OptiMate
OptiMate, the premium battery charger brand of Belgian TecMate International (founded 1994), designs adaptive smart chargers for motorcycles, cars, classics, supercars, and marine applications, supporting lead-acid and LFP lithium batteries, and sells globally via OEM endorsements, distributors, and direct e-commerce.
- Company typePrivate
- Founded1994
- HeadquartersTienen, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OptiMate does
OptiMate is the premium consumer and prosumer battery charger brand of TecMate International, a privately held Belgian company headquartered in Tienen, Belgium, and founded in 1994. The company designs and sells high-performance smart battery chargers, USB chargers, battery testers, cables and connectors, and accessories for motorcycles, passenger cars, classic cars, supercars/racing, marine, and RV applications, supporting both lead-acid (STD, AGM, GEL, EFB, Ca-Ca) and LFP/LiFePO4 lithium chemistries across 6V to 25.6V ranges.
OptiMate's core technology centers on proprietary adaptive charging firmware, including Ampmatic current control that varies output to match battery size and condition, a 24-7 maintenance loop that hourly tests and conditionally float-charges batteries, a battery-saving recovery method capable of reviving cells from as low as 0.5V, BMS reset for lithium batteries that have shut down under low voltage, CAN-bus-friendly programs for BMW motorcycles, and a polycrystalline solar product family for off-grid use. Energy-efficient designs are certified by the California Energy Commission and US Department of Energy.
The business model is one-time hardware sales through a multi-channel go-to-market: direct-to-consumer via the OptiMate1.com e-commerce storefront (seven languages, eight currencies), OEM-endorsed dealer referrals (Honda, Triumph, Suzuki, Yamaha, Kawasaki, BMW Motorrad), regional distributors across Europe, the UK, the Americas, Africa, Japan, and Oceania, and internet resellers. Pricing spans $4.95 to $619.95 per unit across product tiers (BRONZE, SILVER, GOLD, LITHIUM, OFF-GRID, PRO) with no subscription component.
OptiMate firmographics
Firmographics- Name
- OptiMate
- Legal name
- TecMate International
- Website
- https://optimate1.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptiMate, the premium battery charger brand of Belgian TecMate International (founded 1994), designs adaptive smart chargers for motorcycles, cars, classics, supercars, and marine applications, supporting lead-acid and LFP lithium batteries, and sells globally via OEM endorsements, distributors, and direct e-commerce.
- Ownership category
- akta.pro rank
OptiMate industry classification
Industry- Product category
- Automotive Battery Chargers
- NAICS
- Battery Manufacturing (335910)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
- akta.pro secondary industries
- Car Chargers & Vehicle Power Adapters (CRACATAB), Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)
Keywords
Where OptiMate is headquartered
LocationHeadquarters
- HQ city
- Tienen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
OptiMate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Battery Charger Sales: One-time hardware sales of battery chargers ranging from entry-level ($52.95) to professional ($619.95) models. Products include BRONZE, SILVER, GOLD, LITHIUM, OFF-GRID, and PRO series with varying features and price points.
- USB Charger Sales: One-time sales of USB chargers and accessories ranging from $12.95 to $39.95, including cables and adapters for motorcycles and vehicles.
- Cables & Connectors Sales: Sales of proprietary cables, connectors, adapters, battery leads, and panel mounts ranging from under $10 to over $150 for bulk orders.
- Battery Tester Sales: Sales of battery testers and monitors including state of charge testers ($41.95-$57.90) and multi-function diagnostic tools.
