Bergans

Name

Bergans

Legal name

Bergans Fritid

Website

https://bergans.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Gear

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Camping, Hiking & Climbing Specialty Retail (CRAMABAM)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Outdoor apparel
• Hiking gear
• Outdoor clothing
• Camping equipment
• Technical backpacks

Headquarters

HQ city

Hokksund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outdoor Apparel and Gear Sales: Primary revenue from direct sales of outdoor clothing, footwear accessories, and gear through e-commerce and retail stores. Products include jackets, pants, baselayers, backpacks, tents, and sleeping bags targeting outdoor enthusiasts.
2. Customer Club Membership: Revenue supported by customer loyalty program offering 15% discount to members, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bergans designs and sells premium outdoor clothing (shell jackets, down jackets, pants, merino wool baselayers, midlayers, fleece) and outdoor gear (backpacks, tents, sleeping bags, hip packs). The company operates as a direct-to-consumer outdoor brand, selling through its own bergans.com e-commerce store, physical retail stores in Norway, and a dedicated outlet channel, organized around multiple named collections such as Vega, Rabot, and Nordmarka.

Product overview

Bergans is a Norwegian outdoor apparel and gear company established in 1908, offering a comprehensive portfolio of premium outdoor products organized into distinct collections and product categories. The core product offering includes technical clothing (jackets, pants, tops, baselayers, midlayers) organized under collections like Vega (women's focus), Rabot (merino/down technical), and Nordmarka (traditional Norwegian design), complemented by gear categories including backpacks (Vengetind, Trollhetta, Kompass, Driv series), tents, sleeping bags, and outdoor equipment. The company operates B2C e-commerce with a customer loyalty program, a B2B ordering platform, and an outlet channel for discounted items. Activities supported include hiking, trail running, outleisure (urban outdoor), hunting, ski touring, and skiing.

Differentiator

Problem solved

Functional benefit

Products and services

• Vega Collection A premium women's outdoor collection combining wool and softshell materials with feminine design and functional features for hiking and outdoor activities, targeted at female outdoor enthusiasts.
• Rabot Collection A technical outdoor collection incorporating merino wool and down insulation, designed for hiking and mountaineering activities.
• Nordmarka Collection An outdoor pants and flannel shirts collection that combines traditional Norwegian design with functional outdoor features for women.
• Vengetind Backpack Series Technical hiking backpacks available in 15L, 25L, and 35L capacities for day hikes and multi-day trekking, targeting outdoor hikers and trekkers.
• Trollhetta Backpack Series Large capacity trekking backpacks in 80L and 100L sizes designed for extended mountaineering and trekking expeditions.
• Kompass Daypack Series Daypacks in 20L and 30L capacities intended for day hiking and daily outdoor activities for men and women.
• Driv HipPack Series Hip packs in 1L, 3L, and 6L sizes for outdoor activities such as hiking, trail running, and outleisure, offering lightweight on-the-go storage.
• Hogna Shell Series High-performance shell jackets and pants using multi-layer (2L, 2.5L, 3L) weather protection construction for demanding outdoor conditions, including windblocking, waterproof, and breathable variants.
• Backpacks A full range of backpacks including duffel bags, daypacks, medium hiking packs, large trekking packs, hunting packs, everyday packs, hip packs, and hiking backpacks for kids, designed for hiking, trekking, hunting, and daily outdoor use.
• Tents Outdoor tents for camping and trekking, including dome and tunnel tent designs for varied outdoor conditions.
• Sleeping Bags and Pads Sleeping bags and sleeping pads designed for outdoor sleeping comfort during camping and hiking trips.
• Bergans Customer Club A free loyalty program offering members 15% off their first order, exclusive personal offers and promotions, free exchange, and a newsletter with outdoor tips, inspiration, and access to their orders online.
• Bergans Outlet A dedicated outlet sales channel offering discounted and last-chance Bergans outdoor clothing and gear across women's, men's, kids, gear, and accessories categories.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mammut: Swiss premium outdoor brand offering technical apparel, climbing gear, backpacks, and avalanche safety equipment. Comparable to Bergans on premium technical positioning, broad outdoor assortment (apparel + gear), and mountain sports specialization.
• Fjällräven: Swedish outdoor brand known for durable hiking apparel, the Kånken backpack, and strong heritage positioning. Closely comparable to Bergans in brand-led premium outdoor retail, broad apparel + backpack assortment, and Nordic heritage narrative.
• Norrøna: Norwegian premium outdoor brand founded in 1929 offering technical apparel, jackets, and backpacks for mountaineering, skiing, and hiking. Closest direct peer to Bergans given shared Norwegian heritage, premium positioning, and overlapping product categories (technical shells, backpacks, ski gear).
• Haglöfs: Swedish outdoor brand offering technical apparel, footwear, and backpacks for hiking, skiing, and mountaineering. Similar premium outdoor positioning to Bergans with comparable technical shell jackets, insulation layers, and packs across hiking/winter categories.
• Helly Hansen: Norwegian outdoor and workwear brand founded in 1877 with deep heritage in sailing, skiing, and outdoor apparel. Comparable to Bergans on Norwegian origin, broad outdoor product range, and multi-channel DTC + retail distribution.
• Devold: Norwegian heritage brand founded in 1853 specializing in merino wool base layers and outdoor apparel. Comparable to Bergans on Norwegian heritage, wool/merino specialization, and premium outdoor positioning.
• Klättermusen: Swedish premium outdoor brand specializing in mountaineering and sustainability-focused technical apparel. Directly comparable to Bergans on premium technical positioning, sustainability narrative, and Nordic outdoor heritage.
• Lundhags: Swedish outdoor brand with heritage dating to 1932, focused on hiking boots, technical apparel, and backpacks. Comparable to Bergans on Scandinavian heritage, hiking/ski specialty positioning, and premium technical outdoor assortment.

Broad incumbents

• Arc'teryx: Canadian premium technical outdoor brand owned by Amer Sports, a leader in high-end shells, insulation, and packs. Comparable to Bergans on premium technical positioning and overlap in shell jackets (2L/3L), down jackets, and technical backpacks.
• Patagonia: US-based global outdoor apparel and gear brand, broader incumbent with significant scale in technical apparel, fleeces, and packs. Comparable to Bergans across overlapping product categories (technical shells, insulation, backpacks) and on sustainability-led brand positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BergansOfNorway
• Facebookfacebook.com/bergansnorway
• LinkedInlinkedin.com/company/bergans-fritid-as
• Instagraminstagram.com/bergansofnorway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergans