Ice International Events

What Ice International Events does

Ice International Events is a full-service event management company founded in 2010 and headquartered in Nahr El Kalb, Lebanon. The firm plans, designs, and executes corporate events, festivals, international artist concerts, luxury and destination weddings, exhibitions, and technical productions for enterprise clients, government entities, and high-net-worth individuals across the MENA region. Its service portfolio is organized into six categories — International Artists, Corporate Events, Festivals, Production, Weddings, and Exhibitions — delivered through a documented 7-step project management methodology (Briefing, Brainstorming, Conceptualization, 3D Pitching, Consultation/Final Approval, Execution, Post-Event Evaluation).

The company operates a multi-country office footprint comprising a Lebanon general office, a regional headquarters in Riyadh (KSA), and additional offices in Paris (France) and Palm Desert, California (USA). Its core technology is limited to creative design and 3D visualization used in client pitches; there is no disclosed software platform, AI, or proprietary production technology. The revenue model is professional services: project-based fees for event planning, creative direction, design, and production, with pricing tailored to each engagement and not publicly disclosed. The go-to-market is sales-led direct engagement targeting enterprise and governmental buyers, supported by a portfolio-driven website and social media presence.

Notable engagements include the Pope's visit to Lebanon, Riyadh Season production, international concerts featuring Andrea Bocelli, Shakira, and Imagine Dragons, and corporate work for ALFA, Blom Bank, Forbes Middle East, and Dar Al Handasah. The company is privately held with no disclosed funding, investors, or parent entity; co-founders Nathalie Rahal (Co-founder and General Manager) and Shady Fayad (Shareholder, Partner and Co-Founder) lead the firm. Revenue, headcount growth metrics, and ownership structure are not publicly disclosed.

Name

Ice International Events

Legal name

Ice International Events

Website

https://icecorporate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning and Execution Services: Project-based fees for planning, designing, and executing events including corporate events, festivals, concerts, weddings, and cultural events. Revenue generated through professional services fees for creative direction, production, and event management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ice International Events is a full-service event management company that plans, designs, and executes corporate events, festivals, concerts, luxury weddings, exhibitions, and entertainment productions. The firm operates across the MENA region with offices in Lebanon, Saudi Arabia, France, and the United States, delivering end-to-end event production from concept design through on-site execution.

Product overview

Ice International Events is a full-service event management company offering a comprehensive suite of event planning and execution services across the MENA region. The company operates a unified service model encompassing six core offerings: International Artists (concert and live performance services featuring globally renowned performers), Corporate Events (corporate functions, governmental events, gala dinners, and institutional ceremonies), Festivals (large-scale cultural and entertainment festivals), Production (technical production and event logistics), Weddings (luxury destination and themed wedding celebrations), and Exhibitions (trade show and exhibition management). With 15 years of experience and a young, creative team, the company implements a 7-step project management methodology (Briefing, Brainstorming, Event Conceptualization, Pitching with 3D views, Consultation and Final Approval, Execution, Post-Event Evaluation) to deliver high-impact events for corporate, governmental, official, and cultural clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events End-to-end planning and execution of conferences, product launches, brand activations, gala dinners, award ceremonies, and corporate hospitality for business and institutional clients.
• Festivals Design, programming, and on-site production of large-scale public festivals including cultural, music, and seasonal events for public and private sponsors.
• Weddings Boutique wedding planning, design, and full-day production for high-net-worth individuals and families, including venue styling, entertainment, and hospitality.
• Concerts and International Artists Concert production and artist tour services, including booking, technical production, stage design, and artist logistics for the entertainment industry and brand-sponsored shows.
• Exhibitions Exhibition design, booth construction, and on-site management for trade shows, brand pavilions, museums, and cultural showcases.
• Production Services In-house technical production covering staging, lighting, sound, audiovisual, and set design, delivered as a standalone service or as part of larger event projects.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Global sports and live entertainment operator. Larger incumbent competing in the concert and live events space where ICE also produces major artist performances.
• Live Nation: World's largest live entertainment company. A broader incumbent that competes with ICE specifically in concert production and artist touring, but operates at vastly larger scale across many verticals.

Direct peers

• Pico: Singapore-headquartered global experiential marketing and events agency with operations across Asia, the Middle East, and beyond. Comparable in scale, multi-country footprint, and full-service event offering.
• Atelier 7: Lebanon-based creative and event management firm. Direct local peer with overlapping focus on creative event design, brand activations, and corporate functions in the Lebanese market.
• Sparks: US-based experiential agency specializing in brand experiences and corporate events. Comparable in delivering custom event experiences for major brand clients.
• Jack Morton Worldwide: Global brand experience agency producing events, sponsorships, and activations for major brands. Comparable as a full-service experiential agency serving enterprise clients across geographies.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing corporate events and brand experiences for enterprise clients. Comparable in delivering high-end corporate events and large-scale activations.
• MKG: France-headquartered experiential marketing and creative agency. Comparable in delivering brand experiences and events, with overlapping geographic presence in France and the Middle East.
• Done Events: UAE-based event management and entertainment agency operating across the MENA region. Closest direct peer given overlapping service lines in corporate events, concerts, and government ceremonies within the same geography.
• HQ Worldwide Shows: Dubai-headquartered event management and entertainment company with deep MENA presence. Comparable as a regional competitor delivering concerts, corporate events, and large-scale productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IceIntKsa
• Facebookfacebook.com/IceInternationalEvents
• LinkedInlinkedin.com/company/ice-international-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice International Events