Plum Play
- Company typePrivate
- Founded1988
- HeadquartersIngham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Plum Play firmographics
Firmographics- Name
- Plum Play
- Legal name
- Plum Play
- Website
- https://plumplay.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Plum Play industry classification
Industry- Product category
- Outdoor Play Equipment
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
- akta.pro secondary industry
- Toy Stores & Games Retail (CRALAIAF)
Keywords
Where Plum Play is headquartered
LocationHeadquarters
- HQ city
- Ingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Plum Play business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Core Play Equipment: Direct sales of manufactured play equipment including trampolines, swing sets, climbing frames, and outdoor toys through e-commerce and retail channels. One-time purchase model with products priced from £79.99 to £299.99+. Revenue generated from initial product sale.
- Spare Parts and Accessories: Ongoing revenue from replacement parts including jumping mats, enclosure nets, springs, legs, safety pads, and accessories. Supports product lifecycle and customer retention.
- Installation/Build Service: Optional paid assembly and installation service for customers who prefer professional setup of purchased equipment.
- Finance/Payment Plans: Partnership with Klarna and 0% interest-free credit offerings enabling customers to spread payments, making higher-priced items more accessible and potentially increasing average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Junior Trampolines |
| Unit Pricing | Pay-as-you-go | Mid-range Full-size Trampolines |
| Unit Pricing | Pay-as-you-go | Premium Accessories and Spare Parts |
| Subscription | Monthly | 0% Interest Finance Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Plum Play product offering
Product offeringCore offering
Plum Play manufactures and sells outdoor play equipment for children, including trampolines (Springsafe, springless, in-ground, junior, and full-size variants from 4ft to 14ft), swing sets, climbing frames, scooters, ride-on toys, and playhouses. The company sells directly to consumers through its own e-commerce storefronts in the UK and Australia, with products also available through UK retail partners. An optional paid installation service and Klarna-based 0% interest financing are offered to support higher-priced purchases.
Product overview
Plum Play is a UK-based direct-to-consumer retailer specializing in outdoor play equipment for children. The company operates as a single e-commerce platform offering a diverse portfolio of physically-manufactured toys organized into core product categories: trampolines (Springsafe line with sizes from 4ft-14ft, including round, rectangular, in-ground, springless, and water/mist variants), swing and slide sets (single, double, triple, baby, and nest swings), climbing frames (wooden and metal), and an extensive outdoor toys range including playhouses, sandpits, mud kitchens, eco toys, water play, bouncy castles, and seesaws. The company also retails scooters and ride-ons (Globber scooters, balance bikes, ride-on cars/motorbikes/quads) and indoor toys (play kitchens, doll houses). A Discovery Range sub-brand offers premium outdoor play products. All products are available with spare parts and accessories. Founded in 1988 by Jonathan and Diane Schaffer, Plum Play has sold over 2 million trampolines worldwide and ships to more than 40 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Discovery Range: A product line featuring outdoor play equipment including mud kitchens, teepees, and water play toys designed for eco-friendly and creative play.
Products and services
- Springsafe Trampolines Premium trampoline line with innovative Springsafe safety features combining cutting-edge technology to keep families active and safe during play. Sold in multiple sizes from 4ft to 14ft. Over 2 million units sold worldwide.
- Junior Trampolines Compact trampolines designed for toddlers and young children, available in 4ft-7ft sizes with safety enclosures, priced from £79.99.
- Springless Trampolines Trampoline designs without exposed springs, eliminating a key safety hazard for children. Part of the safety-focused product range.
- In-Ground Trampolines Below-ground trampoline installation options for seamless garden integration and enhanced safety.
- Swing and Slide Sets Range of swing sets including single, double, triple, baby, and nest swings, as well as swing sets with slides, climbing walls, and accessory attachments. Designed for outdoor garden play for children of all ages.
- Climbing Frames Wooden and metal climbing frames for active outdoor play, available in configurations with swings, slides, monkey bars, and climbing walls. Includes the Water Park range.
- Outdoor Toys Outdoor toy range including playhouses, sandpits, activity tables, water play toys, bouncy castles, mud kitchens, teepees, eco toys, seesaws, and remote control cars. Designed for imaginative, creative, and physical play.
- Scooters and Ride-Ons Scooters and ride-on vehicles including 3-wheel, 2-wheel, and electric scooters sourced from Globber, baby trikes, ride-on cars (with licensed BMW, Mercedes, Porsche, Disney, Paw Patrol brands), ride-on motorbikes, ride-on quads, and balance bikes for toddlers through adults.
- Remote Control Cars Remote control cars including Nikko branded products, added to the outdoor toys category in 2025.
- Discovery Range Premium outdoor play sub-brand featuring mud kitchens, water runs, and forest playcentres designed for creative and active play, with eco-friendly and sustainable design emphasis.
- Globber Scooters Sourced Globber scooter brand featuring 3-wheel, 2-wheel, and electric scooters for toddlers through adults, including Primo Foldable models.
- Indoor Toys Indoor play toys including play kitchens, doll houses, and wooden playsets for play in indoor environments.
- Trampoline Spare Parts and Accessories Replacement parts including jumping mats, enclosure nets, springs, legs, safety pads, frames, and rails for Plum trampolines, plus accessories such as covers, ladders, and anchor kits.
- Installation and Build Service Optional paid assembly and installation service for customers who prefer professional setup of purchased equipment such as trampolines and climbing frames.
Quantifiable outcome
- Over 2 million trampolines sold worldwide
Companies that use Plum Play
Customer profileSegments3 records
Ideal customer profiles1 record
Plum Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Plum Play partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- BMWminorLicensed partnership for BMW-branded scooter products, leveraging aspirational automotive brand appeal to parents and children
- MercedesminorLicensed partnership for Mercedes-branded scooter products, providing premium brand positioning
- PorscheminorLicensed partnership for Porsche-branded scooter products, targeting premium consumer segment
- GlobberminorScooter brand partnership featuring Globber scooters in the product range, including Primo Foldable models
- InjusaminorScooter and ride-on brand partnership including Paw Patrol licensed Injusa products
- NikkominorRemote control car brand partnership offering RC vehicles in the outdoor toys category
- DisneyminorLicensed Disney-branded scooter products leveraging popular children's entertainment franchises
- Paw PatrolminorLicensed Paw Patrol-branded ride-on products including Injusa foot-to-floor ride-ons
- KlarnacorePayment financing partnership enabling customers to spread payments with interest-free options, making higher-priced products more accessible
- Happy HopminorBouncy castle brand partnership offering inflatable play equipment
- DantoyminorEco toys brand partnership featured in the eco-friendly product range
- HondaminorLicensed Honda-branded scooter products
- KawasakiminorLicensed Kawasaki-branded scooter products
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Plum Play competitors and assessment
Company assessmentDirect peers
- Backyard Discovery: US-based outdoor play equipment brand focused on wooden swing sets, climbing frames, and playhouses. Comparable to Plum Play's climbing frames and wooden play structures category.
- Springfree Trampolines: New Zealand-founded trampoline specialist known for springless design and safety-led innovation. Direct competitor to Plum Play's Springsafe and springless trampolines, targeting the same safety-conscious parent segment globally.
- Jumpflex: Australian trampoline brand focused on safety and family outdoor play. Direct competitor to Plum Play's Springsafe trampoline line with overlapping product positioning and target customers.
- TP Toys: UK-based outdoor play equipment manufacturer specializing in climbing frames, swings, and active play products. Direct domestic peer to Plum Play with overlapping product lines and similar UK retail distribution channels.
- Feber (Famosa): Spanish toy manufacturer (part of Famosa group) producing ride-on toys, scooters, and outdoor play products with European retail distribution. Comparable to Plum Play's ride-on and licensed vehicle offerings across multiple European markets.
- Vuly: Australian trampoline and outdoor play equipment brand with proprietary springless designs. Competes head-to-head with Plum Play in trampolines and complementary play structures across Australia, UK, and global markets.
Broad incumbents
- Little Tikes: MGA Entertainment-owned global children's play brand with a broad portfolio including outdoor play structures, ride-ons, and active play products. Competes with Plum Play across multiple outdoor toy categories through wider retail distribution and brand scale.
- Decathlon: Global sporting goods and outdoor recreation retailer with own-brand trampolines, scooters, and active play equipment. Competes with Plum Play on outdoor play category and exerts pricing pressure through scale and vertical integration.
- Smyths Toys: Pan-European specialty toy and outdoor play retailer with extensive physical and online presence across UK and Ireland. A key retail partner and competitor to Plum Play, offering broader assortment at scale.
Regional players
- Wicksteed: UK-based playground and outdoor play equipment manufacturer with over 100 years of heritage. Regional peer comparable to Plum Play in swing sets, climbing frames, and outdoor play structures with overlapping UK customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plum Play social profiles
Digital presencePlum Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum Play leadership team
Management profileNumber of profiles
Profiles2 records
Plum Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum Play
What does Plum Play do?
Plum Play manufactures and sells outdoor play equipment for children, including trampolines (Springsafe, springless, in-ground, junior, and full-size variants from 4ft to 14ft), swing sets, climbing frames, scooters, ride-on toys, and playhouses. The company sells directly to consumers through its own e-commerce storefronts in the UK and Australia, with products also available through UK retail partners. An optional paid installation service and Klarna-based 0% interest financing are offered to support higher-priced purchases.
Is Plum Play a public or private company?
Plum Play is a private company. It is classified as family owned and is currently operating.
When was Plum Play founded?
Plum Play was founded in 1988. It employs 101 to 250 people.
Where is Plum Play based?
Plum Play is headquartered in Ingham, United Kingdom, in the Europe region.
How does Plum Play make money?
Four revenue lines are on record. Product Sales - Core Play Equipment is the primary driver. The others are spare Parts and Accessories, installation/Build Service and finance/Payment Plans.
Who are Plum Play's main competitors?
Direct peers on record are Backyard Discovery, Springfree Trampolines, Jumpflex, TP Toys, Feber (Famosa) and Vuly. Broad incumbents are Little Tikes, Decathlon and Smyths Toys. Wicksteed is listed as a regional player.
Does Plum Play have an API?
No public API is recorded for Plum Play.
What industry is Plum Play in?
Plum Play's product category is Outdoor Play Equipment. Its primary akta.pro industry code is CRALAFAC, Outdoor & Ride-On Toys Retail, with a secondary code of CRALAIAF, Toy Stores & Games Retail. Its NAICS code is 45912 and its SIC code is 5945.