What Scoliosis Treatment NYC does

Scoliosis & Spine Associates is a private, single-location medical practice based in Manhattan (1155 Park Ave) that diagnoses and treats scoliosis and other spinal deformities across the entire patient lifespan, from newborns to older adults. The practice is built around its founder and director, Dr. Baron S. Lonner, M.D., a board-certified orthopaedic surgeon who also serves as Professor of Orthopaedic Surgery at the Icahn School of Medicine at Mount Sinai and Chief of Minimally Invasive Scoliosis Surgery at Mount Sinai Hospital, where all surgical procedures are performed under attending privileges. A second long-tenured physician, Dr. Vasantha Murthy, M.D. (30+ years at the practice), provides non-operative care, creating a combined surgical and conservative-care delivery model.

The practice's core offerings span two tracks: surgical treatments — including Video-Assisted Thoracoscopic Surgery (VATS) for anterior correction, Vertebral Body Tethering (VBT), the ApiFix posterior dynamic device, vertebral column resection, traditional instrumented spinal fusion, and a bloodless surgery protocol using tranexamic acid — and non-surgical treatments such as Boston, Rigo-Cheneau, and Charleston/Providence bracing, the Schroth Method of physical therapy, pain management injections, and observation. Diagnostic differentiation is anchored by the Scoliscan (Diers Formetrics) radiation-free surface topography system, adopted on the East Coast by Dr. Lonner as a zero-radiation alternative to serial X-rays. The practice has also produced proprietary patient-reported outcome instruments (BIDQ-S and TAASQ) and participates in randomized controlled trials on antibiotics and antifibrinolytics.

Commercially, Scoliosis & Spine Associates operates a sales-led, physician-consultation go-to-market model with no self-serve or digital-first motion. Patients — many traveling domestically and internationally — are acquired through Dr. Lonner's reputation, earned media (Good Morning America, CBS, NBC, MSNBC, ABC7, News 12), referrals, and an e-consult request portal. Revenue is generated entirely from professional services: consultation fees, diagnostic evaluations (Scoliscan is not insurance-covered and is priced à la carte), and surgical and non-operative procedure fees, with all other pricing determined on a quote basis during consultation. The practice holds no external funding, no parent company, and no subsidiaries.

Name

Scoliosis Treatment NYC

Legal name

Scoliosis & Spine Associates

Website

https://scoliosisassociates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Scoliosis & Spine Associates is a Manhattan-based private medical practice that diagnoses and surgically and non-surgically treats scoliosis and spinal deformities in patients of all ages, directed by Dr. Baron Lonner with attending surgical privileges at Mount Sinai Hospital.

Ownership category

akta.pro rank

Product category

Spinal Deformity and Scoliosis Treatment Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Spine (Orthopedic Spine) (HLAKALAE)

akta.pro secondary industry

Pain Management (Spine & Musculoskeletal) (HLAKALAM)

Keywords

• Scoliosis treatment
• Spinal deformity care
• Minimally invasive spine surgery
• Spinal fusion surgery
• Non-operative scoliosis management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medical Consultation and Treatment Services: Direct patient care revenue from consultations, diagnostic evaluations, non-operative treatments (observation, bracing, physical therapy), and surgical procedures. Practice treats patients from newborns to middle age and older across all spinal deformity conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scoliosis & Spine Associates is a private medical practice that diagnoses and treats scoliosis and complex spinal deformities in patients from newborns through older adults. It delivers a two-track care model comprising surgical interventions (VATS, VBT, ApiFix, vertebral column resection, spinal fusion, bloodless surgery) and non-surgical treatments (Boston, Rigo-Cheneau, Charleston, and Providence bracing, Schroth physical therapy, pain management injections), supported by Scoliscan radiation-free imaging. All services are delivered through direct physician consultation and surgical care at the Manhattan office and Mount Sinai Hospital.

Product overview

Scoliosis and Spine Associates is a medical practice offering a comprehensive portfolio of spinal deformity treatments centered around Dr. Baron Lonner. The practice operates on a two-track treatment model: surgical interventions (including VBT/Vertebral Body Tethering, VATS minimally invasive surgery, ApiFix dynamic correction, vertebral column resection, spinal fusion, and bloodless surgery) and non-surgical approaches (including various bracing systems like Boston Brace, Rigo-Cheneau, Charleston/Providence, Schroth Method physical therapy, pain management injections, and observation). Diagnostic capabilities include the Scoliscan radiation-free imaging technology. The practice treats conditions across the lifespan from newborns to adults, including adolescent idiopathic scoliosis, adult degenerative scoliosis, congenital scoliosis, kyphosis, spondylolisthesis, and neuromuscular conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Video-Assisted Thoracoscopic Scoliosis Surgery (VATS) Minimally invasive thoracoscopic approach for anterior release and correction of spinal deformities using small incisions under an inch and endoscopic visualization. Performed by only a handful of surgeons worldwide; preserves muscles, reduces postoperative pain, and improves disc-removal visualization.
• Vertebral Body Tethering (VBT) - Anterior Scoliosis Corrective Surgery Fusionless, motion-preserving procedure that uses titanium screws with hydroxyapatite coating and a flexible cord to correct progressive scoliosis through growth modulation, allowing continued correction over time while maintaining spinal flexibility.
• ApiFix Posterior Dynamic Scoliosis Correction

