RALLY4EVER

What RALLY4EVER does

RALLY4EVER is a non-profit charity organization founded in 2020 in Sydney, Australia, by former professional tennis player and Grand Slam commentator Louise Pleming. The organization uses tennis and, more recently, pickleball as vehicles to address mental health challenges and social isolation, serving vulnerable populations including individuals experiencing mental health issues, refugees, LGBTQ community members, rural and underserved youth, seniors, university students, and people experiencing homelessness. RALLY4EVER delivers its mission through a community-led go-to-market model, leveraging partnerships with local councils, community centers, tennis clubs, mental health charities, and national tennis bodies (Tennis Australia, the WTA) to operate free programs across Australia (NSW, Victoria, Queensland, Western Australia, South Australia), the UK (London/Wimbledon), and the USA (Bronx NY, Los Angeles).

The core service offering consists of Community Tennis Programs running 40 weeks annually with 12,000+ participant opportunities, Community Pickleball Programs added in 2025, and University Pickleball Programs launched in 2025. There is no proprietary technology stack — programs are delivered in person by a network of contracted/passionate tennis coaches and volunteers, with operational support from an ambassador network featuring tennis legends and celebrities. The organization has built an evidence base through a Black Dog Institute pilot study (n=18) that validated improvements in mental wellbeing, mood, empathy, and social inclusion, and now supports 60+ programs nationwide. Programs are entirely free to participants, with equipment, coaching, and venue access provided at no cost.

RALLY4EVER operates as a donation-funded nonprofit with no commercial revenue. Funding sources include tax-deductible individual donations (receipted over $2), grants from corporate and institutional donors (notably Morgan Stanley/WTA Foundation and Strathfield Sports Club), corporate sponsorships (JOOLA, Yonex, City Ford Sydney, Swimply), and proceeds from fundraising events such as the Bondi Pickleball Fundraiser. Revenue mechanics are entirely philanthropic: the organization solicits donations through its website, direct bank transfer (ANZ), and the Raisely fundraising platform, with corporate partnerships brokered through the founder's profile and tennis-industry networks. Leadership consists of a small team (1-10 employees) including Founder & CEO Louise Pleming, Co-Chair Justin Di Lollo, and General Manager Jenny Lambert (since 2023).

Name

RALLY4EVER

Legal name

RALLY4EVER Limited ACN 643 385 200

Website

https://rally4ever.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RALLY4EVER is an Australian non-profit founded in 2020 that delivers free community tennis and pickleball programs to improve mental wellbeing and social connection for vulnerable populations across Australia, the UK, and the USA.

Ownership category

akta.pro rank

Product category

Community Sports and Mental Health Services

NAICS

Sports and Recreation Instruction (61162), Voluntary Health Organizations (813212), Other Grantmaking and Giving Services (813219), Grantmaking Foundations (813211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYEDALAIAN

Athletics Fundraising, Sponsorships & NIL Support

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKADAH

Amateur & Grassroots Tournament Organizers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Community tennis programs
• Mental wellbeing programs
• Pickleball community programs
• Social connection programs
• Nonprofit sports services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: RALLY4EVER accepts donations from individuals to support free tennis and pickleball programs. All donations over $2 are tax deductible. Donors can donate via website or directly to their bank account (ANZ).
2. Grants and Corporate Partnerships: The organization receives grants from organizations such as Morgan Stanley, Strathfield Sports Club, and others to expand programs and reach new communities.
3. Fundraising Events: RALLY4EVER hosts fundraising events such as the Bondi Pickleball Fundraiser and other mental health fundraising activities, with proceeds supporting existing programs and expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

RALLY4EVER provides free community tennis and pickleball programs designed to improve mental and physical wellbeing through sport, physical activity, and social connection. Programs are delivered by passionate coaches at community centers, tennis clubs, and partner venues across Australia, the UK, and the US, with new pickleball and university pickleball programs added in 2025. All programs are free to participants and funded through donations, grants, and corporate sponsorships.