- Merchandise & Accessories: Sales of branded merchandise including kickstand pucks, t-shirts, charger hooks, storage cases, floor displays, and wall signs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BRONZE series - Entry level automatic chargers for basic maintenance |
| One time/ perpetual license | Pay-as-you-go | SILVER series - Smart chargers with save, charge, test & maintain functions |
| One time/ perpetual license | Pay-as-you-go | GOLD series - Advanced chargers with selectable battery modes |
| One time/ perpetual license | Pay-as-you-go | LITHIUM series - Specialized chargers for LFP LiFePO4 batteries |
| One time/ perpetual license | Pay-as-you-go | OFF-GRID series - Solar and DC-DC chargers for off-grid applications |
| One time/ perpetual license | Pay-as-you-go | PRO series - Professional OEM/dealer and racing products |
| One time/ perpetual license | Pay-as-you-go | USB Chargers and Accessories |
| One time/ perpetual license | Pay-as-you-go | Battery Cables, Connectors and Adapters |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
OptiMate product offering
Product offeringCore offering
OptiMate designs and sells high-performance smart battery chargers and accessories for powersport vehicles (motorcycles, ATVs, PWC), passenger cars, classic cars, supercars, marine vessels, and off-grid applications. The product range covers entry-level to professional-grade chargers supporting multiple battery chemistries (lead-acid STD/AGM/GEL/EFB/Ca-Ca and lithium LFP) across voltages from 6V to 25.6V, with proprietary features for battery recovery, BMS reset, and 24-7 maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- OptiMate Bronze: EASY series - Automatic charge & 24-7 maintain battery chargers
- OptiMate Silver
- OptiMate Gold
- OptiMate Lithium
- OptiMate Off-Grid
- OptiMate Pro
Products and services
- OptiMate Battery Chargers Multi-series smart battery chargers for motorcycle, automotive, classic car, supercar, marine, and racing applications. Supports lead-acid (STD, AGM, GEL, EFB, Ca-Ca) and lithium LFP chemistries at 6V to 25.6V. Series include BRONZE (entry-level), SILVER (smart save/charge/test/maintain), GOLD (selectable advanced modes), LITHIUM (LFP with BMS reset), and PRO (professional OEM/dealer/racing). Pricing ranges from $52.95 to $619.95.
- OptiMate Solar and DC-DC Chargers (OFF-GRID Series) Off-grid solar chargers (10W to 80W) and DC-DC chargers for vehicles and off-grid applications. Includes Solar DUO 10W ($149.95), Solar 40W ($199.99), Solar 80W ($279.99), DC-DUO ($109.95), and solar controller-only ($69.99). Features dual power conversion for variable light conditions.
- OptiMate USB Chargers USB chargers and accessories for motorcycles and vehicles including O-100 ($21.95), O-105/106 ($22.95-$29.95), O-108/114/115/119 ($29.95-$39.95), O-118 USB-C ($39.95), and O-110 splitter ($12.95). Compatible with Ducati Multistrada sockets (O-105, O-115). Includes built-in battery protection mode.
- OptiMate Battery Testers State of charge testers ($41.95-$57.90) and multi-function diagnostic tools for testing battery health and performance. Used by consumers and professionals to assess battery condition.
- OptiMate Cables and Connectors Proprietary cables, connectors, adapters, battery leads, and panel mounts for OptiMate chargers. Range includes battery clips ($12.95-$16.95), battery leads ($12.95-$26.95), panel mounts ($13.95-$79.95), adapters ($7.95-$69.95), extenders ($11.95-$35.95), and bulk packs ($144.95-$395.95).
Quantifiable outcome
- Battery energy efficiency certified below 0.5W draw when maintaining full charge
- +2 more outcomes
Companies that use OptiMate
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
OptiMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
OptiMate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Honda (Motorcycle Division)coreHonda recommends OptiMate 3 and Lithium 4s chargers for their motorcycles, with products designed to work with Honda motorcycle battery systems and compatible with Honda's lithium batteries.
- TriumphcoreTriumph recommends OptiMate chargers for their motorcycles, including the 4 Quad Program PREMIUM edition which includes cable adapter for Triumph's DIN/European motorcycle socket.
- SuzukicoreSuzuki recommends OptiMate 3 for their motorcycles as part of their standard battery maintenance recommendations.
- YamahacoreYamaha recommends OptiMate 3 and Lithium 4s chargers for their motorcycles, endorsing the products for use with Yamaha motorcycle batteries.
- KawasakicoreKawasaki recommends OptiMate 3 and Lithium 4s chargers for their motorcycles, providing OEM endorsement for these specific models.
