TimTam
TimTam Performance is a US-based direct-to-consumer brand that designs, manufactures, and sells percussion massage guns, recovery devices, nutritional supplements, and protein coffee for athletes, fitness enthusiasts, and wellness consumers, distributed exclusively through its own Shopify e-commerce storefronts.
- Company typePrivate
- Founded2017
- HeadquartersMissouri City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What TimTam does
TimTam Performance is a US-based, privately held direct-to-consumer brand that designs and sells percussion massage therapy devices and adjacent recovery products under the TimTam and TT Performance labels. Founded in 2017 and headquartered in Missouri City, Texas, the company targets fitness enthusiasts, athletes training at high frequency, and general wellness consumers seeking at-home muscle recovery and self-care tools. Its core hardware lineup spans four price tiers — PulseMassager GO ($49.99, entry-level), Pocket PowerMassager ($99.99, portable bestseller with 1,230+ verified reviews), PolishLight ($79.99, light therapy device, currently sold out), and the premium PowerMassager PRO ($199.99) — supplemented by a nutritional line (Premium Protein, Power + Performance, Heart + Joint, Focus + Energy), Patriot Brew protein coffee, performance apparel, and educational content via a Learning Center blog authored by performance coach Ryan Ford.
The company manufactures its products domestically and carries the Devium 100% American Made third-party certification. All sales flow exclusively through two owned Shopify storefronts (timtamperformance.com for marketing and content; shop.timtamperformance.com for transactional commerce and account management), with no retail, marketplace, or wholesale distribution. Marketing is content-driven and organic: blog content, Instagram, Facebook, YouTube, X/Twitter, email newsletter acquisition, and on-site customer testimonials. A 30-day money-back guarantee is the primary purchase-risk reversal mechanism. Co-founder and co-CEO Todd Dunphy and content lead Ryan Ford are the only named team members in the evidence base; co-CEO structure is uncommon for a company at this scale and may signal founder-level ownership concentration.
The business model is straightforward hardware-and-CPG sales at one-time/perpurchase pricing ($39.99–$199.99 per SKU), with no subscription, auto-ship, or recurring revenue component. Customer segments are split between fitness/athletic buyers (primary) and general wellness/self-care consumers (primary), with a secondary supplementation-focused cohort. No enterprise, B2B, or institutional revenue is disclosed. No funding rounds, parent company, or institutional investors appear in the evidence; the company appears bootstrapped or founder-financed. Expansion has been product-led (massagers → supplements → coffee → apparel) rather than geographic or channel-led, with operations currently confined to the US domestic market priced in USD.
TimTam firmographics
Firmographics- Name
- TimTam
- Legal name
- TimTam Performance
- Website
- https://timtam.tech
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TimTam Performance is a US-based direct-to-consumer brand that designs, manufactures, and sells percussion massage guns, recovery devices, nutritional supplements, and protein coffee for athletes, fitness enthusiasts, and wellness consumers, distributed exclusively through its own Shopify e-commerce storefronts.
- Ownership category
- akta.pro rank
TimTam industry classification
Industry- Product category
- Athletic Recovery Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
Keywords
Where TimTam is headquartered
LocationHeadquarters
- HQ city
- Missouri City
- HQ country
- United States
- HQ region
- North America
Markets served
TimTam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Massage Device Sales: One-time purchase revenue from selling percussion massage guns (PowerMassager PRO, Pocket PowerMassager, PulseMassager GO) and recovery devices (PolishLight). Products range from $49.99 to $199.99 per unit with no subscription component.
- Supplement Sales: One-time purchase revenue from nutritional supplements including Premium Protein ($59.99), Power + Performance ($49.99), Heart + Joint ($39.99), and Focus + Energy ($39.99). No subscription or auto-ship mentioned.
- Performance Gear & Accessories: Sale of bags, apparel, and accessories under the Performance Gear category. Includes recipe books and Brazilian Jiu-Jitsu training resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PowerMassager PRO - Professional percussion massage device |
| One time/ perpetual license | Pay-as-you-go | Pocket PowerMassager - Compact portable massage device |
| One time/ perpetual license | Pay-as-you-go | PulseMassager GO - Entry-level massage device |
| One time/ perpetual license | Pay-as-you-go | PolishLight - Light therapy recovery device |
| One time/ perpetual license | Pay-as-you-go | Premium Protein - Protein powder supplement |
| One time/ perpetual license | Pay-as-you-go | Power + Performance - Performance supplement |
| One time/ perpetual license | Pay-as-you-go | Heart + Joint - Health supplement |
| One time/ perpetual license | Pay-as-you-go | Focus + Energy - Cognitive energy supplement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TimTam product offering
Product offeringCore offering
TimTam manufactures and sells proprietary percussion massage guns (PowerMassager PRO, Pocket PowerMassager, PulseMassager GO) and a light therapy recovery device (PolishLight), all 100% made in the USA. The company complements these hardware products with a nutritional supplement line (Premium Protein, Power + Performance, Heart + Joint, Focus + Energy, Patriot Brew Coffee), performance apparel, and a recipe book, sold exclusively direct-to-consumer through its e-commerce storefronts.