Product overview

RALLY4EVER is a community-focused organization offering free tennis and pickleball programs as a vehicle for mental health support and social connection. The core offering consists of Community Tennis Programs (running 40 weeks with 12,000+ annual opportunities), Community Pickleball Programs (added in 2025), and University Pickleball Programs (added in 2025). Supporting services include a donations platform accepting tax-deductible contributions via bank transfer and Raisely, as well as fundraising events such as the Bondi Pickleball Fundraiser and Orange Tennis Challenge. Programs are designed for diverse communities including at-risk youth, homeless individuals, people with mental health challenges, isolated older adults, and university students.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Tennis Programs Free community tennis programs designed to improve mental and physical wellbeing through sport and social connection, running 40 weeks per year and delivering 12,000+ annual participation opportunities across Australia for diverse ages, abilities, and backgrounds.
• Community Pickleball Programs Free community pickleball programs launched in 2025 to provide accessible physical activity and social connection, with sessions that include coaching, equipment provision, and post-session social gatherings for relationship building.
• University Pickleball Programs Pickleball programs specifically designed for university students to address student loneliness, isolation, and mental health challenges, delivered through RALLY4EVER's community pickleball infrastructure.
• Donations Platform Donation collection platform accepting tax-deductible contributions to support free tennis and pickleball programs, with donations accepted via the website, Raisely fundraising platform for events, and direct bank transfer to RALLY4EVER's ANZ account.
• Fundraising Events Mental health fundraising events including the annual Bondi Pickleball Fundraiser at Bondi Beach and the Orange Tennis Challenge, with proceeds supporting the more than 60 existing programs and enabling program expansion.

