FiftyFifty
FiftyFifty is a Montevideo-based digital marketing agency serving Uruguayan B2B clients across automotive, retail, real estate, and other sectors. The 1-10 person firm delivers integrated digital strategy, social media management, data analytics, and digital production on a project or retainer basis.
- Company typePrivate
- Founded2015
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FiftyFifty does
FiftyFifty is a small private digital marketing agency headquartered in Montevideo, Uruguay, founded in 2015. The company positions itself as a "collaborative interactive communication agency" that integrates digital strategy, marketing, transformation, and development under a single roof. Its core offerings are organized around five service pillars: Central de medio digital (digital media hub), Estrategia digital (digital strategy), Análisis de datos (data analysis using Google Analytics, Google Tag Manager, Social Analytics, and CRM), Social Media management, and Producción digital (web pages, graphic design, applications, and interactive games). The underlying technology stack is built on standard third-party marketing and analytics platforms, with no proprietary platforms, APIs, or SDKs disclosed.
The customer base is composed of Uruguayan B2B clients across multiple verticals, with visible logos spanning automotive (SEAT Uruguay, Foton Camiones, Great Wall, Haima, VW Parking), retail (Disco, Sinergia Papelería), automotive rental (Alamo, National), real estate (Sacradalmas), food & beverage (Tahona), media (720 Medios), energy (AEE), and cooperatives (Jumecal). The go-to-market motion is sales-led and entirely direct: clients engage through the company website's contact form and consultation requests. Service execution leverages paid media across Instagram, Facebook, Twitter, LinkedIn, YouTube, Google Ads, and Programmatic channels.
Revenue is generated through professional services engagements structured as project-based or retainer contracts, with multi-year terms noted in pricing details; public pricing is not disclosed. The firm employs 1-10 people, has not raised external funding, discloses no ownership or management team information, holds no patents or trademarks, and shows no evidence of geographic expansion beyond Uruguay. The website carries a 2026 copyright indicating active operations, though the most recent visible blog content dates to May 2021.
FiftyFifty firmographics
Firmographics- Name
- FiftyFifty
- Legal name
- FiftyFifty
- Website
- https://fiftyfifty.uy
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FiftyFifty is a Montevideo-based digital marketing agency serving Uruguayan B2B clients across automotive, retail, real estate, and other sectors. The 1-10 person firm delivers integrated digital strategy, social media management, data analytics, and digital production on a project or retainer basis.
- Ownership category
- akta.pro rank
FiftyFifty industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
- akta.pro secondary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where FiftyFifty is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
FiftyFifty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Service-based revenue model providing digital media management, strategy consulting, data analysis, and social media services to business clients. Engagement typically through project-based or retainer arrangements.
- Digital Production: One-time project fees for web development, graphic design, applications and interactive game creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
FiftyFifty product offering
Product offeringCore offering
FiftyFifty is a collaborative interactive communication agency based in Montevideo, Uruguay that delivers integrated digital marketing services to businesses. Its core offerings span five pillars: a Digital Media Hub (Central de medio digital) driven by data intelligence for media planning and optimization, Digital Strategy (Estrategia digital) grounded in client objectives, Data Analysis (Análisis de datos) using Google Analytics, Google Tag Manager, Social Analytics and CRM, Social Media management including monitoring, content strategy and reporting, and Digital Production (Producción digital) covering websites, graphic design, applications and interactive games.
Product overview
FiftyFifty is a collaborative interactive communication agency that offers an integrated portfolio of digital marketing and communication services. The core offerings include: Central de medio digital (digital media hub), Estrategia digital (digital strategy), Análisis de datos (data analysis), Social Media management, and Producción digital (digital production). These services are designed to work together as an integrated digital transformation solution, combining strategy, data intelligence, social media management, and digital content production to help clients achieve their commercial objectives.
Differentiator
Problem solved
Functional benefit
Products and services
- Central de medio digital (Digital Media Hub)
Companies that use FiftyFifty
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
FiftyFifty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
FiftyFifty partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
FiftyFifty competitors and assessment
Company assessmentBroad incumbents
- R/GA: Digital-first agency (part of IPG) specializing in connected brand experiences, data-driven creative and technology. Comparable to FiftyFifty on digital strategy, data and production but with enterprise-grade delivery.
- Huge: Digital experience agency (part of IPG) focused on strategy, design, marketing and technology. Overlaps with FiftyFifty on digital strategy, analytics-driven marketing and digital production.
- BBDO Worldwide: Global creative and media agency network with LatAm offices. Comparable on integrated advertising, digital strategy and content production for enterprise brands.
- Publicis Groupe: Global advertising and media-services network with significant LatAm presence (including Uruguay). Overlaps with FiftyFifty across media planning, digital strategy, social media and data/analytics, but operates at much larger scale and with a broader portfolio.
- Dentsu: Global advertising and media services network. Overlaps with FiftyFifty across media planning, programmatic, social and analytics; serves enterprise clients worldwide including in LatAm.
- MullenLowe Group: Global creative and media network with strong LatAm presence (including LoweGGMU in the region). Directly comparable to FiftyFifty on integrated advertising, digital strategy and media planning for enterprise clients.
- Ogilvy: Global creative and digital agency with deep LatAm operations. Competes with FiftyFifty on integrated digital strategy, social media management and content production for enterprise brands.
- WPP / GroupM: World's largest advertising holding company and the leading media-buying group via GroupM. Directly comparable to FiftyFifty on media planning, buying and analytics, but serves global enterprise clients across multiple geographies.
Regional players
- Globant: Argentine-founded digital and cognitive services firm with strong LatAm footprint. Comparable to FiftyFifty in offering digital marketing, analytics and technology-enabled services, but operates at vastly larger scale and across multiple countries.
Direct peers
- Dept Agency: Mid-sized independent digital agency offering strategy, creative, media, data and engineering. Closely comparable to FiftyFifty's integrated digital agency model, though operating globally and at larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FiftyFifty financial estimates
Financial estimateRevenue estimate
Valuation estimate
FiftyFifty leadership team
Management profileNumber of profiles
FiftyFifty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FiftyFifty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FiftyFifty
What does FiftyFifty do?
FiftyFifty is a collaborative interactive communication agency based in Montevideo, Uruguay that delivers integrated digital marketing services to businesses. Its core offerings span five pillars: a Digital Media Hub (Central de medio digital) driven by data intelligence for media planning and optimization, Digital Strategy (Estrategia digital) grounded in client objectives, Data Analysis (Análisis de datos) using Google Analytics, Google Tag Manager, Social Analytics and CRM, Social Media management including monitoring, content strategy and reporting, and Digital Production (Producción digital) covering websites, graphic design, applications and interactive games.
Is FiftyFifty a public or private company?
FiftyFifty is a private company. It is classified as unknown and is currently operating.
When was FiftyFifty founded?
FiftyFifty was founded in 2015. It employs 1 to 10 people.
Where is FiftyFifty based?
FiftyFifty is headquartered in Montevideo, Uruguay, in the Latin America region.
How does FiftyFifty make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are digital Production.
Who are FiftyFifty's main competitors?
Broad incumbents on record are R/GA, Huge, BBDO Worldwide, Publicis Groupe, Dentsu, MullenLowe Group, Ogilvy and WPP / GroupM. Globant is listed as a regional player. Dept Agency is listed as a direct peer.
Does FiftyFifty have an API?
No public API is recorded for FiftyFifty.
What industry is FiftyFifty in?
FiftyFifty's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA), with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 54183 and its SIC code is 7370.