SOLACE

What SOLACE does

SOLACE (legally Solace Asia Sdn. Bhd., registration 1244592-D) is a privately held Malaysian addiction treatment operator founded in 2014 by Adjunct Professor Dr Prem Kumar Shanmugam. The company delivers residential and virtual treatment for substance and behavioural addictions, including alcohol, drugs (heroin, cannabis, ketamine, ecstasy, LSD, prescription opioids), gambling, sex, gaming, and eating disorders, as well as dual-diagnosis mental health conditions. Its clinical offering follows a proprietary biopsychosocialspiritual (BPSS) framework with a 360-degree physiological, psychiatric, and psychological assessment layer, anchored by a tiered accommodation model (single, twin sharing, quad sharing) and a defined care continuum comprising a 28-day primary residential program (Solace Prime), a secondary reintegration phase (Solace Transition), an 18-month structured aftercare program (Solace Continuum), and Solace Online virtual treatment. Adjacent programmes include Family Workshops, professional intervention services, medical detoxification (3-5 days), and Solace Academy, a NAADAC Approved Education Provider delivered via Udemy.

The business operates with a small core team (11-50 employees) across facilities in Kuala Lumpur (registered headquarters at Solaris Dutamas) and Sabah (Malaysia's first private international addiction treatment retreat), with a representative office in Abu Dhabi, UAE, and a forthcoming Salwa Healthcare addiction centre in Sohar, Oman, developed in partnership with the Ministry of Health Oman. Pricing is duration- and accommodation-tier-based, requires 50% upfront on confirmation and 50% on admission, with case-by-case financial support via an in-house foundation; mental health insurance is noted as unavailable across Southeast Asia, rendering the model predominantly out-of-pocket. Distribution mixes direct consumer admissions with a professional referral network of healthcare providers, universities, and government agencies (notably AADK, Malaysia's National Anti-Drug Agency), supported by content marketing, conference presence (APBAM, ISAM, ETMA, ICAAD, ASCAD), and NAADAC-accredited training. Cumulative patient throughput of 2,000+ since 2014 indicates a small-to-mid-scale operation currently, with geographic expansion in the Middle East as the principal near-term growth lever.

Name

SOLACE

Legal name

Solace Asia Sdn. Bhd.

Website

https://solaceasia.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SOLACE (Solace Asia) is a Malaysian private addiction treatment operator that delivers residential, virtual, and aftercare programs for substance, behavioural, and dual-diagnosis patients across Asia and the Middle East.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Residential rehabilitation programs
• Substance abuse treatment
• Behavioral addiction therapy
• Dual diagnosis care

Headquarters

HQ city

Tanjong Karang

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Treatment Programs: Duration-based residential addiction treatment programs with tiered pricing based on accommodation type (Single Room, Twin Sharing, Quad Sharing). Includes 50% upfront payment on confirmation and 50% on admission. Financial support available through in-house foundation on case-by-case basis.
2. Detoxification Services: Physiological or medicinal removal of substances from the body. Detox duration typically 3-5 days depending on client's substance levels. Included as part of treatment program or available separately.
3. Intervention Services: Professional intervention services to motivate individuals to seek help for addiction. Included as part of comprehensive treatment package.
4. Education and Training: NAADAC Approved Education Provider offering training programs through Udemy platform and Solace Academy for addiction industry personnel and mental health counselors.
5. Solace Online Virtual Treatment: Online immersive treatment program enabling remote access to recovery services for patients and families unable to attend in-person.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SOLACE Asia operates a residential and virtual addiction treatment program for substance and behavioral addictions, built around a proprietary Biopsychosocialspiritual (BPSS) treatment model and a 360° clinical assessment. Core paid services include the 28-day Solace Prime residential primary treatment, Solace Transition reintegration program, the 18-month Solace Continuum aftercare, Family Workshops, Solace Online virtual treatment, medical detoxification, and professional intervention services. The center also offers the Solace Academy education platform (NAADAC Approved Education Provider, distributed on Udemy) and runs the annual ETMA conference on evolving addiction treatment methodologies.

