What Roberts Printing & Mailing does

Roberts Printing & Mailing (legal entity Roberts Printing Inc.) is a privately held, woman-owned commercial printing and mailing services provider founded in 1970 and headquartered in a 30,000 square foot facility in Clearwater, Florida. The company serves clients across the Florida Gulf Coast region, with primary verticals including banking and financial institutions, travel and leisure, marketing agencies, education, marine, and retail. Notable enterprise customers include Madico, GTE, and the Naples Children & Education Foundation, with documented capacity for episodic high-volume work such as a 1.2 million-piece emergency fulfillment completed in 24 hours.

The company operates a vertically integrated print-to-mail workflow spanning offset printing (Heidelberg Speedmasters for long runs), digital printing (HP Indigo 7900 and Heidelberg Versafire for short runs and variable data), wide format printing, and full-service mailing operations including NCOA processing, automated inserting, inkjet addressing, and USPS bulk mail delivery. Differentiated technology includes the OmniTrack omnichannel marketing platform, which integrates direct mail with Google, Facebook, and Instagram advertising and online tracking for cross-channel attribution; a Kodak Insite Workflow for proof review and approvals; G7 Master Facility Colorspace Qualification from Idealliance; and a branded online storefront platform enabling 24/7 client ordering, inventory management, and multi-location distribution. The company holds SOC 2 Type 2 and HIPAA compliance, audited by Control Logics.

Roberts generates revenue through a mix of transaction-based commercial printing and mailing fees, subscription-based online storefront services (monthly or annual), and managed services for climate-controlled inventory storage and 24-hour pull-and-pack fulfillment. Pricing for core printing is quote-based per project, while promotional products, wide format, and variable data printing are sold as add-on services. Go-to-market is primarily direct field sales with dedicated account managers targeting enterprise accounts and marketing agencies, supplemented by self-service online storefront ordering, secure file upload via the Insite portal, and online invoice payment through the Vistapay gateway. Roberts has operated independently for over 50 years with no disclosed institutional investment, parent company, or M&A activity.

Name

Roberts Printing & Mailing

Legal name

Roberts Printing Inc.

Website

https://robpri.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Printing & Mailing is a woman-owned, 50-year-old commercial printer in Clearwater, Florida, offering offset and digital printing, direct mail, online storefronts, wide format, and fulfillment services to banking, travel, agency, and enterprise clients across the Florida Gulf Coast.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231), Direct Mail Advertising (54186)

SIC

Commercial Printing (2750), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Commercial printing services
• Direct mail marketing
• Variable data printing
• Mailing fulfillment services
• Wide format printing

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Printing Services: Offset and digital printing services for various print materials including brochures, catalogs, direct mail, and marketing collateral. Pricing is quote-based per project.
2. Online Storefront Services: Branded storefronts for ordering marketing materials with 24/7 access, inventory management, and multi-location distribution capabilities. Monthly or annual subscription model.
3. Inventory & Fulfillment: Climate-controlled storage and fulfillment services with pull and pack within 24 hours, monthly invoicing for storage, processing, and freight costs.
4. Mailing Services: Comprehensive mailing solutions including list research, automated inserting, inkjet addressing, NCOA processing, and USPS delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roberts Printing & Mailing provides commercial offset and digital printing, comprehensive direct mail solutions, mailing services (automated inserting, inkjet addressing, USPS bulk mail delivery, NCOA processing), wide format printing, branded online storefronts, inventory and fulfillment services, and promotional products. Operations are run from a 30,000 sq ft facility in Clearwater, Florida, serving enterprises and agencies in the Tampa Bay/Florida Gulf Coast region.

Product overview

Roberts Printing & Mailing operates as a commercial printing and mailing services provider with a unified portfolio of integrated services. The core offering combines offset printing (Heidelberg Speedmasters for long runs), digital printing (HP Indigo for short runs and variable data), and mailing solutions into a single-service workflow. Supporting this, the company offers Online Storefronts as a branded e-commerce platform for ordering and inventory management, with attached Inventory & Fulfillment services for warehouse storage and distribution. Omnitrack adds omnichannel capabilities combining direct mail with digital advertising tracking. Additional services include Wide Format printing and Promotional Products (swag). The company leverages G7 Master Colorspace qualified processes and operates a 30,000 sq ft facility serving banking, financial, travel, education, marine, and retail sectors across the Florida Gulf Coast.

Differentiator

Problem solved

Functional benefit

Brands

• OmniTrack: An omnichannel marketing solution that combines direct mail with Google, Facebook, and Instagram advertising, along with online tracking capabilities for lead generation and remarketing.
• Omnitrack Direct Mail
• Omnitrack Prospect ID

Quantifiable outcome

• 1,239,000 thank you cards printed, packaged and shipped to 600+ restaurants within 24 hours

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Control LogicscoreStrategic or Co-development PartnerTampa-based licensed CPA firm specializing in SOC 2 and HIPAA audits. Conducts rigorous reviews of controls, compliance processes, and internal audits to certify Roberts Printing's compliance with data protection standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cimpress (Vistaprint): Mass-customization printing platform (parent of Vistaprint, Vista, Printi, others) producing business cards, marketing materials, signage, and promotional products online at scale. Adjacent competitor for SMB marketing collateral and promotional products with a self-serve e-commerce model.
• LSC Communications: Legacy large-scale commercial printer of books, magazines, catalogs, and direct mail, serving publishers and national retailers. Comparable in direct mail and commercial print but operates at far larger scale and with a different end-market focus.
• Quad/Graphics: Large publicly traded commercial printer offering catalogs, magazines, direct mail, packaging, and integrated marketing services at national scale. Operates in the same broad commercial-print category but at much larger scale and with a different customer mix (national retailers/publishers).

Emerging players

• Modern Postcard: Specialty direct mail and postcard printing provider offering online ordering, variable data printing, and mailing services to SMBs and marketing agencies. Comparable for direct-mail + variable-data + online storefront capabilities, though more focused on postcards and SMB.

Direct peers

• The UPS Store: National franchise providing print, copying, and basic shipping/mailing services to consumers and small businesses. Smaller-scale than Roberts but directly comparable in print + mail service offerings for SMB customers.
• AlphaGraphics: Franchise commercial printing and marketing services network providing digital and offset print, direct mail, signage, and fulfillment to SMB and mid-market clients. Comparable in offering mix, regional franchise structure, and integrated marketing services approach.
• FASTSIGNS: Franchise-based signage and graphics provider also offering printing, mailing, and marketing services to local businesses. Comparable for wide-format/signage overlap and regional franchise-style service model, though FASTSIGNS skews more toward visual graphics.
• Allegra Network: Franchise-based network of independently owned print, marketing, and mailing centers offering offset/digital printing, direct mail, signage, and promotional products with local account management. Highly comparable to Roberts' full-service regional print and mail model, including their direct-mail + digital capabilities.
• Minuteman Press International: Franchise commercial printing and marketing services provider offering offset and digital print, direct mail, mailing services, signage, and promotional products. Closely matches Roberts' service breadth across printing, mailing, and marketing collateral for local business customers.
• PostNet: Franchise network providing print, copy, mail, signage, and shipping services to SMBs and consumers. Overlaps with Roberts on short-run digital print, direct mail prep, and wide-format signage, particularly for small/mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RobertsPrintingInc
• LinkedInlinkedin.com/company/285965
• Instagraminstagram.com/robertsprintinginc
• Xx.com/robertsprinting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Printing & Mailing