What Descartes MacroPoint does

Descartes MacroPoint is a multimodal, real-time freight visibility platform that connects shippers, freight brokers, third-party logistics providers, and carriers through a single network, delivering end-to-end shipment tracking across truckload, LTL, ocean, air, rail/intermodal, parcel, and pool distribution modes. The platform combines ELD integrations, TMS connectivity, GPS, and its own MacroPoint for Truckers mobile app (with 2 million+ active drivers) in an "ELD-plus" waterfall tracking architecture, augmented by an agentic AI suite (OpsForce) of six named agents that automate driver engagement, check calls, event confirmation, data integrity, documentation, and user support, and by FraudGuard, which evaluates billions of location and event data points to detect carrier and driver fraud. Specialized modules add dock appointment scheduling, temperature/cold-chain tracking, predictive ETAs, capacity sourcing, proof-of-delivery automation, and analytics built on Microsoft Power BI.

The business sells to enterprise customers on a quote-based subscription model with annual or multi-year contracts, supplemented by a self-serve carrier onboarding portal and a free mobile app that drives two-sided network effects; the network now spans 24,000+ customers and connects to 400,000+ carriers, 3 million+ trucks, 1,400+ LTL carriers, 170+ air carriers, 560+ rail carriers, and 80+ ocean carriers. MacroPoint was founded in 2011, acquired by The Descartes Systems Group Inc. (TSX: DSG) in 2021, and operates as a private subsidiary with headquarters in Waterloo, Ontario, and a US regional office in Atlanta, Georgia; the platform is localized in English, French, German, Spanish, and Portuguese (Brazil). Recognized as the #1 supply chain visibility platform on G2 for four consecutive seasons and a leader in real-time transportation visibility by multiple analyst reports, Descartes MacroPoint sits as one of the top-three providers in its category alongside Project44 and FourKites.

Name

Descartes MacroPoint

Legal name

MacroPoint, LLC

Website

https://macropoint.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Descartes MacroPoint is a multimodal real-time freight visibility platform serving 24,000+ shippers, brokers, 3PLs, and carriers with end-to-end tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution, augmented by agentic AI workflow automation.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility Software

NAICS

Computer Systems Design and Related Services (54151), Freight Transportation Arrangement (48851)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Ocean Container Visibility (Vessel, Container, Demurrage/Detention) (TLAEADAF), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Supply chain visibility
• Freight tracking platform
• Transportation visibility software
• Multimodal freight visibility
• Real-time shipment tracking

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS Platform: Cloud-based supply chain visibility platform delivered as subscription service. Pricing based on shipment volume, carrier connections, and feature modules. Platform supports enterprise-wide deployment with multi-user access, API integrations, and dedicated customer success management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Descartes MacroPoint is a multimodal real-time freight visibility platform that connects shippers, freight brokers, 3PLs, and carriers to over 400,000 carriers via ELD, GPS, TMS, and mobile app integrations. It provides end-to-end tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes, augmented by OpsForce AI agents for automated exception workflows, FraudGuard for fraud detection, and predictive ETA analytics. The platform is delivered as an enterprise SaaS subscription with API-first connectivity into existing transportation management systems.

Product overview

Descartes MacroPoint is a unified supply chain visibility platform providing end-to-end multimodal tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes. The core Descartes MacroPoint platform connects to over 400,000 carriers through ELD, GPS, TMS, and mobile app integrations, delivering real-time visibility data for shippers, freight brokers, 3PLs, and carriers. The platform is augmented by specialized AI-powered modules including OpsForce AI (autonomous agent suite for workflow automation), FraudGuard (fraud detection), Analytics & Intelligence (business intelligence powered by Microsoft Power BI), Dock Appointment Scheduling (AI-driven scheduling), Temperature Tracking (cold chain monitoring), and Capacity Sourcing (intelligent carrier matching). Supporting infrastructure includes the MacroPoint for Truckers mobile app (2M+ active drivers), MyCarrierPortal (carrier self-service), and Proof of Delivery automation. The platform serves 24,000+ customers across transportation & logistics, oil/gas/chemical, manufacturing, food & beverage, retail, consumer goods, and medical/pharmaceutical industries.