Product overview
TimTam Performance offers a focused product portfolio centered on muscle recovery and athletic performance. The core offering consists of massage guns (PowerMassager PRO, Pocket PowerMassager, PulseMassager GO, PolishLight) providing deep tissue percussion therapy for muscle recovery, along with a complementary line of supplements (Premium Protein, Power + Performance, Heart + Joint, Focus + Energy, Patriot Brew Coffee) targeting strength, recovery, and wellness. The company also sells performance apparel and gear, and provides educational content through recipe books and a learning center. Products are marketed primarily to athletes, fitness enthusiasts, and individuals seeking self-care and muscle recovery solutions, with emphasis on home/personal use and 100% American manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerMassager PRO Premium percussion massage gun offering deep tissue percussion therapy for muscle recovery and mobility enhancement, designed for athletes and active individuals seeking professional-grade at-home recovery.
- Pocket PowerMassager
Quantifiable outcome
- PowerMassager PRO rated with 104 reviews indicating verified customer satisfaction with product performance
- +3 more outcomes
Companies that use TimTam
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
TimTam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TimTam partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Juji ClubminorJuji Club (Brazilian Jiu-Jitsu training platform) is referenced in the TimTam navigation as a partner resource for learning Brazilian Jiu-Jitsu. The partnership appears to offer TimTam customers access to Jiu-Jitsu training content, indicating cross-promotional relationship between fitness recovery and combat sports communities.
- Devium (100% American Made Certification)minorDevium provides third-party certification for American-made products. The Devium '100% American Made' logo appears on the TimTam website, indicating verified domestic manufacturing. This certification serves as a quality and origin differentiator for TimTam products.
Recent moves5 records
Expansion highlights5 records
TimTam competitors and assessment
Company assessmentDirect peers
- Hyperice: Hyperice (Hypervolt) sells professional-grade percussion massage devices widely used in pro sports and fitness. It competes with TimTam across price tiers and shares the same athlete and physical therapy customer base.
- Therabody: Therabody (Theragun) is the category-leading percussion massage gun brand and TimTam's most direct competitor, targeting the same athletes and recovery-conscious consumers with premium-priced devices and a broad recovery ecosystem.
- Bob and Brad: Bob and Brad is a popular creator-led massage gun brand selling directly to consumers at mid-tier price points, directly competing with TimTam's Pocket PowerMassager and PRO models in the home-recovery segment.
- Renpho: Renpho is a mass-market DTC brand offering affordable percussion massagers alongside other wellness electronics, overlapping with TimTam's lower price points and online distribution strategy.
- Ekrin Athletics: Ekrin Athletics is a DTC percussion massage gun brand competing closely with TimTam on value-priced, performance-oriented devices targeting athletes and serious home users.
- LifePro: LifePro sells a broad lineup of recovery and wellness devices, including percussion massage guns, mirroring TimTam's combination of devices plus complementary health products for the at-home fitness consumer.
Emerging players
- Achedaway: Achedaway is a smaller DTC percussion massage gun brand targeting athletes and fitness enthusiasts with premium-positioned devices, directly competitive with TimTam's PRO offering.
- Vybe: Vybe is a niche percussion massager brand selling into the home-recovery consumer segment via DTC channels, comparable to TimTam's Pocket PowerMassager price band and target customer.
Broad incumbents
- HoMedics: HoMedics is an established incumbent in personal wellness/massage devices with broad retail distribution. While not a pure-play massage gun brand, it competes with TimTam in handheld and percussion massage categories.
- Wahl: Wahl is a long-standing personal care and grooming brand with a massage therapy product line that overlaps with TimTam's percussion massagers, particularly at the prosumer price tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
TimTam social profiles
Digital presenceTimTam financial estimates
Financial estimateRevenue estimate
Valuation estimate
TimTam leadership team
Management profileNumber of profiles
Profiles2 records
TimTam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TimTam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TimTam
What does TimTam do?
TimTam manufactures and sells proprietary percussion massage guns (PowerMassager PRO, Pocket PowerMassager, PulseMassager GO) and a light therapy recovery device (PolishLight), all 100% made in the USA. The company complements these hardware products with a nutritional supplement line (Premium Protein, Power + Performance, Heart + Joint, Focus + Energy, Patriot Brew Coffee), performance apparel, and a recipe book, sold exclusively direct-to-consumer through its e-commerce storefronts.
Is TimTam a public or private company?
TimTam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TimTam founded?
TimTam was founded in 2017. It employs 11 to 50 people.
Where is TimTam based?
TimTam is headquartered in Missouri City, United States, in the North America region.
How does TimTam make money?
Three revenue lines are on record. Massage Device Sales are the primary driver. The others are supplement Sales and performance Gear & Accessories.
Who are TimTam's main competitors?
Direct peers on record are Hyperice, Therabody, Bob and Brad, Renpho, Ekrin Athletics and LifePro. Emerging players are Achedaway and Vybe. Broad incumbents are HoMedics and Wahl.
Does TimTam have an API?
No public API is recorded for TimTam.
What industry is TimTam in?
TimTam's product category is Athletic Recovery Equipment. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices). Its NAICS code is 334510 and its SIC code is 3845.