KW United

What KW United does

KW United is an independently owned and operated Keller Williams Realty franchise headquartered in Falls Church, Virginia, with a second office in Alexandria (Kingstowne). The company delivers residential and commercial real estate brokerage services through a network of 200-plus licensed associates serving home buyers, sellers, and investors across the Virginia and West Virginia region. Core offerings include buyer and seller representation, MLS search and featured listings, and property management services for investors, supported by Keller Williams' proprietary KW Command transaction and practice management platform.

Beyond core brokerage, KW United operates specialized sub-brands—KW United Wealth, a wealth-building community for real estate and financial professionals offering mastermind programs and a connected partner network of tax, financial, legal, and investment specialists, and KW Military, a community program tailored to active duty, veterans, and military families handling relocations and VA loan transactions. The company's go-to-market is community-led, anchored by agent recruitment, comprehensive training (Keller Williams was named #1 Training Organization by Training Magazine in 2015), and referral partnerships with mortgage lenders CMG and Patriot. Revenue is generated through real estate transaction commissions, with individual commission rates negotiated on a per-transaction basis and agent commission splits determined by individual agreements with KW United.

Name

KW United

Legal name

KW United

Website

https://kwunited.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KW United is an independently owned Keller Williams Realty franchise in Falls Church and Alexandria, Virginia, providing residential and commercial real estate brokerage, property management, and wealth-building community services through 200-plus associates serving buyers, sellers, and investors across the Virginia and West Virginia region.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: KW United operates as a Keller Williams franchise where agents earn commissions on real estate transactions. As an independently owned and operated franchise, agents earn commissions from buyer and seller representation services. The franchise model supports agents with technology, training, and brand while agents operate their own real estate businesses.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

KW United is an independently owned and operated Keller Williams Realty franchise that delivers residential real estate brokerage services through a network of licensed agent associates across the Virginia and West Virginia region. The company provides buyer and seller representation, property management, MLS-based property search, featured listings, and supports its agents and community members with training programs, wealth-building resources (KW United Wealth), and military-focused services (KW Military).

Product overview

KW United is a Keller Williams franchise offering a comprehensive real estate services platform. The core offering includes residential and commercial real estate brokerage services through a network of licensed agents. The company operates a platform-plus-modules architecture comprising the core real estate services, integrated MLS search, and featured listings, supplemented by specialized sub-brands KW United Wealth (wealth building community) and KW Military (military community), property management services, and extensive training/coaching programs. All services are powered by Keller Williams' proprietary technology ecosystem including Command platform and KW Connect.

Differentiator

Problem solved

Functional benefit

Brands

• KW United Wealth: A community of real estate and financial professionals devoted to growing personal and professional wealth building experiences through education, coaching, mentorship, and access to wealth-connected partners including tax specialists, financial advisors, investment consultants, and business attorneys.

Products and services

• Real Estate Brokerage Services Core residential and commercial real estate brokerage services including property sales, buyer representation, and seller representation delivered through KW United's network of licensed real estate agents in the Virginia region.
• Property Management Services Property management services for real estate investors and property owners, handling tenant relations, maintenance, and rental operations.
• KW United Wealth Wealth-building community for real estate professionals and investors providing education, coaching, mentorship, the Mastermind Program with investment deal access, and a Connected Partner network of tax specialists, financial advisors, investment consultants, and business attorneys.
• KW Military Community program serving active duty military, veterans, and their families with specialized real estate support, referral networks, and military-specific resources.
• Training and Coaching Programs Comprehensive agent training and coaching programs including sales meetings, productivity coaching, agent masterminds, one-on-one tech support, and career development at KW United.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• CMG (CMG Mortgage)minorOthersCMG (CMG Mortgage) logo appears in the Our Partners section of KW United's website, indicating a mortgage lending partnership for facilitating home financing for buyers
• PatriotminorOthersPatriot logo appears in the Our Partners section, likely representing a mortgage or financial services partner

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: One of the largest global real estate franchise networks with strong agent-driven model; directly competes with KW United for franchisee operators and agents in the Virginia market.
• eXp Realty: Cloud-based real estate franchise brokerage with independent agent model; competes head-to-head with Keller Williams franchises for agent recruits nationally, including in the Virginia region where KW United operates.
• Century 21: Global real estate franchise network with comparable agent-ownership structure; competes with KW United for both franchisees and agents in mid-Atlantic markets.
• Berkshire Hathaway HomeServices: National real estate franchise leveraging a strong parent brand; directly comparable franchise model competing for agents and listings in the Mid-Atlantic region.
• Coldwell Banker: Legacy national residential brokerage franchise with established Virginia presence; competes for the same agent pool and consumer-facing real estate services as KW United.

Broad incumbents

• Compass: Tech-forward national residential brokerage competing for agents and listings in Virginia; comparable in offering buyer/seller representation with proprietary technology, but operates at much larger scale and with a different agent economics model.

Emerging players

• Redfin: Tech-enabled residential brokerage with lower-fee offerings; competes with KW United agents in the Virginia region with a different pricing model and consumer-facing technology stack.

Regional players

• Sotheby's International Realty: Luxury-leaning international franchise network with select Mid-Atlantic affiliates; competes at higher price points in the same Virginia geography served by KW United.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kw-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KW United