Hirsig Getränketechnik

What Hirsig Getränketechnik does

Hirsig Getränketechnik AG is a privately held, family-owned Swiss Aktiengesellschaft headquartered in Thun that designs, sells, installs, and services open-draw beverage dispensing systems across five product categories: beer, water, premix, postmix, and wine. The company is the successor to Hirsig Blechtechnik AG's Selecta AG supply business and was established as a standalone entity in 1997. Its portfolio spans tap columns (säulen) in stainless steel, aluminum, ceramic, and specialty designs (including the proprietary Flexi-Draft single-use beverage line system, T-Bone, swan neck, and gold-plated finishes), taps (hahnen), under- and over-counter coolers, carbonators, drip trays, installation hardware, and cleaning consumables. The company also produces specialty water dispensers (Blusoda, Blusoda Hot, Piccola) for home and office use. Equipment rental covers event bars, mobile dispensing carts, and refrigerators for festivals and private functions.

Hirsig generates revenue from three streams: one-time equipment sales (quote-based, no public pricing) primarily to gastronomy, hotels, and private customers; event and private rental of dispensing equipment; and recurring service, maintenance, and repair contracts with recommended cleaning intervals (beer systems every 4-5 weeks, soft drinks every 8-10 weeks, water and wine twice yearly). Distribution is direct-to-customer through field sales, phone/email sales, and a service organization spanning four Swiss warehouse/service locations (Thun HQ, Wil, Wettingen, Uznach) with regionally assigned service technicians. The go-to-market combines bottom-of-funnel direct sales with mid-funnel referral partnerships and reference-project visibility (Greenfield Festival, Inselspital Bern, Europe Hotel & Spa Zermatt, Pier 17 Oberhofen, Berghotel Hahnenmoospass).

Customer segments include gastronomy and hotels (primary), event organizers and festival operators, institutional food service (notably Genossenschaft Migros Aare), and private individuals seeking bespoke garden and home installations. Strategic partnerships with breweries (Rugenbräu AG, RAMSEIER Suisse AG), catering technology integrators (OSWALD CATERINGtechnik AG), and Migros Aare co-install projects and generate referrals. The company is led by Claudia Hirsig (Managing Director and Board President since late 2014) with a team of approximately 14-15 individuals spanning sales, service, administration, warehouse, and project roles. The firm holds no patents or trademarks disclosed, has no public funding history, and operates exclusively within Switzerland.

Name

Hirsig Getränketechnik

Legal name

Hirsig Getränketechnik AG

Website

https://hirsig.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Hirsig Getränketechnik AG is a Swiss family-owned company that designs, sells, installs, and services beverage dispensing systems (beer, water, premix, postmix, wine) plus event rentals and recurring maintenance across Switzerland.

Ownership category

akta.pro rank

Product category

Beverage Dispensing Equipment

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Beverage dispensing systems
• Draft beer equipment
• Water dispenser systems
• Soft drink dispensing
• Wine on tap

Headquarters

HQ city

Thun

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Dispensing Equipment Sales: Sale of beer, water, wine, premix, and postmix dispensing equipment including tap columns, taps, dispense heads, coolers, carbonators, drip trays, mounting hardware, accessories, and cleaning materials. Products are sold to gastronomy, event companies, and private customers.
2. Equipment Rental: Many products from the catalog are available for rental, marked specifically in the online offering. Rental is particularly targeted at event organizers (festivals, parties) who need temporary beverage dispensing setups. Products include event bars, event refrigerators, event OTK coolers, and dispensing carts.
3. Service, Maintenance and Repair: Ongoing service contracts and ad-hoc service/repair for installed beverage dispensing systems. Recommended service intervals include: beer systems every 4–5 weeks, soft drink systems every 8–10 weeks, water devices twice yearly, wine systems twice yearly. Installation services are also provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hirsig Getränketechnik AG assembles and distributes open beverage dispensing systems (Ausschankanlagen) for beer, water, premix, postmix, and wine. The offering includes tap columns, taps, drip trays, under-counter and above-counter coolers, carbonators, tap heads, cleaning materials, accessories, and mobile dispensing carts. The company complements equipment sales with installation, scheduled maintenance, repair, and equipment rental for events.

Product overview

Hirsig Getränketechnik AG is a Swiss beverage dispensing technology company offering a comprehensive portfolio of open-draft dispensing systems across five beverage categories: Bier (beer), Wasser (water), Premix (pre-mixed beverages), Postmix (soft drink syrup mixing), and Wein (wine). The product line is organized around core dispensing equipment (coolers, towers, taps) complemented by extensive accessory lines (drip trays, cleaning materials, accessories, installation hardware), mobile dispensing carts, and a rental/event service. The portfolio includes proprietary dispensing technologies such as the Flexi-Draft system with single-use beer lines, the Key Keg tap head system, ceramic tap columns in multiple configurations, and specialized water dispensers with hot/chilled/sparkling options. Services include custom installation, scheduled cleaning and maintenance, and repair. The company serves homes, gastronomy/hospitality, and event/festival clients across Switzerland through its headquarters in Thun and branches in Wil, Wettingen, and Uznach.

