MDM

What MDM does

MDM Münzhandelsgesellschaft mbH & Co. KG Deutsche Münze, founded in 1973 and headquartered in Braunschweig, Germany, is a direct-to-consumer e-commerce retailer specializing in collector and investment-grade coins, precious metal bars, and related accessories. The company operates www.mdm.de as its primary storefront and supports sales through phone-based customer service (lines open seven days a week). It sells German euro and DM coins, 2-Euro commemoratives, international coins from approximately 50 countries, ancient and historical coins, gold and silver bars, and themed licensed products (FIFA, Disney, Harry Potter, Star Wars, DC Comics, Olympic Games). Pricing spans from sub-€10 souvenir items (0-Euro banknotes, small bars) to premium collectibles exceeding €6,900 (e.g., 1kg silver FIFA WM trophy replica). The company claims to be the world's largest coin trading house with over one million customers and 50+ years of operating history.

The business model blends transactional one-time retail sales with two recurring revenue streams: subscription-based collector programs (Flatrate/Kollektion) that ship themed coin collections on a monthly cadence, and the MDM Goldsparplan, a gold savings plan operated jointly with Geiger Edelmetalle AG that enables customers to accumulate physical gold in 20g bars via monthly SEPA direct debit starting at €25, with vaults held near Leipzig. The company distributes products via Deutsche Post and Hermes domestically and DHL internationally. Marketing is multi-channel, combining newsletter, Google Ads, Facebook/Instagram, retargeting networks (Taboola, Outbrain, Criteo, Pinterest, Microsoft Advertising), and referral programs. The underlying technology stack is conventional e-commerce (no proprietary platform disclosed); the competitive position is built on official mint sourcing relationships, exclusive licensing deals, brand heritage, and curated catalog, rather than technical differentiation.

MDM is structured as a German limited partnership (KG) under the privately held Richard Borek Group, with Richard Borek serving as managing director (Geschäftsführer). It employs 51–100 people and operates without disclosed institutional investors, public shareholders, or external funding rounds. Customer segments are horizontal: coin collectors (numismatists), precious metal investors, and gift buyers, primarily in Germany with growing international reach.

Name

MDM

Legal name

MDM Münzhandelsgesellschaft mbH & Co. KG Deutsche Münze

Website

https://mdm.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

MDM is a German e-commerce retailer (founded 1973, Braunschweig) selling collector and investment coins, precious metal bars, and themed licensed commemoratives to over one million individual collectors, investors, and gift buyers across 50+ countries, with recurring subscription and gold savings programs.

Ownership category

akta.pro rank

Product category

Numismatic Coins & Precious Metals Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Numismatic coin retail
• Precious metal bars
• Commemorative coins
• Gold savings plans
• Collector coin subscriptions

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Retail Coin and Precious Metal Sales: MDM generates primary revenue through the direct sale of collectible coins, commemorative coins, investment-grade gold and silver coins, gold bars, and accessories to collectors and investors via its e-commerce platform and phone orders. Products range from entry-level items (sub-€10) to premium collectibles exceeding €6,000.
2. Collector Subscriptions (Flatrate/Kollektion): MDM offers subscription-based collector programs ('Flatrate') where customers receive regular shipments of themed coin collections (e.g., FIFA WM 2026 official coins, Disney collections, German commemorative series). These programs provide recurring revenue and customer lock-in through multi-shipment commitments with pricing incentives (e.g., '2 for 1' or discounted starting offers).
3. Gold Savings Plan (MDM Goldsparplan): MDM operates a gold savings plan in partnership with Geiger Edelmetalle AG, enabling customers to accumulate physical gold (20g bars) via monthly SEPA direct debit starting at €25. Revenue derives from the manufacturing markup (13.65% on gold price), quarterly administration/insurance fees (0.25% of gold holdings, minimum €5.95), and delivery fees. No minimum contract term applies, cancellable with 2 months' notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MDM Münzhandelsgesellschaft mbH & Co. KG Deutsche Münze is a German coin trading house that retails collectible, commemorative, and investment-grade coins and precious metal bars directly to consumers. The company curates a catalog sourced from official mints (Münze Berlin, Royal Canadian Mint, Münze Österreich) and licenses major IPs (FIFA, Disney, Harry Potter, Star Wars) for themed collectibles. It also operates a subscription-based gold accumulation plan (MDM Goldsparplan) in partnership with Geiger Edelmetalle AG.

