Drennan Insurance Marketing

What Drennan Insurance Marketing does

Drennan Insurance Marketing is an insurance marketing organization (IMO/MO) that supports independent insurance producers selling Medicare and senior-market insurance products across the United States. The company functions as an intermediary layer between insurance carriers and contracted agents, providing multi-carrier access, competitive commission arrangements, training resources, and a suite of agent-facing technology tools including a nationwide quote engine, mobile application, and agent portal. The product portfolio spans Medicare Supplement, Medicare Advantage/PDP, Final Expense, Annuities, Term Life, Long Term Care, Cancer and Critical Illness, and Dental/Vision/Hearing products.

Underlying technology centers on a nationwide rate-quote engine for Medicare Supplement, Medicare Advantage, and Final Expense products, paired with a mobile application and agent portal that surface production reports, writing numbers, and state-by-state appointment data. Supporting tools include a T65 lead program with downloadable lists and mail-outs, a T65 mapping tool, customizable agent websites, reward-point incentive programs, and a webinar/training infrastructure including AHIP certification preparation. The architecture is described as integration-oriented and ease-of-use-oriented rather than AI-driven.

Revenue mechanics are commission-based: the company contracts with multiple insurance carriers and earns commissions on policies placed by its appointed independent agents, passing a portion to those agents. Marketing channels are digital and content-driven (company website, email/newsletter, webinars, blog content) plus agent contests and incentives. The company has been in operation for over 30 years (the underlying senior-market MO was founded in 1994 and acquired by Integrity Marketing Group in 2026), and reports that thousands of agents are contracted across all 50 states. Customer segment is vertical: independent insurance agents ranging from new entrants to 20-year veterans. Pricing to end consumers is not applicable — the company is B2B to its agent channel.

Name

Drennan Insurance Marketing

Legal name

Eldercare Insurance Services, Inc.

Website

https://drennancompanies.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Drennan Insurance Marketing is a US insurance marketing organization supporting independent insurance agents nationwide with multi-carrier access, commission arrangements, and agent-facing technology including quote engines, a mobile app, and lead-generation tools for Medicare and senior-market products.

Ownership category

akta.pro rank

Product category

Insurance Marketing Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

Keywords

• Insurance marketing organization
• Senior market insurance
• Medicare supplement products
• Independent agent services
• Insurance carrier portfolio

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agent Commissions: Eldercare acts as a marketing organization (MO) that receives commissions from insurance carriers for policies placed by contracted agents. The company offers competitive commissions through volume sales and independent status, passing commissions to agents while retaining a portion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Drennan Insurance Marketing operates as a senior market insurance marketing organization that contracts independent insurance agents to sell a portfolio of Medicare and senior market insurance products on behalf of multiple carriers. The organization provides agents nationwide quote engines, a mobile application, T65 lead programs, custom agent websites, training, contracting support, and competitive commissions across Medicare Supplement, Medicare Advantage/PDP, Final Expense, Annuities, Term Life, Long Term Care, Cancer and Critical Illness, and Dental, Vision, and Hearing products.

Product overview

Drennan Insurance Marketing operates as a senior market insurance marketing organization representing a portfolio of insurance carriers and products. The platform offers Medicare Supplement Insurance, Medicare Advantage/PDP, Final Expense Insurance, Annuities, Term Life Insurance, Long Term Care, Cancer and Critical Illness, and Dental, Vision, and Hearing products. The company provides agents with a suite of technology tools including a nationwide quote engine for real-time rate comparisons, a mobile application for on-the-go access to production reports and writing numbers, T65 lead programs with downloadable lists and mail-outs, and custom agent websites for lead generation. The platform is built around supporting independent insurance agents with training resources, prospecting tools, and commission management across all states where agents are appointed.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Supplement Insurance

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Integrity Marketing GroupcoreStrategic or Co-development PartnerIntegrity Marketing Group acquired Eldercare Insurance Services, Inc., one of the largest Senior Market insurance marketing organizations in the United States. As part of the deal, company owners Tony and John Bettis became owners in Integrity Marketing Group, indicating a significant strategic integration with the acquiring company.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• GoHealth Insurance: GoHealth is a Medicare-focused insurance distribution platform with both agent and technology-enabled consumer channels. Comparable in its focus on Medicare lead conversion, though it competes more on the consumer-facing side than Eldercare's pure agent-FMO model.
• SelectQuote Insurance Services: SelectQuote is a senior market insurance distributor specializing in Medicare and life products, operating both agent and direct-to-consumer channels. Relevant comparable as a senior-focused distribution competitor leveraging scale and technology.
• Americo Financial Life and Annuity: Americo is a carrier whose Final Expense and annuity products are commonly distributed through FMOs comparable to Eldercare. It is a relevant peer as a product-supply-side counterpart that competes for the same agent relationships.

Regional players

• National Western Life Insurance Company: National Western Life is a carrier specializing in annuities and life insurance distributed through independent agents, including FMOs comparable to Eldercare. Comparable as a senior market product-supply peer with overlapping agent channels.

Direct peers

• Senior Market Sales: Senior Market Sales is a major FMO specializing in Medicare Supplement, Medicare Advantage, and senior life products distributed through independent agents. Highly comparable offering, carrier portfolio breadth, and agent technology stack to Eldercare.
• Ritter Insurance Marketing: Ritter Insurance Marketing is one of the largest independent FMOs in the senior market, contracting independent agents across Medicare Supplement, Medicare Advantage, and Final Expense. Directly comparable in product breadth, agent-support technology, and channel-based distribution model to Eldercare.

Broad incumbents

• Integrity Marketing Group: Integrity Marketing Group is the parent/strategic acquirer of Eldercare and the largest aggregator of senior market FMOs in the U.S. Owns multiple comparable IMO/FMO brands and serves as the strategic consolidator in the same space Eldercare operates in.
• Humana: Humana is one of the largest Medicare Advantage carriers and the dominant scaled player in the senior health market whose products Eldercare agents distribute. Broadly comparable as a senior market incumbent that shapes the carrier side of the FMO ecosystem.
• UnitedHealthcare (AARP Medicare): UnitedHealthcare, the largest Medicare Advantage carrier, distributes via independent agents including FMOs comparable to Eldercare. It is a critical carrier-counterparty whose commission and policy decisions directly impact Eldercare's economics.
• Aetna (CVS Health): Aetna, owned by CVS Health, is a major Medicare Advantage and Medicare Supplement carrier that distributes through independent agents and FMOs. It serves as both a key partner carrier and a broader benchmark for senior market scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DrennanInsMarketing
• LinkedInlinkedin.com/company/drennancompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drennan Insurance Marketing