Hotel Woodstock

What Hotel Woodstock does

Hotel Woodstock is a family-owned and family-run 67-bedroom hotel located on Shanaway Road, 4km from Ennis town centre in County Clare, Ireland, positioned along the Wild Atlantic Way tourism route and adjacent to the 18-hole Woodstock Golf Club. The property is operated by co-owners Sean and Elaine Lally and offers accommodation across Deluxe, Superior, Triple, and Family room configurations, supported by on-site leisure facilities including a heated pool, sauna, steam room, jacuzzi, gym, and the seasonal Lallypop's Kids Club for children aged 4-12. The business is affiliated with Choice Hotels' Ascend Collection for referral distribution.

The company operates seven distinct revenue streams: accommodation (room stays across B&B, half-board, and all-inclusive packages), food and beverage (Shanaway Bistro, Shanaway Bar, Sunday Carvery, Afternoon Tea, Early Bird), weddings and civil ceremonies (packages from €75 per person for 35-220 guests), private events (communions, confirmations, christenings, birthdays, funeral lunches), corporate meetings and conferences, leisure club external memberships, and golf packages bundling stays with rounds at Woodstock Golf Club. Ancillary revenue is generated through the Woodstock Rewards Club loyalty programme and gift voucher sales via the Bookin1 platform.

The go-to-market motion is primarily direct-to-consumer through the hotel's own website (with a best-rate guarantee), phone reservations, and email enquiries, supplemented by OpenTable for restaurant bookings and Choice Hotels Ascend Collection for referral traffic. Distribution is concentrated in the domestic Irish leisure, family, wedding, and golf-tourism segments, with international inbound guests drawn by the Wild Atlantic Way positioning and proximity to the Cliffs of Moher, Lahinch, and Doonbeg golf courses. Pricing is package-based and seasonal, ranging from €245 for a one-night family all-inclusive to €520+ for two-night family breaks in peak summer.

Name

Hotel Woodstock

Legal name

Hotel Woodstock

Website

https://hotelwoodstock.ie

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Woodstock is a family-owned 67-bedroom hotel in Ennis, County Clare, Ireland, offering accommodation, dining, weddings, events, leisure club, and golf packages to leisure travellers, families, couples, and wedding parties along the Wild Atlantic Way.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Wedding venue services
• Leisure club facilities
• Dining and bar services
• Event hosting venue

Headquarters

HQ city

Clare

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Room bookings across 67 guest bedrooms including Deluxe, Superior, Triple and Family rooms. Revenue generated from nightly stays with various packages including Bed & Breakfast, Half Board, and All-Inclusive options.
2. Food & Beverage: Dining revenue from Shanaway Bistro (breakfast, lunch, dinner), Shanaway Bar, Afternoon Tea service, Sunday Carvery, and private events. Includes Early Bird dining, à la carte menus, and special occasion celebrations.
3. Events & Celebrations: Wedding packages, civil partnerships, communions, confirmations, birthday parties, christenings, retirement parties, charity balls, and funeral lunches. Revenue from venue hire, catering packages, and accommodation block bookings.
4. Membership & Loyalty: Hotel Woodstock Rewards Club membership offering exclusive discounts, early access to promotions, and 10% off gift vouchers. Annual/monthly subscription to loyalty programme benefits.
5. Leisure Club: Complimentary access for hotel guests; membership options available for external members. Facilities include 25m heated pool, sauna, steam room, jacuzzi, and gym.
6. Golf Packages: Stay & Play packages combining accommodation with golf at adjacent Woodstock Golf Club, including exclusive guest rates at the course.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Hotel Woodstock is a family-owned and family-run hotel offering 67 guest bedrooms (Deluxe, Superior, Triple and Family configurations) with en-suite bathrooms in Ennis, County Clare. The hotel supplements its accommodation with an on-site Leisure Club featuring a heated pool, sauna, steam room, jacuzzi and gym; dining venues including Shanaway Bistro and Shanaway Bar; Lallypop's Kids Club for ages 4-12; and an award-winning wedding venue hosting ceremonies and receptions for 35-220 guests. The property sits adjacent to Woodstock Golf Club along the Wild Atlantic Way and operates additional revenue lines through special-occasion events, gift vouchers, and a Member Rewards loyalty programme.

