Soap & More

What Soap & More does

Soap & More is a Canadian, family-owned e-commerce and physical retail business founded in 1998 and headquartered in Calgary, Alberta. The company supplies DIY soapmakers, cosmetic formulators, and small personal-care product businesses with raw materials spanning absolute oils, carrier oils, butters, essential oils, fragrance oils, cosmeceuticals, emulsifiers, preservatives, packaging, DIY kits, and proprietary Mad Mica pigments. It also operates wholesale bulk SKUs in 20L and 25KG formats and a 'Made in House' product line. The technical foundation is a Shopify-based storefront with integrated payments (Shop Pay, PayPal, Sezzle installments, major credit cards), backed by a single Calgary retail showroom that doubles as warehouse with local pickup support.

Distribution is direct-to-consumer primarily through the Shopify storefront, with worldwide shipping (excluding the United States) handled via Canada Post, UPS, Purolator, and FedEx, plus in-store pickup in Calgary. Customer segmentation is horizontal: individual DIY hobbyists (primary), professional/small-business formulators (secondary), and educational institutions such as aromatherapy and skin-care schools (secondary), with explicit school discounts for enrolled students. Revenue is generated entirely through one-time product sales at retail and wholesale price tiers; Leaping Bunny cruelty-free certification and 28 years of operating history function as key trust signals. The company has no disclosed external funding and operates with 1–10 employees.

Name

Soap & More

Legal name

Soap & More

Website

https://soapandmore.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Soap & More is a Calgary-based, family-owned Canadian e-commerce and retail supplier founded in 1998 that sells essential oils, fragrance oils, cosmetic ingredients, butters, packaging, and DIY kits to DIY formulators, small personal-care businesses, and aromatherapy schools in Canada and internationally (excluding the US).

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling soap making supplies, cosmetic ingredients, essential oils, packaging materials, and related crafting supplies to formulators and DIY enthusiasts. Includes retail and wholesale pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Soap & More is a Canadian family-owned supplier and retailer of essential oils, fragrance oils, soap making kits, beeswax, colours, cosmetic ingredients, and DIY crafting supplies, operating a Shopify e-commerce storefront and a physical retail/warehouse location in Calgary, Alberta since 1998. The company curates and sells raw materials and finished bases used by individual formulators, small cosmetic businesses, and educational institutions to make soap, candles, bath products, and personal care items.

Product overview

Soap & More is a Canadian family-owned e-commerce platform and physical retail store (Calgary, Alberta) established in 1998, serving the personal care and cosmetic formulation community. The business operates as a curated ingredient supplier rather than a unified software platform, offering an extensive catalog of raw materials organized into distinct product categories: Oils (encompassing absolute oils, butters and hard oils, carrier oils, infused oils, essential oils, flavour oils, fragrance oils, and natural fragrance blends); Cosmetic Ingredients (including cosmeceuticals, emulsifiers and waxes, exfoliants, hydrosols, polymers and thickeners, preservatives, botanical extracts, chelators, and clays); Soap & More Craft Supplies (featuring bath bomb making, candle making, craft molds, DIY kits, the Mad Mica pigment collection, melt and pour bases from Stephenson's Personal Care, and soap making supplies); Packaging (bottles, jars, lids, droppers, boxes, roll-on containers, and bags); and Wholesale bulk quantities. The company also offers a curated selection of organic-certified products. The product portfolio is complemented by in-store pickup at their Calgary location and worldwide shipping (excluding the U.S.).

