Ditt Apotek
Ditt Apotek is a member-controlled cooperative pharmacy chain in Norway operating over 70 independently-owned pharmacies nationwide, offering prescription medications, OTC products, health advice, and vaccination services under the Norsk Medisinaldepot AS umbrella.
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ditt Apotek does
Ditt Apotek is a Norwegian pharmacy chain operating as a member-controlled cooperative of over 70 independently-owned pharmacies across all Norwegian counties, from Finnmark in the north to Agder in the south. Founded in 2004 and operated by Norsk Medisinaldepot AS (NMD), headquartered in Oslo, the chain distinguishes itself as the only member-controlled pharmacy chain in Norway that operates without chain fees while providing shared services to its independent members. The chain offers prescription dispensing, over-the-counter medications, health supplements, personal care products, pharmacist health advice, and an expanding portfolio of clinical services including pharmacist-administered influenza and TBE vaccinations.
The technology infrastructure includes the dittapotek.no website, a mobile app for digital fullmakt (digital power of attorney for prescription proxy pickup), e-resept (electronic prescription) ordering integrated with the national Reseptformidleren system, and a pharmacy locator service. NMD provides member pharmacies with centralized services including marketing support (up to 50% coverage of local marketing expenses across 8 annual campaigns), quality systems (EQS), purchasing power, financing arrangements, insurance negotiations, inventory management, and the option for NMD to take up to 49% ownership stakes in individual member pharmacies.
Ditt Apotek generates revenue through prescription medication dispensing (the largest stream), OTC and health product retail sales, professional pharmacist advisory services, and vaccination services priced at 329-429 kr for influenza and 350-369 kr plus 220 kr administration for TBE. The go-to-market is direct-to-consumer through physical pharmacy locations supplemented by digital channels for prescription ordering and appointment booking via the Helseboka platform. Revenue is not publicly disclosed, and the central NMD entity operates with 1-10 employees, reflecting its role as a lean franchise management organization rather than an operator of the pharmacies themselves.
Ditt Apotek firmographics
Firmographics- Name
- Ditt Apotek
- Legal name
- Norsk Medisinaldepot AS (NMD)
- Website
- https://dittapotek.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ditt Apotek is a member-controlled cooperative pharmacy chain in Norway operating over 70 independently-owned pharmacies nationwide, offering prescription medications, OTC products, health advice, and vaccination services under the Norsk Medisinaldepot AS umbrella.
- Ownership category
- akta.pro rank
Ditt Apotek industry classification
Industry- Product category
- Retail Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Health & Pharmacy Omnichannel (CRAFAEAK), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)
Keywords
Where Ditt Apotek is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Ditt Apotek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Prescription Medications: Revenue from dispensing prescription medications to customers. Pharmacies process prescriptions through Reseptformidleren system and FarmaPro pharmacy management system.
- Vaccination Services: Pharmacy-administered vaccinations including influenza vaccine (429 kr standard, 329 kr with own prescription) and TBE vaccine (350-369 kr per dose plus 220 kr administration fee).
- Over-the-Counter Products: Retail sales of OTC medications, health supplements, personal care products, and pharmacy merchandise.
- Health Advice Services: Pharmaceutical counseling and health advice provided by licensed pharmacists as part of pharmacy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard influenza vaccination service |
| Unit Pricing | Pay-as-you-go | TBE (tick-borne encephalitis) vaccination |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ditt Apotek product offering
Product offeringCore offering
Ditt Apotek operates a network of over 70 independently-owned pharmacies across Norway providing prescription medication dispensing, OTC retail products, professional pharmacist health advice, and pharmacy-administered vaccination services (influenza and TBE). The chain operates a unified digital platform including e-resept electronic prescription ordering, a Digital Fullmakt mobile app for proxy prescription management, and a pharmacy locator. It serves Norwegian consumers both directly through physical pharmacy locations and through digital channels.
Product overview
Ditt Apotek is a Norwegian pharmacy chain consisting of over 70 independently-owned pharmacies operating under the Norsk Medisinaldepot AS (NMD) umbrella. The chain offers a unified digital platform that includes e-resept (electronic prescription ordering), vaccination services (influenza and TBE), health advice content, and a digital power of attorney app. The product portfolio centers on the dittapotek.no website and mobile apps for prescription management and pharmacy locator services, supplemented by in-pharmacy vaccination services.
Differentiator
Problem solved
Functional benefit
Products and services
- e-Resept (Electronic Prescription Ordering) Digital service allowing Norwegian customers to submit electronic prescription orders through dittapotek.no or the mobile app for preparation and pickup at their chosen Ditt Apotek location. Targeted at individual consumers managing prescription refills.
- Influenza Vaccination Service In-pharmacy influenza vaccination service where authorized pharmacists write prescriptions and administer the vaccine. Costs 429 kr including prescription, vaccine, and administration, or 329 kr if customer brings their own prescription. Targeted at Norwegian consumers seeking convenient seasonal flu protection.
- TBE (Tick-Borne Encephalitis) Vaccination Service In-pharmacy tick-borne encephalitis (Skogflåttencefalitt) vaccination service available via drop-in or appointment booking through Helseboka. Requires a doctor's prescription. Doses priced at 350 kr for ages 12-15 and 369 kr for adults and over 16, plus a 220 kr administration fee per dose. Basic course requires 3 doses for under 60s and 4 doses for over 60 or immunocompromised.
