H2O

What H2O does

H2O Amenity Group is a privately held Canadian B2B services company founded in 2009 and headquartered in Ottawa, Ontario. It delivers integrated indoor and outdoor amenity management for condominiums, hotels, government facilities, and commercial properties, operating ten service lines spanning lifeguard staffing, commercial pool and spa management, amenity property management, security and concierge, fitness equipment supply, commercial cleaning, first aid response, aquatic education, and advanced lifeguard technology. Customers include Hilton, Sheraton, the National Capital Commission, Apollo Property Management, and CLV Group, with the company claiming 50+ properties served by 200+ certified team members.

The business model is sales-led and quote-based, with services tailored per client and billed monthly. Geographic scope is centered on the Capital Region (Ottawa, Gatineau, and surrounding Ontario/Quebec markets) with selective expansion into Southern Ontario for large-scale projects via the STREAM white-label lifeguard outsourcing program. Pricing is not publicly disclosed; quotes are produced on inquiry.

Underlying the services is a proprietary AI-driven safety stack. H2O Vision is an in-house computer vision drowning detection system that analyzes real-time video feeds from pool cameras to flag anomalous swimming patterns and alert lifeguards. An in-house IT team led by a CTO with an M.Eng in AI (University of Waterloo) develops the platform, and the CEO participates in the Standards Council of Canada ISO/TC 83 committee on AI in lifesaving. Adjacent to commercial operations, the wholly-owned not-for-profit H2OU platform delivers free aquatic education and lifeguard certification preparation, supporting the company's certified talent pipeline.

Name

H2O

Legal name

H2O Amenity Group

Website

https://h2o.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

H2O Amenity Group is a privately held Ottawa-based B2B services firm delivering integrated indoor and outdoor amenity management — including lifeguard staffing, pool and spa operations, security, cleaning, and AI-powered drowning detection (H2O Vision) — to condominiums, hotels, government facilities, and commercial properties across Eastern and Southern Ontario.

Ownership category

akta.pro rank

Product category

Amenity Management Services

NAICS

Facilities Support Services (561210), Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

akta.pro secondary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• Amenity management services
• Commercial pool management
• Lifeguard staffing services
• Aquatic facility operations
• Property amenity solutions

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lifeguard Operations & Staffing: Provides certified lifeguards for facilities on full-time, part-time, seasonal, or event basis. Revenue generated through staffing fees for certified professionals.
2. Commercial Pool & Spa Management: Ongoing management of commercial pool and spa facilities including water quality maintenance, equipment upkeep, and operational oversight.
3. Amenity Property Management: Comprehensive property management for indoor and outdoor amenities covering commercial, government, and residential projects including financial oversight, maintenance, and insurance coordination.
4. Security & Concierge Services: Security personnel and concierge services for facilities requiring steadfast security protocols and refined service.
5. Fitness Equipment Supply & Procurement: Supply and installation of commercial fitness equipment through partnerships with leading manufacturers.
6. Commercial Cleaning & Maintenance: Environmentally sustainable cleaning and maintenance services for condo/rental buildings and commercial facilities.
7. First Aid Response Services: Specialized first aid response for government contracts and large-scale festivals with trained responders.
8. STREAM Lifeguard Outsourcing: Outsourcing and white labeling of lifeguards for water parks and hotels in Southern Ontario. Clients pay for staffing solutions with one point of contact, one invoice.
9. Aquatic Education & Courses: NLS certification, Standard First Aid & CPR, swim lessons for all ages, aquatic fitness instructor training, pool operator certification courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

H2O Amenity Group provides integrated amenity management services for residential, commercial, hospitality, and government facilities in the Capital Region. Its core offerings include certified lifeguard staffing and rental, commercial pool and spa management, fitness equipment supply and procurement, security and concierge, commercial cleaning and maintenance, first aid response, and amenity property management. The company augments these services with proprietary AI-driven drowning detection technology (H2O Vision) and an in-house lifeguard training platform (H2OU).

Differentiator

Problem solved

Functional benefit

Brands

• H2OU: Not-for-profit online learning platform providing free lifeguard training and aquatic education to address the global lifeguard shortage.
• H2O Vision
• STREAM

Products and services

• Lifeguard Operations & Rental

Quantifiable outcome

• 50+ properties served with full-service amenity management
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• AOAP (Aquatic Operators of Canada)minorOthersProfessional membership organization for aquatic facility operators in Canada. H2O's membership demonstrates commitment to industry standards and professional development in aquatic operations.
• World Waterpark AssociationminorOthersGlobal trade association for water park industry. Membership provides access to industry best practices, networking, and standards development for aquatic safety.
• Lifesaving SocietyminorOthersCanadian charitable organization dedicated to preventing drowning. H2O's lifeguards hold NLS certification from Lifesaving Society, and membership demonstrates commitment to water safety standards.
• PHTA (Pool & Hot Tub Alliance)minorOthersNorth American trade association representing pool and hot tub industry. Membership supports professional standards and industry advocacy.
• CCI (Canadian Condominium Institute)minorOthersProfessional organization serving condominium corporations and property managers in Canada. H2O's membership provides networking within property management sector.
• ISO/TC 83 CommitteeminorOthersCEO Justin Dyer is an active member of the Standards Council of Canada, contributing to ISO/TC 83 committee on sports and recreational facilities, focusing on AI incorporation in the Life Saving industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jeff Ellis & Associates: Specialized aquatic safety management and lifeguard certification/training firm; relevant peer for H2O's lifeguard training and certification arm via H2OU.
• Pool Management Inc: U.S. provider of commercial pool management, lifeguard staffing, and aquatic facility operations for HOAs, hotels, and municipalities - similar service mix to H2O including seasonal staffing.
• American Pool Enterprises: One of the largest U.S. pool management and lifeguard staffing companies, providing commercial aquatic operations, staffing, and training services for hotels, country clubs, and municipalities - directly overlapping with H2O's lifeguard operations and pool management offerings.

Broad incumbents

• ABM Industries: Large public facilities services provider offering integrated facility solutions including janitorial, parking, and security across commercial real estate - a broad incumbent that increasingly competes for integrated amenity management contracts of the kind H2O serves.
• Sodexo (Amenity/Facilities): Global facilities management and quality-of-life services company offering amenity and property management for corporate, hospitality, and education clients - competes with H2O for large enterprise amenity service contracts.

Others

• City of Ottawa Aquatics (in-house benchmark): Public-sector aquatic operator whose in-house lifeguarding and pool operations set the regional standard that H2O competes against for outsourced contracts in the Capital Region.

Emerging players

• StarGuard Aquatics: Provides lifeguard training, certification, and aquatic safety services; overlaps with H2O's NLS-style certification course and aquatic safety programs.
• AquaSafe Pool Management: Regional commercial pool management and lifeguard staffing company serving HOAs, apartments, and hotels - comparable scale and service mix to H2O's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/h2olifeguard
• LinkedInlinkedin.com/company/h2o-lifeguard-and-recreational-management
• Instagraminstagram.com/h2o.ottawa
• TikToktiktok.com/@h2o.ottawa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2O