Mark Price Insurance Agency
Mark Price Insurance Agency is an independent insurance agency based in West Evansville, Indiana, offering personal and commercial insurance products through 20+ carrier partnerships to individuals, families, and small businesses in the regional Evansville market.
- Company typePrivate
- Founded1984
- HeadquartersEvansville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mark Price Insurance Agency does
Mark Price Insurance Agency is an independent, locally owned insurance agency headquartered at 11001 Highway 66 in West Evansville, Indiana. The agency sells personal and commercial insurance products to individuals, families, and small businesses across the Evansville and surrounding Indiana region. As an independent agency, it is not captive to a single carrier; instead, it holds appointments with more than twenty insurance carriers — including Progressive, Liberty Mutual, Nationwide, Travelers, Auto-Owners, Safeco, Grange, Hagerty, Foremost, and Bristol West — and earns commission revenue by matching customers to policies from the carrier best suited to their coverage and pricing needs.
The product portfolio spans two core lines. Personal insurance covers auto, home, life, umbrella, renters, motorcycle, RV, boat, and classic car coverage. Commercial insurance covers business liability, commercial property, workers compensation, contractors, cyber liability, errors and omissions, farm and ranch, landlord liability, liquor liability, and restaurant policies. Distribution is conducted through a single physical office, direct phone (812.985.2552), email, opt-in text messaging, and the company's website, which also hosts educational resources including a Disaster Preparedness Center and an Insurance Glossary. No proprietary technology, mobile app, or AI tooling is disclosed.
The business model is commission-based and recurring: the agency earns initial and renewal commissions from carriers on every policy placed. The go-to-market motion is consultative and relationship-led, with agents (notably Joe Price) personally engaging customers across policy selection, bundling, and claims advocacy. There is no disclosed revenue, headcount, or funding; the agency is privately held, family-involved (Mark Price as owner, Joe Price as agent), and operates without institutional investment or parent-company affiliation.
Mark Price Insurance Agency firmographics
Firmographics- Name
- Mark Price Insurance Agency
- Legal name
- Mark Price Insurance Agency
- Website
- https://markpriceinsurance.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mark Price Insurance Agency is an independent insurance agency based in West Evansville, Indiana, offering personal and commercial insurance products through 20+ carrier partnerships to individuals, families, and small businesses in the regional Evansville market.
- Ownership category
- akta.pro rank
Mark Price Insurance Agency industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Umbrella Insurance (FSAJAMAK)
Keywords
Where Mark Price Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mark Price Insurance Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Policy Commissions: Revenue generated through commissions from multiple insurance carriers on policies sold and renewed. As an independent agency, they earn commissions from each carrier they represent for initial policy placement and ongoing renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Insurance - Multiple product lines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mark Price Insurance Agency product offering
Product offeringCore offering
Independent insurance agency offering personal and commercial insurance policies from multiple carriers. The agency provides consultative brokerage services, comparing coverage options across 20+ carrier partners to match customers with appropriate protection at competitive prices.
Product overview
Mark Price Insurance Agency is an independent insurance agency offering two main product lines: Personal Insurance and Commercial Insurance. Personal insurance includes auto, home, life, motorcycle, boating, classic car, renters, RV, and umbrella coverage. Commercial insurance encompasses business liability, commercial property, workers compensation, contractors, cyber liability, errors and omissions, farm and ranch, landlord liability, liquor liability, and restaurant insurance. As an independent agency, they represent multiple insurance carriers (AMIG, American Strategic, Auto-Owners, Bristol West, Encompass, Foremost, Founders, Grange, Hagerty, KC Life, Liberty Mutual, National General, Nationwide, Openly, PLMR, Safeco, Secura, State Auto, Travelers, Universal Property, and Progressive) to match customers with appropriate coverage. The agency also provides educational resources including a Disaster Preparedness Center and Insurance Glossary.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines of insurance coverage for individuals and households, including products such as auto and home insurance, sourced from 20+ carrier partners and placed through the agency. Intended for individual consumers and families in the West Evansville, Indiana service area.
- Commercial Insurance Commercial insurance coverage for small businesses, including commercial auto, property, and general liability products, sourced from multiple carrier partners. Targeted at small business owners in the West Evansville, Indiana area.
Quantifiable outcome
- Multiple customers report annual savings of $1,000 or more through bundling auto and home insurance
- +1 more outcomes
Companies that use Mark Price Insurance Agency
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Mark Price Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mark Price Insurance Agency partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- American ModerncoreInsurance carrier represented by Mark Price Insurance Agency. Provides specialty insurance products including manufactured home and specialty property coverage.
- American StrategiccoreInsurance carrier represented by Mark Price Insurance Agency.
- Auto-Owners InsurancecoreInsurance carrier represented by Mark Price Insurance Agency providing auto, home, and business insurance products.
- Bristol WestcoreInsurance carrier represented by Mark Price Insurance Agency specializing in auto insurance.
