What CMG Mortgage does

CMG Mortgage, Inc., doing business as CMG Home Loans and CMG Financial, is a privately held, nationwide residential mortgage lender headquartered at 3160 Crow Canyon Road in San Ramon, California. The company originates conventional, government-insured (FHA, VA, USDA), jumbo (up to $5 million), renovation, reverse, and home equity (HELOC) loans, and services loans through a dedicated Troy, Michigan operations office. CMG is licensed in all 50 U.S. states plus the District of Columbia, Guam, Puerto Rico, and the U.S. Virgin Islands under NMLS ID 1820, and operates a parallel multi-channel distribution architecture comprising Retail direct-to-consumer lending, Wholesale broker and Select Partner channels, a Correspondent seller program, Reverse Mortgage origination, and in-house Loan Servicing.

The company's product portfolio pairs standard agency products with a set of differentiated specialty offerings: the All-In-One Loan combines a mortgage with a linked checking account to accelerate principal paydown; HomeFundIt is an industry-first crowdfunding platform for down-payment contributions; Halal Financing delivers Islamic-compliant home financing through an exclusive partnership with the Ijara Community Development Corporation using an Ijara-wa-Iqtina lease-to-own structure; the Community ONE Grant provides down-payment assistance grants up to $6,000; and the 5-Day HELOC offers expedited automated home equity access. Consumer-facing technology includes the CMG HOME mobile app (iOS and Android), which connects borrowers to loan officers and REALTORs, and a digital application portal; no public-facing APIs or developer integrations are disclosed.

CMG generates revenue through loan origination (transaction fees plus the spread between origination and secondary-market sale) and through recurring loan servicing fees, with pricing provided on a quote basis that varies by borrower profile, loan amount, and market. The customer base is highly diversified across consumer segments including first-time buyers, rural/suburban USDA borrowers, high-value-property jumbo buyers, income-qualified down-payment-assistance recipients, and reverse-mortgage homeowners aged 62+. CMG also operates a holding structure of nine wholly-owned subsidiaries (including Vision Lending, EVO Home Loans/EPIQ Lending, NextMortgage, Select Lending, Gibraltar Group Mortgage, Linked Home Loans/HomeGuide Mortgage, Home Mortgage Advisors, Reliance Mortgage Partners, and Bank CMG) and more than 30 active trade-name DBAs, supporting multi-brand acquisition and channel-specific positioning.

Name

CMG Mortgage

Legal name

CMG Mortgage, Inc.

Website

https://cmghomeloans.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CMG Mortgage, Inc. (dba CMG Home Loans) is a nationwide private U.S. residential mortgage lender operating retail, wholesale, correspondent, reverse, and servicing channels across all 50 states and territories, serving first-time buyers, refinancers, and specialty segments including Islamic-compliant and jumbo borrowers.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Jumbo / Non-Conforming Mortgage Origination (FSALAAAH)

akta.pro secondary industries

Jumbo & Portfolio Wholesale Lending (FSALACAF), Prime (Agency/Conforming) Mortgage Servicing (FSALAEAA), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL)

Keywords

• Residential mortgage lending
• Home loan origination
• Refinance loans
• Home equity lending
• Down payment assistance

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Origination: CMG originates mortgage loans including conventional, FHA, VA, USDA, jumbo, and specialty loan products. Revenue is generated through origination fees and the spread between loan origination and sale into the secondary market.
2. Loan Servicing: CMG services mortgage loans, collecting monthly payments and managing escrow accounts. Revenue generated through servicing fees charged to investors and borrowers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CMG Mortgage is a nationwide residential mortgage lender that originates and services home purchase loans, refinance loans, and home equity products through retail, wholesale, correspondent, and reverse channels. The company offers conventional, government (FHA/VA/USDA), jumbo, renovation, reverse, and specialty loans, supported by digital tools including the CMG HOME mobile app.

Product overview

CMG Mortgage Inc. dba CMG Home Loans is a nationwide mortgage lender operating through retail, wholesale, and correspondent channels across all 50 states plus DC, Guam, Puerto Rico, and the Virgin Islands. The core product portfolio centers on consumer mortgage lending (CMG Home Loans brand) supplemented by wholesale and correspondent channels. Core loan products include Conventional, FHA, VA, and USDA loans, complemented by specialty products including Jumbo loans (multiple variants up to $5 million), renovation loans (FHA 203(k) and Fannie Mae HomeStyle), reverse mortgages, HELOCs, and community assistance programs (Community ONE Grant, Freddie Mac/Fannie Mae Income-Based Grants). Unique offerings include the All In One Loan (combination mortgage bank account), Halal Financing (Islamic-compliant via Ijara structure), and HomeFundIt (crowdfunding down payment platform). The company also provides a consumer mobile app (CMG HOME) and mortgage calculators. The wholesale channel offers broker and select partner programs, while the correspondent channel supports sellers and investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loan Non-government-backed mortgage with down payments as low as 3%, available in 10/15/20/25/30-year terms with cancellable Private Mortgage Insurance (PMI) once 20% equity is reached. Offered through CMG's retail, wholesale, and correspondent channels.
• FHA Loan Federal Housing Administration-insured mortgage with flexible credit requirements and down payments as low as 3.5%, designed for first-time home buyers and borrowers with limited savings.
• VA Loan U.S. Department of Veterans Affairs-backed mortgage offering 100% financing for eligible Veterans, Reservists, and Active Duty Personnel purchasing a primary residence.
• USDA Loan Rural Development Loan providing 0% down payment mortgage for low- to moderate-income households purchasing homes in USDA-designated rural and suburban areas, with no mortgage insurance requirement.
• Jumbo Loan Non-conforming mortgage exceeding conventional loan limits, for financing more expensive properties or homes in high-cost areas. Multiple variants include Premier Jumbo, Premier Jumbo AUS, Jumbo Plus, Flex Jumbo, Classic Jumbo, and Jumbo Express, with loan amounts up to $5 million.
• 203(k) Renovation Loan FHA-backed mortgage combining home purchase or refinance costs with renovation costs in a single loan. Available as Standard (no repair limit, allows structural changes) or Limited ($75,000 repair maximum) variants.
• Fannie Mae HomeStyle Renovation Loan Renovation loan combining purchase price and renovation costs into one loan with one monthly payment, based on the post-renovation value of the home. Can be combined with HomeStyle Energy and HomeReady programs.
• Reverse Mortgage Mortgage product for homeowners ages 62+ allowing them to access home equity as a lump sum, monthly payments, or line of credit, with no monthly mortgage payments required (borrower remains responsible for taxes and insurance).
• Home Equity Line of Credit (HELOC) Revolving credit line linked to home equity. Includes 5-Day HELOC (2-4 year draw period, 5-10-15 year repayment), Flex HELOC (5-year draw, 20-year repayment, up to $750,000), and All-In-One HELOC combining mortgage and personal banking.
• Fannie Mae HomeReady Loan Low down payment mortgage with cancellable mortgage insurance once home equity reaches 20%, available for first-time and repeat home buyers with flexible funding sources.
• Freddie Mac HomePossible Loan 3-5% down payment mortgage with flexible down payment sources and cancellable mortgage insurance, offering 15 to 30-year fixed-rate and adjustable-rate terms.
• Halal Financing (Islamic-Compliant Home Financing) Islamic-compliant home buying solution using Ijara-wa-Iqtina (lease and ownership) structure through exclusive partnership with Ijara Community Development Corporation, allowing borrowers to build equity through rent payments without paying interest.
• All-In-One Loan Combination mortgage bank account that helps borrowers pay off loans faster by linking a checking account with mortgage payments, optimizing cash flow to reduce principal faster.
• HomeFundIt (Down Payment Crowdfunding) Crowdfunding platform allowing family and friends to contribute funds toward a borrower's down payment, designed to help first-time home buyers overcome savings obstacles.
• CMG Community ONE Grant Down payment assistance program providing grants up to 2% of purchase price (maximum $6,000) for homebuyers meeting income and other requirements, enabling down payments as low as 1%.
• Freddie Mac / Fannie Mae Income-Based Grants Down payment assistance program providing $2,500 grants for borrowers with qualifying income at or below 50% of county area median income (AMI), for owner-occupied primary residence purchase, requiring at least one first-time homebuyer to complete HUD-approved counseling.
• CMG HOME Mobile App Mobile application for iOS and Android that guides users through home search and mortgage financing, connecting them directly to loan officers and REALTORs.
• Wholesale Broker Channel Broker and Select Partner wholesale lending channel allowing mortgage brokers to access CMG products including Conventional Products, Government Products, and All-In-One Loan.
• Correspondent Seller Channel Seller and investor correspondent channel allowing purchase of loans from all 50 states, including Conventional Products, Government Products, and Jumbo Products, accessed through a seller approval program.
• Loan Servicing Mortgage servicing for existing loans including payment processing, escrow management, and customer service, generating recurring servicing fees.

Quantifiable outcome

• Facilitated over $1.5 billion in loans helping 6,867 families purchase homes in 2025

Named customers1 record

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ijara Community Development CorporationcoreStrategic or Co-development PartnerExclusive partnership for Halal Financing program offering Islamic-compliant home financing. Through Ijara-wa-Iqtina (lease and ownership) structure, borrowers make rent payments to build equity without interest payments, making CMG one of the few national companies offering Islamic-compliant lending.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NewRez (Rithm Capital): Top-10 US mortgage originator and servicer operating retail, wholesale, and correspondent channels. Direct competitor to CMG across multiple channels with similar product breadth including government, conventional, and specialty loans.
• Caliber Home Loans: Retail and wholesale mortgage lender offering conventional, government, and specialty loan products nationwide. Comparable multi-channel platform and product suite; similar scale tier to CMG in independent lender rankings.
• loanDepot: Major retail and wholesale mortgage lender offering a broad product menu including conventional, government, and HELOC loans. Comparable multi-channel business model to CMG with retail (loanDepot), wholesale (LDWholesale), and servicing operations.
• PennyMac Financial Services: Top-5 US mortgage originator and one of the largest servicers, operating production (correspondent and consumer direct) and servicing segments. Directly comparable correspondent and servicing operations to CMG's.
• United Wholesale Mortgage: Largest wholesale mortgage lender in the US, operating exclusively through the broker channel. Directly competes with CMG's Wholesale/Broker division and is the dominant force in third-party originations.
• Homepoint: Wholesale and correspondent mortgage lender focused on the broker and seller channels. Directly competes with CMG's Wholesale and Correspondent divisions with overlapping government and conventional product offerings.
• Guild Mortgage: Retail-focused mortgage lender with strong affordable-housing and government loan programs. Comparable in product breadth (FHA, VA, USDA, renovation, jumbo) and in serving first-time and low/moderate-income borrowers, though smaller in scale than CMG.
• CrossCountry Mortgage: Retail-focused nationwide mortgage lender with broad product offerings including conventional, government, and specialty loans. Comparable multi-channel retail model with similar geographic reach and product breadth.

Broad incumbents

• Flagstar Bank: Bank-based mortgage originator and servicer with retail, wholesale, and correspondent channels. Comparable multi-channel platform to CMG with the added dimension of a depository institution — similar in scale to Bank CMG's positioning within CMG's ecosystem.
• Rocket Mortgage: Largest US mortgage lender by volume, offering retail, wholesale, and direct-to-consumer home loans through a heavily digital platform. Directly competes with CMG's retail channel and dwarfs CMG in scale, technology investment, and brand recognition.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cmg_homeloans
• Facebookfacebook.com/CMGFinancial
• LinkedInlinkedin.com/company/cmg-home-loans-servicing
• Instagraminstagram.com/cmghomeloans

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMG Mortgage