Product overview

Solace Asia operates as a multi-module addiction treatment platform offering a comprehensive continuum of care. The core portfolio centers on Solace Prime (28-day residential primary treatment), Solace Transition (secondary reintegration treatment), and Solace Continuum (18-month aftercare). Additional services include Family Workshop, Solace Online (virtual treatment), Detoxification, Intervention Services, Solace Academy (education), and ETMA (annual conference). Supporting initiatives include Sanctuary (community project for lower-income individuals) and Salwa Healthcare (Middle East partnership with Oman Ministry of Health). The company opened its doors in 2014 as Malaysia's first private residential rehab.

Differentiator

Problem solved

Functional benefit

Brands

• Solace Prime: Primary treatment program for addiction rehabilitation
• Solace Continuum
• Solace Academy
• ETMA
• Solace Online
• Salwa Healthcare

Products and services

• Solace Prime (Primary Treatment) A 28-day residential primary treatment program providing personalized treatment plans with individual counseling, group therapy, recovery coaching, support therapies, family workshops, and clinical assessment in a serene retreat setting. Designed for individuals struggling with substance addiction (alcohol, heroin, cannabis, ketamine, ecstasy, LSD, prescription opioids) and behavioral addictions (gambling, sex, gaming, eating disorders).
• Solace Transition (Secondary Treatment) A post-primary reintegration program that helps clients transition back into society through half-day community engagement, social services support, financial management training, and project participation. Targeted at individuals who have completed Solace Prime and need structured reintegration support.
• Solace Continuum (Aftercare) An 18-month post-treatment program designed for relapse prevention, providing ongoing counseling and support to keep clients on track for successful rehabilitation after leaving residential care.
• Family Workshop (Family Program) A family therapy and psychoeducation program that frames addiction as a family disease and offers tailored awareness programs, family therapy, and quarterly workshops for the family members of patients in treatment.
• Solace Online (Virtual Treatment) A virtual immersive and engaging online addiction treatment program that allows patients and families who cannot attend in-person to participate in recovery-focused sessions, assessments, and ongoing virtual support.
• Detoxification (Withdrawal Management) Physiological and medicinal removal of substances from the body, typically lasting 3-5 days depending on the client's level of substance use. Available as part of the broader treatment program or on a standalone basis.
• Intervention Services Professional intervention services designed to motivate individuals struggling with alcohol, drug abuse, compulsive eating, or other addictive behaviors to seek treatment. Typically bundled as part of the comprehensive treatment package.
• Solace Academy An educational platform offering addiction treatment training for industry personnel and mental-health counselors, distributed both through Solace Academy and Udemy as a NAADAC Approved Education Provider.