- BMW MotorradcoreBMW Motorrad compatibility with OptiMate's CAN-bus friendly programs (Pb and LFP) that allow charging through BMW motorcycle's 12V port. Premium edition includes SAE to DIN plug adapter for BMW sockets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OptiMate competitors and assessment
Company assessmentDirect peers
- CTEK: Swedish manufacturer of smart 12V battery chargers and maintainers for automotive, motorcycle, marine, and RV applications. Direct competitor with overlapping chemistry support, OEM endorsements, and premium positioning.
- Battery Tender (Deltran): Established US brand specializing in automatic battery chargers and maintainers for motorcycles, ATVs, and powersport vehicles. Closely comparable in target customer, price tier, and feature set.
- PulseTech Products: US manufacturer of battery maintenance and recovery chargers using pulsed/desulfation technology. Competes in the automotive, fleet, and powersport maintenance charging category with a similar technology-led positioning.
- NOCO: US maker of the Genius and Boost lines of battery chargers, maintainers, and jump starters. Competes head-to-head with OptiMate in automotive and powersport charging with strong consumer brand recognition.
Broad incumbents
- Schumacher Electric: Large, established US manufacturer of battery chargers, jump starters, and power conversion products. Wider portfolio across consumer and professional tiers with overlapping products in the same end markets.
- Yuasa: Major powersport battery manufacturer that also sells branded chargers and accessories. Competes on adjacent accessories and benefits from OEM battery supply relationships similar to OptiMate's charger endorsements.
- Bosch Automotive: Global automotive components supplier with a broad battery charger and electrical accessories range for passenger cars and commercial vehicles. Overlaps in charging and testing products with much larger portfolio scale.
Emerging players
- Victron Energy: Dutch manufacturer of off-grid power, solar charging, DC-DC converters, and battery monitoring products. Direct overlap with OptiMate's Off-Grid solar/DC-DC series and marine/RV customer base.
- Antigravity Batteries: US-based lithium battery and accessory maker focused on powersport and automotive markets. Adjacent competitor in lithium-focused charging/maintenance and vehicle jump-start categories.
- Midtronics: Specialist in battery diagnostic and testing equipment for automotive, marine, and fleet use. Overlaps with OptiMate's battery tester product line and shared focus on diagnostic-grade battery intelligence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OptiMate social profiles
Digital presenceOptiMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiMate leadership team
Management profileNumber of profiles
OptiMate subsidiaries and ownership
Company hierarchySubsidiaries1 record
OptiMate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiMate
What does OptiMate do?
OptiMate designs and sells high-performance smart battery chargers and accessories for powersport vehicles (motorcycles, ATVs, PWC), passenger cars, classic cars, supercars, marine vessels, and off-grid applications. The product range covers entry-level to professional-grade chargers supporting multiple battery chemistries (lead-acid STD/AGM/GEL/EFB/Ca-Ca and lithium LFP) across voltages from 6V to 25.6V, with proprietary features for battery recovery, BMS reset, and 24-7 maintenance.
Is OptiMate a public or private company?
OptiMate is a private company. It is classified as unknown and is currently operating.
When was OptiMate founded?
OptiMate was founded in 1994. It employs 11 to 50 people.
Where is OptiMate based?
OptiMate is headquartered in Tienen, Belgium, in the Europe region.
How does OptiMate make money?
Five revenue lines are on record. Battery Charger Sales are the primary driver. The others are USB Charger Sales, cables & Connectors Sales, battery Tester Sales and merchandise & Accessories.
Who are OptiMate's main competitors?
Direct peers on record are CTEK, Battery Tender (Deltran), PulseTech Products and NOCO. Broad incumbents are Schumacher Electric, Yuasa and Bosch Automotive. Emerging players are Victron Energy, Antigravity Batteries and Midtronics.
Does OptiMate have an API?
No public API is recorded for OptiMate.
What industry is OptiMate in?
OptiMate's product category is Automotive Battery Chargers. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters), with a secondary code of CRACATAB, Car Chargers & Vehicle Power Adapters. Its NAICS code is 335910 and its SIC code is 3600.