Vadara
- Company typePrivate
- Founded2016
- HeadquartersSun Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Vadara firmographics
Firmographics- Name
- Vadara
- Legal name
- Vadara Quartz Surfaces
- Website
- https://vadaraquartz.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Vadara is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Vadara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Quartz Surface Sales: Primary revenue from manufacturing and selling quartz surfaces for countertops and interior applications. Products sold through dealer network and direct-to-consumer channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product line with various design collections |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Vadara product offering
Product offeringCore offering
Vadara researches, develops, manufactures, and sells artisan handcrafted quartz surfaces for use as countertops and other interior applications such as kitchens and baths. The portfolio spans five nature-inspired collections (Threads of Nature, Ebbs and Flows, Hidden Inspiration, Infusions, Divine Natural Majesty) plus individual designs such as Canyon Choir, Medina, Pueblo, Sinterra, and Braewind, with specialty options including soft leather finish textures and super jumbo slab sizes. Products replicate the appearance of natural stones such as Taj Mahal quartzite and Calacatta marble, and are sold through an authorized dealer network and a trade partner portal across the United States, United Kingdom, and Thailand.
Product overview
Vadara is a manufacturer and supplier of artisan handcrafted quartz surfaces and countertops. The product portfolio consists of quartz slabs available in multiple collections (Threads of Nature, Ebbs and Flows, Hidden Inspiration, Infusions, and Divine Natural Majesty), each featuring designs inspired by natural stone patterns such as Taj Mahal quartzite and Calacatta marble. Individual product offerings include named designs like Canyon Choir, Medina, Pueblo, Sinterra, and Braewind. The company offers product attributes including Soft Leather finish texture and Super Jumbo slab sizes. Vadara operates through distribution channels including where-to-buy retail locator and trade partner login portals. The company participated in KBIS2022 (Kitchen & Bath Industry Show) as part of its market presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Canyon Choir Taj Mahal quartzite-inspired quartz slab featuring a soft-leather finish with a two-toned beige background and beige and taupe veining, intended for residential kitchen, bath, and interior surface installations.
- Medina Taj Mahal quartzite-inspired quartz slab featuring a beige background with flowing brown veining, for use in residential and commercial interior surface applications.
- Pueblo Taj Mahal quartzite-inspired quartz slab featuring a two-toned beige background with beige and taupe veining, offered in super jumbo size for large-scale surface installations.
- Sinterra Calacatta marble-inspired quartz slab featuring an off-white and grey background with muted gold veining, intended for premium residential and commercial interior applications.
- Braewind Taj Mahal quartzite-inspired quartz slab featuring a two-toned beige background with beige and taupe veining, available in super jumbo size for premium countertop installations.
- Threads of Nature Collection A line of artisan handcrafted quartz surfaces featuring dramatic designs and dynamic patterns that capture untamed scenes of natural wonder, intended for designers, architects, and homeowners seeking distinctive interior surfaces.
- Ebbs and Flows Collection A line of quartz surfaces featuring flowing lines and subtle contrasts found only in nature, transformed into quartz surface designs for interior applications.
- Hidden Inspiration Collection A line of quartz surfaces featuring experimental and unique designs intended for distinctive interior spaces in residential and commercial projects.
- Infusions Collection A line of quartz surfaces featuring a striking blend of natural patterns and divine backgrounds, intended for distinctive countertop and interior applications.
- Divine Natural Majesty Collection A line of quartz surfaces featuring a sense of still beauty in ethereal patterns, intended for premium residential and commercial interior installations.
Companies that use Vadara
Customer profileSegments7 records
Ideal customer profiles2 records
Vadara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vadara partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vadara competitors and assessment
Company assessmentBroad incumbents
- Cosentino (Silestone / Dekton): Global surfaces incumbent with Silestone (quartz) and Dekton (sintered stone) lines. Direct overlap with Vadara on quartz, while Dekton represents the principal substitute category threatening Vadara's core use case.
- Wilsonart: Broad surfaces and engineered materials incumbent with quartz and solid surface lines. Overlaps with Vadara in kitchen/bath surfacing but operates across a much wider product portfolio.
- Daltile: Large US tile and surfaces manufacturer/distributor with quartz countertop offerings. Adjacent competitor in kitchen/bath surfacing, operating a much broader product portfolio and distribution footprint.
Direct peers
- Caesarstone: Global leader in engineered quartz surfaces for countertops, kitchens, and baths. Directly comparable to Vadara in product category, target customer (designers, fabricators, dealers), and premium positioning.
- MSI (M S International): Large US distributor and brand of quartz countertops and related surfaces, sold through a multi-channel dealer network. Directly comparable in go-to-market, customer base, and product breadth.
- Cambria: US-based, family-owned premium quartz surfaces manufacturer with a design-forward, nature-inspired catalog. Closely matches Vadara's brand strategy, dealer-led distribution, and premium ASP positioning.
- HanStone Quartz: Hyundai L&C-owned premium quartz manufacturer serving the US market through dealers and fabricators. Comparable mid-sized peer with similar distribution model and design-driven positioning.
- LG Hausys (Viatera): Diversified building materials subsidiary of LG offering Viatera quartz surfaces. Comparable product category, dealer-led sales, and design-led brand positioning to Vadara.
- Pental Surfaces: US-based distributor and brand of quartz and natural stone surfaces, sold through dealers and fabricators. Closely matches Vadara's distribution model and product mix, including Pental Quartz.
Emerging players
- Dekton: Cosentino's sintered stone brand competing for the same kitchen/bath specifications as engineered quartz. Relevant peer because it represents the principal substitute category that could compress Vadara's quartz-specific share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vadara social profiles
Digital presenceVadara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vadara leadership team
Management profileNumber of profiles
Vadara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vadara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vadara
What does Vadara do?
Vadara researches, develops, manufactures, and sells artisan handcrafted quartz surfaces for use as countertops and other interior applications such as kitchens and baths. The portfolio spans five nature-inspired collections (Threads of Nature, Ebbs and Flows, Hidden Inspiration, Infusions, Divine Natural Majesty) plus individual designs such as Canyon Choir, Medina, Pueblo, Sinterra, and Braewind, with specialty options including soft leather finish textures and super jumbo slab sizes. Products replicate the appearance of natural stones such as Taj Mahal quartzite and Calacatta marble, and are sold through an authorized dealer network and a trade partner portal across the United States, United Kingdom, and Thailand.
Is Vadara a public or private company?
Vadara is a private company. It is classified as unknown and is currently operating.
When was Vadara founded?
Vadara was founded in 2016. It employs 11 to 50 people.
Where is Vadara based?
Vadara is headquartered in Sun Valley, United States, in the North America region.
How does Vadara make money?
One revenue line is on record: quartz Surface Sales.
Who are Vadara's main competitors?
Broad incumbents on record are Cosentino (Silestone / Dekton), Wilsonart and Daltile. Direct peers are Caesarstone, MSI (M S International), Cambria, HanStone Quartz, LG Hausys (Viatera) and Pental Surfaces. Dekton is listed as an emerging player.
Does Vadara have an API?
No public API is recorded for Vadara.