MACAA

What MACAA does

MACAA (Monticello Area Community Action Agency) is a 501(c)(3) nonprofit organization founded in 1965 in response to the federal War on Poverty. Headquartered at 1025 Park St in Charlottesville, Virginia, the organization delivers a portfolio of anti-poverty programs across the City of Charlottesville and Albemarle, Fluvanna, Louisa, and Nelson counties in Central Virginia. Its programs span the full life cycle: Community Outreach provides emergency utility and housing assistance; the Fluvanna Food Pantry distributes food weekly; Hope House (established 1988) offers transitional housing with intensive case management for up to four families at a time; the Fluvanna Thrift Store generates earned revenue; Project Discovery delivers college and career readiness for first-generation high school students; and Head Start and Early Head Start provide federal early childhood education from prenatal through age five, complemented by the bilingual Montessori Early Learning Center at Hickory Hope.

The organization operates a hybrid revenue model combining federal grants (Community Services Block Grant and Office of Head Start awards), local government contributions, individual and corporate donations, and thrift store sales. Funding is structured around a tripartite board governance model mandated for Community Action Agencies, ensuring representation from low-income community members, local elected officials, and private/public stakeholders. MACAA is part of the Virginia Community Action Partnership (VACAP) network of 28 local agencies. Headcount is described as 70+ full-time and 10+ part-time employees against an annual operating budget of approximately $5.7M. Service delivery relies on standard nonprofit case management and donor database systems, with no proprietary technology, API, or AI/ML capabilities documented.

Name

MACAA

Legal name

Monticello Area Community Action Agency

Website

https://macaa.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

MACAA is a 501(c)(3) community action agency founded in 1965 that delivers anti-poverty programs — emergency assistance, food, transitional housing, thrift retail, youth college-readiness, and Head Start/Early Head Start education — to low-income residents across Charlottesville and four Central Virginia counties.

Ownership category

akta.pro rank

Product category

Community Action and Human Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Community action services
• Emergency assistance programs
• Transitional housing services
• Early childhood education
• Anti-poverty programs

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Government Grants: Primary funding from federal Community Services Block Grant (CSBG), Head Start and Early Head Start federal grants from the Office of Head Start. Federal grant awarded $1.4M for Early Head Start program.
2. Individual and Corporate Donations: Charitable contributions from individuals, local businesses, and foundations supporting anti-poverty work
3. Thrift Store Revenue: Proceeds from the Fluvanna Thrift Store sales of gently-used clothing, accessories, housewares, and kitchenware support MACAA programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MACAA is a Community Action Agency providing free social services to low-income residents of Central Virginia, including emergency utility and housing assistance (Community Outreach), weekly no-cost food distribution (Fluvanna Food Pantry), transitional housing with intensive case management for families experiencing homelessness (Hope House), affordable retail through a thrift store, college and career readiness for first-generation high school students (Project Discovery), and federal early childhood education programs (Head Start, Early Head Start, and the bilingual Early Learning Center at Hickory Hope).

Product overview

MACAA (Monticello Area Community Action Agency) is a 501(c)(3) nonprofit organization offering a portfolio of social services designed to reduce poverty and support economic stability for residents of Central Virginia. The organization operates multiple interconnected programs: Community Outreach provides emergency financial assistance for utilities and housing; the Fluvanna Food Pantry offers weekly food distribution; Hope House delivers transitional housing with case management; the Fluvanna Thrift Store generates revenue through affordable retail; Project Discovery supports college and career readiness for high school students; and Head Start/Early Head Start provide early childhood education. The Early Learning Center at Hickory Hope adds a bilingual Montessori component. Together these programs form a coordinated anti-poverty initiative addressing food security, housing stability, education, and emergency assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Outreach

Quantifiable outcome

• 90% of Project Discovery 2018 graduates enrolled in college
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Network2Work at Piedmont Virginia Community CollegecoreStrategic or Co-development PartnerCollaborative workforce development program connecting job seekers with skills and resources needed for employment. MACAA staff participate as peers to help clients overcome obstacles and achieve living wage employment.
• Blue Ridge Area Food BankcoreStrategic or Co-development PartnerAwarded 2026 Partner Impact and Innovation Grant to purchase food storage equipment (coolers and freezers) for the Fluvanna Food Pantry.
• Pilot CompanyminorStrategic or Co-development PartnerMiles for Good grant providing $250 in fuel gift cards to support transportation needs across programs including food pantry pickup, Hope House residents commuting to employment, and Project Discovery college visits.
• Rappahannock Electric CooperativeminorStrategic or Co-development PartnerPower of Change program providing grant to support MACAA programs across Central Virginia. The program allows REC member-owners to round up electric bills for charitable giving.
• ReadyKidsminorStrategic or Co-development PartnerPartnership bringing Play Partners into Head Start classrooms for additional learning opportunities and safety education.
• Cville Pride (Charlottesville Pride Community Network)minorStrategic or Co-development PartnerPartnership for safe-space training to become a certified safe-space organization, with training incorporated into staff orientation.
• Dominion EnergyminorStrategic or Co-development PartnerCommunity partner providing support for utility assistance programs.
• Virginia Community Action Partnership (VACAP)coreStrategic or Co-development PartnerState-level network of 28 Community Action Agencies working to reduce poverty through locally designed programs.
• Office of Head Start (U.S. Department of Health and Human Services)coreStrategic or Co-development PartnerFederal agency providing $1.4M grant for Early Head Start program serving infants, toddlers, and pregnant women in Central Virginia.
• Smart BeginningsminorStrategic or Co-development PartnerCollaboration for Head Start enrollment and early childhood education access across Central Virginia.
• United Way of Greater CharlottesvilleminorStrategic or Co-development PartnerPartnership for Head Start enrollment and early childhood education initiatives.
• The HubminorStrategic or Co-development PartnerVolunteer support for MACAA operations including yard sales and moving assistance.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Feeding America: National hunger-relief network of which Blue Ridge Area Food Bank is a member. Comparable as a large-scale, national-scope food-security nonprofit with overlapping food pantry infrastructure.

Others

• Virginia Community Action Partnership (VACAP): Statewide network of 28 Community Action Agencies that includes MACAA. Comparable as a peer trade association / peer ecosystem providing shared services, training, and policy advocacy to CAAs of MACAA's scale and model.
• Piedmont Virginia Community College (Network2Work): Workforce-development partner already collaborating with MACAA. Comparable as a workforce-onramp provider connected to MACAA's Project Discovery and other anti-poverty programming.

Direct peers

• United Way of Greater Charlottesville: Local United Way operating in MACAA's service area, funding and convening antipoverty programs. Already a MACAA partner; comparable mission, donor base, and regional footprint.
• Blue Ridge Area Food Bank: Regional food bank distributing across MACAA's same Central Virginia service area. Already a MACAA partner; comparable as a hunger-relief nonprofit serving identical geography with a similar donor and grant funding base.
• HumanKind (formerly Lynchburg United Neighborhoods): A Virginia Community Action Agency providing Head Start, housing, and emergency assistance across Central and Western Virginia. Directly comparable as a CAA serving low-income families with a similar multi-program portfolio and CSBG funding model.
• People Incorporated of Southwest Virginia: A regional Community Action Agency delivering Head Start, housing, energy assistance, and workforce programs across Southwest Virginia. Highly comparable operating model, federal funding mix, and CAA designation.
• Goodwill of Central Virginia: Regional nonprofit operating thrift retail stores (a direct analog to MACAA's Fluvanna Thrift Store) plus workforce-development programs for low-income individuals. Comparable earned-income model and mission-aligned programming.
• Salvation Army of Greater Charlottesville: National antipoverty organization with a local presence providing emergency assistance, shelter, and food programs in the same region. Directly comparable as a multi-program emergency-services provider serving Charlottesville's low-income residents.

Regional players

• Habitat for Humanity of Charlottesville: Regional affordable-housing nonprofit operating in the same Central Virginia geography with a related though distinct mission. Comparable as a housing-focused nonprofit reliant on volunteer labor, donations, and government partnerships in MACAA's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MACAAProjectDiscovery
• Xx.com/macaacville
• LinkedInlinkedin.com/company/macaacville

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACAA