What Amion Consulting does

AMION Consulting Ltd is a privately-held UK economic and financial advisory firm headquartered in Liverpool, founded in April 2000 by former KPMG consultants Tim Johnston (Chairman) and Graham Russell (Chief Executive). The firm provides specialist economic consultancy services — business cases aligned to HM Treasury's Five Cases approach, Green Book and DfT TAG-compliant appraisals, funding applications, evaluations, impact assessments, strategic advisory, and economic research — to public sector clients in the United Kingdom and, in select cases, internationally.

The firm's intellectual capital is concentrated in proprietary methodologies authored by its senior team over 25 years, including the Additionality Guide (4 editions, referenced in HM Treasury Green Book and used by the World Bank), Employment Density Guidance (national benchmark, reappointed 2025-2026 to lead the update for Homes England), the Housing Supply Interventions Guide (DLUHC 2021), the Endowments Best Practice Note, a hedonic pricing approach for commercial-led regeneration (submitted to the 2025 MHCLG Appraisal Guide, tested across 396 models), and a Contingent Valuation Study methodology for heritage benefits. AMION operates with no proprietary software platform; its deliverable is bespoke advisory work produced by approximately 25-30 named professionals across economics, transport economics, regeneration/evaluation, visitor and leisure, and policy/strategy teams.

Revenue is generated entirely through fee-for-service professional engagements, won via competitive tender, framework agreements, and direct appointments with government departments, agencies, local authorities, and combined authorities. Senior directors lead relationship management, bid pursuit, and project delivery. AMION holds the sole position on the Homes England Economics Panel since its inception over 24 years ago (an estimated £70M framework) and reports securing £489M+ in Levelling Up Fund grants, £830M+ in Future High Streets Fund awards, and £215M+ across LUF Rounds 1-2 for its public sector clients. The company is controlled by its founders with no institutional investors, no acquisitions, and operates from a single Liverpool headquarters with no disclosed international offices.

Name

Amion Consulting

Legal name

AMION Consulting Ltd

Website

https://amion.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AMION Consulting is a Liverpool-based economic consultancy, founded in 2000, that delivers Green Book-compliant business cases, funding applications, evaluations, and impact assessments to UK government departments, local authorities, combined authorities, and development corporations as the sole firm on the Homes England Economics Panel for 24+ years.

Ownership category

akta.pro rank

Product category

Economic and Public Sector Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Economic consulting
• Public sector advisory
• Transport economics
• Business case development
• Impact evaluation

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Economic Consultancy and Advisory Services: AMION generates revenue through fee-for-service consulting engagements with government departments, local authorities, combined authorities, and public sector bodies. Projects are won through competitive tendering, framework agreements, and direct appointments. Engagements include business case development, economic appraisals, evaluations, research studies, impact assessments, and strategic advisory work. Pricing is project-specific based on scope and complexity. Revenue is entirely professional services with no recurring licensing or SaaS components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amion Consulting is an economic and financial advisory firm providing business case development, funding applications, economic research, evaluations, impact assessments, and strategy development for UK public sector clients. The firm specialises in transport economics and visitor & leisure sector advisory, supporting government departments, local authorities, and combined authorities.

Product overview

AMION Consulting is an economic consultancy firm offering a unified suite of advisory services rather than a software product platform. The portfolio consists of eight core service areas: Business Cases (HM Treasury Five Cases compliant), Funding Applications, Economic Research (including the Additionality Guide and Placemaking Guidance), Evaluations, Impact Assessments, Strategy Development, Transport Economics, and Visitor & Leisure. These services are delivered through specialized teams including the Place Economics Team, Transport Economics Team, and Research and Evaluation Team. The firm is known for landmark publications including the Employment Density Guidance (being updated for Homes England) and the Additionality Guide used internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Case Development

Quantifiable outcome

• £489 million+ in Levelling Up Fund grants secured for clients across England and Wales, the highest total in the economic consultancy sector
• +7 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship / core, core and moderate.

