WISERTrade

What WISERTrade does

WiserTrade is a privately-held subscription SaaS platform that aggregates, enriches, and structures international trade statistics for use by trade professionals. The company traces its operational roots to 1987, when the founding team built the original system providing U.S. states with access to the Census Bureau's first customs-based state export data; the entity WISER was formally incorporated in 2004, continuing two decades of University of Massachusetts-based research. The platform draws authoritative data from the U.S. Census Bureau, Statistics Canada, INEGI, the European Commission, and UN Comtrade, covering 160+ countries (35 with monthly detail), 5,000+ commodity codes at HS2–HS10 granularity, and 20+ years of historical depth. On top of these public feeds, WiserTrade produces seven proprietary data products not available elsewhere: jobs supported by state exports (across 159 exporting industries and partner countries), state-level services export estimates (the federal government publishes only national totals), agricultural-adjusted exports (reallocating $1.2B Iowa soybean exports to $3.8B adjusted), county-level trade, port catchment and leakage analysis, Canadian air cargo weights, and exports as a share of industry revenue.

The platform is organized into six vertical-specific modules — Air Cargo Intelligence (airports/airlines), Maritime Cargo Intelligence (seaports), Economic Development Intelligence (EDOs/embassies), Trade Association Intelligence, Logistics Intelligence, and Research Intelligence (universities/policy researchers) — each with a dedicated product page and use-case narrative. The technology is a web-based SaaS platform delivered through a client login portal (https://www.wisertrade.org/ftweb/ja/zul/ftbegin.zul) with interactive dashboards, one-click Express Reports, and query tools; there is no public API, no SDK, no mobile app, and no third-party integrations listed. Go-to-market is exclusively direct-to-customer enterprise sales with custom quote-based pricing on annual subscriptions; engagement is initiated through 10-minute product demos rather than public pricing or self-serve sign-up. The company is led by CEO Doug Fulton (joined 2020, Harvard/LSE-trained economist, co-founder of 3BL Media) and COO Rick Seifeddine (Harvard, former SVP Brand & Marketing at Bell Canada), with co-founders Stephen Coelen (PhD) and Carla Miller continuing to drive methodology and data operations. Headquartered at 140 N Main St, Sunderland, Massachusetts, WiserTrade operates with approximately 10 staff including economists, data analysts, and an IT director based across the U.S. and Europe.

The revenue model is pure subscription SaaS with annual billing cycles and quote-based enterprise pricing — no freemium tier, no public price list, no channel partners, and no marketplace listings. There is no disclosed funding history, no parent company, and no evidence of external institutional ownership; the company appears entirely founder-owned. Distribution is exclusively through the web platform with a client login portal; no app store presence, no API monetization, and no resellers exist. All six customer segments are treated as primary verticals with bespoke solution pages and dedicated feature sets, indicating a land-and-expand strategy within each trade-professional niche rather than horizontal expansion across unrelated industries.

Name

WISERTrade

Legal name

WiserTrade

Website

https://wisertrade.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

WiserTrade is a subscription SaaS platform that aggregates, enriches, and structures international trade statistics from authoritative government sources, serving airports, seaports, economic development offices, trade associations, logistics providers, and research institutions with proprietary data products and vertical-specific analytics modules.

Ownership category

akta.pro rank

Product category

Trade Data Analytics

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Trade data analytics
• International trade statistics
• Trade intelligence platform
• Export data analysis
• Cargo intelligence

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription SaaS Platform: WiserTrade operates as a subscription-based software platform providing access to trade data dashboards, query tools, express reports, and proprietary data products. Access is provided through client login portal and demo-based sales engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WISERTrade operates a subscription-based SaaS platform that aggregates and enriches official international trade statistics from authoritative sources (U.S. Census Bureau, Statistics Canada, INEGI, European Commission, UN Comtrade) and layers on proprietary estimates (jobs supported by exports, state-level services exports, agricultural-adjusted exports, county-level trade, and port catchment data) to deliver interactive dashboards, Express Reports, and query tools covering 160+ countries, 5,000+ commodity codes, and 20+ years of history. The platform is sold as sector-specific modules purpose-built for airports, seaports, economic development offices, trade associations, logistics providers, and research institutions.

Product overview

WiserTrade is a unified trade data intelligence platform comprising sector-specific modules (Air Cargo Intelligence, Maritime Cargo Intelligence, Economic Development Intelligence, Trade Association Intelligence, Logistics Intelligence, and Research Intelligence) built on a common data infrastructure. The platform provides interactive dashboards, express reports, query tools, and downloadable datasets across 160+ countries, 5,000+ commodity codes, and 20+ years of history. The platform is distinguished by seven proprietary data products — Jobs Supported by State Exports, State-Level Services Export Estimates, Agricultural-Adjusted Exports, County-Level Trade Data, Port Catchment Data, Canadian Air Cargo Weights, and Exports as Share of Industry Revenue — that fill gaps in official statistics using proprietary estimation methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• WiserTrade Platform A unified subscription-based trade data intelligence SaaS platform that turns complex international trade statistics into actionable insight through interactive dashboards, Express Reports, powerful query tools, and proprietary estimates covering 160+ countries, 5,000+ commodity codes, and 20+ years of historical data. Targeted at trade and cargo professionals across multiple vertical sectors.
• Air Cargo Intelligence Sector-specific solution for airports and airlines to compete more effectively for cargo business by tracking cargo flows by commodity, origin, destination, weight, and value, benchmarking performance against competing airports, identifying new market opportunities, and monitoring cargo leakage. Includes one-click Express Reports and advanced analysis tools.
• Maritime Cargo Intelligence Sector-specific solution for seaports to track cargo flows, benchmark against competing ports, monitor competitors, uncover growth opportunities by commodity, weight, and value, analyze catchment areas, and monitor cargo leakage.
• Economic Development Intelligence Solution for economic development offices, state trade offices, and embassies to identify leading exports and imports, discover fast-growing markets for key industries, and uncover trade opportunities that support jobs and investment, backed by public and proprietary WiserTrade data.
• Trade Association Intelligence Platform helping trade associations and chambers keep members informed, engaged, and competitive with industry-specific trade flows by commodity and country, emerging trend monitoring, and report generation capabilities for member briefings and policy advocacy.
• Logistics Intelligence Solution for freight forwarders, customs brokers, 3PL companies, and carriers to monitor port and airport activity, identify emerging trade lanes, track commodity flows, analyze seasonal patterns and long-term trends for capacity planning and market opportunity targeting.
• Research Intelligence Trade data platform for universities, think tanks, policy institutes, and government economists to explore bilateral trade data across thousands of commodity codes, spanning dozens of countries and years, with intuitive query tools, time series analysis, and exportable datasets for statistical software.

Quantifiable outcome

• U.S. exports supported approximately 20.8 million jobs in 2024 when counting all supply chain effects
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ImportGenius: ImportGenius provides U.S. and international customs shipment data and importer/exporter records, serving manufacturers, retailers, and trade compliance teams. Directly comparable in serving trade intelligence needs through aggregated customs/bill-of-lading data with searchable interfaces.
• Descartes Datamyne: Descartes Datamyne provides global trade data and analytics covering import/export shipment records, with a focus on bill-of-lading intelligence for manufacturers, traders, and supply chain professionals. Most direct competitor to WiserTrade in trade flow data; similarly aggregates from official sources with value-added analytics.
• Panjiva: Panjiva (owned by S&P Global) provides global trade intelligence built on shipment-level data, serving supply chain and procurement professionals. Directly competes with WiserTrade in the trade data analytics category, with much larger enterprise footprint and S&P Global's broader data ecosystem.
• PIERS (S&P Global): PIERS provides U.S. waterborne trade data covering imports, exports, and vessel movements — the dominant maritime cargo intelligence provider used by ports, terminals, and shipping lines. Directly competes with WiserTrade's Maritime Cargo Intelligence module.

Broad incumbents

• Statista: Statista aggregates statistics and data across industries including trade, serving research institutions and corporate strategy teams. Overlaps with WiserTrade's Research Intelligence segment but is a much broader statistics portal rather than a trade-data specialist.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides broad financial, commodity, and trade-related datasets as part of a much larger data and analytics portfolio. Overlaps with WiserTrade's research and policy institution segment but serves a much wider enterprise customer base with deep integration into financial workflows.

Emerging players

• ImportYeti: ImportYeti is a newer entrant providing searchable U.S. import shipment data with simpler, consumer-grade interfaces. Represents the lower-cost/PLG end of the trade data market and could pressure WiserTrade's economics developer and SMB customer segments.

Others

• UN Comtrade: United Nations Comtrade is the official global trade statistics database covering 200+ countries. Also not a direct competitor but a foundational free data source that WiserTrade aggregates and enhances; represents the free baseline for the 130+ annual countries in WiserTrade's coverage.
• Census.gov Foreign Trade Statistics: The official U.S. government source for international trade statistics, freely accessible. Not a competitor but the underlying data source WiserTrade enriches; represents the free baseline against which WiserTrade's proprietary value-add must justify subscription pricing.

Regional players

• Descartes Visual Compliance: Descartes Visual Compliance provides trade compliance and denied-party screening data, often paired with shipment data products. Adjacent competitor in the broader Descartes portfolio that targets compliance/risk rather than trade flow analytics, partially overlapping with WiserTrade's trade association and logistics customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wisertrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WISERTrade