What Miracle Babies does

Miracle Babies is a 501(c)(3) nonprofit organization founded in 2009 and headquartered at 8745 Aero Drive, Suite 308, San Diego, California. The organization supports perinatal mothers and their families during a Neonatal Intensive Care Unit (NICU) hospitalization by delivering three integrated programs: (1) Transportation Services — free roundtrip shuttle vans that brought 2,874 rides and 55,406 miles to NICU parents in 2024; (2) Mental Health Services — one-on-one counseling and support groups led by Licensed Clinical Social Workers certified as Perinatal Mental Health Clinicians, offered in English and Spanish via in-person and Zoom channels (102 sessions and 149 participants in 2024); and (3) Supportive Services — care packages containing comfort items and baby essentials (1,770 distributed in 2024), Miracle Hours in-hospital gatherings providing meals, crafts, and peer support (43 events reaching 263 parents in 2024), and diapers, formula, wipes, and baby gear sourced through donation drives.

The company operates with a lean staff of 1-10 employees, including Executive Director Erin Kaufman, Director of Operations Brooke Marshall, and frontline "Miracle Worker" staff who drive shuttles and coordinate in-hospital programming. Programs are delivered directly through Miracle Hours hosted inside eight hospitals across San Diego County, Orange County, and Los Angeles County, with referrals sourced from neonatologists, NICU nurses, and NICU social workers. Operations are managed through off-the-shelf third-party software: Neon One CRM for donor, volunteer, and family data management, and Calendly for appointment scheduling. There is no proprietary technology platform; the organization is fundamentally a service-delivery nonprofit.

Miracle Babies' revenue model is entirely donation- and grant-funded; no commercial revenue is generated and all programs are provided to NICU families at no cost. Revenue streams include individual one-time and recurring donations (the NICU Champions monthly giving program at $10–$100/month tiers), corporate partnerships and sponsorships (Tubby Todd, Grocery Outlet, Dr. Bronner's, Infantino, Sycuan Band of the Kumeyaay Nation), in-kind donations via the Amazon Wish List and organized drives, and foundation grants (including a $92,000 Samueli Foundation Breakaway Fund grant in 2025 and a $25,000 San Diego Foundation grant in 2025). Major events include the annual Breakfast at Tiffany's gala and the Miracle Babies 5K run. Since 2009, the organization reports serving 21,642 families and distributing 1,069,514 diapers and 9,236 care packages cumulatively.

Name

Miracle Babies

Legal name

Miracle Babies

Website

https://miraclebabies.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Miracle Babies is a 501(c)(3) nonprofit founded in 2009 in San Diego that supports NICU families across Southern California through free transportation, bilingual mental health counseling, and supportive services including care packages and in-hospital Miracle Hours events.

Ownership category

akta.pro rank

Product category

Maternal and Infant Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

High-Risk & Medically Complex Newborn Support (Non-Clinical NCS) (HSAAACAG)

Keywords

• Perinatal support services
• NICU family assistance
• Maternal mental health
• Medical transportation services
• Nonprofit healthcare support

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations (One-time and Recurring): Miracle Babies relies primarily on individual donations. The NICU Champions monthly giving program provides recurring revenue with tiered giving levels ($10–$100/month). One-time gifts are solicited via the website and at events.
2. Corporate Partnerships & Sponsorships: Corporate partners provide financial sponsorships, in-kind donations, employee engagement opportunities, and matching gifts to support transportation, care packages, and mental health programs.
3. In-Kind Donations: Donors contribute essential items (diapers, formula, wipes, blankets, baby gear) via Amazon Wish List and scheduled donation drop-offs. These in-kind gifts are distributed through the Supportive Services program.
4. Foundation Grants: Miracle Babies receives grants from foundations to fund specific programs, such as a $92,000 Samueli Foundation Breakaway Fund grant for Orange County transportation expansion and a $25,000 San Diego Foundation grant for mental health services expansion.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Miracle Babies is a 501(c)(3) nonprofit that provides free transportation, mental health support, and essential care resources to families with newborns hospitalized in the Neonatal Intensive Care Unit (NICU). The organization operates three core programs—shuttle transportation, clinician-led counseling, and supportive services (care packages and Miracle Hours)—serving perinatal mothers across San Diego, Orange County, and Los Angeles County.

Product overview

Miracle Babies provides a unified suite of support services for NICU families through four interconnected programs: Transportation Services (shuttle vans providing free rides to hospital visits), Mental Health Services (bilingual support groups and counseling), Care Packages (essential supplies and comfort items), and Miracle Hours (in-hospital peer support gatherings). The organization also offers a monthly giving program called NICU Champions for recurring donor support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 21,642 families supported since founding; 55,406 miles driven and 2,874 rides provided in 2024 alone
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Tubby ToddminorGTM or Marketing PartnerCorporate partner whose generosity contributes to providing vital support like transportation, care packages, and emotional comfort for NICU families.
• Grocery OutletminorGTM or Marketing PartnerCorporate partner whose generosity contributes to providing vital support like transportation, care packages, and emotional comfort for NICU families.
• Baby2BabycoreStrategic or Co-development PartnerBaby2Baby is a national nonprofit that provides essential items to children in poverty. Partnership supports the supply of diapers, wipes, and baby essentials distributed through Miracle Babies' Supportive Services program to NICU families across Southern California.
• Dr. Bronner'sminorGTM or Marketing PartnerCorporate partner whose generosity contributes to providing vital support like transportation, care packages, and emotional comfort for NICU families.
• InfantinominorGTM or Marketing PartnerCorporate partner providing baby gear and products that support NICU families with essential items needed during and after hospitalization.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ronald McDonald House Charities: Major nonprofit providing housing, transportation, and family-support services to families with hospitalized children — comparable in-hospital family support mission at much larger national scale.
• March of Dimes: Large established national nonprofit addressing maternal and infant health, including NICU family support — significantly broader portfolio but overlapping cause area and donor pool.

Others

• Baby2Baby: National nonprofit distributing essential items (diapers, formula, baby gear) to children in poverty — already a strategic partner of Miracle Babies and overlapping on the supportive-services/supply-distribution dimension.

Direct peers

• Graham's Foundation: Nonprofit supporting parents of premature infants through care packages, mentoring, and resources — directly comparable model delivering NICU family support services.
• Hand to Hold: National 501(c)(3) providing peer-to-peer support, resources, and community for NICU families — directly comparable integrated support model for the same NICU parent segment.
• The Tiny Miracles Foundation: Connecticut-based nonprofit providing practical and emotional support to families with premature babies — directly comparable mission and service mix to Miracle Babies' Northeast equivalent.

Emerging players

• Postpartum Support International: Nonprofit dedicated to perinatal mental health support, education, and advocacy — overlapping clinical mental health component of Miracle Babies' Parent-to-Parent program but at broader perinatal rather than NICU-specific scope.
• NICU Healing: Smaller nonprofit focused on mental health and emotional support for NICU parents — comparable targeted mental-health-only NICU support mission at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@miraclebabiesnp?si=a58GazBuGT1GLmQc
• Xx.com/miraclebabiesus

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Babies