- Digital Fullmakt (Digital Power of Attorney) App Mobile application for iOS and Android that lets users grant digital power of attorney to proxies (typically family members) to manage prescriptions and pick up medications at any Ditt Apotek pharmacy, replacing paper-based authorization.
- Over-the-Counter (OTC) Pharmacy Products Retail product line of OTC medications, health supplements, personal care items, skincare products, and pet health products sold through the over 70 Ditt Apotek pharmacy locations and digital channels across Norway.
- Prescription Medication Dispensing Core pharmacy service dispensing prescription medications to Norwegian consumers through licensed pharmacists across over 70 Ditt Apotek locations, processed via the Reseptformidleren national e-prescription broker and FarmaPro pharmacy management system.
Companies that use Ditt Apotek
Customer profileSegments1 record
Ideal customer profiles1 record
Ditt Apotek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ditt Apotek partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Norsk Medisinaldepot AS (NMD)coreNMD operates the Ditt Apotek chain as an alternative for owners and pharmacists who want a high degree of individual freedom and local adaptation. NMD provides services including marketing support (up to 50% coverage of local marketing expenses), quality systems (EQS), intranet, financing arrangements, insurance negotiations, inventory purchasing, and store layout assistance.
- FolkehelseinstituttetminorHealth authority providing guidelines and recommendations for vaccinations including influenza and TBE vaccines.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Ditt Apotek competitors and assessment
Company assessmentBroad incumbents
- Walgreens Boots Alliance: Global pharmacy and retail group whose Boots brand operates across Europe (including Norway). A scaled, diversified incumbent whose portfolio strategy provides a relevant peer reference for Ditt Apotek's franchise + clinical-services direction.
- CVS Pharmacy: US-listed pharmacy retail and clinical services giant operating thousands of locations and integrated PBM services. Useful broad-incumbent benchmark for service diversification (vaccinations, clinics) beyond core dispensing that Ditt Apotek is beginning to emulate.
Direct peers
- Alliance apotek: Independent Norwegian pharmacy chain with a model focused on serving independent pharmacy owners. Closely comparable franchise/member-style positioning versus Ditt Apotek's member-governed chain model.
- Apotek 1: Largest retail pharmacy chain in Norway, operating directly-owned and franchised pharmacies nationwide. Directly comparable to Ditt Apotek in core dispensing, OTC retail, and vaccination service categories, but at materially larger scale.
- Vitusapotek: Major Norwegian pharmacy retail chain offering prescription dispensing, OTC products, and vaccinations through a network of stores. Closely comparable to Ditt Apotek's product mix, geographic coverage across Norway, and omnichannel prescription/retail offering.
- Boots apotek (Norway): Norwegian arm of the Boots pharmacy brand, operating chain pharmacies across Norway with prescription, OTC, and beauty/personal care offerings. Directly competes with Ditt Apotek for footfall and pharmacist-services revenue in the same country.
Emerging players
- DocMorris: Dutch-headquartered online pharmacy and telehealth operator expanding across Europe. A potential disruptive competitor to Ditt Apotek's prescription and OTC retail on the omnichannel side, especially via cross-border dispensing into Norway.
- Shop Apotheke: European online pharmacy serving multiple countries with OTC, prescription, and e-prescription services. Comparable to Ditt Apotek's e-resept digital channel as a benchmark for European omnichannel pharmacy economics.
Regional players
- Kronans Apotek: Swedish pharmacy chain with a mix of corporate and partner-operated stores. Mirrors Ditt Apotek's blended corporate/franchise structure and Nordic pharmacy retail footprint, albeit in Sweden.
- Apotek Hjärtat: Sweden's largest pharmacy chain, owned by ICA Gruppen, offering prescription dispensing, OTC, and clinical services. Comparable to Ditt Apotek in service scope and Nordic regulatory context, but operates in Sweden rather than Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ditt Apotek social profiles
Digital presenceDitt Apotek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ditt Apotek leadership team
Management profileNumber of profiles
Ditt Apotek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ditt Apotek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ditt Apotek
What does Ditt Apotek do?
Ditt Apotek operates a network of over 70 independently-owned pharmacies across Norway providing prescription medication dispensing, OTC retail products, professional pharmacist health advice, and pharmacy-administered vaccination services (influenza and TBE). The chain operates a unified digital platform including e-resept electronic prescription ordering, a Digital Fullmakt mobile app for proxy prescription management, and a pharmacy locator. It serves Norwegian consumers both directly through physical pharmacy locations and through digital channels.
Is Ditt Apotek a public or private company?
Ditt Apotek is a private company. It is classified as corporate owned and is currently operating.
When was Ditt Apotek founded?
Ditt Apotek was founded in 2004. It employs 1 to 10 people.
Where is Ditt Apotek based?
Ditt Apotek is headquartered in Oslo, Norway, in the Europe region.
How does Ditt Apotek make money?
Four revenue lines are on record. Prescription Medications are the primary driver. The others are vaccination Services, over-the-Counter Products and health Advice Services.
Who are Ditt Apotek's main competitors?
Broad incumbents on record are Walgreens Boots Alliance and CVS Pharmacy. Direct peers are Alliance apotek, Apotek 1, Vitusapotek and Boots apotek (Norway). Emerging players are DocMorris and Shop Apotheke. Regional players are Kronans Apotek and Apotek Hjärtat.
Does Ditt Apotek have an API?
No public API is recorded for Ditt Apotek.
What industry is Ditt Apotek in?
Ditt Apotek's product category is Retail Pharmacy Services. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 456110 and its SIC code is 5912.