Farnam
Farnam is an 80-year-old, Phoenix-based horse care brand and wholly-owned subsidiary of Central Garden & Pet Company, selling equine supplies across fly control, deworming, supplements, grooming, hoof care, wound care, and barn care categories to individual horse owners and equine retailers nationwide.
- Company typePrivate
- Founded1946
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Farnam does
Farnam Companies, Inc. is a Phoenix, Arizona-based equine care brand founded in 1946, operating as a wholly-owned portfolio brand of Central Garden & Pet Company (NASDAQ: CENT). The company sells a comprehensive horse care product portfolio across seven categories: fly and insect control, deworming, supplements, grooming, hoof and leg care, wound care, and leather and barn care. Flagship offerings include Endure Gold Killer Fly & Mosquito Control — the first EPA-approved equine fly spray featuring acetamiprid and etofenprox as active ingredients, designed for use within Integrated Pest Management programs — alongside legacy brands such as Tri-Tec 14, SimpliFly, IverCare, Horseshoer's Secret, Vetrolin, and Weight Builder.
Farnam firmographics
Firmographics- Name
- Farnam
- Legal name
- Farnam Companies, Inc.
- Website
- https://farnam.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Farnam is an 80-year-old, Phoenix-based horse care brand and wholly-owned subsidiary of Central Garden & Pet Company, selling equine supplies across fly control, deworming, supplements, grooming, hoof care, wound care, and barn care categories to individual horse owners and equine retailers nationwide.
- Ownership category
- akta.pro rank
Farnam industry classification
Industry- Product category
- Equine Care Products
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG)
- akta.pro secondary industries
- Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Supplies Retail (CRALAIAI)
Keywords
Where Farnam is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Farnam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Physical Product Sales: Farnam generates revenue through the sale of physical horse care products across multiple categories including fly control, deworming, supplements, grooming, hoof care, and wound care. Products are sold through retail stores and e-commerce channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Farnam product offering
Product offeringCore offering
Farnam manufactures and sells horse care products including fly sprays, dewormers, grooming supplies, hoof care, supplements, wound care treatments, and leather/barn maintenance products. The company sells primarily through retail and e-commerce channels in the United States, operating as a portfolio brand of Central Garden & Pet Company.
Product overview
Farnam is a comprehensive horse care brand owned by Central Garden & Pet Company with 80 years of experience in the equine care market. The company offers a unified portfolio of horse care products organized into seven main categories: Deworming (IverCare, FenCare, PyrantelCare), Fly & Insect Control (Endure Gold, Tri-Tec 14, SimpliFly, SuperMask II), Grooming (Laser Sheen, Vetrolin, Slick 'N Easy), Hoof & Leg Care (Rain Maker, Horseshoer's Secret, Vetrolin Liniment), Supplements (Next Level, MaxFlex XR, Apple Elite, Quietex, Weight Builder, Probiotic), Wound Care (Excalibur, TRI-Care, Wonder Dust), and Leather & Barn Care. Recent innovation includes the 2026 launch of Endure Gold, the first EPA-approved fly spray with acetamiprid and etofenprox for resistance management. The company supports customers through the Farnam Rewards loyalty program and Life with Horses Newsletter.
Differentiator
Problem solved
Functional benefit
Brands
- Endure Gold: EPA-approved fly spray for horses featuring acetamiprid and etofenprox active ingredients for equine fly control
- Farnam Rewards
Products and services
- Fly & Insect Control Products
- Deworming Products
- Equine Supplements
- Grooming Products
- Hoof & Leg Care Products
- Wound Care Products
- Leather & Barn Care Products
- Endure Gold Killer Fly & Mosquito Control
Quantifiable outcome
- Farnam recognized as winner of Western Horseman's 2025 Best of Awards for horse care category
Companies that use Farnam
Customer profileSegments2 records
Ideal customer profiles2 records
Farnam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Farnam partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- The CastellowsminorFarnam continued its partnership with country music trio The Castellows into its second year, collaborating on marketing efforts including the summer sweepstakes with prizes including $1,000 worth of products and tour tickets.
