EKINSPORT

Name

EKINSPORT

Legal name

EKINSPORT SAM

Website

https://ekinsport.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Team sports equipment
• Sportswear retail
• Football apparel
• Club customization
• Basketball gear

Headquarters

HQ city

Cap-d'ail

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Sales (B2C): Direct online sales of branded sports apparel and equipment to individual consumers through ekinsport.com with pricing in euros, including discounted sale items up to 80% off.
2. Club/Association Sales (B2B): Volume-based sales of customized team outfits and equipment packs to sports clubs and associations with preferential pricing and free quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EKINSPORT is an online retailer of branded sportswear and team sports equipment, offering football, basketball, running and lifestyle footwear and apparel from major brands (Nike, adidas, Puma, Jordan, New Balance, Hummel, Kappa). The company also sells bundled Club Packs and provides in-house customization services (flocking, sublimation, embroidery) for club logos, numbers, and sponsor branding on team outfits. Its primary differentiator is the combination of multi-brand catalog, official league/NBA merchandise authorization, and dedicated club account management with volume-based pricing.

Product overview

EKINSPORT is a French e-commerce sports equipment retailer operating as part of the Sports Emotion/Tansley group, specializing in team sports apparel and equipment. The platform offers a comprehensive sportswear and footwear catalog featuring major brands (Nike, adidas, Puma, New Balance, Hummel, Kappa) across football, basketball, running, and lifestyle categories. The core offering consists of football cleats, basketball shoes, running shoes, and lifestyle sneakers, complemented by official match kits for club and national team jerseys (including PSG, OM, Liverpool, Real Madrid, Barcelona, NBA teams). A key differentiator is the Club Packs program offering bundled team equipment packages (jersey+short, tracksuit+kit, full kits with bags) with personalization services including flocking, embroidery, and sublimation for club customization. The platform also features branded sub-collections including Nike Academy 25 (Dri-FIT training gear), Nike Park, adidas Squadra 25 (AEROREADY technology), adidas Entrada 26, and Soka Soul 23. Accessories include goalkeeper gloves, protection gear, balls, bags, and nutrition products.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Cleats (Chaussures de football) Football cleats for all terrains (FG, AG, TF, IC) from Nike, adidas, Puma, New Balance, Mizuno, Umbro, Pantofola d'Oro, and other brands for individual players and club procurement.
• Basketball Shoes (Chaussures de Basketball) Basketball shoes from Nike, Jordan, Puma, Li-Ning, Under Armour and other brands for men, women and children.
• Running Shoes (Chaussures de Running) Running shoes for road and trail running from Nike, adidas, ASICS and other brands.
• Lifestyle Sneakers Lifestyle sneakers from Nike, New Balance and other brands for casual wear.
• Football Match Kits (Tenues de match football) Official football match kits including jerseys, shorts, socks for club and national team jerseys including PSG, OM, Liverpool, Real Madrid, Barcelona, and more.
• Training Gear (Tenues d'entraînement) Training apparel including jerseys, pants, tracksuits, jackets and base layers for team sports.
• Club Packs (Packs Clubs) Bundled team equipment packages combining training/match wear with customization options for clubs - includes jersey+short, jersey+short+socks, tracksuit+kit, and full kits with bags.
• Custom Club Equipment (Équipements clubs personnalisés) Personalization services for club gear including flocking, embroidery, and sublimation with club colors, logos and sponsors.
• NBA & Basketball Jerseys (Maillots NBA et Basketball) Official NBA team jerseys and European basketball club gear including Lakers, Bulls, Warriors, and French clubs like Nanterre 92 and Paris Basketball.
• Sports Accessories (Accessoires) Sports accessories including goalkeeper gloves, football protection gear, balls, caps, bags, nutrition products including gels, bars and drinks.
• Bags & Luggage (Bagagerie) Sports bags, backpacks, gym sacks and equipment bags for teams and individuals.
• Nike Heritage Backpack Nike Heritage backpack with 25L capacity, laptop compartment for 15-inch laptops, and multiple zippered pockets.
• Nike Academy Team Backpack Nike Academy Team backpack with side pocket with velcro closure and Storm-FIT rain cover, plus large pocket for tech devices.

Quantifiable outcome

• Up to 80% discount on sale items

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sports Emotion / TansleycoreStrategic or Co-development PartnerEkinsport is part of the Sports Emotion / Tansley group, whose specialized brands form a 360° ecosystem aimed at complete athlete happiness. This parent company relationship provides strategic alignment within a sports retail ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer with strong Nike, adidas, and Jordan brand partnerships. Comparable as a multichannel competitor for the same branded sportswear and basketball/lifestyle footwear consumer, though with a much broader lifestyle rather than team-sports focus.
• Nike (Direct / Nike.com): Nike's direct e-commerce channel and team-customization platforms (e.g., Nike Team Sports). Directly comparable because Nike is both EKINSPORT's flagship brand and increasingly a competitor via DTC, threatening assortment allocation and pricing in the very 'Nike sport collectif' segment where EKINSPORT claims leadership.
• Go Sport: French multichannel sporting goods retailer with national store footprint. Comparable because it competes for the same French consumer sportswear and footwear demand, including team sports categories where EKINSPORT has built its niche.
• Sports Direct (Frasers Group): UK-based value-led sporting goods retailer and part of Frasers Group. Comparable because it competes on price-led branded sportswear and footwear across football and lifestyle categories, mirroring EKINSPORT's discount-driven positioning, though at vastly larger scale and primarily in the UK.
• Decathlon: World's largest sporting goods retailer and the dominant French player. It is broadly comparable because it competes for the same French team-sports and football equipment wallet but at much larger scale, with vertically integrated private-label brands and a powerful omnichannel footprint that dwarfs EKINSPORT's pure e-commerce model.
• Sport 2000: French sporting goods retailer network affiliated with the international Sport 2000 group. Comparable as another multichannel French competitor in branded team sports apparel and equipment, sharing EKINSPORT's target amateur-club and family customer segments.
• Intersport: Major French and European sporting goods retailer operating a cooperative network of stores. It is comparable as a direct competitor in the same French market across football, running, basketball, and team sports apparel, with a stronger omnichannel presence than EKINSPORT.

Direct peers

• Pro:Direct Sport: UK-based online retailer specializing in football boots and team sports apparel from Nike, adidas, Puma, and others. Highly comparable to EKINSPORT's football-focused e-commerce proposition, including branded assortment depth and team-kit offerings, though it operates primarily in the UK rather than France.
• Unisport: Danish online football specialist retailer offering boots, kits, and team equipment. Comparable to EKINSPORT because it targets the same football-purist European consumer with deep branded selection and team-kit customization, and ships cross-border across Europe.
• Subside Sports: UK-based custom team kit retailer offering design, customization, and bulk club ordering across major brands. Directly comparable to EKINSPORT's club-packs and flocking/sublimation customization offering, serving the same amateur-to-semi-professional club procurement workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ekinsport
• LinkedInlinkedin.com/company/ekinsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKINSPORT