Vizion
Vizion operates an API-first container tracking and global trade intelligence platform that aggregates 130+ data sources, processes 300M events daily, and serves beneficial cargo owners, freight forwarders, 3PLs, and software providers across ocean, rail, and terminal operations.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vizion does
Vizion is a San Francisco-based supply chain visibility and global trade intelligence company, founded in 2018, that operates an API-first platform aggregating container tracking signals from 130+ sources including carrier APIs, EDI feeds, AIS vessel positioning, port and terminal connections, and North American Class I rail systems. The platform normalizes over 7,000 unique container events into 60 standardized milestones, processes roughly 300M events per day at 99.99% platform uptime, retains 10 years of historical shipment data covering 900M shipment records and 500M suppliers, and monitors approximately 57% of global trade volume with claimed 98% shipment tracking accuracy. The product portfolio centers on the Container Tracking API and the BoxTrack self-serve application for real-time visibility across ocean, rail, and ground transportation, the TradeView global trade intelligence platform covering port performance, port pairing, port activity, GHG tracking, and a Data Explorer, and supporting modules such as Intermodal Rail Tracking, Port & Terminal Connections, Container Trace, AIS, Customs Clearance API, and the Vizion Vessel ETA predictive forecasting product, all sitting on the ION event aggregation layer.
The company sells to beneficial cargo owners, freight forwarders, logistics service providers, 3PLs/4PLs, drayage providers, and software providers needing embeddable tracking data, with named enterprise customers including Geodis, Expeditors, Samsonite, Mohawk, Revolution Beauty, CIMC Wetrans, Overhaul, Redwood, Concier, Eagle Trans Shipping, and Blackstone Shipping, plus mid-market accounts like Freight Mango, GTMS, Servotech, and Visco. Go-to-market combines a product-led self-serve motion (app.vizionapi.com/tracking with no-code integrations via Airtable, Zapier, and spreadsheet add-ons) with enterprise field sales for larger deployments, supported by distribution partnerships with Tive, Raft.ai, Chain.io, BlueBox Systems, 3rdwave, Kestrel Insights, and Century that embed Vizion data inside complementary logistics and visibility platforms. Monetization is dominated by recurring subscription tiers (BoxTrack Starter through Enterprise, TradeView Explore through Enterprise) with monthly and annual billing cadences and usage-based billing for container lookups above subscription caps. The company is privately held, based in San Francisco, operates globally, and to date has raised approximately $15.5M in equity across a 2021 seed (led by Dynamo) and a 2022 Series A (led by Samsung Venture Investment), supplemented by a $3M revenue-based financing from Bigfoot Capital in March 2025. Co-founders Kyle Henderson (CEO) and Tyler Hughes (CTO) lead the company.
Vizion firmographics
Firmographics- Name
- Vizion
- Legal name
- Vizion
- Website
- https://vizionapi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vizion operates an API-first container tracking and global trade intelligence platform that aggregates 130+ data sources, processes 300M events daily, and serves beneficial cargo owners, freight forwarders, 3PLs, and software providers across ocean, rail, and terminal operations.
- Ownership category
- akta.pro rank
Vizion industry classification
Industry- Product category
- Supply Chain Visibility Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ocean Container Visibility (Vessel, Container, Demurrage/Detention) (TLAEADAF)
- akta.pro secondary industries
- Trade Data Management, Audit Trail & Compliance Reporting (TLAEAOAL), Customer Visibility Portals & Shipment Collaboration (TLAEADAK), Real-Time Shipment Tracking & Map Visualization (TLAEADAA)
Keywords
Where Vizion is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Vizion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- BoxTrack API Subscriptions: Subscription-based API access for container tracking with tiered plans (Starter, Core, Pro, Enterprise). Provides real-time tracking, event normalization, and intermodal rail coverage.
- TradeView Subscriptions: Subscription-based global trade intelligence with tiers (Explore, Performance, Intelligence, Enterprise). Provides trade flow analysis, supplier discovery, and risk intelligence.
- Usage-Based Container Lookups: Usage-based billing for container tracking API calls and data access beyond subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier for small-scale container tracking needs |
| Subscription | Monthly | Core tier for mid-market container tracking needs |
| Subscription | Monthly | Pro tier for advanced container tracking and analytics |
| Subscription | Annual | Enterprise tier for large-scale global tracking operations |
| Subscription | Monthly | Explore tier for trade intelligence discovery |
| Subscription | Monthly | Performance tier for actionable trade insights |
| Subscription | Monthly | Intelligence tier for comprehensive trade analysis |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Vizion product offering
Product offeringCore offering
Vizion provides a B2B supply chain visibility platform that delivers real-time container tracking and global trade intelligence through APIs and web applications. Its core offerings are the Container Tracking API, the BoxTrack visibility platform, and the TradeView Global Trade Intelligence Platform, which aggregate and normalize ocean, rail, and terminal data from carriers, EDI feeds, AIS signals, ports, and Class I rail systems into standardized shipment events. The platform serves logistics providers, beneficial cargo owners, freight forwarders, 3PLs/4PLs, and software companies needing reliable shipment-level visibility and trade analytics.
Product overview
Vizion is a supply chain visibility platform offering a unified portfolio of container tracking and global trade intelligence products. The core offerings include the Container Tracking API and BoxTrack platform for real-time container visibility across ocean, rail, and ground transportation, complemented by the TradeView Global Trade Intelligence Platform for port analytics, emissions tracking, and trade monitoring. Additional modules include ION for event aggregation, Container Trace for historical tracking, AIS vessel positioning, Customs Clearance API, and specialized analytics features for port performance, port pairing, and GHG tracking. The platform is designed for logistics operators, freight forwarders, and supply chain teams requiring comprehensive shipment visibility.
Differentiator
Problem solved
Functional benefit
Brands
- BoxTrack: Container tracking platform accessible via app or API, providing real-time visibility for ocean and rail shipments with features including predictive ETAs, bulk tracking, and exception alerting.
- TradeView
- TradeView Global Trade Intelligence Platform
Products and services
- Container Tracking API REST API that delivers standardized, real-time container and vessel tracking events including ocean freight, rail, and inland transportation data, enabling push of events to any ERP, TMS, or software system. Built for logistics operators, freight forwarders, BCOs, and software developers needing reliable container-level visibility.
- BoxTrack Container visibility platform providing real-time tracking across ocean, rail, and ground transportation, available as a web app or API. Designed for shippers, forwarders, and logistics teams that need immediate, user-friendly container tracking with bulk tracking, exception alerting, and no-code integrations via spreadsheet Add-on.
- TradeView Global Trade Intelligence Platform Global trade intelligence platform providing port performance analytics, port pairing insights, GHG emissions tracking, supplier discovery, and trade monitoring across 192 countries. Includes Data Explorer for custom analysis and Snowflake data delivery for enterprise, serving supply chain, trade, and procurement teams needing market and trade-flow intelligence.
- Intermodal Rail Tracking Rail transportation visibility tool providing real-time tracking of intermodal rail movements across North American Class I railways. Extends Vizion's container tracking beyond ocean legs to include rail segment visibility for BCOs, 3PLs, and intermodal operators.
- ION Event Aggregation Platform Event aggregation platform that consolidates and normalizes container and shipment events from multiple data sources (carriers, ports, rail, AIS, EDI) into standardized formats, providing the underlying data foundation for Vizion's container tracking and trade intelligence products.
Quantifiable outcome
- 98% shipment tracking accuracy
- +4 more outcomes
Companies that use Vizion
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Vizion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Vizion partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Chain.iocorePartnership where Vizion provides container tracking data integrated into Chain.io's visibility solutions. Brian Glick, Founder and CEO of Chain.io, stated 'Vizion is an important addition to our suite of visibility solutions.' The partnership enhances Chain.io's freight visibility offerings with real-time tracking data.
- 3rdwavecorePartnership integration with 3rdwave's logistics platform. CEO David Blinick stated 'It is why our partnership is such a great achievement as we move forward together.' The partnership provides enhanced visibility capabilities for 3rdwave customers.
- Kestrel InsightscoreIntegration partnership with Kestrel Insights. Co-Founder Lucas Schorer mentioned 'Vizion raises the bar on visibility platforms.' The partnership enhances Kestrel's supply chain visibility offerings with Vizion's tracking data.
- Raft.aicorePartnership where Vizion provides container-level visibility data to Raft's platform. James Coombes, Co-Founder and CEO, stated 'Partnering with Vizion, we bring an X-ray into containers for forwarders.' The integration provides deep container visibility for freight forwarders.
- BlueBox SystemscoreBlueBox Systems uses ocean freight data from Vizion as a partner for their Tradelane Intelligence platform. Vizion provides the underlying container tracking data that powers BlueBox's trade lane analytics and intelligence offerings.
- TivecorePartnership with Tive for supply chain visibility. CEO Krenar Komoni praised Vizion's data integrity, indicating strong data quality that benefits Tive's visibility solutions. The companies work together to provide comprehensive tracking capabilities.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Vizion competitors and assessment
Company assessmentDirect peers
- project44: project44 is a leading multimodal supply chain visibility platform offering ocean, road, rail, and air tracking APIs. It directly competes with Vizion's BoxTrack in serving shippers, freight forwarders, and 3PLs requiring normalized container visibility.
- FourKites: FourKites provides real-time transportation visibility across ocean, road, rail, and air modes for shippers and 3PLs. It competes directly with Vizion's BoxTrack platform on container tracking accuracy, predictive ETAs, and enterprise visibility contracts.
- Kpler: Kpler is a trade intelligence platform providing vessel tracking, commodity flows, and shipping data analytics. It competes with Vizion's TradeView on global trade intelligence, port activity, and shipment-level data used by traders, analysts, and supply chain teams.
- MarineTraffic: MarineTraffic is one of the largest AIS-based vessel tracking platforms, providing real-time ship positions, port calls, and voyage data. It overlaps with Vizion's AIS and container tracking offerings, particularly for users requiring vessel-level visibility and historical voyage analytics.
- Overhaul: Overhaul is a supply chain risk management and visibility platform focused on in-transit cargo security and integrity. It is both a Vizion customer/partnership and a direct competitor for enterprise supply chain visibility and risk intelligence contracts.
Broad incumbents
- Descartes Systems Group: Descartes is a large, diversified logistics technology vendor offering customs, trade compliance, visibility, and routing solutions. Its ocean visibility and trade data products overlap with Vizion's BoxTrack and TradeView, serving similar BCO and forwarder customers at greater scale.
Emerging players
- Xeneta: Xeneta is an ocean and air freight rate intelligence platform combining benchmark pricing data with shipment visibility. It overlaps with Vizion's TradeView on ocean trade intelligence and shares shipper and freight forwarder customers seeking normalized market and shipment data.
- Chain.io: Chain.io is a logistics integration platform connecting shippers, 3PLs, and software providers via normalized APIs. It partners with Vizion for container tracking data and competes in adjacent visibility and integration layers for similar logistics software customers.
- Tive: Tive provides supply chain visibility through IoT-based shipment trackers (temperature, location, condition sensors). It is a Vizion technology partner, with overlapping customers in pharmaceutical, food, and high-value cargo segments requiring multi-modal visibility.
- BlueBox Systems: BlueBox Systems is a trade lane intelligence and ocean freight analytics platform that uses Vizion's container tracking data as its underlying source. It is a downstream Vizion partner and an emerging competitor in trade lane analytics for shippers and forwarders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vizion social profiles
Digital presenceVizion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vizion leadership team
Management profileNumber of profiles
Profiles2 records
Vizion funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vizion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vizion
What does Vizion do?
Vizion provides a B2B supply chain visibility platform that delivers real-time container tracking and global trade intelligence through APIs and web applications. Its core offerings are the Container Tracking API, the BoxTrack visibility platform, and the TradeView Global Trade Intelligence Platform, which aggregate and normalize ocean, rail, and terminal data from carriers, EDI feeds, AIS signals, ports, and Class I rail systems into standardized shipment events. The platform serves logistics providers, beneficial cargo owners, freight forwarders, 3PLs/4PLs, and software companies needing reliable shipment-level visibility and trade analytics.
Is Vizion a public or private company?
Vizion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vizion founded?
Vizion was founded in 2018. It employs 11 to 50 people.
Where is Vizion based?
Vizion is headquartered in San Francisco, United States, in the North America region.
How does Vizion make money?
Three revenue lines are on record. BoxTrack API Subscriptions are the primary driver. The others are tradeView Subscriptions and usage-Based Container Lookups.
Who are Vizion's main competitors?
Direct peers on record are project44, FourKites, Kpler, MarineTraffic and Overhaul. Descartes Systems Group is listed as a broad incumbent. Emerging players are Xeneta, Chain.io, Tive and BlueBox Systems.
Does Vizion have an API?
Yes. The Container Tracking API enables developers to push the most complete, standardized and detailed container tracking events to any spreadsheet, ERP, TMS or other software system. The API provides access to container events, vessel tracking, rail tracking, port data, and customs clearance information. Available via REST with webhook support for real-time event delivery. Developer documentation is at docs.vizionapi.com.
What industry is Vizion in?
Vizion's product category is Supply Chain Visibility Software. Its primary akta.pro industry code is TLAEADAF, Ocean Container Visibility (Vessel, Container, Demurrage/Detention), with a secondary code of TLAEAOAL, Trade Data Management, Audit Trail & Compliance Reporting. Its NAICS code is 488510 and its SIC code is 4731.