Eden Ecommerce

What Eden Ecommerce does

Eden Ecommerce operates Eden.co.uk, a UK-based direct-to-consumer e-commerce retailer specializing in Christian resources. Founded in 2003 and headquartered in Chester, the company retails Bibles (across translations including NIV, KJV, ESV, NLT, NKJV, CSB, and NASB), Christian books (devotionals, theology, biographies, fiction, Bible study guides), church supplies (communion wafers and wine, candles), Christian gifts, greeting cards, and children's resources, with a catalog of 175,000+ SKUs. The platform runs on a standard e-commerce stack with 256-bit SSL-secured checkout and supports multiple payment options including PayPal, Google Pay, Apple Pay, and major card networks. Eden Plus Account Buy-Now-Pay-Later terms are extended to 16,000+ UK churches and schools, creating a B2B revenue layer alongside consumer sales.

The business serves 2M+ UK Christians, attracts 3.5M+ website visitors annually, supplies 215,000+ Bibles per year, and has fulfilled 3M+ cumulative orders. Unit pricing ranges from £0.99 gospel pamphlets to £78.94 premium study Bibles, with 3-40% discounts, bulk packs for outreach materials, and free delivery on orders over £15. The company operates 9 wholly-owned adjacent web properties covering adjacent verticals: Christian Jobs, Christian Events, Bible.compare, Christian.Gifts, Christian360.com, Christian.work, Christian.events, Christian holidays, and Christian Courses, plus a Christian Jobs mobile app and a Bible comparison utility. Distribution is UK-only, with phone support (0345 222 3336, weekdays 8:30-17:30).

The revenue model is one-time transactional product sales with no subscription requirement, augmented by the Eden Plus BNPL service for institutional customers. Eden is a private, independent company with no disclosed external funding rounds, no parent company, and 11-50 employees. The company is accredited as a Living Wage Employer and holds a Trustpilot Excellent 4.8/5 rating, which functions as its primary third-party credibility signal.

Name

Eden Ecommerce

Legal name

Eden

Website

https://eden.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Eden Ecommerce operates eden.co.uk, a UK-based direct-to-consumer e-commerce retailer specializing in Bibles, Christian books, church supplies, and gifts. The company serves over 2 million UK Christians and 16,000+ churches and schools via Eden Plus Buy-Now-Pay-Later accounts.

Ownership category

akta.pro rank

Product category

Christian Retail E-commerce

akta.pro primary industry

Religious & Spiritual Books Retail (CRALAAAE)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Fiction & Inspirational Literature Publishing (MPAJAHAF), Religious & Specialty Publishing Distribution (CRAOALAD)

Keywords

• Christian book retail
• Bible distribution
• Church supply services
• Religious gift retail
• Online faith retail

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of Christian books, Bibles, church supplies, and gifts through the eden.co.uk e-commerce platform. Products are sold at individual price points with free delivery on orders over £15. One-time transaction model with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eden Ecommerce operates eden.co.uk, a UK-based direct-to-consumer e-commerce platform that retails Christian books, Bibles in multiple translations, church supplies, Christian gifts, greeting cards, and children's religious resources. The company also offers ancillary services including a Christian jobs board, Christian events directory, Christian charities directory, and a Buy-Now-Pay-Later account (Eden Plus) used by over 16,000 UK churches and schools.

