AniMed
AniMed is a family-owned Kentucky-based manufacturer and distributor of more than 110 nutritional and health care supplements for horses, livestock, dogs, and cats, sold through independent verified retail partners across the United States.
- Company typePrivate
- Founded1999
- HeadquartersWinchester, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What AniMed does
AniMed is a family-owned manufacturer and distributor of nutritional and health care supplements for animals, operating as a division of AHC Products, Inc. from its headquarters at 301 W. Broadway in Winchester, Kentucky — a location chosen for proximity to the Kentucky Bluegrass equine corridor. The company offers more than 110 products across four verticals: Equine Care, Canine Care, Livestock Care, and Multi-Species Care, spanning vitamins and minerals, joint support (e.g., AniFlex Complete, PureFlex Joint Complex, Absolute HA), digestive support, electrolytes, performance enhancers (Muscle-UP™ Max Performance and Max Recovery), wound care (AniHeal™ PawPal and Wound Care), hoof support, insect control, oils, and amino acids. Its proprietary Plateau Crumblet technology delivers top-dress supplements in a customizable petite-pellet form. Good Manufacturing Practices (GMP) certification to FDA standards and National Animal Supplement Council (NASC) membership underpin its quality positioning.
AniMed monetizes exclusively through wholesale product sales to a network of independent retail partners — equine supply stores, livestock suppliers, and pet product retailers — with no direct-to-consumer e-commerce pricing disclosed and pricing handled via retailer quotes. The company supports the channel through a verified retailer program (retailers submit business details and shelf photos) and a public retailer locator, and drives engagement through the "Ask The Vet" program featuring staff veterinarian Dr. Clara Fenger, DVM, PhD, DACVIM, who has provided product formulation and FDA-study support since 1999. Trademarks held include AniMed™, AniHeal™, and Muscle-UP™.
The company is privately held with no external investment, venture capital, or institutional ownership disclosed, and it operates with a headcount in the 51–100 range. Distribution is domestic with an asserted but unsubstantiated global footprint, and customer base is fragmented across SMB and individual end buyers served via the retail network. No M&A, funding events, leadership transitions, or restructuring actions are documented in the available data.
AniMed firmographics
Firmographics- Name
- AniMed
- Legal name
- AHC Products, Inc.
- Website
- https://animedproducts.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AniMed is a family-owned Kentucky-based manufacturer and distributor of more than 110 nutritional and health care supplements for horses, livestock, dogs, and cats, sold through independent verified retail partners across the United States.
- Ownership category
- akta.pro rank
AniMed industry classification
Industry- Product category
- Animal Nutritional Supplements
- NAICS
- Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)
- akta.pro secondary industries
- Equine Nutrition & Therapeutic Diets (HLAMAHAE), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Equine Concentrates & Balancers (Ration Balancers, Fortified Concentrates) (AFADAEAB)
Keywords
Where AniMed is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AniMed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Animal Health Product Sales: AniMed generates revenue through the manufacturing and distribution of over 110 performance, nutritional, and health care products for animals. Products are sold through a network of retail partners including equine supply stores, livestock suppliers, and pet product retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available through retail partners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AniMed product offering
Product offeringCore offering
AniMed manufactures and distributes over 110 performance, nutritional, and health care supplement products for horses, livestock, dogs, and cats. Its portfolio covers vitamins, minerals, amino acids, joint support, digestive support, respiratory support, performance, hoof, electrolyte, wound care, insect control, and skin/coat categories, organized under the Equine Care, Canine Care, Livestock Care, and Multi-Species Care product lines. Products include proprietary lines such as AniFlex, PureFlex, AniHeal, Muscle-UP, and the Plateau Crumblet line, and are sold through a verified retailer network.
Product overview
AniMed is a family-owned manufacturer and distributor of animal health supplements offering over 110 performance, nutritional, and health care products across four main product categories: Equine Care (including joint support products like AniFlex Complete, Absolute HA, PureFlex Joint Complex; digestive support products like AniGest, EquiTum, Yea-Sacc; respiratory support products like AniHist H, HistAll H; amino acid supplements like L-Carnitine Powder, Pure L-Lysine; Plateau crumblet line including AniFlex Crumblet, Biotin250 Crumblet; and performance products like Muscle-UP™ Max Performance), Canine Care (including AniHeal™ PawPal, Wound Care, ArthAway, Hip Help), Livestock Care (including AniPrin products, vitamin supplements like AniVite and Biotin 100, and various oil supplements), and Multi-Species Care products. The company operates as a single brand product line manufactured at their Kentucky facility, serving horses, livestock, dogs, and cats with supplements ranging from vitamins and minerals to joint support, digestive aids, and insect control products.