Quantifiable outcome

• Black Dog Institute pilot study showed consistent improvements in mental wellbeing, mood, empathy, and social inclusion among participants over 9 weeks.
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Blacktown Leisure Centre StanhopecoreStrategic or Co-development Partner · 1 May 2025New partnership expanding RALLY4EVER to Western Sydney with free tennis programs every Monday from 11am to 12pm. The initiative was encouraged by Blacktown Council, enabling RALLY4EVER to provide free community tennis to the area.
• Ultimo Community CentrecoreStrategic or Co-development Partner · 1 April 2025Partnership to bring pickleball to the Ultimo community with free one-hour sessions every Thursday. RALLY4EVER provides coaches and equipment. Sessions include social gatherings with coffee and tea for relationship building.
• JOOLAcoreOthers · 1 November 2024Leading pickleball and table tennis brand partnered with Andre Agassi to support RALLY4EVER's pickleball debut. JOOLA committed to contributing balls, racquets, nets and other equipment as pickleball infrastructure grows in Australia.
• DFOY (Directions for Youth)coreStrategic or Co-development Partner · 1 September 2024Directions for Youth partnered with RALLY4EVER for tennis programs in the Bronx, New York during the New York Open tennis season.
• TennacitycoreStrategic or Co-development Partner · 1 July 2024Los Angeles-based tennis organization hosting RALLY4EVER events and ongoing 10-week programs at Plummer Park Tennis Center, West Hollywood. Partnership focuses on LGBTQ community with support from WTA and LA LGBT Center Senior Services.
• WTA (Women's Tennis Association)coreStrategic or Co-development Partner · 1 July 2024WTA supported the RALLY4EVER X Tennacity event for the LGBTQ community in Los Angeles, providing visibility and resources for the partnership.
• Mood ActivecoreStrategic or Co-development Partner · 1 April 2024Mental health charity partnership united for 'The Orange Tennis Challenge' - a Corporate Tennis Charity Event in Orange, NSW. Mood Active founder Cameron Wilson created the charity in 2013 to boost mental health through structured exercise programs.
• City HarvestcoreStrategic or Co-development Partner · 1 January 2024Partnership with UK food charity City Harvest for the RALLY4EVER X City Harvest Tennis Festival at Wimbledon Park. City Harvest, which feeds 600 families weekly at Alton Estate, supports ongoing programs for youth through the Regenerate Youth Foundation.
• Emma Wells TenniscoreChannel Partner/ Reseller/ Distributor · 1 January 2024UK tennis coaching company and key partner for community coaching sessions at Wimbledon. Emma Wells Tennis is one of London's leading tennis coaching and park operators.
• SwimplycoreStrategic or Co-development Partner · 1 January 2024Partnership during Australian Open 2024 between Swimply (online platform for private court rentals) and RALLY4EVER to support mental wellbeing through tennis. Tennis clinic held at private residence in Toorak with Pat Cash, Ben Cousins, Ellen Perez, and Redfoo.
• Tennis in MertoncoreStrategic or Co-development Partner · 1 January 2024UK partnership for fourth consecutive year hosting multiple events in London. RALLY4EVER runs ongoing UK tennis program with 3 sessions per week at various London locations.
• Impact RecoverycoreStrategic or Co-development Partner · 1 December 2023Partnership for 24-hour Tennis Rally to support Impact Recovery's mission of raising funds for housing projects aiding those vulnerable to homelessness, and continuation of RALLY4EVER tennis programs.
• City Ford SydneyminorOthers · 1 January 2023Corporate sponsor supporting RALLY4EVER's Western tour and community programs.
• Waverley CouncilcoreOthersWaverley Council provided support for the Bondi Pickleball Fundraiser, RALLY4EVER's biggest mental health fundraiser to date at Bondi Beach.
• Black Dog InstitutecoreOthersMental health research group conducted pilot evaluation of RALLY4EVER in 2024, collecting evidence on potential benefits of community sports programs. Study found positive correlation between mental wellbeing and participation duration.
• LifelinecoreOthersHelpline partnership providing mental health support resources on RALLY4EVER website. Lifeline Executive Director Robert Sams endorsed RALLY4EVER's approach combining connectedness, belonging, and physical health for wellbeing.
• Tennis AustraliacoreStrategic or Co-development PartnerNational tennis governing body collaborates with RALLY4EVER on community tennis programs and youth initiatives across Australia.
• Carers NSWminorOthersListed as a partner organization supporting RALLY4EVER's mission.
• Out of School Hours Sport & RecreationminorOthersListed as a partner organization supporting RALLY4EVER's mission.
• YonexminorOthersEquipment partner supporting RALLY4EVER's Western tour programs.
• Black Dog InstituteminorOthersListed as a partner supporting mental health research initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Harvest: UK food charity and Wimbledon Park partner of RALLY4EVER. Comparable as a UK-registered charity addressing community welfare through targeted programs for families and youth.
• Black Dog Institute: Australian mental health research institute that conducted RALLY4EVER's pilot study. Comparable as a research-and-program organization focused on mental health outcomes, and a direct collaborator on validating RALLY4EVER's impact model.
• Impact Recovery: Australian non-profit focused on homelessness and vulnerable populations, partnered with RALLY4EVER on a 24-hour Tennis Rally. Comparable in mission around using sport and community to support vulnerable Australians.
• Lifeline Australia: Australian mental health support charity and RALLY4EVER helpline partner. Comparable as a non-profit addressing mental health and social isolation at scale through community-based support.
• Mood Active: Australian mental health charity that partnered with RALLY4EVER for the Orange Tennis Challenge. Highly comparable as a smaller charity using structured exercise programs to boost mental health.
• Tennacity: Los Angeles-based tennis organization running RALLY4EVER programs at Plummer Park Tennis Center, including LGBTQ-focused initiatives. Closely comparable as a community tennis non-profit serving underserved populations.

Broad incumbents

• Lawn Tennis Association (LTA): UK national governing body for tennis and umbrella organization that oversees community tennis programs including those RALLY4EVER partners with through Tennis in Merton. Comparable in mission around community access to tennis.
• Beyond Blue: Major Australian mental health non-profit and listed RALLY4EVER helpline partner. Comparable in addressing anxiety, depression, and suicide prevention, though at much greater scale and with broader program scope.
• Tennis Australia: National governing body for tennis in Australia and a core strategic partner of RALLY4EVER. Comparable as a tennis-focused organization running community programs and pathway development nationally, though much larger in scale and scope.
• Tennis Foundation (UK): UK charitable arm of the LTA focused on making tennis accessible across communities. Comparable mission to RALLY4EVER's community access focus, though operating at broader national scale in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rally4everaus
• Facebookfacebook.com/rally4everaus
• Xx.com/rally4everaus
• LinkedInlinkedin.com/company/rally4everaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RALLY4EVER