Quantifiable outcome

• Successfully treated over 2000 clients locally and internationally since 2014
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• University Malaysia SabahminorStrategic or Co-development Partner · 10 September 2024Interactive seminar on national level on substance abuse and recovery counselling. Solace Asia presented on addiction treatment methodologies.
• Ministry of Health OmancoreStrategic or Co-development Partner · 1 January 2024Solace Asia partnership with Ministry of Health Oman to launch Salwa Healthcare, a leading addiction treatment center in Sohar, Oman. Recruiting experienced professionals including psychiatrists, psychologists, counselors, nurses, social workers, and pharmacists to staff the facility.
• 6th APBAM 2019 - Asia Pacific Behavioral & Addiction Medicine ConferenceminorStrategic or Co-development Partner · 1 February 2020Participated in 6th APBAM conference in Singapore focused on behavioral and addiction medicine.
• University Malaya Centre for Addiction Science Studies (UMCAS)minorStrategic or Co-development Partner · 27 November 2019Organized Asia Pacific Society for Alcohol and Addiction Research Conference 2019. Dr. Prem Kumar Shanmugam presented on smartphone addiction as behavioral addiction.
• AADK (Agensi Anti Dadah Kebangsaan / National Anti-Drug Agency Malaysia)minorStrategic or Co-development Partner · 1 June 2019Introduction to CRSC training conducted for AADK, Penang. Partnership for community education and drug prevention initiatives.
• Management and Science University (MSU)minorStrategic or Co-development Partner · 1 March 2019Educational lecture for counseling and psychology undergraduate students on understanding substance abuse and addiction in Malaysia. Part of public education initiative.
• APBAM Conference (Asia Pacific Behavioral & Addiction Medicine)minorStrategic or Co-development Partner · 27 November 2018Proud sponsor of 5th APBAM 2018 in Singapore. Dr. Prem Kumar Shanmugam presented 'Difficult Conversations – Engaging those with Difficult Personalities' and conducted workshops on Recovery Coaching.
• Erada International Addiction ConferenceminorStrategic or Co-development Partner · 2 March 2018Proud sponsor of 1st Erada International Addiction Conference in Abu Dhabi, UAE. Dr. Premkumar Shanmugam spoke on addiction and the family. Event served as networking hub for international professionals.
• Singapore Association of Psychotherapists and CounsellorsminorStrategic or Co-development Partner · 1 December 2017Main sponsor of 5th Asia Pacific Rim International Counsellors & Psychotherapists Conference. Senior Addiction Therapist Niels Klok and Clinical Psychologist Ms. Chia Kueh Cheng attended workshops.
• ICAAD (International Conference on Addiction and Associated Disorders)minorStrategic or Co-development Partner · 1 November 2017Participated in International Conference on Addiction and Associated Disorders held at Royal Garden.
• 7th ASCAD International ConferenceminorStrategic or Co-development Partner · 1 November 2017Collaborative partner in 7th ASCAD International Conference and Workshop in Melaka, Malaysia with theme 'Professionalising Drug Demand Reduction Services – from Research to Practice'.
• ISAM (International Society of Addiction Medicine)minorStrategic or Co-development Partner · 26 October 2017Attended 19th ISAM Annual Conference in Abu Dhabi - first time held in Gulf Region. Dr. Prem Kumar Shanmugam exchanged knowledge with scientific committee and established strategic partnerships.
• MHAC Conference (Mental Health and Addiction Conference)minorStrategic or Co-development Partner · 1 October 2016Active participant in Mental Health and Addiction Conference 2016 supporting World Mental Health Day initiatives.
• APBAM Conference (Asia Pacific Behavioral Addiction and Medicine)minorStrategic or Co-development Partner · 1 October 2016Collaborative partner at APBAM 2016 conference focused on behavioral addiction and medicine.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: Major US non-profit addiction treatment provider with residential campuses and a continuum of care spanning detox, primary treatment, family programs and recovery; comparable as a broader incumbent specialising in the same continuum-of-care architecture.
• American Addiction Centers: Multi-state US residential and outpatient addiction treatment operator; comparable as a scaled chain delivering detox, residential and continuing care with national marketing infrastructure.
• Hazelden Betty Ford Foundation: Largest US non-profit addiction treatment organisation with residential facilities, outpatient services, professional education and research; comparable as a broad incumbent that combines patient care with NAADAC-style professional training and conferences.
• The Kusnacht Practice: Premium Swiss residential addiction and mental health clinic offering bespoke treatment for international clients; comparable as an established premium-tier peer with similar concierge positioning and a biopsychosocial model.
• Paracelsus Recovery: Swiss premium private residential addiction clinic treating executives and international patients with 1:1 staffing and concierge service; comparable as a higher-end global peer targeting the same international, willingness-to-pay segment.
• Castle Craig Hospital: Long-established UK residential addiction treatment hospital offering medically-led detox, rehab and continuing care; relevant as a mature peer with multi-decade track record and a similar evidence-based residential care model.

Direct peers

• Kembali Luxury Rehab: Bali-based private residential addiction retreat serving international clients with personalised treatment plans in a retreat environment; mirrors Solace's premium residential positioning in the same Southeast Asian patient corridor.
• The Dawn Rehab: Thai-based private residential addiction treatment centre offering medically-supervised detox, primary treatment and aftercare; directly comparable because it serves international patients in ASEAN with a similar multi-touch residential and continuing-care model.
• The Cabin Chiang Mai: Outpatient and inpatient addiction treatment centre in northern Thailand serving international and local clients; comparable because it operates a multi-modality behavioural addiction and substance use program in the same ASEAN market.

Regional players

• Turning Point: Australia's leading addiction treatment and research organisation with residential, outpatient and outreach programs; comparable as an Asia-Pacific regional peer delivering addiction treatment, research and professional education in a neighbouring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SOLACESABAH
• Facebookfacebook.com/solaceasia
• LinkedInlinkedin.com/company/the-solace-addiction-treatment-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLACE