Jumpflex
Jumpflex designs, manufactures, and sells premium trampolines and accessories direct-to-consumer through country-specific websites in Australia, USA, UK, Canada, New Zealand, and Germany, offering FLEX, HERO, and MEGA product tiers for families and athletes.
- Company typePrivate
- Founded2009
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jumpflex does
Jumpflex, founded in 2009 and headquartered in Hamilton, New Zealand with primary operations in Australia, designs and sells premium residential trampolines and accessories direct-to-consumer through six country-specific Shopify websites (Australia, USA, UK, Canada, New Zealand, Germany). The product portfolio spans three tiers — FLEX entry-level (8-12ft, $749-$949), HERO premium (10-15ft, $1,299-$1,599), and MEGA pro-level (14-19ft, $2,499-$3,499) — supported by nine accessory SKUs and an optional lifetime warranty upgrade on HERO models. Underlying technology is mechanical and materials-science driven, including patented FrameFusion weld-free/bolt-free frame construction, DualRing high-tensile steel framing, SafeSeal self-closing safety enclosures, TightWeave continuous knot-free UV-tested netting, and a six-layer rust-proofing process; trampolines are certified to ASTM F381 and CE standards.
The business model is direct-to-consumer hardware sales: one-time purchases transacted through the company's own e-commerce storefronts with localised payment stacks (Visa, Mastercard, Amex, Shop Pay, Apple Pay, Google Pay, Afterpay, Zip, PayPal), plus phone and live-chat sales support. Revenue streams consist of trampoline hardware (primary), accessories ($39.95-$179.95), and extended warranty upgrades ($79.95-$99.95); there is no recurring subscription or licensing revenue. Customer segments are horizontal across families with children (primary), athletes and aspiring professionals (MEGA tier), owners of compact outdoor spaces (FLEX 8ft/10ft), and community/school partnerships via the Jumpflex Athletes programme. Marketing relies on content (blog), organic social (Facebook, Instagram), verified customer reviews (12,832+ at 4.8-star average), and prominent display of design awards (iF DESIGN AWARD 2026, Good Design Awards 2023, NAPPA 2025, Forbes Vetted 2024, ProductReview.com.au 2024). Distribution is exclusively DTC with no third-party retail, marketplace, or wholesale channels disclosed.
Jumpflex firmographics
Firmographics- Name
- Jumpflex
- Legal name
- Jumpflex®
- Website
- https://jumpflex.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jumpflex designs, manufactures, and sells premium trampolines and accessories direct-to-consumer through country-specific websites in Australia, USA, UK, Canada, New Zealand, and Germany, offering FLEX, HERO, and MEGA product tiers for families and athletes.
- Ownership category
- akta.pro rank
Jumpflex industry classification
Industry- Product category
- Outdoor Recreational Equipment
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
Keywords
Where Jumpflex is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Jumpflex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Trampoline Hardware Sales: One-time purchase of trampolines across three product lines: FLEX (entry-level, $749-$949), HERO (premium, $1,299-$1,599), and MEGA (pro-level, $2,499-$3,499). One-time purchase model with no recurring revenue from hardware.
- Trampoline Accessories: Add-on accessories including JUMPSLIDE (slides), PROJAM (basketball hoops), SMARTSHADE (sun shades), AQUAJET (sprinklers), ANCHORKIT, FLEXBOARD (trick boards), SCOOTER. Prices range from $39.95 to $179.95.
- Extended Warranty: Lifetime warranty upgrade available on HERO models for $79.95-$99.95, providing additional coverage beyond standard warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FLEX Series - Entry level trampolines for young families |
| One time/ perpetual license | Pay-as-you-go | HERO Series - Premium trampolines with advanced features |
| One time/ perpetual license | Pay-as-you-go | MEGA Series - Pro-level trampolines for athletes |
| Unit Pricing | Pay-as-you-go | Trampoline Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Jumpflex product offering
Product offeringCore offering
Jumpflex designs, manufactures, and sells backyard trampolines and related accessories directly to consumers via its own e-commerce store and through a dealer/retail partner network. Its trampolines are built around proprietary FrameFusion weld-free frame technology and are offered with safety enclosures, accessories, and a lifetime frame warranty.
Product overview
Jumpflex is a premium trampoline manufacturer offering three distinct product lines: FLEX (entry-level, 8-12ft round trampolines with 150kg weight rating and 5-year warranty), HERO (premium mid-to-large trampolines with dual-ring frame technology, 250kg weight rating, and 10-year warranty), and MEGA (pro-level trampolines in 14-19ft sizes with MEGA-Air spring technology and 450kg weight rating). All trampolines feature patented FrameFusion weld-free/bolt-free construction, SafeSeal self-closing safety net enclosures, TightWeave UV-tested nets, and 6-layer rust-proofing. The product portfolio includes 10 main trampoline models across three series and 9 accessory products (anchor kits, sprinkler, bounce board, slide, basketball hoop, shade cover, scooter, and extended warranty). Jumpflex serves residential markets in Australia, USA, UK, Canada, New Zealand, and Germany.
Differentiator
Problem solved
Functional benefit
Brands
- FLEX™ Trampolines: Family favourite for over 10 years. The #1 choice for a high-quality, starter trampoline. Made for young ones and young at heart.
- HERO™ Trampolines
- MEGA™ Trampolines
Quantifiable outcome
- 10-year warranty on HERO frames, 5-year on FLEX frames
- +4 more outcomes
Companies that use Jumpflex
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Jumpflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Jumpflex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nitro CircusminorJumpflex and Nitro Circus announced partnership/collaboration in May 2022. Nitro Circus is a action sports entertainment company known for extreme sports events and television productions. The partnership appears to involve athlete sponsorship and brand collaboration for the Jumpflex Athletes programme.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Jumpflex competitors and assessment
Company assessmentDirect peers
- Vuly: Australian direct competitor manufacturing backyard trampolines (Thunder, Ultra, JUMP) with similar safety, weight-rating, and warranty positioning. Closest head-to-head competitor in the home Australian market and adjacent international markets.
- Springfree Trampoline: New Zealand-based premium trampoline brand with patented rod-based frame (no springs) and similar safety-led positioning. Competes directly with Jumpflex in AU/NZ/US and shares the safety-and-design premium narrative.
- Skywalker Trampolines: US-based trampoline brand offering round and rectangular backyard trampolines across entry to premium tiers with broad retail distribution (Amazon, Walmart, Dick's). Comparable product breadth and target customer (families), but more mass-market positioning.
- Plum Products: UK-based outdoor play equipment brand selling trampolines, swings, and climbing frames through specialty retail. Competes with Jumpflex in the UK and EU markets with overlapping family backyard use cases.
- BERG Toys: Dutch premium outdoor play brand (trampolines, go-karts, trampolines with safety nets). Directly competes with Jumpflex in Germany and broader EU with comparable premium positioning and warranty-led messaging.
- Hudora: German outdoor and fitness play equipment maker with trampolines, scooters, and inline skates. Comparable product mix to Jumpflex accessories and direct competition in the German market.
- Stamina Products: US-based maker of fitness trampolines (mini and full-size) with broad mass-market retail distribution. Comparable product category and customer overlap, though positioned more on fitness than family backyard play.
- Lifespan Fitness: Australian fitness equipment brand offering trampolines, treadmills, and bikes, often through online DTC and third-party retail. Comparable Australian market presence and fitness-adjacent customer base.
Broad incumbents
- Smyths Toys: Pan-European toy and outdoor play retailer stocking multiple trampoline brands. Relevant as a potential omnichannel distribution partner for Jumpflex and as a benchmark for trampoline category sales velocity at retail.
- Decathlon: Global sporting goods retailer with proprietary trampoline lines (e.g., Koteido, Tarmak) and broad outdoor play assortment. Sets the competitive bar on price-quality for trampolines and represents a potential wholesale or threat vector for premium DTC brands like Jumpflex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jumpflex social profiles
Digital presenceJumpflex compliance and trust
Trust signalCompliance2 records
Jumpflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jumpflex leadership team
Management profileNumber of profiles
Profiles1 record
Jumpflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jumpflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jumpflex
What does Jumpflex do?
Jumpflex designs, manufactures, and sells backyard trampolines and related accessories directly to consumers via its own e-commerce store and through a dealer/retail partner network. Its trampolines are built around proprietary FrameFusion weld-free frame technology and are offered with safety enclosures, accessories, and a lifetime frame warranty.
Is Jumpflex a public or private company?
Jumpflex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jumpflex founded?
Jumpflex was founded in 2009. It employs 11 to 50 people.
Where is Jumpflex based?
Jumpflex is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Jumpflex make money?
Three revenue lines are on record. Trampoline Hardware Sales are the primary driver. The others are trampoline Accessories and extended Warranty.
Who are Jumpflex's main competitors?
Direct peers on record are Vuly, Springfree Trampoline, Skywalker Trampolines, Plum Products, BERG Toys, Hudora, Stamina Products and Lifespan Fitness. Broad incumbents are Smyths Toys and Decathlon.
Does Jumpflex have an API?
No public API is recorded for Jumpflex.
What industry is Jumpflex in?
Jumpflex's product category is Outdoor Recreational Equipment. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks). Its SIC code is 3944.