Australian Automotive Group

What Australian Automotive Group does

Australian Automotive Group (AAG) is a privately-held, multi-site automotive retail group headquartered in Alexandria, New South Wales, and a wholly-owned subsidiary of South African conglomerate Motus Holdings (formerly Imperial Holdings). Founded in 2005 when assets of the Ford Sydney Retail Joint Venture were acquired from Ford Motor Company, the group has grown into an integrated dealership and aftermarket operator with approximately 400 staff serving customers across metropolitan Sydney (Alexandria, Arncliffe, Blacktown, Brookvale, Castle Hill, Ryde) and regional NSW (Wagga Wagga, Young). It holds 17 OEM franchise agreements spanning Audi, BMW, Chery, Ford, GWM, Hyundai, Isuzu UTE, Kia, LDV, Mitsubishi, Nissan, Omoda Jaecoo, Renault, Suzuki, Toyota (minority), Volkswagen and Volvo, selling approximately 10,000 new and used vehicles annually across more than 20 physical locations.

Name

Australian Automotive Group

Legal name

Australian Automotive Group

Website

https://aag.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Australian Automotive Group is a multi-site new and used vehicle dealership network operating 17 automotive brand franchises across metropolitan Sydney and regional NSW, with on-site finance and insurance, vehicle servicing, and one of Australia's largest Ford Parts distribution businesses serving 1,150+ workshops.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealerships

NAICS

Motor Vehicle and Parts Dealers (441), New Car Dealers (441110), Used Car Dealers (44112), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAFABAJ

Automotive Parts, Tools & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAFAHAD

Automotive Parts, Tires & Workshop Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAFAKAE

Automotive Vehicles & Parts C2C

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

SECONDARYFSAKADAA

New & Used Auto Purchase Loans

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• New vehicle sales
• Used vehicle sales
• Automotive finance
• Vehicle servicing
• Automotive parts distribution

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, demonstrator, and used vehicles across 17 automotive brands including Ford, Kia, Hyundai, Toyota, BMW, Volkswagen, and others through multiple dealership locations
2. Parts Distribution: Ford Parts distribution business supporting over 1,150 independent workshops with deliveries up to three times daily. One of the largest Ford Parts distribution businesses in Australia and the biggest in the Eastern region.
3. Finance and Insurance Services: Finance products including corporate lending, novated leases, consumer lending, extended warranties, operating leases, and comprehensive insurance offered through Business Managers at each dealership
4. Vehicle Servicing and Repairs: Workshop services utilizing up-to-date equipment with factory-trained technicians, guaranteed workmanship quality, and genuine OEM parts fitting

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Australian Automotive Group operates a multi-site network of franchised new and used vehicle dealerships across metropolitan Sydney, Wagga Wagga, and Young NSW, selling approximately 10,000 vehicles per year across 17 automotive brands. The group complements vehicle sales with in-dealership finance and insurance, factory-trained workshop servicing using genuine OEM parts, trade-in appraisals, and a wholesale Ford Parts distribution business supplying more than 1,150 independent workshops across Australia.

Product overview

Australian Automotive Group operates a multi-site automotive dealership network across metropolitan Sydney, Wagga Wagga, and Young NSW. The company sells approximately 10,000 new and used vehicles annually through 17 automotive brands (Ford, Kia, Suzuki, Toyota, Hyundai, BMW, Audi, Volkswagen, Renault, Nissan, LDV, Mitsubishi, Isuzu UTE, Chery, GWM, Omoda Jaecoo, Volvo). The core offering consists of new, demo, and used vehicle sales across multiple dealership locations. Complementary services include automotive finance and insurance products, vehicle servicing with genuine OEM parts, vehicle trade-in valuation, and a Protect Calculator for extended warranty options. Additionally, the group operates one of Australia's largest Ford Parts distribution businesses supporting independent workshops. The company is a subsidiary of Motus Holdings (formerly Imperial Holdings), a South African automotive group employing over 51,000 people across multiple regions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• 10,000 new and used vehicles sold annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreStrategic or Co-development PartnerOriginal founding partnership in 2005 when AAG acquired Ford Sydney Retail Joint Venture assets. AAG operates multiple Ford dealerships and runs one of the largest Ford Parts distribution businesses in Australia. Ford is a primary brand franchise within the AAG network.
• 17 Automotive Brand ManufacturerscoreStrategic or Co-development PartnerAAG holds franchise agreements with Audi, BMW, Chery, Ford, GWM, Hyundai, Isuzu UTE, Kia, LDV, Mitsubishi, Nissan, Omoda Jaecoo, Renault, Suzuki, Toyota, Volkswagen, and Volvo. Each brand is represented through dedicated dealership locations.
• Bondi Surf Bathers' Life Saving ClubminorGTM or Marketing PartnerCity Ford Sydney has sponsored the Bondi Blue Water Challenge since 2023, an iconic community event raising vital funds for the lifesaving club. Partnership reflects commitment to community engagement and local causes.
• RALLY4EVERminorGTM or Marketing PartnerCity Ford Sydney supports RALLY4EVER, a not-for-profit organisation offering free community-based tennis programs to people experiencing social isolation and mental health challenges. Founded by former tennis pro Louise Pleming.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Carsales.com: Australia's leading online automotive marketplace for new, used, and dealer vehicles. Relevant to AAG as an enabling channel for digital lead generation, dealer listings, and used vehicle trade-in sourcing rather than a direct competitor.
• Motus Holdings (parent): South Africa-listed parent conglomerate of AAG with automotive retail, logistics, car rental, and parts operations across Africa, Europe, UK, and Australia. Relevant context as AAG's parent rather than a market peer.

Emerging players

• Bapcor Limited: ASX-listed Australian auto aftermarket parts distributor and retailer. Comparable to AAG's Ford Parts distribution arm on B2B and B2C automotive parts supply, though Bapcor spans multiple brands rather than Ford-specific distribution.

Direct peers

• Eagers Automotive: Australia's largest automotive retailer operating multi-brand franchised dealerships across QLD, NSW, VIC, SA, WA, and NZ. Directly comparable to AAG on multi-brand new and used vehicle retail, finance and insurance, parts, and service across a similar OEM portfolio.
• CMV Group: National South Australia-headquartered automotive and heavy commercial vehicle dealership group. Comparable to AAG on multi-brand franchised retail, parts distribution, and service operations, with broader geographic reach.
• Peter Warren Automotive: Listed Australian automotive retailer with a strong Sydney metro dealership presence across multiple brands. Comparable to AAG on multi-brand franchised retail, finance offerings, and service operations in overlapping NSW geographies.
• Tony Ireland Group: Regional Australian multi-brand automotive dealership group with presence across NSW and Victoria. Comparable to AAG on multi-brand franchised retail and regional dealership operations, particularly in the regional NSW catchment.
• Suttons Motors: Long-established Sydney and NSW automotive dealership group operating multiple franchises with new and used vehicle sales, service and parts. Comparable to AAG on multi-brand franchised retail model and Sydney metro footprint.
• Heartland Motors / Heartland Group: Australian multi-brand automotive retail group with dealerships across multiple states. Comparable to AAG on multi-brand new and used vehicle retail model with integrated service and finance operations.
• Autosports Group: NSW-focused multi-brand luxury and premium automotive retail group operating dealerships across Sydney and surrounding regions. Comparable to AAG on multi-brand franchised retail and complementary finance and service operations, with stronger premium-skewed mix.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AustralianAutomotiveGroup
• LinkedInlinkedin.com/company/australian-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Automotive Group