Product overview

Hotel Woodstock is a family-owned and family-run hotel offering accommodation and hospitality services in Ennis, County Clare, Ireland. The product portfolio centers on core hotel accommodation with 67 guest bedrooms, supported by on-site leisure facilities (Leisure Club with pool, gym, sauna, jacuzzi), children's activities (Lallypop's Kids Club), and dining venues (Shanaway Bistro restaurant and Shanaway Bar). The hotel operates additional revenue streams through event hosting services including weddings (with all-inclusive packages), private events (christenings, communions, birthdays), and venue hire. Upsell opportunities are captured through specialized break packages (Family, Couples, Golf, Last Minute), membership rewards (Woodstock Rewards Club), and ancillary offerings (Afternoon Tea, Sunday Carvery, Gift Vouchers). The hotel is affiliated with Choice Hotels Ascend Collection and is positioned along the Wild Atlantic Way tourism route.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 67 guest bedrooms including Deluxe, Superior, Triple and Family configurations with en-suite bathrooms and overhead showers; Deluxe rooms overlook Woodstock Golf Club. Tariffs include Bed & Breakfast, Half Board and All-Inclusive options.
• Leisure Club On-site leisure facilities featuring a heated swimming pool with paddling pool for children, sauna, steam room, jacuzzi and fully equipped gym; complimentary for hotel guests with separate membership options for external members.
• Lallypop's Kids Club Supervised children's activities club open during Summer breaks and midterm holidays offering face painting, games and movie nights for children aged 4-12; complimentary for hotel guests.
• Shanaway Bistro Hotel restaurant overlooking the first tee of Woodstock Golf Course, serving breakfast, lunch, dinner, Sunday carvery, afternoon tea and early bird menus to hotel guests and walk-in diners.
• Shanaway Bar Recently refurbished hotel bar serving traditional Irish cuisine, with live traditional Irish music every Saturday night and sports viewing on large screen TVs.
• Wedding Services Award-winning wedding venue offering all-inclusive wedding packages for 35-220 guests with personal attention from co-owner Elaine Lally throughout the planning process, including use of the Liscannor Suite, banquet menus, bridal suite and guest accommodation.
• Event Venues Private dining and event spaces including the Liscannor Banqueting Suite, Doonbeg Suite, Drawing Room and The Library for celebrations such as christenings, communions, confirmations, birthdays, retirement parties, charity balls, funeral lunches and corporate meetings.
• Woodstock Rewards Club Hotel loyalty membership programme offering up to 10% off best available rate, 10% off gift vouchers, and early access to secret sales and exclusive promotions; free to join.
• Gift Vouchers Gift vouchers sold online through the Bookin1 platform offering monetary amounts or special experience packages redeemable against hotel stays, dining and leisure experiences.

Quantifiable outcome

• TripAdvisor No. 1 hotel in Ennis 2025
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Choice Hotels (Ascend Collection)coreChannel Partner/ Reseller/ DistributorHotel Woodstock is a member of Choice Hotels' Ascend Collection, a global brand of boutique and unique independent hotels. This affiliation provides brand credibility, referral traffic through the Choice Hotels booking platform and website, and marketing support within the international hotel group's portfolio.
• Woodstock Golf ClubcoreStrategic or Co-development PartnerAdjacent 18-hole parkland golf course founded in 1988. Hotel guests enjoy exclusive discount rates and convenient course access. The hotel overlooks the golf course, and Shanaway Bistro/Bar provide views of the first tee. Major golf events including Walker Cup 2026 (Lahinch), Amgen Irish Open 2026 (Doonbeg), and Ryder Cup 2027 (Adare Manor) drive golf tourism to the region.
• Local Clare Attractions (50+)minorGTM or Marketing PartnerExclusive discount partnerships with over 50 local attractions and shops in County Clare. Direct bookers receive discounted access to Cliffs of Moher, Bunratty Castle, Doolin Caves, Aran Islands ferries, and more. Hotel provides local maps with top attractions and 'Flipbook' destination guides.
• Burren and Cliffs of Moher Explorer BusminorGTM or Marketing PartnerFree hop-on, hop-off bus service running May 1 - August 31 providing guests easy access to Burren and Cliffs of Moher attractions without driving or parking concerns. Partnership enhances summer family break packages.
• Shannon HeritageminorGTM or Marketing PartnerPartnership with Shannon Heritage for tourist attraction promotions. Hotel markets nearby Shannon Heritage sites and provides discount information to guests exploring the Wild Atlantic Way.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falls Hotel & Spa: Independently owned hotel in Ennistymon, County Clare, with leisure facilities, spa, and wedding/event hosting. Comparable family-run Irish regional hotel competing in the same West Clare leisure and wedding market.
• Lahinch Coast Hotel: Family-style hotel in Lahinch, County Clare, located adjacent to Lahinch Golf Club (Walker Cup 2026 venue). Directly comparable as a Clare-region, golf-adjacent, family- and leisure-oriented full-service hotel competing for the same family, couple, and golfer segments.
• Old Ground Hotel, Ennis: Full-service hotel located in Ennis town centre, the most direct local competitor. Comparable in scale, target segments (families, weddings, corporate), and Clare market positioning, though positioned as a town-centre rather than countryside resort property.
• The Inn at Dromoland: Family-oriented hotel on the Dromoland Castle estate in County Clare. Comparable Clare family- and wedding-focused property with leisure facilities and similar mid-market positioning.
• Treacys West County Hotel, Ennis: Mid-market full-service hotel in Ennis offering accommodation, leisure centre, weddings, and events. Direct local competitor for leisure breaks, weddings, and group bookings within County Clare.

Broad incumbents

• Trump International Golf Links & Hotel Doonbeg: Luxury golf resort in County Clare with on-site championship links course. Comparable as a Clare-based golf-and-stay property targeting the same golfer segment, though at a higher price point and with broader amenities.
• Adare Manor: Luxury castle resort in County Limerick with championship golf course hosting Ryder Cup 2027. Comparable as an Irish golf-resort destination drawing inbound tourism and event-driven demand to the broader region.
• Dromoland Castle Hotel: Castle hotel and golf resort in County Clare. Comparable Clare-region full-service property competing for weddings, leisure stays, and golf tourists, but operating at the luxury end of the market with higher ADR.
• The Europe Hotel & Resort, Killarney: Family-owned Irish resort hotel with spa, leisure facilities, and golf proximity. Comparable as a regional Irish full-service resort targeting families, couples, and golfers, but at a larger scale and in a different region (Kerry).

Regional players

• The Savoy Hotel, Limerick: Mid-market full-service city hotel in the broader Clare/Shannon region offering weddings, conferences, and leisure stays. Comparable as a regional Irish hotel competing for wedding and leisure bookings in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotelwoodstock.ie
• Xx.com/hotelwoodstock_
• Facebookfacebook.com/hotelwoodstock

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Woodstock