Differentiator

Problem solved

Functional benefit

Products and services

• Bier-Ausschankanlagen (Beer Dispensing Systems) Complete open-draw beer dispensing systems including tap columns, taps (P3000, P3500, P5002, P5005), under-counter and above-counter coolers, drip trays, mobile dispensing carts, bases, tap heads, and installation hardware. Designed for restaurants, bars, hotels, events, and private customers in Switzerland.
• Wasser-Ausschankanlagen (Water Dispensing Systems) Water dispensing systems that produce chilled, sparkling (soda), or hot water from tap water, including above-counter and built-in water dispensers, columns, carbonators (150 l/h CO2 carbonation), taps, under-counter coolers, drip trays, and installation accessories. For gastronomy, home, and office use.
• Premix-Ausschankanlagen (Premix Dispensing Systems) Premix drink dispensing systems for ready-to-drink beverages, cooling the pre-mixed drink to optimal serving temperature using CO2 only as a dispensing pressure. Includes Maestrale beverage dispenser, taps, drip trays, mobile carts (Bier-Bar BT 30/BT 60), bases, tap heads, and cleaning materials.
• Postmix-Ausschankanlagen (Postmix Dispensing Systems) Postmix dispensing systems that mix chilled tap water (with or without CO2) with syrups from bag-in-box containers at the point of dispensing. Includes IceCore under-counter coolers, bag-in-box systems, Albi4 above-counter cooler, taps, drip trays, filters, and installation hardware.
• Wein-Ausschankanlagen (Wine Dispensing Systems) Open wine dispensing systems offering wine on tap without corking, with reduced space requirements and easier handling. Includes columns (aluminum, chrome steel, ceramic Type A/B, swan neck, T-Bone, gold-plated), drip trays, under-counter and above-counter coolers, bases, tap heads, cleaning materials, accessories, and installation hardware.
• Spezial: Wassergeräte (Special Water Devices) Specialized water dispensing devices for home and office, including Armatur T5 multi-outlet faucet, Blubar IT 80, Blusoda Hot 30/45 fizz, Box 60/80 fizz, and Piccola Hot 15 fizz, providing chilled, sparkling, and hot water (up to 85°C).
• Mieten (Equipment Rental for Events) Rental service for event equipment including Event Bar Elements (collapsible black steel sections), Event Beverage Refrigerator (307L lockable), Event OTK 2 Hahn (120 l/h), and Pro Art dispensing carts. Targeted at event organizers, festivals, and private parties in Switzerland.
• Dienstleistungen (Installation, Service and Repair) Comprehensive services including custom installation for restaurants and private households, scheduled cleaning and maintenance of beer, soft drink, wine, and water dispensing systems (recommended intervals: beer every 4–5 weeks, soft drinks every 8–10 weeks, water and wine twice per year), and repair services across all dispensing system categories.

Quantifiable outcome

• Beer systems should be cleaned every 4–5 weeks; soft drink systems every 8–10 weeks; water and wine systems twice per year — indicating a recurring service revenue model.
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rugenbräu AGcoreStrategic or Co-development Partner · 1 January 2019Ongoing collaboration with Swiss brewery Rugenbräu AG for beer dispensing installations. Since 2019, the partnership supplies beer dispensing for the Greenfield Festival. Also collaborated on installations at Europe Hotel & Spa Zermatt.
• OSWALD CATERINGtechnik AGminorStrategic or Co-development PartnerCollaboration on a temporary water dispenser solution for Inselspital Bern's staff restaurant. Hirsig provided the equipment while OSWALD handled catering technology integration.
• RAMSEIER Suisse AGminorStrategic or Co-development PartnerCollaborated on custom soft drink dispensing installations. Projects include El Camino Restaurant Thun and Berghotel Hahnenmoospass AG.
• Genossenschaft Migros AarecoreChannel Partner/ Reseller/ DistributorHirsig is a partner of Genossenschaft Migros Aare in the area of soft drink (süssgetränke) systems for Migros Aare Restaurants, providing equipment and ongoing service.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Perlick: US-based manufacturer of commercial refrigeration and beverage dispensing products, including underbar equipment, beer towers, and draft systems. Comparable to Hirsig in cooling and dispensing hardware, though primarily serves North American markets.
• Lancer Worldwide: Manufacturer of beverage dispensing equipment including postmix, beer, and water systems, serving global QSR and convenience chains. Overlaps with Hirsig's premix/postmix and water dispensing product categories and competes for institutional food service accounts.
• True Manufacturing: Manufacturer of commercial refrigeration including reach-in coolers, undercounter units, and beer dispensers used by bars and restaurants. Comparable to Hirsig's cooler portfolio and competes at the installation/service level for gastronomy accounts.
• Cornelius (Marmon / Pentair): Major global beverage dispensing and cooling equipment supplier (now under Marmon/Pentair), offering postmix systems, beer dispensing, and fountain equipment to large chains. Comparable to Hirsig's postmix/premix and beer cooler lines but with much broader portfolio and global footprint.
• Beverage-Air: US manufacturer of commercial refrigeration and bar equipment including undercounter coolers, beer dispensers, and bar accessories. Comparable to Hirsig in cooler/draft product categories for hospitality customers.
• Hoshizaki: Global manufacturer of commercial ice machines, refrigeration, and beverage equipment. Overlaps with Hirsig in commercial cooling and dispensing for gastronomy and beverage service operators, though serves a much broader international footprint.

Others

• Selecta AG: Swiss operator of vending and automated retail (coffee, snack, and beverage machines), and a former 30+ year customer of the Hirsig family's earlier business (Hirsig Blechtechnik AG). Thematically related to beverage dispensing in Switzerland and a potential partner/ecosystem counterpart rather than a direct equipment competitor.

Direct peers

• Micro Matic: One of the world's largest manufacturers of beverage dispensing equipment, including draft beer systems, tap columns, coolers, and keg couplers. Direct competitor to Hirsig in beer and beverage dispensing hardware, with overlapping products in columns, taps, and glycol cooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsig Getränketechnik