Quantifiable outcome

• Bracing success rate of 72% vs 48% observation in preventing curve progression to 50 degrees (BRAIST study)
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• ApiFixcoreTechnology or Integration · 1 September 2019Dr. Lonner consulted with ApiFix company and was instrumental in dealing with the FDA to bring the ApiFix posterior dynamic scoliosis correction device to patients in the United States. Device received FDA approval in September 2019 after nearly a decade of availability in Europe and Israel.
• Scoliosis Research SocietycoreStrategic or Co-development PartnerDr. Lonner serves as Board Member of this prestigious international society that fosters optimal treatment of spinal curvatures. He has chaired committees, participated in task forces including the Risk Stratification Taskforce, and represented SRS and American Academy of Orthopedic Surgeons on Capitol Hill advocating for musculoskeletal research funding.
• Setting Scoliosis Straight FoundationcoreStrategic or Co-development PartnerDr. Lonner is a board member of this foundation, which is the umbrella organization for the Harms Study Group - a research leader in scoliosis treatment for the last 20 years responsible for hundreds of publications that have improved global surgical outcomes.
• Scoliosis Research and Education FoundationcoreStrategic or Co-development PartnerPractice hosts research and education foundation activities. Foundation supports research that offers hope for earlier diagnosis and improved treatment outcomes for scoliosis patients.
• Mount Sinai Hospital and Medical CentercoreStrategic or Co-development PartnerDr. Lonner serves as Professor of Orthopaedic Surgery at Icahn School of Medicine and Chief of Minimally Invasive Scoliosis Surgery at Mount Sinai Hospital. All operations are performed at Mount Sinai Medical Center with attending surgeon privileges.
• Hospital for Special SurgerycoreStrategic or Co-development PartnerDr. Lonner completed his Scoliosis and Spine Surgery training at the Hospital for Special Surgery. Received Andrew Swanson Spine Award at HSS for contributions to clinical care, research, teaching, and philanthropy. Ongoing institutional connection through training and awards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hospital for Special Surgery: Top-ranked specialty orthopedic hospital where Dr. Lonner trained and received the Andrew Swanson Spine Award; competes for complex scoliosis cases as a broader institutional orthopedic platform.
• Rothman Orthopaedic Institute: Major multi-specialty orthopedic group with a significant spine surgery service line across the Mid-Atlantic and Florida; overlaps in scoliosis and deformity but within a much wider orthopedic portfolio.
• Cedars-Sinai Spine Center: Academic hospital-based spine program offering surgical deformity care; broader multi-specialty platform with overlapping scoliosis surgical capabilities.
• Resurgens Spine Center: Large multi-specialty orthopedic and spine group serving the Southeast US; overlaps in scoliosis and deformity surgical care but operates across broader orthopedic service lines.
• Weill Cornell Spine Center: NYC-based academic spine program at NewYork-Presbyterian offering complex deformity surgery and conservative care—direct local competitor in the Manhattan scoliosis market.

Others

• SpineUniverse (Vertical Health patient education platform): Patient education and physician directory platform that publishes Dr. Lonner's content and adjacent spine specialists; not a clinical peer but an ecosystem channel for scoliosis patient acquisition.

Direct peers

• Sonoran Spine: Specialty spine surgical practice in Arizona with a focus on scoliosis correction and minimally invasive techniques, comparable as an independent surgeon-led deformity practice.
• Twin Cities Spine Center: Specialty spine physician group in Minneapolis providing surgical and conservative scoliosis care, with a research and fellowship tradition similar to Scoliosis & Spine Associates.
• Virginia Spine Institute: Independent specialty spine practice offering comprehensive surgical and non-surgical scoliosis care with a strong reputation brand—directly comparable multi-physician specialty model focused on complex spinal deformity.
• Texas Back Institute: Large multi-specialty spine practice combining surgical, conservative, and pain management care with branded reputation in scoliosis and deformity—comparable specialty practice at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrBLonner
• LinkedInlinkedin.com/company/baron-lonner-87985a7

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoliosis Treatment NYC