London Golf Club

What London Golf Club does

London Golf Club is a UK-registered PLC (The London Golf Club PLC) operating a 700-acre premium golf and hospitality estate in Ash, Kent, approximately 20 miles from central London. Founded in 1994 and opened by Jack Nicklaus, Seve Ballesteros and Tony Jacklin, the club runs two 18-hole Jack Nicklaus-designed championship courses — The Heritage (members-only, host of the 2008 and 2009 European Open and the 2021 Cazoo Classic) and The International (public access, host of the 2014 Volvo World Match Play and the 2018–2019 Staysure PGA Seniors Championship). It is the only Joint Venture Partner Golf Club of The European Tour and the flagship venue within the European Tour Destinations network. Strategic management is delivered by Morningstar Golf and Hospitality, whose CEO Matt Galvin serves as Chairman of the club.

The business operates a diversified revenue model spanning six streams: visitor green fees (£105–£225 depending on season and tee time), tiered membership subscriptions (7-day, 5-day, corporate, intermediate, family, international, senior, social across approximately 1,850 members), food and beverage across the Spike Bar, Halfway House and six banqueting rooms (~£1.7m annual F&B revenue, ~50,000 covers), wedding and private events (ceremony-only from £1,500, all-inclusive weddings from £125pp), PGA-led tuition and academy services including TrackMan swing analysis (£150–£1,200), and golf society/corporate event packages. Operations are supported by roughly 80 full-time and 70 part-time staff, an ESP Elite V7 club management system, and the Elite Live App for member booking and account management. Members also access reciprocal playing rights at 30+ international venues via European Tour Destinations, IMG Prestige, Pacific Links and bilateral agreements.

The club is pursuing an ambitious multi-year expansion branded "The London Project," which contemplates a 240-bedroom luxury hotel and spa, a state-of-the-art golf academy, enhanced sports and leisure facilities, and the restoration of the historic South Ash Manor — converting the club from a destination golf venue into a year-round resort. Commercial reach extends into film and television location services, corporate meetings (10–250 delegates), and seasonal Christmas party nights. The London Golf Club is not a venture-backed company: it is managed under contract by Morningstar Golf and Hospitality, with no disclosed institutional investors or funding rounds.

Name

London Golf Club

Legal name

The London Golf Club PLC

Website

https://londongolf.co.uk

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

London Golf Club (The London Golf Club PLC) operates a 700-acre Kent estate offering two Jack Nicklaus-designed championship golf courses, ~1,850 memberships, weddings, corporate events, PGA tuition, and F&B services, managed by Morningstar Golf and Hospitality as the European Tour's flagship destination venue.

Ownership category

akta.pro rank

Product category

Golf Club and Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Championship golf courses
• Golf club membership
• Wedding venue
• Corporate hospitality events
• Golf tuition services

Headquarters

HQ city

Longfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Visitor Green Fees: Non-member visitors pay green fees to play the International course. Peak fees are higher on Fridays, weekends, and bank holidays, with twilight (afternoon) discounts available. Fees range from £105 to £225 depending on day and season.
2. Membership Subscriptions: Annual and multi-year memberships across multiple tiers: Individual (7-day, 5-day, intermediate, family, senior, international), Corporate (Gold, Silver), and Social. Members receive access to two championship courses, reciprocal golf rights, practice facilities, and member discounts.
3. Food and Beverage: Annual F&B revenue of approximately £1.7 million from the Spike Bar, Halfway House, and six banqueting rooms. Covers approximately 50,000 covers annually across outlets. Food revenue ~£1.0 million; beverage revenue ~£700,000.
4. Events and Weddings: Revenue from hosting weddings (ceremony only £1,500; all-inclusive from £125/person; twilight from £85/person), corporate events, conferences (10–250 delegates), Christmas party nights (£58–£68/person), and private functions across multiple venues including the Great Hall, Banqueting Room, and Henry Cooper Room.
5. Golf Tuition and Academy Services: PGA Professional coaching services including 45-minute lessons, 9-hole playing lessons, junior programmes, group clinics, and the TrackMan Experience. Pricing from £150 to £1,200 depending on package and group size.
6. Golf Events and Society Bookings: Golf day packages for groups of 9 or more, including tournament coordination, PGA professional add-ons, buggy and equipment hire, and bespoke corporate golf event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

London Golf Club operates two 18-hole Jack Nicklaus-designed championship golf courses (The Heritage and The International) on a 700-acre Kent estate, providing golf membership subscriptions, visitor green fees, PGA professional tuition, weddings, corporate events, and hospitality services. The club serves approximately 1,850 members alongside individual visitors and corporate groups, with reciprocal playing rights at 50+ international golf destinations via the European Tour Destinations, IMG Prestige, and Pacific Links networks.

Product overview

London Golf Club is a golf and hospitality destination offering 36 holes of Jack Nicklaus-designed championship golf across two courses (The International and The Heritage), complemented by comprehensive hospitality services including weddings, corporate events, dining, and golf tuition. The club operates as a membership organisation with reciprocal agreements to worldwide golf destinations, and provides public visitor access through green fees and society golf events.

Differentiator

Problem solved

Functional benefit

Products and services

• The International Course An 18-hole Jack Nicklaus-designed championship downland course featuring fast, undulating fairways and risk-reward holes over water. Open to visitors and members via green fees and tee-time bookings.
• The Heritage Course A classic Jack Nicklaus Signature 18-hole championship course requiring strategic shot consideration, with dramatic tee shots and daunting approaches. Available exclusively to members and their guests.
• Membership Programs Annual and multi-year golf memberships across Individual (7-day, 5-day, intermediate, family, senior, international), Corporate (Gold, Silver), and Social tiers, providing access to both championship courses, reciprocal golf worldwide, practice facilities, and member discounts.
• Golf Tuition and Academy PGA professional golf coaching for all skill levels including individual lessons, group clinics, TrackMan swing analysis, and the London Cubs junior development programme.
• Wedding Services Full wedding and civil ceremony services including licensed ceremonies for up to 120 guests, bespoke packages (all-inclusive from £125pp, twilight from £85pp, ceremony-only £1,500), dedicated wedding coordinator, multiple reception venues (Great Hall, Banqueting Room, Henry Cooper Room), catering, fireworks, and premium Champagne partnerships.
• Corporate Hospitality and Events Corporate retreats, conferences, team building events, and private functions across multiple meeting rooms with capacities from 10 (boardroom) to 250 (theatre-style), naturally lit, air-conditioned, with 65-inch AirPlay TVs and complimentary Wi-Fi.
• Christmas Party Nights Corporate and private Christmas party events with shared or exclusive bookings, three-course meals, DJ entertainment, and packages from £58 per person (£68 premium including three-course restaurant meal), with corporate discounts available for groups of 20 or more.
• Golf Events and Society Days Golf day packages for societies and corporate groups of 9 or more players including tournament coordination, scorecard management, PGA professional packages, and bespoke competition formats such as the Twilight Golf Day Package from £130 per person.
• Golf Event Services (PGA Professional Packages) PGA professional add-on packages for golf events including Beat The Pro Challenge, The Golfing Experience beginner package, TrackMan Experience swing analysis, and rolling group clinics, with prices ranging from £150 to £1,200 depending on group size and package.
• The Spike Bar (Clubhouse F&B) On-site clubhouse bar and casual dining offering breakfast, lunch, and drinks with views of the Heritage 18th hole and a heated outdoor terrace, supported by an on-site herb garden supplying fresh herbs to the kitchen.
• Reciprocal Golf Agreements Reciprocal playing rights at preferential rates with European Tour Destinations (Jumeirah Golf Estates, Quinta do Lago, PGA Catalunya, Le Golf National, Emirates Golf Club), IMG Prestige network (Michlifen, Royal Bled, Monte Rei), Pacific Links, and individual clubs (Ocean Reef Club, Real Club de Golf El Prat).
• Filming and Photography Location Film, television, fashion, and commercial filming location services set in scenic North Downs Kent countryside with varied landscapes (lakes, manicured fairways, elegant clubhouse architecture), promoted via the FilmMeFamous partnership.
• Non-Golfer Experiences Inclusive golf experiences for non-golfers including First Swing beginner clinics and The Golfing Starter Experience with equipment hire.

