What FehrAdvice & Partners does

FehrAdvice & Partners is a privately held behavioral economics consulting firm headquartered in Zurich, Switzerland, founded in 2010 by Gerhard Fehr and Professor Ernst Fehr, the influential University of Zurich behavioral economist. Its core business is applying experimental behavioral economics to diagnose and intervene in customer, employee, and citizen behavior. The firm reports more than 6,000 online and field experiments conducted and over 400 client projects delivered across 18 industries since inception. Primary clients are large Swiss and Austrian enterprises plus multinational corporations and public institutions (named logos include UBS, Novartis, Mercedes-Benz, Ringier, ORF, and Porr). Operations are organized as FehrAdvice & Partners AG in Zurich with a wholly-owned Austrian subsidiary, FehrAdvice & Partners Austria GmbH, in Vienna.

The firm offers a unified portfolio spanning consulting services and proprietary technology. Core products are the BEAtrix Behavioral Intelligence Suite, the BEA Test Innovation Engine (systematic online and field experimentation for businesses), and the BEA Recruit Behavioral Recruiting Suite. These technology assets are bundled with service lines including Behavioral Design, Behavioral Change, Business Experimentation ('Experimentieren für Unternehmen'), Identität work, and a Keynotes and Workshops offering delivered by Executive Behavioral Designers. The methodology is grounded in the experimental research of Ernst Fehr on cooperation, incentives, and corporate culture, and the firm highlights measurable client outcomes such as a 22% conversion uplift for an online retailer, a 31% reduction in therapy dropouts, an 18% reduction in business travel at an energy provider, and a doubling of internal knowledge-platform usage at a major bank.

The revenue model is a hybrid of premium enterprise professional services, project-based consulting, keynotes and workshops priced per event, subscription-style access to BEAtrix software, and a freemium community-building layer via the Digital Academy of Behavioral Economics (ABEC). Go-to-market is sales-led, with direct enterprise outreach, free discovery calls ('Kennenlern-Gespräch'), and content-led pipeline generation through ABEC, the company blog, whitepapers, and media appearances by Ernst Fehr and Gerhard Fehr in Swiss, Austrian, and German outlets. Pricing is bespoke and not publicly disclosed, consistent with a high-end consulting franchise rather than a transactional, self-serve model.

Name

FehrAdvice & Partners

Legal name

FehrAdvice & Partners AG

Website

https://fehradvice.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FehrAdvice & Partners is a Zurich-based, privately held behavioral economics consulting firm founded in 2010 by Ernst Fehr and Gerhard Fehr, applying experimental behavioral economics to enterprise customers in 18 industries across the DACH region via consulting services and the proprietary BEAtrix, BEA Test, and BEA Recruit software suites.

Ownership category

akta.pro rank

Product category

Management Consulting (Behavioral Economics)

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

Keywords

• Behavioral economics consulting
• Behavioral design services
• Decision architecture consulting
• Experimental research advisory
• Organizational change consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Behavioral Design Consulting: Core consulting engagements applying behavioral economics principles to solve organizational challenges in customer strategy, corporate strategy, employee strategy, and citizen participation. Projects include hypothesis generation, online experiments, and action recommendations.
2. Keynotes and Workshops: Executive Behavioral Designer keynotes (30-60 minutes), workshops (half-day to 2 days for 10-30 participants), masterclasses, panel discussions, and training sessions delivered to enterprise clients.
3. Behavioral Intelligence Software (BEAtrix): Proprietary AI-based tool enabling companies to analyze their own behavioral data live and select appropriate behavioral interventions, representing a move from consulting-only to scalable software-enabled solutions.
4. Digital Academy of Behavioral Economics (ABEC): Free online educational events and podcast series featuring leading behavioral economists, used for thought leadership, community building, and brand credibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

FehrAdvice & Partners is a behavioral economics consulting firm that helps organizations understand, measure, and change behavior across customer, employee, corporate, and citizen-facing domains. Its core offerings combine bespoke consulting engagements (Behavioral Design, Behavioral Change, business experimentation, and identity work) with proprietary software (BEAtrix Behavioral Intelligence Suite, BEA Test Innovation Engine, and BEA Recruit Behavioral Recruiting Suite), supported by executive keynotes, workshops, and the Digital Academy of Behavioral Economics (ABEC) thought-leadership platform.

Product overview

FehrAdvice & Partners is a behavioral economics consulting firm offering a unified portfolio of services and technology products. The core offerings consist of three main products: BEAtrix (Behavioral Intelligence Suite) for real-time behavioral data analysis and intervention selection; BEA Test (Innovation Engine) for systematic experimentation and hypothesis testing; and BEA Recruit (Behavioral Recruiting Suite) for optimized recruitment. These are complemented by consulting services including Behavioral Design, Behavioral Change, Experimentieren für Unternehmen (Business Experiments), Keynotes und Workshops, and Identität (Identity services). The company also produces thought leadership content including whitepapers. The portfolio is delivered through a team of Executive Behavioral Designers who apply scientific, evidence-based approaches to help organizations understand, measure, and change behavior.

Differentiator

Problem solved

Functional benefit

Brands

• BEAtrix: The Behavioral Intelligence Suite of FehrAdvice - a technology platform enabling systematic use of experiments for companies.
• BEA Test (Innovation Engine)
• BEA Recruit
• Digital Academy of Behavioral Economics (ABEC)

Products and services

• BEAtrix – Behavioral Intelligence Suite Proprietary AI-based Behavioral Intelligence Suite that enables organizations to analyze behavioral data in real time and select appropriate behavioral interventions to operationalize behavioral economics at enterprise scale.
• BEA Test – Innovation Engine Innovation engine technology enabling companies to systematically deploy controlled online and field experiments, including control-group studies, for hypothesis validation, innovation testing, and business decision-making.
• BEA Recruit – Behavioral Recruiting Suite Proprietary behavioral recruiting suite that applies behavioral economics principles to optimize candidate selection, assessment, and candidate experience within enterprise talent acquisition.
• Behavioral Design Consulting Consulting service that uses behavioral economics principles to design better decision architectures, defaults, feedback systems, and incentive structures to influence customer and employee behavior.
• Behavioral Change Consulting Consulting service focused on strategically changing behavior in organizations, teams, and markets by making behavioral control a leadership discipline through evidence-based interventions.
• Business Experimentation Services (Experimentieren für Unternehmen) Systematic experimentation service for companies, applying the scientific method through A/B tests, controlled market tests, and process optimization experiments to validate hypotheses and inform business decisions.
• Keynotes and Workshops Speaking and training formats for enterprises including 30-60 minute keynotes, half-day to two-day workshops for 10-30 participants, masterclasses, panel discussions, and training programs delivered by Executive Behavioral Designers.
• Identity Consulting (Identität) Identity-focused consulting services that help organizations strengthen their identity drivers and build authentic relationships with customers and employees.

Quantifiable outcome

• Online retailer increased conversion rate by 22% by changing the default option to the recommended insurance solution
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Swiss Federal Office for the Environment (BAFU) / Runder Tisch gegen Zigaretten-LitteringcoreStrategic or Co-development Partner · 1 January 2022FehrAdvice is a member of the 'Runder Tisch gegen Zigaretten-Littering' (Round Table Against Cigarette Littering), initiated by the Swiss Federal Office for the Environment (BAFU). The partnership involves authorities, environmental associations, business, and science working together since 2022 to effectively combat cigarette butt littering in Switzerland. FehrAdvice contributes scientific evaluation of field trials in Basel, Aarau, and Zürich.
• Ernst Fehr / University of ZurichcoreStrategic or Co-development PartnerFehrAdvice builds on the scientific pioneering work of Ernst Fehr, Professor of Microeconomics and Experimental Economic Research at the University of Zurich. Ernst Fehr is the founder of FehrAdvice and his research into cooperation, incentives, and corporate culture forms the scientific foundation of the firm's methodology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ideas42: US-based behavioral design nonprofit/consultancy founded by leading academics. Competes head-to-head with FehrAdvice in applying behavioral science to product, policy, and organizational challenges, with comparable experimental rigor.
• The Decision Lab: Canada-based behavioral science advisory firm applying behavioral economics to business and government. Closely comparable offering, methodology, and client base (enterprises, public sector) to FehrAdvice.
• The Behavioural Insights Team (BIT): Global leader in behavioral economics consulting, originally spun out of the UK Cabinet Office. Directly comparable to FehrAdvice in applying behavioral science to policy, public services, and enterprise clients, with similar experimental methodology.
• BEworks: Toronto-based behavioral economics consulting firm founded by Dan Ariely's collaborators. Directly comparable offering across customer behavior, employee behavior, and policy design engagements.
• Irrational Labs: US behavioral science consultancy that designs, runs experiments, and builds products with companies. Comparable mix of behavioral design consulting and embedded experimentation tooling to FehrAdvice.

Broad incumbents

• McKinsey & Company: Global strategy consulting incumbent with growing behavioral science practice and nudging engagements for governments and corporates. Overlaps with FehrAdvice on behavioral design work but operates at vastly greater scale across all management topics.
• Bain & Company: Global strategy consultancy with a results-based behavioral economics practice (Bain Behavior Change). Competes with FehrAdvice on customer loyalty and employee engagement transformation mandates.
• Korn Ferry: Global organizational consulting firm with a strong employee strategy, engagement, and rewards practice. Overlaps with FehrAdvice's Mitarbeiterstrategie and behavioral change engagements at much larger scale.
• Boston Consulting Group (BCG): Global strategy incumbent; its BCG Henderson Institute and behavioral economics teams compete with FehrAdvice on choice architecture and behavioral transformation work for multinational clients.

Emerging players

• Gallup: Employee engagement analytics and behavioral research firm. Comparable on the employee behavior, engagement measurement, and feedback culture side of FehrAdvice's portfolio, with a stronger data/benchmarking moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FehrAdvice
• Facebookfacebook.com/FehrAdvice
• LinkedInlinkedin.com/company/fehradvice-&-partners-ag
• Xx.com/fehradvice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FehrAdvice & Partners