Differentiator

Problem solved

Functional benefit

Products and services

• Oils Comprehensive category of aromatic and base oils including absolute oils (Blue Lotus, Rose, Tuberose, etc.), butters and hard oils, carrier oils, infused oils, essential oils, flavour oils, fragrance oils, fragrance blends, and natural fragrance oils for perfumery, aromatherapy, soap, candle, and cosmetic formulations.
• Cosmetic Ingredients Professional-grade cosmetic formulation ingredients for advanced skincare and personal care product development, including cosmeceuticals (Allantoin, Hyaluronic Acid, Alpha Arbutin, etc.), emulsifiers and waxes, preservatives and antioxidants, hydrosols, surfactants, exfoliants, and clays.
• Soap & More Craft Supplies DIY crafting supplies for soap making, candle making, bath bomb making, and general personal care crafting, including melt-and-pour bases, surfactant bases, craft molds, lakes and dyes, hardware tools, and curated DIY starter kits.
• Packaging Containers and packaging materials for finished cosmetic products, including bottles, jars and pails, lids and droppers, product boxes, roll-on and twist-up containers, shrink wrap, and bags.
• DIY Kits Curated starter kits with proven ingredient combinations for beginners in soap making, candle making, bath bomb crafting, and cosmetic formulation, designed to provide first-time formulators with everything needed to get started.
• Melt & Pour Soap Bases Pre-made soap bases from Stephenson's Personal Care for melt-and-pour soap crafting, available in multiple formulations to suit different skin types and crafting applications.
• Mad Mica Collection Proprietary line of mica-based mineral colorants and pigments developed for use in soap, cosmetics, and crafts, featuring vibrant and consistent colours.
• Wholesale Bulk wholesale quantities of ingredients and supplies in large sizes (20L, 25KG, 22.67KG) with volume pricing for commercial manufacturers, small cosmetic businesses, and large-scale formulators.
• Organic Products Certified organic and pesticide-free raw materials, including organic oils, butters, botanical extracts, and infused oils meeting organic standards for natural cosmetics formulation.
• ElfaMoist AC Humectant Featured humectant ingredient for advanced cosmetic formulations, positioned as a clinically-backed alternative to glycerin or propanediol for leave-on and rinse-off applications, offering 30+ hours of long-lasting hydration.
• Digital Gift Card Digital gift cards redeemable across the full product catalog for personal gifting or hobby introduction.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bulk Apothecary: US-based bulk supplier of essential oils, soap-making ingredients, and cosmetic raw materials serving both retail and wholesale customers — directly competes for hobbyist and small-business formulators.
• Bramble Berry: US-based supplier of soap-making and bath/body ingredients with a similar catalog of oils, butters, fragrances, and DIY kits serving hobbyist and small-business soap makers — direct head-to-head competitor in North America.
• Ingredients To Die For: US supplier of cosmetic ingredients including actives, surfactants, emulsifiers, and specialty raw materials serving indie cosmetic formulators — comparable pro-grade ingredient catalog and SDS/COA documentation.
• Wholesale Supplies Plus: Large US wholesaler of soap, candle, and cosmetic ingredients offering bulk pricing across raw materials, fragrance oils, and DIY supplies — directly comparable product range and target customer to Soap & More.
• From Nature With Love: US-based supplier of natural ingredients for soap, cosmetic, and personal care formulation offering carrier oils, butters, essential oils, and botanical extracts — same hobbyist/professional DIY customer base.
• Making Cosmetics: US supplier of cosmetic-grade raw materials, cosmeceutical actives, emulsifiers, and preservatives targeting DIY formulators and indie beauty brands — directly comparable active-ingredient assortment.
• New Directions Aromatics: Global supplier of essential oils, carrier oils, and cosmetic raw ingredients with a wide catalog and wholesale pricing — comparable specialty oils assortment and professional-formulator focus.
• The Herbarie: US-based supplier of natural cosmetic and soap-making raw materials, including botanical extracts, surfactants, and specialty butters — serves the same indie-formulator and small-business segment.

Emerging players

• Formula Botanica: Online organic cosmetic formulation school serving the same DIY-formulator audience that Soap & More targets through its school discounts — educational ecosystem peer with overlapping customer base.

Others

• Stephenson's Personal Care: UK manufacturer of melt-and-pour soap bases that Soap & More resells — upstream supplier and adjacent ecosystem participant whose products anchor Soap & More's DIY base assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soap & More