ShowPower
ShowPower is a UK-based, privately held manufacturer of battery packs and bespoke in-car lighting systems sold to automotive OEMs and dealerships globally, enabling display vehicles to demonstrate electronic features at motor shows and showrooms without running their engines.
- Company typePrivate
- Founded2012
- HeadquartersEssex, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ShowPower does
ShowPower is a privately held UK-based (Essex) company that designs and manufactures battery packs sold to automotive dealerships and manufacturers worldwide. The packs provide a permanent power source for vehicles in static environments — showrooms, motor shows, exhibitions, and product launches — enabling demonstration of electronic features (infotainment, interior lighting, driver assistance) without running the combustion engine. The product line spans seven SKUs (SP50-12, SP60-12SL, SP125-12, SP125-12SL, SP125-12C, SP166-12SL, SP200-12SL) with proprietary features including ZVA power architecture, active PFC (power factor correction), current sharing up to 6000W (3+1 parallel), forced-air cooling, and multi-layer safety protection that automatically cuts output if the vehicle is started.
The company operates a complementary ShowLight product line (SL120-R rigid and SL120-C flexible LED systems) supplying bespoke in-car lighting for motor shows and showrooms, with CNC-machined components custom-folded to vehicle contours. Revenue is generated through one-time hardware sales to OEMs and dealerships, a professional services layer for bespoke design via an onsite technical workshop, and a rental stream for one-off events. Pricing is quote-based with a 1-year guarantee; no public pricing, subscription, or recurring-contract model is disclosed.
Go-to-market is enterprise field sales targeted at automotive manufacturers (Ford, Renault, Toyota, Volvo, Aston Martin, Jaguar, Hyundai, Kahn) and their dealer networks, with deployments documented at Goodwood Festival of Speed, Geneva, Frankfurt, Paris, and Brussels Motor Shows, as well as the Birmingham and Hannover Commercial Vehicle Shows. The company is independently owned with no disclosed funding rounds, parent company, or institutional investors, and headcount is reported in the 11-50 range.
ShowPower firmographics
Firmographics- Name
- ShowPower
- Legal name
- ShowPower
- Website
- https://showpower.uk.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShowPower is a UK-based, privately held manufacturer of battery packs and bespoke in-car lighting systems sold to automotive OEMs and dealerships globally, enabling display vehicles to demonstrate electronic features at motor shows and showrooms without running their engines.
- Ownership category
- akta.pro rank
ShowPower industry classification
Industry- Product category
- Automotive Power Solutions
- NAICS
- Battery Manufacturing (33591), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
- akta.pro secondary industries
- LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Car Chargers & Vehicle Power Adapters (CRACATAB)
Keywords
Where ShowPower is headquartered
LocationHeadquarters
- HQ city
- Essex
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShowPower business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Battery Pack Sales: Sale of ShowPower battery pack products (SP50-12, SP60-12SL, SP125-12, SP125-12SL, SP166-12SL, SP125-12C, SP200-12SL) to automotive dealerships and manufacturers for permanent power solutions in static display environments.
- ShowLight Lighting System Sales: Sale of ShowLight in-car lighting products (SL120-R, SL120-C) for enhancing automotive interior presentation at motor shows, exhibitions, and showrooms.
- Bespoke Product Design Services: Custom design and development of power or lighting solutions tailored to specific vehicle, event, motor show, launch, or dealership showroom requirements through the company's onsite technical workshop.
- Equipment Rental: For one-off events, ShowPower offers rental of lighting or power solutions, providing flexibility for single-use applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard battery pack products with 1-year guarantee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ShowPower product offering
Product offeringCore offering
ShowPower manufactures and supplies proprietary battery packs that provide permanent power to stationary display vehicles at automotive dealerships, motor shows, exhibitions, and product launches, enabling demonstration of electronic features (lights, infotainment, technology) without running the engine. The company also designs and sells the complementary ShowLight line of bespoke portable in-car LED lighting systems to enhance automotive interiors at events and showrooms, and offers custom design services through an onsite technical workshop.
Product overview
ShowPower offers a portfolio of battery pack products (SP50-12, SP60-12SL, SP125-12, SP125-12SL, SP125-12C, SP166-12SL, SP200-12SL) that provide permanent power solutions for display vehicles in static environments such as car dealerships, motor shows, exhibitions, and vehicle launches. These battery packs enable demonstration of electronic features without running vehicle engines. The complementary ShowLight product line (SL120-R and SL120-C) provides bespoke in-car lighting systems to enhance automotive interior visibility at events. The products work together to create complete demonstration environments for automotive display vehicles, eliminating the need for running engines while showcasing electronic capabilities and illuminating interiors.