Quantifiable outcome

• 1,850 members as a premier UK golf destination
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• European Tour / European Tour DestinationscoreStrategic or Co-development PartnerLondon Golf Club is the only Joint Venture Partner Golf Club of The European Tour and the flagship venue within the European Tour Destinations network. The partnership, announced in 2010, positions the club as a premier venue and supports the mutually beneficial development of facilities and the venue's strategy.
• Morningstar Golf and HospitalitycoreOthersMorningstar Golf and Hospitality is responsible for the strategic management of London Golf Club. Founder and CEO Matt Galvin, who serves as Chairman of London Golf Club, has over 25 years of experience with internationally acclaimed private clubs and premier public access venues. Visit mstargolf.com for more information.
• Shepherd NeameminorStrategic or Co-development PartnerBritain's oldest brewer with more than 300 pubs throughout the south-east region. Long-standing relationship providing quality ale and beverages for the club's F&B operations.
• Stratstone BMWminorGTM or Marketing PartnerStratstone Maidstone BMW is located in Aylesford, Kent, just 20 minutes from London Golf Club, accessible from M20 and M2. Partnership provides lifestyle benefits for members.
• Billecart-SalmonminorGTM or Marketing PartnerFamily-owned Champagne house (sixth generation) with a worldwide reputation for excellence. Partnership enables premium Champagne offerings at events including weddings.
• BoodlesminorGTM or Marketing PartnerFamily-owned British jewellery company established over 200 years ago, producing forward-thinking and successful jewellery designs in-house. Partnership provides lifestyle benefits for members.
• Porsche Centre South LondonminorGTM or Marketing PartnerPart of Stratstone, an authorised franchisee for 16 automotive brands in over 60 locations around the UK. Partnership provides lifestyle benefits for members.
• FabergéminorGTM or Marketing PartnerWorld's most iconic artist jeweller creating extraordinary jewellery, watches and objets d'art, as well as bespoke commissions. Partnership provides luxury lifestyle benefits for members.
• Patek PhilippeminorGTM or Marketing PartnerGenevan watchmaker pursuing traditional watchmaking artistry without interruption since 1839. Partnership provides lifestyle benefits for members.
• Brands Hatch MorgansminorGTM or Marketing PartnerSports car dealership in Borough Green offering traditional Morgan sports cars with modern driving technology. Partnership provides lifestyle benefits for members.
• Professional Cricketers Association (PCA)minorGTM or Marketing PartnerFounded in 1967, the PCA is integral to the promotion of cricket as a sport. Partnership supports broader sports community engagement.
• Eagle Heights Wildlife FoundationminorStrategic or Co-development PartnerKent-based non-profit bird of prey centre and wildlife conservation organisation. Partnership involves installing nest boxes for kestrels and barn owls across the golf courses to support local wildlife. The foundation will monitor nesting success and gather conservation data.
• IMG PrestigecoreStrategic or Co-development PartnerPart of the IMG Prestige golf network, providing London Golf Club members with reciprocal playing rights at preferential rates at international golf destinations including Michlifen (Morocco), Royal Bled (Slovenia), Monte Rei (Portugal), Ile Aux Cerfs (Mauritius), Education City (Qatar), La Bagnaia (Italy), Laguna Golf Phuket (Thailand), La Manga Club (Spain), and Bro Hof Slott (Sweden).
• Pacific Links NetworkminorStrategic or Co-development PartnerInternational reciprocal golf network providing London Golf Club members with access to premium golf courses worldwide at preferential rates.
• European Tour Destinations Reciprocal Clubs (Jumeirah Golf Estates, Quinta do Lago, PGA Catalunya, Dubai Creek, Marco Simone, Verdura Resort, Le Golf National, Terre Blanche, Emirates Golf Club)minorChannel Partner/ Reseller/ DistributorReciprocal partner clubs within the European Tour Destinations network providing preferential playing rates for London Golf Club members. Includes venues in Dubai, Portugal, Spain, UAE, Italy, Sicily, France, and the Emirates.
• IMG Prestige Reciprocal Clubs (Michlifen, Royal Bled, Monte Rei, Ile Aux Cerfs, Education City, La Bagnaia, Laguna Golf Phuket, La Manga Club, Bro Hof Slott)minorChannel Partner/ Reseller/ DistributorReciprocal partner clubs within the IMG Prestige network. Premium golf destinations in Morocco, Slovenia, Portugal, Mauritius, Qatar, Italy, Thailand, Spain, and Sweden.
• Individual Reciprocal Clubs (Ocean Reef Club, Real Club de Golf El Prat, Singapore Island CC, Real Golf de Bendinat, Anahita Golf and Spa Resort, Windross Farm Golf Course)minorChannel Partner/ Reseller/ DistributorDirect bilateral reciprocal agreements with individual clubs in the USA, Spain, Singapore, Mallorca, Mauritius, and New Zealand, providing members with additional international golf access.
• Jack Nicklaus Designed Courses (Al Zorah Golf Club)minorChannel Partner/ Reseller/ DistributorReciprocal access to Jack Nicklaus-designed courses globally, including Al Zorah Golf Club in Ajman, UAE, maintaining the shared Jack Nicklaus brand heritage.
• FilmMeFamousminorGTM or Marketing PartnerFilm location and production industry platform. Partnership positions London Golf Club in film and TV production circles and generates venue enquiries from production companies.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• IMG Prestige Network (Reciprocal Group): International reciprocal golf network (Michlifen, Monte Rei, Royal Bled, La Manga, La Bagnaia, etc.) of which London Golf Club is a partner. Comparable as ecosystem-level peer whose venues compete with London Golf Club for the same high-spend international members and corporate hospitality spend.

Direct peers

• Foxhills Club & Resort: Surrey-based country club and resort with two 18-hole championship courses, hotel accommodation, health spa, tennis, and extensive corporate/wedding events. Comparable as a multi-revenue UK golf resort targeting members, corporate golf days, weddings, and leisure guests within reach of London.
• Wentworth Club: Premier Surrey-based private members' club with three courses (including the West Course, host of the BMW PGA Championship), extensive clubhouse hospitality, and active membership tiers. Comparable as a top-tier UK private club with tournament-host heritage and a London-catchment membership base.
• Celtic Manor Resort: Welsh resort famous for hosting the 2010 Ryder Cup, operating three championship courses, multiple hotels, spa, conferencing, and weddings. Directly comparable as a tournament-host UK golf resort with substantial hotel, F&B, and corporate event operations.
• The Belfry Hotel & Resort: UK Midlands-based resort operating three championship golf courses (including the Ryder Cup venue The Brabazon), plus hotel, conferencing, weddings, and spa. Directly comparable to London Golf Club as a UK destination golf resort combining championship golf with full hospitality and corporate event services.
• Stoke Park: Buckinghamshire country club offering 27 holes of golf, hotel, spa, tennis, and high-end event hosting. Comparable as a London-commutable private members' club combining championship golf facilities with luxury hospitality and corporate/private event services.
• The Wisley (Wisley Golf Club): Surrey-based private members' club with two 18-hole courses and contemporary clubhouse. Comparable as a premium UK golf club operating multiple championship courses and primarily serving London/South East members and guests.

Broad incumbents

• Gleneagles: Iconic Scottish luxury golf resort with three championship courses (including the PGA Centenary Course, 2014 Ryder Cup host), multiple hotels, spa, and equestrian centre. Comparable as a five-star UK golf destination blending championship golf with luxury lodging, F&B, and corporate hospitality.
• Trump International Golf Links Scotland: Championship links course destination in Aberdeenshire operated as part of a broader luxury golf portfolio. Comparable as a high-end UK/European tournament-capable golf venue trading on a designer brand and premium hospitality.

Regional players

• Saadiyat Beach Golf Club: Abu Dhabi-based championship links course by Gary Player, holding European Tour events. Comparable through European Tour Destinations reciprocal network, Jack Nicklaus/Gary Player design heritage, and tournament hosting at a destination scale — though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/londongolfclub
• Facebookfacebook.com/LondonGolfClubLGC
• LinkedInlinkedin.com/company/londongolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Golf Club