- Horse Health ProductsminorSister brand under the Farnam/Central Garden & Pet portfolio. Horse Health Products is a related horse care brand offering complementary products.
- Vita FlexminorSister brand under the Farnam/Central Garden & Pet portfolio. Vita Flex is a related equine supplement brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Farnam competitors and assessment
Company assessmentDirect peers
- SmartPak Equine: SmartPak is a direct-to-consumer equine supplement and horse care retailer with a strong SmartSupplement branded line. It overlaps heavily with Farnam's supplements and direct-to-consumer motion, competing for the same horse-owner wallet share online.
- Horse Health Products: Horse Health Products is a sibling brand within Central Garden & Pet's equine portfolio and a direct peer to Farnam, offering fly control, deworming, and care products through overlapping retail channels to U.S. horse owners.
- Absorbine (W.F. Young): Absorbine is the closest direct competitor to Farnam in equine care, offering fly control, grooming, hoof, and liniment products (e.g., UltraShield, Hooflex, Bigeloil) sold through the same retail and tack-store channels to U.S. horse owners.
- Manna Pro: Manna Pro is a leading equine nutrition and supplement brand offering feeds, joint support, and wound care products. It competes directly with Farnam's supplement, deworming, and wound-care lines in the same farm-and-ranch and specialty retail channels.
- Vita Flex: Vita Flex is a fellow Central Garden & Pet equine portfolio brand focused on nutritional supplements and feed additives, competing directly with Farnam's joint, digestive, and performance supplement lines among horse owners.
Broad incumbents
- Merck Animal Health: Merck Animal Health sells equine parasiticides (e.g., Zimecterin), vaccines, and care products through veterinarian and farm channels, overlapping with Farnam's dewormer and broader equine health lines at scale across multiple species.
- Elanco Animal Health: Elanco is a major animal health company with equine parasiticides and care products. It competes broadly with Farnam in the equine segment while operating across companion animal and livestock categories at global scale.
- Zoetis: Zoetis is the largest global animal health company with a meaningful equine portfolio (vaccines, parasiticides, diagnostics). It competes broadly with Farnam in equine deworming and health products through veterinary channels, but operates at much larger scale across all species.
- Boehringer Ingelheim Animal Health: Boehringer Ingelheim's animal health division markets equine vaccines and parasiticides (e.g., Prascend, Eqvalan) via veterinary channels. It competes with Farnam in the broader equine health category while serving dogs, livestock, and other species as a global incumbent.
Others
- Tractor Supply Co. Tractor Supply is a key retail channel partner and emerging private-label competitor for Farnam, stocking equine care products in stores nationwide while increasingly launching its own private-label equine, fly control, and supplement lines that compete with Farnam SKUs on shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Farnam social profiles
Digital presenceFarnam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farnam leadership team
Management profileNumber of profiles
Profiles2 records
Farnam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farnam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farnam
What does Farnam do?
Farnam manufactures and sells horse care products including fly sprays, dewormers, grooming supplies, hoof care, supplements, wound care treatments, and leather/barn maintenance products. The company sells primarily through retail and e-commerce channels in the United States, operating as a portfolio brand of Central Garden & Pet Company.
Is Farnam a public or private company?
Farnam is a private company. It is classified as corporate owned and is currently operating.
When was Farnam founded?
Farnam was founded in 1946. It employs 101 to 250 people.
Where is Farnam based?
Farnam is headquartered in Phoenix, United States, in the North America region.
How does Farnam make money?
One revenue line is on record: physical Product Sales.
Who are Farnam's main competitors?
Direct peers on record are SmartPak Equine, Horse Health Products, Absorbine (W.F. Young), Manna Pro and Vita Flex. Broad incumbents are Merck Animal Health, Elanco Animal Health, Zoetis and Boehringer Ingelheim Animal Health. Tractor Supply Co. is listed as an others.
Does Farnam have an API?
No public API is recorded for Farnam.
What industry is Farnam in?
Farnam's product category is Equine Care Products. Its primary akta.pro industry code is AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes), with a secondary code of CRAOAKAC, Pet Health & Wellness Distribution (Supplements, OTC, Preventives). Its NAICS code is 3111 and its SIC code is 2833.