- EncompasscoreInsurance carrier represented by Mark Price Insurance Agency.
- Foremost InsurancecoreInsurance carrier represented by Mark Price Insurance Agency, specializing in specialty insurance products.
- Founders InsurancecoreInsurance carrier represented by Mark Price Insurance Agency.
- Grange InsurancecoreInsurance carrier represented by Mark Price Insurance Agency offering personal and commercial lines.
- HagertycoreInsurance carrier represented by Mark Price Insurance Agency specializing in classic car and collector vehicle insurance.
- Kansas City LifecoreInsurance carrier represented by Mark Price Insurance Agency providing life and health insurance products.
- Liberty MutualcoreInsurance carrier represented by Mark Price Insurance Agency offering personal and business insurance.
- National GeneralcoreInsurance carrier represented by Mark Price Insurance Agency.
- NationwidecoreMajor insurance carrier represented by Mark Price Insurance Agency offering wide range of personal and commercial coverage.
- OpenlycoreInsurance carrier represented by Mark Price Insurance Agency.
- ProgressivecoreMajor insurance carrier represented by Mark Price Insurance Agency, well-known for auto insurance and competitive pricing.
- SafecocoreInsurance carrier represented by Mark Price Insurance Agency, part of Liberty Mutual group.
- SecuracoreInsurance carrier represented by Mark Price Insurance Agency.
- State AutocoreInsurance carrier represented by Mark Price Insurance Agency.
- TravelerscoreMajor insurance carrier represented by Mark Price Insurance Agency offering commercial and personal lines.
- Universal PropertycoreInsurance carrier represented by Mark Price Insurance Agency.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Mark Price Insurance Agency competitors and assessment
Company assessmentDirect peers
- Leavitt Group: Network of independent insurance agencies offering personal and commercial lines across multiple carriers—a direct structural analog to a regional independent agency like Mark Price Insurance.
- Goosehead Insurance: Publicly-traded independent insurance agency that distributes personal and commercial lines through multiple carriers via agents—same multi-carrier distribution model as Mark Price, but at much larger national scale.
- SmartFinancial Insurance: Multi-carrier insurance agency platform distributing personal and commercial lines through digital channels—comparable independent agency distribution model with significantly more technology investment.
Regional players
- Erie Insurance: Mid-Atlantic-focused property & casualty insurer operating through a captive agency force—competes with independent agencies in the personal and small-commercial line market and is territorially adjacent.
Broad incumbents
- Brown & Brown Insurance: National insurance brokerage offering property/casualty, personal lines, and employee benefits—overlapping agency/broker model but at enterprise scale across many states.
- Integrity Marketing Group: Large aggregator/distributor of insurance products (life, health, annuities, P&C) through independent agents—operates the same multi-carrier distribution playbook at far greater scale.
- Lockton Companies: Largest privately-held insurance brokerage worldwide offering commercial and personal lines distribution—a comparable independent (non-carrier-owned) agency model at massive scale.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with substantial retail personal and commercial agency operations—a much larger incumbent in the same distribution space.
- Marsh McLennan: Global professional services firm with retail brokerage (Marsh) and risk advisory units—same insurance intermediation business, vastly larger geography and lines.
Others
- Independent Insurance Agents of America (Big 'I'): National trade association supporting independent agencies like Mark Price—relevant ecosystem/contextual peer representing the network and standards under which the agency operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mark Price Insurance Agency social profiles
Digital presenceMark Price Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Price Insurance Agency leadership team
Management profileNumber of profiles
Profiles1 record
Mark Price Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Price Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Price Insurance Agency
What does Mark Price Insurance Agency do?
Independent insurance agency offering personal and commercial insurance policies from multiple carriers. The agency provides consultative brokerage services, comparing coverage options across 20+ carrier partners to match customers with appropriate protection at competitive prices.
Is Mark Price Insurance Agency a public or private company?
Mark Price Insurance Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mark Price Insurance Agency founded?
Mark Price Insurance Agency was founded in 1984. It employs 1 to 10 people.
Where is Mark Price Insurance Agency based?
Mark Price Insurance Agency is headquartered in Evansville, United States, in the North America region.
How does Mark Price Insurance Agency make money?
One revenue line is on record: insurance Policy Commissions.
Who are Mark Price Insurance Agency's main competitors?
Direct peers on record are Leavitt Group, Goosehead Insurance and SmartFinancial Insurance. Erie Insurance is listed as a regional player. Broad incumbents are Brown & Brown Insurance, Integrity Marketing Group, Lockton Companies, Arthur J. Gallagher & Co. and Marsh McLennan. Independent Insurance Agents of America (Big 'I') is listed as an others.
Does Mark Price Insurance Agency have an API?
No public API is recorded for Mark Price Insurance Agency.
What industry is Mark Price Insurance Agency in?
Mark Price Insurance Agency's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJAMAK, Umbrella Insurance. Its NAICS code is 5242 and its SIC code is 6411.