• Homes Englandflagship / coreStrategic or Co-development Partner · 1 January 2025Homes England, the government's housing and regeneration agency, is AMION's most significant client relationship. AMION has been continuously on the Homes England Economics Panel since its inception over 24 years ago — the only firm to achieve this. In 2025, AMION was appointed to lead a multidisciplinary team to update the Strategic Impacts Model and national employment density guidance. AMION also conducts landmark research for Homes England including studies on housing-led and commercial-led regeneration placemaking impacts. The £70 million Homes England Strategic Research and Economic Analysis Professional Services Framework is also available for use by other Public Bodies.
• West Midlands Combined Authority (WMCA)coreStrategic or Co-development PartnerAMION is the long-standing economic advisor to the West Midlands Combined Authority, reviewing external funding applications, providing expert advice for the Strategic Partnership Programme, developing the West Midlands Investment Prospectus, and supporting the Trailblazing Devolution Deal application. Simon Dancer serves as retained economic adviser to WMCA (four years and ongoing).
• Ebbsfleet Development Corporationflagship / coreImplementation/ SI/ Consulting PartnerAMION was selected as the sole Business Case Advisor for Ebbsfleet Development Corporation, providing Green Book-compliant economic analysis relating to housing, regeneration, community, leisure, health, and transport interventions. The commission began in 2018 and continues. The Garden City has potential to support up to 15,000 new homes.
• Historic EnglandcoreStrategic or Co-development PartnerAMION has been commissioned by Historic England for multiple major studies including the independent evaluation of the £95m High Streets Heritage Action Zones (HSHAZ) programme across 67 historic high streets (2020-2024), a bespoke Contingent Valuation Study for heritage shopfront improvements, and research on placemaking impacts of heritage-led regeneration.
• English HeritagecoreImplementation/ SI/ Consulting PartnerAMION has been a trusted long-term advisor to English Heritage (the charity caring for historic sites) for many years, creating long-term development strategies for five major visitor attractions including Dover Castle, Carlisle Castle, Kenilworth Castle, Berwick Barracks, and Brodsworth House. The company coordinates specialist teams for each project.
• East Midlands County Combined Authority (EMCCA)coreImplementation/ SI/ Consulting PartnerEMCCA commissioned AMION to prepare a Programme Business Case for transport and growth interventions around the area's four mainline stations, forming part of a two-year DfT-funded study. AMION will assess wider development benefits and undertake economic appraisal for transport improvements as part of a vision for transformational infrastructure investment unlocking 23,500+ homes and 2.7m sqm of commercial floorspace.
• Liverpool City Region Combined AuthoritycoreStrategic or Co-development PartnerAMION has a strong ongoing relationship with Liverpool City Region Combined Authority, having undertaken the Eurovision 2023 economic impact assessment (£54.8m net boost), advised on the Freeport bid, supported the Life Science Investment Zone, and conducted the Cultural Capital Projects Evaluation.
• Centre for Process Innovation (CPI)moderateImplementation/ SI/ Consulting PartnerAMION was appointed to Lot 2 of CPI's Economist Framework. CPI is part of the High Value Manufacturing Catapult, supporting innovation in the UK manufacturing sector.
• UK Atomic Energy Authority (UKAEA)moderateImplementation/ SI/ Consulting PartnerAMION assessed the economic and wider impacts of the STEP (Spherical Tokamak for Energy Production) programme — a globally significant fusion energy initiative at the West Burton site — using a multi-regional input-output model to outline potential effects at local, regional, and national levels.
• North East and Yorkshire Net Zero Hub (NEY NZH)moderateImplementation/ SI/ Consulting PartnerNEY NZH commissioned AMION to develop a Retrofitting Plan and Skills Pilot proposals to address barriers holding back net zero ambitions in the North East and Yorkshire region, assessing current and future skill requirements of the local supply chain.
• Dr Jim Twomey (Pion Economics / AMION Associate)coreStrategic or Co-development PartnerDr Jim Twomey has operated alongside AMION's Economics Team for over 20 years as an associate. Formerly an academic economist and managing consultant, he has extensive experience in economic and impact modelling, evaluations, econometric analysis, and has worked across all parts of the UK and for the European Commission.
• Iain Taylor (AMION Associate)moderateStrategic or Co-development PartnerIain Taylor provides consultancy advice and support as an AMION associate, with expertise in funding for property, infrastructure and environmental projects, strategic business plans, alternative finance and delivery models. He leads work at Liverpool City Region Freeport and the Life Science Investment Zone, and works on regeneration of St Helens town centre.
• Kram Sadiq (AMION Associate)moderateStrategic or Co-development PartnerKram Sadiq is an economist with 25 years' experience in economic development in the UK and overseas, serving as an associate at AMION. He has worked for a range of public and private sector clients and was formerly technical director at ERM Economics where he led the economics team in the North West practice.
• Institute of Economic Development (iED)coreGTM or Marketing PartnerAMION is a member of the Institute of Economic Development. Simon Dancer was elected to the iED Board of Directors. AMION is an active participant in iED awards and events, and its work has been shortlisted for iED Awards.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WSP: Global professional services firm with major UK transport, infrastructure, and regeneration advisory practices. Overlaps with AMION on transport economics appraisal, regeneration business cases, and local authority advisory engagements.
• Mott MacDonald: Global engineering, management, and development consultancy with UK public sector practice in transport appraisal, regeneration, and economic advisory. Comparable to AMION at the broader infrastructure and regeneration intersection, though much larger in scale.
• PA Consulting: Global innovation and transformation consultancy with public sector practice covering local government, regeneration, and economic development. Comparable to AMION at the broader management consulting end of UK public sector advisory.
• Arup: Global engineering and advisory firm with significant UK public sector work in transport, place-making, regeneration, and economic development. Competes with AMION on complex regeneration and infrastructure business cases for combined authorities and government departments.

Direct peers

• Oxera: Economics and finance consultancy with deep public sector practice in regulation, competition, and infrastructure. Overlaps with AMION on transport, regeneration, and place-based economic analysis for government and combined authority clients.
• Steer: Transport economics and strategy consultancy with strong UK public sector practice in DfT TAG-compliant appraisal, business case development, and transport-led regeneration. Directly comparable to AMION's Transport Economics team and integrated transport/land use business case work.
• Frontier Economics: Specialist economics consultancy serving regulators, governments, and corporate clients across competition, transport, energy, and public policy. Comparable to AMION in economic appraisal, regulatory impact assessment, and public sector advisory.
• Regeneris Consulting: UK-based economic consultancy focused on regeneration, place-based development, and public sector economic advisory. Closely comparable to AMION's regeneration, housing supply, and Levelling Up/Towns Fund bid support services for local authorities.
• Oxford Economics: Economic research and forecasting firm serving public and private sector clients globally. Directly comparable to AMION's economic research, impact assessment, and strategic advisory services for regeneration and place-based investment.
• Cambridge Econometrics: Specialist economic consultancy providing economic modelling, impact assessment, and forecasting services to public and private sector clients. Direct peer to AMION in UK economic consulting, with comparable work in appraisal, evaluation, and sectoral economic analysis for government clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amion_tweets
• YouTubeyoutube.com/amionconsulting
• LinkedInlinkedin.com/company/amion-consulting-ltd
• Instagraminstagram.com/amionconsulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amion Consulting