Baltimore magazine
Baltimore Magazine is a 119-year-old regional lifestyle publisher serving the Baltimore metro area with a print and digital magazine, the baltimoreweds.com weddings sub-brand, signature events and reader polls, local business directories, and the Baltimore Creative Studio branded content division.
- Company typePrivate
- Founded1907
- HeadquartersBaltimore, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Baltimore magazine does
Baltimore Magazine is a regional lifestyle media company operating print, digital, events, and e-commerce properties serving the Baltimore metropolitan area. Founded in 1907 and now organized under Rosebud Entertainment, LLC, the company publishes a flagship monthly magazine covering local news, food and dining, arts and culture, events, health, style, home, and weddings, alongside the dedicated Baltimore Weddings (baltimoreweds.com) sub-brand. The technology base is a WordPress content management system integrated with a separate e-commerce storefront (shop.bmag.co), a dedicated events and ticketing microsite (events.baltimoremagazine.com), and a Magzter digital newsstand partnership for mobile and tablet distribution. The business earns revenue across five streams: print and digital subscriptions sold directly to consumers, display and sponsored advertising sold to local and regional businesses, branded content production through Baltimore Creative Studio, sponsorship and ticketing from signature events (Best of Baltimore Party, Crab Fest, Home & Design Awards), and small-ticket e-commerce sales of single issues, the Wedding Party issue, and commemorative merchandise. The primary audience is Baltimore-area consumers seeking local dining, events, and service-provider discovery, while the secondary customer segment is local and regional businesses purchasing advertising, directory listings, and branded content to reach that audience. A network of 12 local business directories, annual reader polls, and recurring community events function as engagement and monetization mechanisms that tie the consumer and advertiser sides of the marketplace together.
Baltimore magazine firmographics
Firmographics- Name
- Baltimore magazine
- Legal name
- Rosebud Entertainment, LLC
- Website
- https://baltimoremagazine.net
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baltimore Magazine is a 119-year-old regional lifestyle publisher serving the Baltimore metro area with a print and digital magazine, the baltimoreweds.com weddings sub-brand, signature events and reader polls, local business directories, and the Baltimore Creative Studio branded content division.
- Ownership category
- akta.pro rank
Baltimore magazine industry classification
Industry- Product category
- Regional Lifestyle Media and Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Arts, Culture & Literary Magazines (MPAJAEAN), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Baltimore magazine is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baltimore magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print and Digital Subscriptions: Magazine subscriptions sold directly to consumers via subscribe.baltimoremagazine.com, including print and digital access options. Subscriptions are the primary recurring revenue stream.
- Advertising: Display advertising and sponsored content opportunities across the website, magazine, and email newsletters. Advertisers include local businesses and national brands targeting Baltimore consumers.
- E-commerce / Shop: Online store selling single issues, commemorative plaques, and specialty items like the Weddings Issue. Revenue from product sales.
- Events and Sponsorships: Signature events including Best of Baltimore Party, Crab Fest, and various reader polls generate sponsorship revenue and ticket sales.
- Branded Content / Creative Studio: Baltimore Creative Studio produces branded content and media partnerships for businesses seeking to reach the Baltimore audience through custom editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Magazine Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Baltimore magazine product offering
Product offeringCore offering
Baltimore Magazine is a regional media company that publishes a monthly lifestyle magazine covering Baltimore-area news, dining, arts, events, health, home, weddings, and community topics in print and digital formats. It monetizes through subscriptions, advertising, sponsored events, e-commerce merchandise, and a branded content studio serving local advertisers and readers.
Product overview
Baltimore Magazine operates as a multi-platform media company offering a unified portfolio of products centered on its flagship print and digital magazine (published since 1907). The core offering includes the main magazine publication covering Baltimore-area news, culture, dining, events, health, lifestyle, and community topics, supplemented by thematic content verticals across Food & Drink, Arts & Entertainment, Sports, Health & Wellness, Style & Shopping, Travel & Outdoors, Home & Garden, and Weddings. Key products include the annual Best of Baltimore readers' poll, the dedicated BaltimoreWeds.com wedding platform, an events discovery system with ticketing capabilities, business directories across 12 service categories, email newsletters, a retail shop for magazine issues and merchandise, and video content production. The company also offers branded content services through Baltimore Creative Studio for advertising partners.
Differentiator
Problem solved
Functional benefit
Brands
- Baltimore Weddings: Wedding-focused publication with vendor guides, real wedding features, and wedding party coverage
- Baltimore Creative Studio
Products and services
- Baltimore Magazine (Print and Digital) Flagship regional lifestyle magazine offered in print and digital formats, covering Baltimore-area news, culture, dining, arts, events, health, home, weddings, and community topics for Baltimore metropolitan area residents.
- Best of Baltimore Annual readers' poll and editorial picks celebrating the best local businesses, restaurants, bars, attractions, and people in Baltimore.
- Baltimore Weddings Dedicated wedding planning platform featuring vendor guides, real wedding showcases, The Wedding Party annual issue, and readers' polls for Baltimore-area couples.
- Events and Things To Do Event discovery platform featuring weekend lineups, festivals, community calendar, and event ticketing for Baltimore-area residents.
- Local Directories Categorized business directories for Baltimore-area services including Attorneys, Camps, Dentists, Doctors, Home Resources, Pets, Realtors, Restaurants, Retirement, Schools, Travel, and Wellness.
- BMAG Online Shop E-commerce store offering single magazine issues, Baltimore Weddings issues, and custom commemorative wall plaques to consumers.
- Baltimore Creative Studio Branded content and advertising production services for businesses and agencies seeking to reach the Baltimore audience through custom editorial content and media partnerships.
Companies that use Baltimore magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Baltimore magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baltimore magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MagzterminorDigital distribution partner for Baltimore Magazine's digital edition, making the publication available through Magzter's digital newsstand platform for mobile and tablet readers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baltimore magazine competitors and assessment
Company assessmentDirect peers
- Boston Magazine: Regional city lifestyle magazine serving the Boston metropolitan area with dining, events, culture, and Best of Boston editorial coverage. Directly comparable as a long-established city magazine with similar subscription, advertising, events, and directories revenue mix.
- Chicago Magazine: Established city magazine serving the Chicago metropolitan area with comparable editorial verticals (dining, culture, news, weddings, home) and a similar mix of subscription, advertising, and event revenue streams.
- Philadelphia Magazine: Mid-Atlantic regional city magazine covering Philadelphia dining, culture, politics, and lifestyle. Closely comparable given geographic proximity and overlapping advertiser base with Baltimore Magazine, plus similar multi-platform operations.
- Los Angeles Magazine: Long-running city magazine covering Los Angeles dining, culture, politics, and lifestyle. Comparable in business model (subscriptions, advertising, events, branded content) and in the role of a heritage regional publication in a single metropolitan market.
- Washingtonian Magazine: Regional lifestyle magazine serving the Washington, D.C. metro area with dining, events, and service directories. Comparable as a long-running regional magazine monetizing through subscriptions, advertising, and branded content in a single adjacent metro.
- Atlanta Magazine: Regional lifestyle magazine covering Atlanta dining, culture, and home content. Directly comparable as a legacy city magazine operating print, digital, events, and home awards programs serving a single U.S. metro.
- Cincinnati Magazine: Regional lifestyle publication serving the Cincinnati metro with dining, culture, and Best of Cincinnati coverage. Comparable as a heritage city magazine of similar scale with parallel subscription and event monetization.
- Charlotte Magazine: City magazine covering Charlotte, NC dining, events, and culture. Comparable in operating a regional print and digital magazine supplemented by events, awards programs, and branded content in a single U.S. metro market.
- St. Louis Magazine: Mid-size U.S. city magazine serving the St. Louis metropolitan area with similar editorial scope and reliance on local advertising and subscription revenue. Closely comparable in scale and structure to Baltimore Magazine.
Broad incumbents
- The Baltimore Sun: Dominant local newspaper serving the Baltimore metropolitan area. Competes for the same local advertising dollars and reader attention across news, dining, and events coverage, but operates at significantly broader scale with a daily news cycle rather than monthly lifestyle cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Baltimore magazine social profiles
Digital presenceBaltimore magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baltimore magazine leadership team
Management profileNumber of profiles
Profiles1 record
Baltimore magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baltimore magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baltimore magazine
What does Baltimore magazine do?
Baltimore Magazine is a regional media company that publishes a monthly lifestyle magazine covering Baltimore-area news, dining, arts, events, health, home, weddings, and community topics in print and digital formats. It monetizes through subscriptions, advertising, sponsored events, e-commerce merchandise, and a branded content studio serving local advertisers and readers.
Is Baltimore magazine a public or private company?
Baltimore magazine is a private company. It is classified as unknown and is currently operating.
When was Baltimore magazine founded?
Baltimore magazine was founded in 1907. It employs 11 to 50 people.
Where is Baltimore magazine based?
Baltimore magazine is headquartered in Baltimore, United States, in the North America region.
How does Baltimore magazine make money?
Five revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising, E-commerce / Shop, events and Sponsorships and branded Content / Creative Studio.
Who are Baltimore magazine's main competitors?
Direct peers on record are Boston Magazine, Chicago Magazine, Philadelphia Magazine, Los Angeles Magazine, Washingtonian Magazine, Atlanta Magazine, Cincinnati Magazine, Charlotte Magazine and St. Louis Magazine. The Baltimore Sun is listed as a broad incumbent.
Does Baltimore magazine have an API?
No public API is recorded for Baltimore magazine.
What industry is Baltimore magazine in?
Baltimore magazine's product category is Regional Lifestyle Media and Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.