Differentiator
Problem solved
Functional benefit
Products and services
- AniFlex Complete Comprehensive equine joint support formula combining multiple active ingredients, positioned for horses requiring joint health maintenance.
- PureFlex Joint Complex Complete joint complex supplement for horses delivering a multi-ingredient formulation for joint health support.
- Absolute HA Hyaluronic acid joint supplement for horses supporting joint mobility and cartilage health.
- FlexAbility CM Advanced equine joint support supplement combining glucosamine, chondroitin, and MSM for joint health and mobility.
- AniFlex Crumblet Joint support crumblet supplement for horses delivered in the proprietary Plateau pellet form for ease of top-dress feeding.
- Biotin250 Crumblet High-potency biotin Plateau crumblet supplement for equine hoof health delivered in pellet form.
- Hoof Medic Crumblet Hoof support Plateau crumblet supplement for horses.
- Vita-Mins Crumblet Vitamin and mineral Plateau crumblet supplement for horses.
- Vitamin E & Selenium Crumblet Antioxidant Plateau crumblet supplement combining vitamin E and selenium for horses.
- Muscle-UP™ Max Performance Maximum performance Muscle-UP formula for muscle development in athletic horses.
- Muscle-UP™ Max Recovery Recovery-focused Muscle-UP formula supporting muscle recovery in athletic horses.
- AniProfen Anti-inflammatory support supplement for equine performance and recovery.
- AniHist H Antihistamine-based respiratory support supplement for horses.
- HistAll H Allergy support supplement for horses addressing respiratory health.
- EquiTum Gastric ulcer support supplement for horses.
- REMISSION Comprehensive digestive support supplement for horses.
- PurePsyll Pure psyllium supplement used for sand colic prevention in horses.
- AniDex Electrolyte replacement supplement for horses during exercise and hot weather.
- SweatAgain Electrolyte supplement for horses replacing minerals lost through sweating.
- Balance I Balanced vitamin and mineral supplement for horses.
- Bone Builder Bone health supplement supporting skeletal strength in horses.
- BugLyte Insect control product for protecting horses from flies and biting insects.
- AniHeal™ For Hooves Therapeutic hoof care product for horses.
- MareKare Comprehensive support supplement for pregnant and nursing mares.
- AniHeal™ PawPal Canine wound care product targeted at paw application.
- AniHeal™ Wound Care Topical wound care treatment for animals, primarily positioned within AniMed's canine care line.
- Hip Help Hip and joint support supplement targeting mobility issues in dogs.
- AniPrin LQ PM Liquid pain relief formulation for livestock addressing discomfort and fever.
- AniVite Comprehensive vitamin and mineral supplement for livestock health.
- Biotin 100 Biotin supplement for hoof health and skin/coat condition in livestock.
- Blue Lotion Topical antiseptic solution for livestock wound care.
- Vitamin A, D3, & E Combined fat-soluble vitamin supplement for livestock health.
- Vitamin E & Selenium Combined vitamin E and selenium antioxidant supplement for livestock.
- LSO™ Linseed Oil Blend Linseed oil blend providing essential fatty acids for livestock coat and health.
- Bee Pollen Natural bee pollen nutritional supplement providing vitamins, minerals, and amino acids for animal care.
- Garlic Powder Garlic-based supplement supporting immune function in animals.
- CoMega Supreme Omega fatty acid supplement for supporting skin, coat, and overall animal health.
- Vita-Mins Comprehensive vitamin and mineral supplement for overall animal health maintenance.
- RED HOT! Performance-enhancing supplement for athletic animals.
- Vita-Calm Calming supplement for animals supporting relaxation and stress management.
- XPEL! Carpet Carpet cleaning solution for removing pet stains and odors.
- AniMed Ask The Vet program Customer education Q&A service led by staff veterinarian Dr. Clara Fenger, providing expert responses to product-related questions submitted via the AniMed website.
Companies that use AniMed
Customer profileSegments4 records
Ideal customer profiles1 record
AniMed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AniMed partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
AniMed competitors and assessment
Company assessmentDirect peers
- Manna Pro Products: Manna Pro is a leading manufacturer of equine, livestock, and companion-animal nutrition and supplement products sold through farm-and-ranch retail. Directly comparable multi-species supplement portfolio and retail distribution approach.
- SmartPak: SmartPak is a dominant equine supplement retailer and manufacturer offering branded daily-dose supplements for joint, hoof, calming, and digestive health. Overlaps directly with AniMed's equine supplement portfolio, though SmartPak is more channel-leading while AniMed is more product-manufacturer oriented.
- Uckele Health & Nutrition: Uckele manufactures equine and companion-animal nutritional supplements including joint, hoof, and digestive formulations marketed through retailers. Directly comparable product mix and channel strategy to AniMed.
- Farnam (Central Garden & Pet): Farnam is a long-established manufacturer of equine care and nutritional supplements (joint, hoof, electrolyte, fly control) — the closest direct competitor to AniMed in the equine supplement retail channel. Owned by Central Garden & Pet, it competes head-to-head across AniMed's core Equine Care category.
- Kentucky Performance Products: KPP is a Kentucky-based equine nutrition company specializing in joint, hoof, digestive, and electrolyte supplements. It directly parallels AniMed's equine-centric product line, geographic base in the Kentucky horse region, and retail-channel distribution model.
Broad incumbents
- W.F. Young (Absorbine): W.F. Young is a long-established equine and animal care brand with a broad portfolio of topical, grooming, and supplement products. A broader incumbent competing in equine supplements and care alongside AniMed's products.
- Purina Animal Nutrition (Nestlé): Purina Mills/Nestlé Purina is the dominant animal nutrition manufacturer, with equine and livestock feed plus supplement lines distributed through the same retail channels AniMed targets. A broad incumbent that defines shelf presence and pricing benchmarks in the equine supplement category.
Emerging players
- Cox Veterinary Laboratory: Cox Veterinary Laboratory is a small specialty manufacturer of equine supplements (joint, hoof, performance) sold through equine supply retailers. Comparable niche equine supplement product mix and channel strategy, smaller scale than AniMed.
- Dynamite Specialty Products: Dynamite is an MLM-distributed animal nutrition brand offering equine and companion-animal supplements. Shares the equine supplement product category and holistic-nutrition positioning, but competes through a different distribution model.
Regional players
- Equine America: Equine America is a UK-based equine supplement manufacturer with joint, hoof, digestive, and respiratory products mirroring AniMed's equine portfolio. Comparable product category and target horse owner; differs primarily by operating in the UK rather than the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AniMed social profiles
Digital presenceAniMed compliance and trust
Trust signalCompliance3 records
AniMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
AniMed leadership team
Management profileNumber of profiles
Profiles1 record
AniMed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AniMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AniMed
What does AniMed do?
AniMed manufactures and distributes over 110 performance, nutritional, and health care supplement products for horses, livestock, dogs, and cats. Its portfolio covers vitamins, minerals, amino acids, joint support, digestive support, respiratory support, performance, hoof, electrolyte, wound care, insect control, and skin/coat categories, organized under the Equine Care, Canine Care, Livestock Care, and Multi-Species Care product lines. Products include proprietary lines such as AniFlex, PureFlex, AniHeal, Muscle-UP, and the Plateau Crumblet line, and are sold through a verified retailer network.
Is AniMed a public or private company?
AniMed is a private company. It is classified as family owned and is currently operating.
When was AniMed founded?
AniMed was founded in 1999. It employs 51 to 100 people.
Where is AniMed based?
AniMed is headquartered in Winchester, United States, in the North America region.
How does AniMed make money?
One revenue line is on record: animal Health Product Sales.
Who are AniMed's main competitors?
Direct peers on record are Manna Pro Products, SmartPak, Uckele Health & Nutrition, Farnam (Central Garden & Pet) and Kentucky Performance Products. Broad incumbents are W.F. Young (Absorbine) and Purina Animal Nutrition (Nestlé). Emerging players are Cox Veterinary Laboratory and Dynamite Specialty Products. Equine America is listed as a regional player.
Does AniMed have an API?
No public API is recorded for AniMed.
What industry is AniMed in?
AniMed's product category is Animal Nutritional Supplements. Its primary akta.pro industry code is AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes), with a secondary code of HLAMAHAE, Equine Nutrition & Therapeutic Diets. Its NAICS code is 31111 and its SIC code is 2000.