Differentiator

Problem solved

Functional benefit

Brands

• OpsForce AI: A suite of intelligent AI agents that automate driver engagement, tracking continuity, arrival/departure confirmation, support workflows, and documentation collection. Named agents include Debbie (Driver App Installation Agent), Chuck (Check Call Agent), Ava (Event Confirmation Agent), Dean (Data Integrity Agent), Maya (Missing Documentation Agent), and Shawn (User Support Agent).
• FraudGuard
• MyCarrierPortal
• MacroPoint for Truckers

Products and services

• Descartes MacroPoint Visibility Platform The primary real-time multimodal supply chain visibility platform providing end-to-end tracking across truckload, LTL, ocean, air, rail, parcel, and pool distribution modes. Connects to 400,000+ carriers through ELD, GPS, TMS, and mobile app integrations for shippers, brokers, 3PLs, and carriers.
• OpsForce AI A next-generation suite of six intelligent AI agents that automate key visibility workflows including driver engagement, tracking continuity, arrival/departure confirmation, support workflows, and documentation collection. Reduces manual check calls by 100% and increases no-touch tracking automation by 30%.
• FraudGuard Proactive fraud detection and prevention system that evaluates billions of location and event data points to identify fraudulent activities including fake location pings, double brokering, and mode switching. Available at no additional cost to all customers.
• Real-Time Visibility Core visibility feature providing multimodal tracking across truckload, LTL, rail, ocean, and parcel. Delivers precise location data, predictive ETAs, intelligent alerting, and dynamic updates as shipment status changes occur.
• Analytics & Intelligence Business intelligence and analytics capabilities powered by Microsoft Power BI. Provides actionable insights, dashboards, reports, and performance monitoring for supply chain trends, carrier performance, and operational efficiency.
• Temperature Tracking In-transit temperature monitoring and condition management for temperature-sensitive shipments. Alerts users when temperature fluctuations occur to preserve product quality and safety for perishable or volatile loads.
• Dock Appointment Scheduling AI-driven dock scheduling software that coordinates delivery time slots automatically. Helps increase warehouse efficiency, improve inventory turnover, minimize wait times, and reduce detention charges through real-time ETAs and scheduling alerts.
• Capacity Sourcing Intelligent carrier capacity sourcing and securement. AI-driven matching connects carriers to brokers and 3PLs, enabling faster booking and expanded operational reach through the extensive carrier network.
• Proof of Delivery Digital document capture and workflow automation including BOL photos, delivery confirmation photos, and proof-of-delivery archiving. Enables 15% faster settlement through automated POD collection.
• Advanced Store Visibility Retail store-level shipment visibility enabling SKU-level tracking from DC to store. Enhances store labor planning and visual merchandising through expected incoming shipment data.
• Ocean Container Visibility Advanced ocean freight visibility tracking over 80 ocean carriers and 500+ ports and terminals. Combines AIS data, US Customs import status monitoring, predictive ETAs, and demurrage/detention cost management.
• Air Shipment Tracking Advanced air freight tracking and visibility for packages and air cargo. Provides direct API integration with 170+ air carriers, IoT tracking via BLE tags for ULD and pallet-level tracking, and real-time shipment status monitoring.
• LTL Tracking Less-than-truckload carrier visibility consolidating LTL tracking data via API into a single control tower with automated status and at-risk alerting. Connects to over 1,400 LTL carriers.
• Rail/Intermodal Tracking Rail and intermodal freight visibility with access to 560+ rail carriers through a single API connection. Includes door-to-door visibility, drayage moves tracking, and alerts for late pick-ups and deliveries.
• Parcel Tracking Parcel shipment tracking consolidating parcel carrier data via API into a single control tower with automated status monitoring and at-risk alerting. Streamlines logistics operations through automated check calls and internal data sharing.
• Pool Distribution Visibility Retail pool distribution visibility tracking outbound freight from distribution centers through terminal operations to store delivery. Includes carton/pallet scanning, cross-dock optimization, inventory tracking, and proof-of-delivery for pool providers.
• MacroPoint for Truckers Mobile App Driver mobile app for iOS and Android enabling location sharing, shipment tracking updates, document upload, and communication with brokers and shippers. Features privacy controls allowing location tracking only while using the app. Reached 2 million active drivers milestone.
• MyCarrierPortal Carrier self-service portal enabling carriers to manage their profiles, track shipments, access documentation, and engage with broker/shipper operations. Part of the Descartes carrier connectivity ecosystem.

Quantifiable outcome

• 50% reduction in load tracking time
• +9 more outcomes

Named customers67 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationDescartes MacroPoint is available on SAP Store, enabling direct integration with SAP-based supply chain and logistics operations. Provides visibility connectivity for SAP customers seeking real-time freight tracking.
• DHL AviationcoreTechnology or IntegrationDHL Aviation uses Descartes solutions to enhance air freight communication with supply chain participants. Part of 20+ year relationship helping carriers shift to more electronic processes.
• All Major TMS PlatformscoreTechnology or IntegrationMacroPoint integrates with all major TMS platforms including AscendTMS, Wave TMS, Logistically, DAT Broker TMS, Rose Rocket, and others. Enables consolidation of supply chain data into single control tower.
• ELD ProviderscoreTechnology or IntegrationELD-plus tracking approach connects to hundreds of Electronic Logging Device solutions for carrier tracking data. Enables automated visibility without additional driver burden.
• Major Ocean Carriers (80+)coreTechnology or IntegrationAdvanced Ocean Visibility provides single connection to 80+ ocean carriers and 500+ ports and terminals for container tracking and ocean freight management.
• Air Carriers (170+)coreTechnology or IntegrationDirect API integration with 170+ air carriers for real-time event status and shipment data. Includes IoT tracking via Bluetooth Low Energy tags.
• Rail Carriers (560+)coreTechnology or IntegrationSingle API connection to 560+ rail carriers for intermodal visibility with door-to-door tracking including drayage moves.
• LTL Carriers (1,400+)coreTechnology or IntegrationLess-than-truckload carrier network with 1,400+ LTL carriers connected for consolidated tracking to single control tower.
• Transportation Industry AssociationsminorGTM or Marketing PartnerActive participation in TIA (Transportation Intermediaries Association) events including TIA Capital Ideas 2026 conference for industry collaboration and thought leadership.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kpler: Kpler (which absorbed Xeneta and reached into ocean/air visibility markets) provides supply chain intelligence including ocean and air freight visibility. Partially comparable to MacroPoint's ocean and air shipment tracking modules, though more focused on trade-flow intelligence for commodity-heavy shippers.

Direct peers

• FourKites: FourKites is a top-3 global RTTVP provider offering multimodal shipment visibility (truck, ocean, air, rail) with predictive ETAs and dynamic appointment scheduling. Directly comparable to MacroPoint in target customers, product breadth, and AI-driven capabilities.
• MercuryGate International: MercuryGate provides TMS solutions with integrated real-time visibility capabilities for shippers, brokers, and carriers. Comparable to MacroPoint's broker and 3PL customer segment, with both solutions increasingly bundling tracking into broader transportation management workflows.
• Vizion API: Vizion API is an ocean container visibility specialist offering carrier integrations and container tracking. Directly comparable to MacroPoint's Advanced Ocean Visibility product, with overlapping customer segments among ocean shippers and 3PLs.
• Shippeo: Shippeo is a European-headquartered RTTVP provider offering real-time multimodal visibility across road, ocean, air, and rail. Comparable to MacroPoint in product offering and target market, with stronger geographic presence in Europe.
• project44: project44 is the widely cited market leader in real-time transportation visibility platforms (RTTVP), directly competing with Descartes MacroPoint across multimodal freight visibility for shippers, brokers, and 3PLs. Both companies offer ELD-plus tracking, TMS integrations, and predictive ETAs.

Broad incumbents

• Transporeon: Transporeon (owned by Trimble) is a broader transportation management platform with significant visibility capabilities alongside carrier sourcing, dock scheduling, and freight procurement. Comparable in multimodal visibility but offers a much wider portfolio targeting shippers and retailers in Europe.
• Samsara: Samsara is a large fleet management and IoT platform providing telematics, ELD, and increasingly supply chain visibility for trucking operations. Comparable to MacroPoint in serving carriers and shippers with real-time location data, though Samsara's core focus is fleet operations rather than multi-leg supply chain visibility.

Others

• Uber Freight: Uber Freight operates a digital freight brokerage and TMS, and is also a MacroPoint customer using MacroPoint for visibility. Comparable in the sense that Uber Freight bundles visibility into its broader offering—representing both a customer/channel partner and a competitive threat as TMS providers expand native tracking.
• Descartes Systems Group: Descartes Systems Group is MacroPoint's parent company and offers an overlapping portfolio of logistics technology (TMS, customs, routing, visibility). While MacroPoint is itself a Descartes brand, the parent's broader portfolio creates both synergy and internal overlap that peers must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dsg_macropoint
• LinkedInlinkedin.com/company/macropoint-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Descartes MacroPoint