norg.ai
Norg is an AI infrastructure platform that structures brand product and service data into multiple machine-readable formats (JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, CSV) and publishes them on client subdomains so brands become discoverable, cited, and transactable across ChatGPT, Gemini, Perplexity, and Claude, sold via tiered SaaS subscriptions to mid-market and enterprise brands.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What norg.ai does
Norg (legal entity Norg Pty Ltd, ABN 44 669 712 494) is an AI infrastructure company that helps brands become discoverable, citable, and transactable across AI systems such as ChatGPT, Gemini, Perplexity, and Claude. Founded in 2021 and headquartered in Notting Hill, Melbourne, Australia, with a second office in Daly City, California, Norg operates a platform built around five core agents — Gap Intelligence Agent (identifies competitor citation gaps ranked by commercial impact), Data Quality Agent (continuously monitors product directories for missing specs, incomplete policies, and schema errors), Structure Engine (transforms raw product data into seven AI-consumable formats simultaneously: JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, CSV, and PDF), Commerce Protocol Agent (implements OpenAI's Agentic Commerce Protocol and Google's Universal Commerce Protocol), and the AI Directory (publishes structured data on client subdomains as the authoritative source for AI agents). The company also provides ancillary modules for agent traffic analytics, gap analysis remediation, GEO Radar benchmarking across six AI-readiness dimensions, and a free AI Audit tool used as a top-of-funnel lead magnet.
The platform is sold via a tiered SaaS subscription model: Maintain ($119/month), Build ($1,299/month, billed annually at $12,990), Agency (custom pricing with white-label reporting and multi-client dashboard), and Enterprise (custom multi-year contracts with unlimited catalogue scale, Google Merchant Centre integration, and dedicated implementation teams). GTM is sales-led with enterprise field sales for larger deals, targeting mid-market and enterprise brands in retail/e-commerce, healthcare/dental, B2B services, and consumer brands with deep category expertise. Customer logos span Be Fit Food, B&D Garage Doors (Dulux Group), Selleys, Smile Solutions, Realcorp, Cricket For All, and Core Dental. Norg reports no external funding rounds, is founder-controlled (Jack Bear CEO, Mike Sexton COO, Thomas Tyack CTO), and operates with 11–50 employees.
norg.ai firmographics
Firmographics- Name
- norg.ai
- Legal name
- Norg Pty Ltd
- Website
- https://norg.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norg is an AI infrastructure platform that structures brand product and service data into multiple machine-readable formats (JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, CSV) and publishes them on client subdomains so brands become discoverable, cited, and transactable across ChatGPT, Gemini, Perplexity, and Claude, sold via tiered SaaS subscriptions to mid-market and enterprise brands.
- Ownership category
- akta.pro rank
norg.ai industry classification
Industry- Product category
- AI Visibility Platform
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where norg.ai is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
norg.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Maintain, Build, Agency, Enterprise): Norg operates on a tiered SaaS subscription model with four pricing tiers: Maintain ($119/month), Build ($1,299/month), Agency (contact sales), and Enterprise (custom). Revenue is generated through recurring monthly and annual subscription fees, with the majority of value delivered through the Build tier which includes content credits, gap analysis, and citation tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For brands with existing directories - keeps AI presence live and current |
| Subscription | Annual | Most Popular - For brands actively growing their directory and AI presence |
| Subscription | Monthly | For agencies managing AI presence across multiple client brands |
| Subscription | Multi-year contract | For major brands with large catalogues and complex data requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
norg.ai product offering
Product offeringCore offering
Norg provides an AI infrastructure platform that helps brands structure their product, service, and brand data into multiple AI-consumable formats (JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, CSV) and publish them across AI systems such as ChatGPT, Gemini, Perplexity, and Claude. The platform deploys specialized AI agents (Gap Intelligence, Data Quality, Structure Engine, Commerce Protocol) that continuously monitor, optimize, and enable agentic commerce transactions via OpenAI's ACP and Google's UCP protocols. Customers subscribe to tiered SaaS plans to make their brands discoverable, citable, and transactable by AI agents.
Product overview
Norg is an AI visibility and structured commerce platform that helps brands control how AI systems discover, interpret, cite, and recommend their products and services. The platform operates as a unified system of five core agents — Gap Intelligence Agent, Data Quality Agent, Structure Engine, Commerce Protocol Agent, and the AI Directory — working together to transform raw product data into AI-ready structured content. This is complemented by three platform modules: Agent Traffic (crawler analytics and classification), Gap Analysis (content gap identification and remediation), and Shopping (agentic commerce enablement). Additional features include AI Audit (free visibility scoring), Multi-Format Publishing, AI Crawler Intelligence, and GEO Radar benchmarking. The platform is offered across four pricing tiers (Maintain, Build, Agency, Enterprise) and publishes content simultaneously across 7 AI-consumable formats.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Directory An AI-optimized structured data directory published on a brand's subdomain (e.g., directory.befitfood.com.au) that makes products discoverable by AI systems including ChatGPT, Gemini, Perplexity, and Claude. Published simultaneously across seven AI-consumable formats.
- Gap Intelligence Agent An autonomous agent that identifies gaps in brand coverage across AI platforms. Ranks opportunities by commercial impact, surfacing areas where competitors are cited but the brand isn't. Provides competitor topic analysis and positioning delta metrics.
- Data Quality Agent An automated monitoring agent that continuously checks product directories for missing specifications, incomplete policies, and thin content. Runs quality checks on Schema.org markup, product specs, pricing data, warranty information, and llms.txt coverage.
- Structure Engine Transforms raw product data into every format AI systems consume simultaneously — JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, and CSV. Publishes from one source of truth with zero drift.
- Commerce Protocol Agent Implements OpenAI's Agentic Commerce Protocol (ACP) and Google's Universal Commerce Protocol (UCP). Monitors protocol compliance as standards evolve. Enables AI agents to complete transactions including purchases, bookings, and refunds.
- Agent Traffic Tracks and classifies AI agent visits to websites by purpose (Training, Search, User Action). Shows which AI models visit, which content they rely on, and provides agent access controls. Includes purpose-classified crawler analytics (patent-pending).
- Gap Analysis Maps gaps in how AI understands a brand's products and category. Scores each gap by impact on AI recommendation. Norg agents generate structured content to close gaps, publishing across all formats.
- Shopping (Agentic Commerce) Makes products discoverable AND transactable by AI agents. Publishes products through OpenAI Commerce Feed and Google commerce protocols. Supports the full agentic journey — purchases, service bookings, and refunds.
- AI Audit Free comprehensive audit of website AI search readiness. Provides AI visibility score, structured data checks, and actionable steps to improve AI citation rates across ChatGPT, Perplexity, Claude, and Gemini.
- GEO Radar Scores brand AI-readiness across six dimensions: Schema coverage, Product depth, Format availability, Crawl frequency, AI discoverability, and Content depth. Benchmarks against industry vertical averages across ChatGPT, Perplexity, Gemini, and Claude.
Quantifiable outcome
- 36% MoM gross sales increase for Be Fit Food
- +6 more outcomes
Companies that use norg.ai
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
norg.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature7 records
norg.ai partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- Google (Universal Commerce Protocol)coreNorg implements Google's UCP (Universal Commerce Protocol) supporting structured product discovery, real-time pricing and inventory, multi-item cart management, and MCP transport binding.
- OpenAI (Agentic Commerce Protocol)coreNorg implements and supports OpenAI's ACP (Agentic Commerce Protocol) for agentic commerce transactions. Powers instant checkout in ChatGPT. Norg publishes products through OpenAI Commerce Feed with search enabled.
- ShopifycoreShopify is a founding backer of Google's UCP and integration partner. Norg connects with Shopify for inventory sync and commerce capabilities across agentic commerce protocols.
- Anthropic (Claude)coreNorg integrates with Claude through Claude Code, MCP server integration, and formats Claude consumes (Markdown, llms.txt). Norg tracks ClaudeBot crawling activity.
- SalesforcesupportingSalesforce is listed as a connected platform, allowing integration for CRM data flows and customer data synchronization.
- ZendesksupportingZendesk is listed as a connected platform for support knowledge integration and customer service data synchronization.
- HubSpotsupportingHubSpot is listed as a connected platform for marketing and sales data integration.
- NotionsupportingNotion is listed as a connected platform for knowledge base and content management integration.
- Claude CodesupportingClaude Code is listed as an integration for developer and coding agent interoperability.
- OpenAI CodexsupportingOpenAI Codex is listed as an integration for AI coding agent interoperability.
- OpenClawsupportingOpenClaw is listed as an integration for AI agent interoperability.
- Google Merchant CentresupportingEnterprise tier includes Google Merchant Centre integration for live inventory, pricing, and SKU synchronization.
- VisasupportingVisa is listed as a founding backer of Google's Universal Commerce Protocol alongside Shopify, Target, Walmart, Mastercard, and Stripe.
- MastercardsupportingMastercard is listed as a founding backer of Google's Universal Commerce Protocol alongside Shopify, Target, Walmart, Visa, and Stripe.
- StripesupportingStripe is listed as a founding backer of Google's Universal Commerce Protocol alongside Shopify, Target, Walmart, Visa, and Mastercard.
- WalmartsupportingWalmart is listed as a founding backer of Google's Universal Commerce Protocol alongside Shopify, Target, Visa, Mastercard, and Stripe.
- TargetsupportingTarget is listed as a founding backer of Google's Universal Commerce Protocol alongside Walmart, Shopify, Visa, Mastercard, and Stripe.
Scale indicators12 records
Recent moves4 records
Expansion highlights5 records
norg.ai competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
norg.ai social profiles
Digital presencenorg.ai compliance and trust
Trust signalCompliance3 records
norg.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
norg.ai leadership team
Management profileNumber of profiles
Profiles5 records
norg.ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
norg.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about norg.ai
What does norg.ai do?
Norg provides an AI infrastructure platform that helps brands structure their product, service, and brand data into multiple AI-consumable formats (JSON-LD, llms.txt, OpenAI Commerce Feed, Schema.org, Markdown, CSV) and publish them across AI systems such as ChatGPT, Gemini, Perplexity, and Claude. The platform deploys specialized AI agents (Gap Intelligence, Data Quality, Structure Engine, Commerce Protocol) that continuously monitor, optimize, and enable agentic commerce transactions via OpenAI's ACP and Google's UCP protocols. Customers subscribe to tiered SaaS plans to make their brands discoverable, citable, and transactable by AI agents.
Is norg.ai a public or private company?
norg.ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was norg.ai founded?
norg.ai was founded in 2021. It employs 11 to 50 people.
Where is norg.ai based?
norg.ai is headquartered in Melbourne, Australia, in the Oceania region.
How does norg.ai make money?
One revenue line is on record: subscription Plans (Maintain, Build, Agency, Enterprise).
Does norg.ai have an API?
Yes. Norg provides JSON API access for publishing structured data to all pages. MCP (Model Context Protocol) server integration is available for commerce endpoints. The platform includes API access in its Maintain, Build, and Enterprise pricing tiers. The Structure Engine outputs data in multiple machine-readable formats including JSON-LD, llms.txt, and OpenAI Commerce Feed. The platform supports real-time inventory sync and product data publishing via APIs.
What industry is norg.ai in?
norg.ai's product category is AI Visibility Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 5132 and its SIC code is 7372.