Product overview

Eden Ecommerce operates Eden.co.uk, a UK-based Christian retail platform serving over 2 million Christians. The company offers a comprehensive portfolio centered around physical books and religious supplies, including Bibles (in multiple translations: NIV, KJV, ESV, NLT, NKJV, CSB, NASB), Christian Books (devotionals, theology, biographies, fiction), Church Supplies (communion items, candles), Christian Gifts, Greeting Cards, and Children's Resources. Beyond retail, Eden provides services including Christian Jobs (job board for churches and charities), Christian Events listings, and Christian Charities directory. The platform offers an Eden Plus Account providing Buy-Now-Pay-Later functionality for Churches and Schools, with over 16,000 institutional accounts. Key operational metrics include 175,000+ Christian products available, 215,000+ Bibles supplied annually, and 3,000,000+ orders fulfilled over 22 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bibles Physical and digital Bibles in various translations including NIV, KJV, ESV, NLT, NKJV, CSB, NASB, and RSV, available in specialized formats such as study Bibles, journaling Bibles, large print editions, children's Bibles, and outreach/economy editions. Targeted at individual Christians, churches, and church schools.
• Christian Books Wide range of Christian literature including devotionals, theology books, biographies, fiction, Bible study guides, prayer books, and books on Christian living, family, and relationships. Targeted at individual Christian readers and church study groups.
• Church Supplies Supplies for churches including communion items (wafers and wine), candles (baptism candles, Christening candles, Holy Communion candles), and other church essential items. Targeted at UK churches and religious organizations.
• Christian Gifts Gifts with Christian themes including Christening gifts, home and living items, and faith-based merchandise. Targeted at individual Christian consumers seeking gifts for Christian occasions.
• Christian Greeting Cards Greeting cards for various Christian occasions and celebrations. Targeted at individual Christian consumers.
• Children's Resources Books, Bibles, and materials specifically designed for children including activity books, devotionals, prayer books, and illustrated Bible stories. Targeted at parents, Sunday school teachers, and church youth workers.
• Christian Jobs Job board and recruitment service for Christian organizations including charity jobs, church jobs, youthwork positions, and pastoral vacancies across the UK. Targeted at Christian job seekers and faith-based employers.
• Christian Events Directory and listing service for Christian events and conferences. Targeted at the UK Christian community and event organizers.
• Christian Charities Directory of Christian charitable organizations. Targeted at UK Christians seeking to engage with faith-based charities.
• Eden Plus Account (Buy-Now-Pay-Later) Buy-now-pay-later accounts used by over 16,000 UK Churches and Schools, allowing flexible payment arrangements for bulk purchases of Bibles, church supplies, and educational materials.
• Christian Jobs App Mobile application for accessing Christian job listings and recruitment services. Targeted at Christian job seekers in the UK.

Quantifiable outcome

• Serving over 2 million Christians in the UK
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wesley Owen Books & Music: UK-based Christian retailer selling books, music, gifts and church supplies through stores and online. Directly comparable in product range, UK customer base, and church supply proposition.
• Lifeway Christian Resources: US-based Southern Baptist-affiliated retailer of Bibles, Christian books, church supplies and curriculum. Operates online plus brick-and-mortar; directly comparable in product mix and church institutional sales motion.
• Christianbook.com (Christian Book Distributors): Largest US-based online Christian retailer offering Bibles, books, church supplies, gifts and homeschooling materials. Direct comparable to Eden in category mix, target customer, and e-commerce DTC model, with a much larger US scale.
• CLC Bookshops (CLC Ministries International): International Christian bookstore chain with a long-standing UK presence selling Bibles, Christian books, and church supplies. Closest direct UK-headquartered peer to Eden with overlapping customer base.

Broad incumbents

• Bookshop.org (UK): UK online bookstore that supports independent bookshops while offering competitive pricing on a broad catalog. An alternative generalist channel for Bibles and Christian titles that competes for the same buyer.
• Waterstones: UK's largest specialty book retailer with a significant Christian book offering in stores and online. Overlaps with Eden on Bible and Christian book sales but as part of a much broader general-interest book portfolio.
• Amazon UK: Generalist e-commerce incumbent selling Bibles, Christian books, and gifts alongside its full catalog. Competes with Eden on price, selection, and Prime delivery speed; the most significant competitive threat.

Emerging players

• YouVersion (Life.Church): Free digital Bible and devotional app with hundreds of millions of installs globally. Not a retailer, but a direct substitute for Eden's core Bible and devotional reading use cases, especially among younger users.
• Bible Gateway: Long-established free online Bible and Christian reading platform. Adjacent competitor to Eden's devotional/Bible study categories via digital reading; does not sell physical products but influences the same purchase decisions.

Regional players

• Koorong: Australia's leading Christian retailer (Bibles, books, gifts, music) operating online and via stores. Comparable in category and customer, but serves a different geography from Eden's UK focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/edencouk
• Facebookfacebook.com/edencouk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Ecommerce