The Trump Organization

What The Trump Organization does

The Trump Organization is a privately held, family-controlled luxury real estate, hospitality, and lifestyle conglomerate founded in 1976 by Donald J. Trump and headquartered at Trump Tower, 725 Fifth Avenue, New York. Core operations span five-star hotels (Trump International New York and Chicago each holding 13-17 consecutive years of Forbes Five-Star recognition), 21 championship golf clubs across the United States, Europe, Asia, and the Middle East, a global residential and commercial real estate portfolio, Trump Winery in Virginia, and ancillary lifestyle brands including Trump Store merchandise, Trump International Realty brokerage, and the Mar-a-Lago Club. The company has aggressively expanded internationally during Donald Trump's second presidential term via capital-light licensing arrangements with regional developers, completing eight foreign deals in roughly one year across Saudi Arabia, UAE, Maldives, Vietnam, Romania, Georgia, India, and Indonesia.

The business model combines three distinct revenue mechanics: (1) direct operations of owned hotels, golf courses, and residential assets generating room revenue, food and beverage, initiation fees (e.g., $350,000 at Bedminster), and recurring dues; (2) brand licensing and royalty streams from international developers such as Dar Global, SDC Properties, and Hung Yen Hospitality Group, which pay upfront fees and ongoing royalties for the right to use the Trump brand on hotels, residences, and golf developments; and (3) consumer products and digital ventures, including the Trump Mobile T1 smartphone ($499), Freedom 250 commemorative medallions ($250-$12,000), and the World Liberty Financial decentralized finance platform, which raised $2 billion in governance token sales and sold a $500 million stake to Abu Dhabi government-backed MGX. Day-to-day operations are led by Executive Vice Presidents Donald Trump Jr. (Jupiter, Florida) and Eric Trump (Palm Beach, Florida), while the founder serves as U.S. President. The company reports no consolidated revenue publicly; Forbes estimates Donald Trump's personal net worth at $6.5 billion as of March 2026, with cryptocurrency-related assets contributing approximately $1.8 billion.

Name

The Trump Organization

Legal name

The Trump Organization

Website

https://trump.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Trump Organization is a privately held, family-controlled luxury real estate and hospitality conglomerate operating five-star hotels, 21 championship golf clubs, residential properties, and lifestyle brands globally through direct operations and capital-light international licensing arrangements.

Ownership category

akta.pro rank

Product category

Luxury Real Estate & Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Luxury real estate
• Hospitality services
• Golf club management
• Brand licensing
• Residential development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Licensing and Brand Fees: The Trump Organization licenses its brand name to international developers for hotel, residential, and golf developments. The company collects upfront licensing fees and ongoing royalties without investing capital in the developments. Eight foreign deals were completed in the first year of Trump's second term.
2. Golf Club Operations: Revenue from initiation fees (e.g., $350,000 for Bedminster membership), monthly dues, and golf operations across 21 properties. Combined operating profits across ten U.S. clubs grew from $19 million in 2020 to $66 million in 2024.
3. Hotel Operations: Revenue from luxury hotel stays, event hosting, and hospitality services at Trump Hotels properties in New York, Chicago, Las Vegas, Miami, and international locations.
4. Merchandise and Licensed Products: The Trump Store sells branded merchandise including apparel, collectibles, commemorative coins, and lifestyle products. Over 622 new products were launched in the first 14 months of Trump's second term, generating approximately $8.8 million in 2024.
5. Cryptocurrency and Digital Assets: World Liberty Financial sold governance tokens raising $2 billion, meme coins generated $320 million, and a $500 million stake was sold to a UAE government-linked company. These ventures have since collapsed approximately 90% from their highs.
6. Casino and Gaming Rights: Sale of golf course rights to Bally's Corporation for $60 million in 2023, with a $115 million contingent payment triggered when New York approved Bally's casino license in December 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Trump Organization operates, invests, and develops luxury residential real estate, hotels, resorts, residential towers, and golf courses globally under sub-brands including Trump Hotels, Trump Golf, Trump Store, Trump Winery, Trump International Realty, and Trump Mobile. The company also licenses its brand to international developers for hotel, residential, and golf developments in exchange for upfront licensing fees and ongoing royalties, and sells branded merchandise, commemorative coins, consumer electronics, and digital-asset products.

Product overview

The Trump Organization is a diversified real estate and hospitality conglomerate operating across multiple verticals: luxury hotels and resorts (Trump Hotels), championship golf clubs and resorts (Trump Golf), residential and commercial real estate brokerage (Trump International Realty), lifestyle products including Trump Store merchandise, Trump Mobile smartphones, Trump Coins commemorative medallions, and Trump Winery, digital assets through World Liberty Financial cryptocurrency platform, and select estate properties including Mar-a-Lago Club. The portfolio spans properties across North America, Europe, Asia, and the Middle East, with 21 golf properties and numerous hotel locations globally. The company is currently expanding internationally with new developments in Vietnam, Maldives, Georgia, and other markets.

