's portfolio, offering a platform-plus-modules architecture. TTEC Digital provides the core technology services designing, building, and operating contact center technology, CRM, AI, and analytics solutions. TTEC Engage delivers AI-enhanced customer engagement and service delivery. The product suite includes specialized modules: TTEC ADDI for AI-enhanced engagement, TTEC Clarity for conversational intelligence, TTEC Perform for associate excellence, TTEC Let Me Know for communication, TTEC RealSkill for training, TTEC Insights for analytics, and TTEC Intelligent Fraud Automation for fraud prevention. eLoyalty's acquired brand continues to provide cloud- and premises-based enterprise contact center solutions, business process development, and customer analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- TTEC Digital Designs, builds, and operates contact center technology, CRM, AI, and analytics solutions for enterprise clients seeking digital transformation. Offered as a core technology services business within the TTEC portfolio.
- TTEC Engage Delivers AI-enhanced customer engagement, customer acquisition and growth, tech support, back office, and fraud prevention services for enterprise clients across verticals.
- eLoyalty Business Transformation Solutions Award-winning enterprise-level contact center assets providing cloud- and premises-based technology platforms, business process development, systems infrastructure, customer analytics, reporting, workforce management, and quality assurance across every vertical market.
Companies that use eLoyalty
Customer profileSegments10 records
Ideal customer profiles1 record
eLoyalty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
eLoyalty partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
eLoyalty competitors and assessment
Company assessmentDirect peers
- RingCentral: RingCentral offers RingCX alongside its UCaaS portfolio, providing cloud contact center solutions that compete with eLoyalty's contact center technology stack for enterprise buyers.
- Five9: Five9 is a leading cloud-native CCaaS vendor offering contact center, workforce optimization, and AI-driven CX capabilities to enterprise clients, directly competing with eLoyalty's cloud and hybrid contact center platform offerings.
- 8x8: 8x8 combines UCaaS and CCaaS offerings with AI-powered contact center capabilities, competing with eLoyalty in unified communications and contact center technology for enterprise customers.
- NICE: NICE (including NICE inContact) provides CCaaS, workforce engagement, and CX analytics platforms that overlap with eLoyalty across cloud contact center technology and AI-driven customer engagement use cases.
- Genesys: Genesys offers the Genesys Cloud CX platform alongside on-premise contact center solutions, competing with eLoyalty in cloud contact center, omnichannel routing, and AI-powered customer journey orchestration.
- Talkdesk: Talkdesk is a cloud-native CCaaS provider competing with eLoyalty in AI-powered contact center technology, particularly targeting mid-market and enterprise digital transformation deals.
Broad incumbents
- Avaya: Avaya is a long-established contact center and unified communications vendor with a large installed base, overlapping with eLoyalty's on-premise and hybrid contact center technology offerings as part of a broader portfolio.
- Cisco: Cisco's Webex Contact Center sits within its broader collaboration and networking portfolio, competing with eLoyalty as part of a wider enterprise communications and contact center technology stack.
- Teleperformance: Teleperformance is the world's largest CX/BPO provider with omnichannel contact center services, competing with TTEC/eLoyalty's services arm across verticals and geographies.
- Concentrix: Concentrix is a global CX and BPO provider with technology-enabled contact center services, competing with TTEC/eLoyalty across enterprise CX transformation, customer care, and digital services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
eLoyalty social profiles
Digital presenceeLoyalty financial estimates
Financial estimateRevenue estimate
Valuation estimate
eLoyalty leadership team
Management profileNumber of profiles
eLoyalty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eLoyalty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eLoyalty
What does eLoyalty do?
eLoyalty provides cloud- and premises-based technology platforms and business transformational solutions for enterprise contact center operations. Its offerings span contact center technology design/build/operate services, CRM integration, AI and analytics, business process development, systems infrastructure, customer analytics, reporting, workforce management, and quality assurance. The company serves enterprise clients across vertical markets including automotive, financial services, healthcare, government, communications, media, retail, and travel/hospitality.
Is eLoyalty a public or private company?
eLoyalty is a private company. It is classified as corporate owned and is currently acquired.
When was eLoyalty founded?
eLoyalty was founded in 1990. It employs 501 to 1,000 people.
Where is eLoyalty based?
eLoyalty is headquartered in Austin, United States, in the North America region.
Who are eLoyalty's main competitors?
Direct peers on record are RingCentral, Five9, 8x8, NICE, Genesys and Talkdesk. Broad incumbents are Avaya, Cisco, Teleperformance and Concentrix.
Does eLoyalty have an API?
No public API is recorded for eLoyalty.
What industry is eLoyalty in?
eLoyalty's product category is Customer Experience Technology. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of BPAAAAAA, General Customer Service & Contact Center Operations. Its NAICS code is 56142 and its SIC code is 7373.