Differentiator
Problem solved
Functional benefit
Brands
- ShowPower: Battery pack solutions for powering static display vehicles in showrooms, motor shows, and exhibitions without running engine
- ShowLight
Products and services
- ShowPower SP50-12 Battery Pack
Quantifiable outcome
- Eliminates need for running vehicle engines in showrooms, reducing emissions and fuel costs
- +2 more outcomes
Companies that use ShowPower
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ShowPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ShowPower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaelectricsminorReferenced in footer as related company - mediaelectrics.com. Nature of relationship not explicitly defined.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ShowPower competitors and assessment
Company assessmentRegional players
- Maypole: UK distributor of trailer, towing, and automotive electrical accessories. Comparable on the UK automotive electrical/accessories distribution channel and adjacent product categories (lighting, power), though not a direct power-pack competitor to ShowPower.
Direct peers
- Battery Tender (Deltran): Long-established US brand for 12V battery maintainers, chargers, and power accessories in automotive and powersports channels. Directly comparable product category and customer base to ShowPower's 12V power solutions.
- Antigravity Batteries: Manufacturer of lithium-ion jump starters, portable power supplies, and vehicle batteries. Overlaps with ShowPower's portable 12V power-pack product family and automotive OEM/aftermarket go-to-market motion.
- NOCO: US-based maker of 12V battery chargers, jump starters, and portable power products for automotive and consumer use. Overlaps directly with ShowPower's 12V power-pack and dealer-channel focus, and competes for the same automotive accessory shelf and OEM relationship mindshare.
- PulseTech Products: Manufacturer of battery maintenance, desulfation, and charging systems for automotive, fleet, and military applications. Comparable to ShowPower on industrial 12V power systems and the OEM/fleet sales motion.
- Optimate / TecMate: Specialist in 12V battery chargers, maintainers, and diagnostic chargers for powersports and automotive. Comparable to ShowPower's 12V power products targeting specialty vehicle and OEM/dealer channels.
- Ring Automotive: UK-based automotive lighting and electrical products supplier. Comparable because of its UK base, automotive aftermarket focus, and overlap with ShowPower's ShowLight in-car lighting product line and dealer/OEM distribution.
- CTEK: Swedish manufacturer of 12V battery chargers, maintainers, and power supplies for automotive and marine applications. Directly comparable to ShowPower's 12V power-supply business targeting automotive and showroom use cases, and an obvious competitor in the dealer/OEM channel.
Broad incumbents
- Victron Energy: Dutch manufacturer of power conversion, battery, and charging equipment across marine, automotive, off-grid, and industrial markets. Comparable on the underlying power-electronics technology but addresses a far broader set of end markets than ShowPower's narrow automotive display focus.
Others
- Mediaelectrics: Related-party entity referenced in ShowPower's website footer. Operates in the broadcast/media power and electronics space, indicating either a shared ownership group or supplier relationship; not a direct product competitor but a corporate affiliate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ShowPower social profiles
Digital presenceShowPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowPower leadership team
Management profileNumber of profiles
ShowPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowPower
What does ShowPower do?
ShowPower manufactures and supplies proprietary battery packs that provide permanent power to stationary display vehicles at automotive dealerships, motor shows, exhibitions, and product launches, enabling demonstration of electronic features (lights, infotainment, technology) without running the engine. The company also designs and sells the complementary ShowLight line of bespoke portable in-car LED lighting systems to enhance automotive interiors at events and showrooms, and offers custom design services through an onsite technical workshop.
When was ShowPower founded?
ShowPower was founded in 2012. It employs 11 to 50 people.
Where is ShowPower based?
ShowPower is headquartered in Essex, United States, in the North America region.
How does ShowPower make money?
Four revenue lines are on record. Battery Pack Sales are the primary driver. The others are showLight Lighting System Sales, bespoke Product Design Services and equipment Rental.
Who are ShowPower's main competitors?
Maypole is listed as a regional player. Direct peers are Battery Tender (Deltran), Antigravity Batteries, NOCO, PulseTech Products, Optimate / TecMate, Ring Automotive and CTEK. Victron Energy is listed as a broad incumbent. Mediaelectrics is listed as an others.
Does ShowPower have an API?
No public API is recorded for ShowPower.
What industry is ShowPower in?
ShowPower's product category is Automotive Power Solutions. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters), with a secondary code of IMAGAIAJ, LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear). Its NAICS code is 33591 and its SIC code is 3600.