Differentiator

Problem solved

Functional benefit

Brands

• Trump Hotels: Luxury hotel brand with properties in New York, Chicago, Las Vegas, Miami, Virginia, Ireland, Scotland, Oman, Dubai, Vietnam, Maldives, and Saudi Arabia.
• Trump Golf
• Trump Store
• World Liberty Financial
• American Bitcoin
• Trump Mobile

Products and services

• Trump Hotels A luxury hotel brand operating Forbes Five-Star hotels and resorts in iconic locations including New York, Chicago, Las Vegas, Miami, Virginia, Scotland, Ireland, Oman, Dubai, Vietnam, and Maldives.
• Trump Golf A portfolio of 21 world-class championship golf clubs and resorts across the United States, Europe, Asia, and the Middle East, including private clubs, public courses, and resort properties.
• Trump Store An online retail store selling exclusive gifts, branded apparel, and collectibles including hats, commemorative medallions, and Trump-branded merchandise.
• Trump Mobile T1 Smartphone A smartphone venture co-founded by Donald Trump Jr. and Eric Trump, featuring the T1 phone with a 6.78-inch display, Qualcomm Snapdragon processor, triple-camera system, 5,000 mAh battery, and Android OS, priced at $499 with an accompanying $47.45 monthly 5G service plan.
• Trump Coins (Freedom 250 Commemorative Medallions) Commemorative gold and silver medallions featuring Donald Trump's image, sold in collaboration with UFC for the Freedom 250 celebration, priced from approximately $250 to nearly $12,000.
• World Liberty Financial A decentralized finance platform developed by the Trump family bridging traditional capital markets with blockchain applications, including cryptocurrency trading and tokenized assets.
• Trump Winery The largest vineyard on the East Coast, located in Charlottesville, Virginia, producing wines and operating the Albemarle Estate luxury hotel.
• Trump International Realty A full-service luxury real estate brokerage firm offering residential and commercial property sales, leasing, and rentals globally.
• Trump Residential Real Estate Portfolio A global portfolio of luxury residential properties including Trump Tower, Trump International Hotel & Tower, Trump Park Avenue, Trump World Tower, Trump Palace, and properties in India, Indonesia, Philippines, Saudi Arabia, UAE, Vietnam, and other international locations.
• Trump Commercial Real Estate Portfolio Commercial properties including Trump Tower, 1290 Avenue of the Americas, 40 Wall Street, and 555 California Street.
• Mar-a-Lago Club An exclusive private club and estate in Palm Beach, Florida, known as the 'Jewel of Palm Beach,' designated as a National Historic Landmark.

Quantifiable outcome

• Combined operating profits across ten U.S. golf clubs grew from $19 million in 2020 to $66 million in 2024, a 247% increase
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Archi Group / Biograpi Living (Georgia)coreStrategic or Co-development Partner · 18 April 2026A consortium including Georgian real-estate firms Archi Group and Biograpi Living (part of a Georgian conglomerate) is partnering with The Trump Organization to build Trump Tower Tbilisi, a 70-story mixed-use skyscraper that would become the tallest building in the country. Gensler serves as the architecture firm.
• SDC Properties (Romania)coreStrategic or Co-development Partner · 20 March 2026The Trump Organization, in partnership with Romanian developer SDC Properties, is pursuing a luxury apartment and golf course development in Cluj, Romania. The project includes a Trump Tower hotel and high-end apartments with estimated cost of over $500 million.
• America First Refinishing (Donald Trump Jr. backed startup)minorStrategic or Co-development Partner · 1 March 2026Donald Trump Jr. secretly acquired a stake in America First Refinishing, a Texas startup aiming to build the first major new oil refinery in the US in about 50 years. Reliance Industries (Indian billionaire Mukesh Ambani) invested at least $100 million in the company at a $1 billion+ valuation after Trump Jr. met Anant Ambani in India.
• Trump Mobile (internal venture)minorOthers · 16 June 2025Trump Mobile is a smartphone venture co-founded by Donald Trump Jr. and Eric Trump. The $499 T1 phone has faced multiple delays with no phones shipped nearly a year after launch announcement. The company collected approximately $59 million in deposits from 590,000 customers but has yet to fulfill orders.
• Hung Yen Hospitality Group (Vietnam)flagshipStrategic or Co-development Partner · 1 May 2025Hung Yen Hospitality Group and The Trump Organization announced Vietnam's newest Trump-branded property - a $1.5 billion golf and residential resort in Hung Yen province. The project broke ground in May 2025 and has faced delays due to local resistance over compensation rates for land acquisition affecting over 4,000 households.
• Altus Property Group (Australia)minorStrategic or Co-development Partner · 1 February 2025The Trump Organization signed a deal with Australian developer Altus Property Group in February 2025 for a $1.5 billion Trump Tower on Australia's Gold Coast. The project was terminated in May 2026 after approximately three months, with Altus claiming the Trump brand had become 'toxic' in Australia while the Trump Organization cited Altus's failure to meet financial obligations.
• Dar GlobalflagshipStrategic or Co-development Partner · 1 January 2025Dar Global, a Saudi Arabian real estate developer, has entered into multiple partnerships with The Trump Organization for developments including Trump International Hotel Dubai (80-story tower), Trump International Hotel Maldives (first in the Maldives and world's first tokenized hotel development), Trump Plaza Jeddah ($1 billion project), and Trump International Golf Club Wadi Safar in Riyadh. These represent flagship international expansion projects.
• World Liberty FinancialcoreStrategic or Co-development Partner · 1 January 2024World Liberty Financial is a decentralized finance platform co-founded by Eric Trump. The company sold governance tokens raising $2 billion and sold a $500 million stake to Abu Dhabi government-backed MGX. The Trump Organization affiliate and partner Bill Zanker collected $320 million in memecoin-related trading fees.
• Bally's CorporationcoreStrategic or Co-development Partner · 1 January 2023Bally's Corporation purchased Trump Golf Links at Ferry Point in New York for golf course rights. A contingent clause from the $60 million deal triggered a $115 million payment to the Trump Organization when New York regulators approved Bally's casino license for the Bronx site in December 2025.
• Palm Beach County / Florida GovernmentminorStrategic or Co-development PartnerPalm Beach County commissioners approved a non-exclusive licensing agreement permitting the use of Trump's name for Palm Beach International Airport (renamed President Donald J. Trump International Airport). The Trump Organization filed for trademark of the airport name, creating opportunity to sell branded merchandise.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Marriott International is one of the world's largest hotel companies with a luxury portfolio (Ritz-Carlton, St. Regis, Bulgari) that competes with Trump Hotels in the five-star segment globally. Both companies operate premium branded hospitality assets and pursue international expansion.
• Hilton Worldwide: Hilton Worldwide operates luxury hotel brands (Waldorf Astoria, Conrad, LXR) competing directly with Trump Hotels in the luxury tier. Both companies rely on brand-driven premium pricing and international growth strategies in gateway cities and resort destinations.
• ClubCorp: ClubCorp operates a large network of country clubs and golf courses across the U.S. While broader and more mass-market than Trump Golf's portfolio, both compete for affluent members seeking championship-quality courses and club amenities.
• Related Companies: Related Companies is a major U.S. luxury real estate developer (Hudson Yards, One57) that competes with Trump Organization's residential and commercial real estate portfolio in trophy urban locations. Both develop and brand high-end mixed-use properties.
• Hyatt Hotels Corporation: Hyatt's luxury brands (Park Hyatt, Andaz, Alila) compete with Trump Hotels in upscale urban and resort destinations. Both operate global luxury portfolios with strong brand-driven pricing and member/loyalty programs.

Direct peers

• Four Seasons Hotels and Resorts: Four Seasons operates ultra-luxury hotels and resorts globally, comparable to Trump Hotels' flagship properties like New York, Chicago, and Turnberry. Both companies emphasize white-glove service, Forbes Five-Star positioning, and a managed/owned asset mix in trophy locations.
• Discovery Land Company: Discovery Land Company operates a portfolio of luxury private golf clubs and residential communities (e.g., Bakers Bay, Gozzer Ranch) directly comparable to Trump Golf's 21 championship properties. Both target ultra-high-net-worth members with initiation fees and recurring dues.
• Aman Resorts: Aman operates ultra-luxury resort and residential properties globally, directly comparable to Trump Hotels' destination resorts such as Turnberry, Doonbeg, Albemarle Estate, and upcoming developments in Muscat and the Maldives. Both cater to ultra-high-net-worth travelers.
• Damac Properties: Damac Properties is a Dubai-based luxury real estate developer partnering with global brands (e.g., Trump, Versace, Paramount) for branded residences and hotels in the Middle East. Directly comparable as a regional luxury developer using the Trump licensing model in Gulf markets.
• Rosewood Hotel Group: Rosewood operates ultra-luxury hotels and resorts globally (including Carlyle, Mansion on Turtle Creek, Hōkūala) that compete head-to-head with Trump Hotels in the five-star luxury segment. Both emphasize residential-style luxury experiences and curated destination properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/donaldjtrumpjr
• YouTubeyoutube.com/trump
• Facebookfacebook.com/donaldtrump
• LinkedInlinkedin.com/company/the-trump-organization
• Instagraminstagram.com/Trump

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trump Organization