Product overview

MDM operates as a multi-category coin and precious metal retail platform offering a comprehensive portfolio of collector and investment products. The core offering comprises gold and silver coins in various denominations (German euro coins, DM coins, international coins), precious metal bars, and historical coins spanning ancient through modern eras. Themed product lines include entertainment franchises (Harry Potter, Disney, Star Wars), sports commemoratives (FIFA World Cup, Olympics), and special minting techniques. The business model extends to subscription-based coin collections with periodic delivery, a gold savings plan for systematic investment, and coin accessories for collectors. All products are authenticated by numismatic experts with an authenticity guarantee and 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Collector and Investment Gold Coins
• Collector Silver Coins
• Gold and Silver Bars
• Commemorative 2-Euro Coins
• Historical Coins
• DM and DDR German Mark Coins
• International Coins

Quantifiable outcome

• Over 1 million satisfied customers served by MDM
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Münze Berlin (Staatliche Münzen Berlin)coreTechnology or IntegrationMünze Berlin (State Mint of Berlin) is listed as a key partner mint on MDM's website. MDM distributes official coins and commemorative issues minted by Münze Berlin, including German gold annual issues.
• Münze Österreich (Austrian Mint)coreTechnology or IntegrationMünze Österreich (Austrian Mint) is listed as a partner mint. MDM distributes Austrian euro coins and commemorative issues including Austrian 20-Euro silver coins.
• Royal Canadian Mint (RCM)coreTechnology or IntegrationRoyal Canadian Mint is listed as a partner mint. MDM distributes Canadian coins including Canadian FIFA WM 2026 commemoratives and maple leaf series.
• Geiger Edelmetalle AGcoreStrategic or Co-development PartnerMDM operates the MDM Goldsparplan (gold savings plan) jointly with Geiger Edelmetalle AG, based in Rötha near Leipzig. Geiger produces MDM-branded 20g square gold bars with security features, manages the online depot, handles gold storage in high-security vaults, and manages SEPA direct debit collection. MDM acts as the distribution partner for the gold savings product.
• CRIF GmbHminorOthersCRIF GmbH, based in Karlsruhe, provides creditworthiness checks (bonity checks) for MDM customers during the ordering process, as disclosed in MDM's privacy policy. Data is transmitted for scoring and credit assessment purposes.
• SIX Payment Services (Germany) GmbHminorOthersSIX Payment Services handles credit card payment processing for MDM via the Saferpay payment gateway, as disclosed in the privacy policy. All credit card data is transmitted to SIX for payment processing.
• Deutsche Post AGminorOthersDeutsche Post AG is used for letter shipping with internet postage (Internetmarke). When customers return items using Deutsche Post internet postage, address data and email are transmitted to Deutsche Post for label creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• APMEX: APMEX (American Precious Metals Exchange) is one of the largest US online retailers of gold, silver, and platinum bullion and numismatic coins. Direct competitor to MDM in D2C e-commerce precious-metals retail with overlapping collector and investor segments.
• JM Bullion: JM Bullion is a leading US online precious-metals retailer selling gold and silver coins, bars, and rounds to collectors and investors. Comparable to MDM in D2C bullion e-commerce model, product mix, and target buyer.
• CoinInvest: CoinInvest is a European online precious-metals and numismatic coin retailer headquartered in Germany/Luxembourg. Comparable D2C precious-metals e-commerce model targeting collectors and investors across Europe.
• Pro Aurum: Pro Aurum is a major German precious-metals retailer and refiner operating online and physical outlets across Germany. Closest direct German competitor to MDM in retail gold/silver coins, bars, and investment precious metals.
• Künker Münzhandlung: Künker is one of Germany's leading numismatic auction houses and coin dealers operating in Braunschweig/Osnabrück. Direct German competitor to MDM in collector coin sales and auctions, with overlap in historical and themed German coin segments.

Others

• Heritage Auctions: Heritage Auctions is a major US-based auction house for collectible coins, currency, and memorabilia. Adjacent rather than direct competitor, but overlaps with MDM's numismatic and themed collector segments as an alternative purchase channel for rare coins.

Broad incumbents

• The Perth Mint: The Perth Mint is the official Western Australian precious-metals mint producing legal-tender bullion and collector coins. Both official mint (issuer) and D2C retailer, comparable to MDM's official-mint partners but operating its own global retail platform.
• Royal Mint: The Royal Mint is the official UK sovereign mint producing UK and commemorative coins for collector and bullion markets. Sits at a tier above MDM as an issuer/primary source but competes directly in D2C sales of official coins to collectors.
• Münze Österreich (Austrian Mint): Austrian Mint is the official Austrian sovereign mint and one of MDM's named partner mints. Comparable as both a primary supplier to MDM and a competitor with its own direct retail and global e-commerce for Austrian euro commemoratives and Vienna Philharmonic bullion.

Emerging players

• Geiger Edelmetalle AG: Geiger Edelmetalle AG is MDM's operational partner on the Goldsparplan, producing MDM-branded 20g gold bars and managing vaulting. Comparable as a precious-metals producer/refiner and emerging D2C player that could expand its own retail and subscription offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mdm
• Xx.com/muenzen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDM